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Where Did the Looney Tunes “Acme Corporation” Come From?

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Reader Brian wants to know: Why is Acme the stock company name used in cartoons and other pop culture?

The Acme Corporation is a mysterious conglomerate that appears to make every product imaginable—from rocket-powered roller skates to dehydrated boulders—across several fictional universes. It’s a ubiquitous go-to name for cartoons (thanks largely to its repeated use in the Road Runner and Wile E. Coyote segments on Looney Tunes and Merrie Melodies), but also the name of plenty of reputable, real-world businesses.

Acme isn’t a made-up word or a jokey acronym, but comes the Greek akme (the "highest point” or “peak,” and often used to mean the best of a category). Its heavy use in cartoons comes from its popularity as a name in the era when the Yellow Pages and other alphabetized phone directories became common.

We’ll turn it over to Chuck Jones, who worked as an animator, writer and director on Looney Tunes and Merrie Melodies cartoons for some 30 years, to explain it a little more. He said in interviews for the 2009 short documentary, Chuck Jones: Memories of Childhood:

“Since we had to search out our own entertainment, we devised our own fairy stories. If you wanted a bow and arrow, you got a stick. If you wanted to conduct an orchestra, you got a stick. If you wanted a duel, you used a stick. You couldn't go and buy one. That’s where the term acme came from. Whenever we played a game where we had a grocery store or something, we called it the ACME corporation. Why? Because in the yellow pages if you looked, say, under drugstores, you'd find the first one would be Acme Drugs. Why? Because “ac” was about as high as you could go. It means the best, the superlative.”

You can check out all things ACME—in the Looney Tunes universe, anyway—at The Original Illustrated Catalogue of ACME Products.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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Big Questions
Do Cats Fart?
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Certain philosophical questions can invade even the most disciplined of minds. Do aliens exist? Can a soul ever be measured? Do cats fart?

While the latter may not have weighed heavily on some of history’s great brains, it’s certainly no less deserving of an answer. And in contrast to existential queries, there’s a pretty definitive response: Yes, they do. We just don’t really hear it.

According to veterinarians who have realized their job sometimes involves answering inane questions about animals passing gas, cats have all the biological hardware necessary for a fart: a gastrointestinal system and an anus. When excess air builds up as a result of gulping breaths or gut bacteria, a pungent cloud will be released from their rear ends. Smell a kitten’s butt sometime and you’ll walk away convinced that cats fart.

The discretion, or lack of audible farts, is probably due to the fact that cats don’t gulp their food like dogs do, leading to less air accumulating in their digestive tract.

So, yes, cats do fart. But they do it with the same grace and stealth they use to approach everything else. Think about that the next time you blame the dog.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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