Why Did NORAD Start Tracking Santa?

Getty Images
Getty Images

On December 24, 1955, the red telephone at the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs, Colorado began ringing.

The red phone meant it was either the Pentagon or CONAD commander in chief General Earle Partridge on the other end, and their reason for calling would probably not be pleasant.

U.S. Air Force Col. Harry Shoup, director of operations at the center, rushed over to the phone and grabbed it.

“Yes, Sir, this is Colonel Shoup,” he barked.

Nothing but silence in response.

“Sir? This is Colonel Shoup,” he said.

Silence again.

“Sir? Can you read me alright?”

Finally, a soft voice on the other end.

“Are you really Santa Claus?” a little girl asked.

Shoup was stunned for a second. This must be a joke, he thought. He looked around the room, expecting to see his men laughing at their prank, but found stony, serious faces all around.

He realized that there was “some screwup on the phones,” and decided to play along.

“Yes, I am,” he answered. “Have you been a good little girl?"

The girl explained to Shoup that she would leave some food out for both Santa and his reindeer and then recited her Christmas list to him. Shoup thanked her for her hospitality, noting that Santa had a lot of traveling to do. How did he get to all those houses in one night, anyway, she asked.

Apparently, that was classified intelligence in Shoup’s mind. “That’s the magic of Christmas,” he said. If anyone asks her about that, he said, she should tell them to stop asking so many questions or Santa would put them on the naughty list.

“That red phone, boy,” Shoup later recalled. “That’s either the old man—the four star [General Partridge]—or the Pentagon. I was all shook up.”

The red phone would keep ringing throughout the night. Not because of Soviet nukes or fighter planes heading toward U.S. soil, but because of a typo.

That day, Shoup would later learn, a local newspaper ran a Sears Roebuck ad inviting kids to contact Santa.

“Hey Kiddies!” the ad read. “Call me on my private phone and I will talk to you personally any time day or night.” The ad listed Santa’s direct line, but the number in the copy was off by a digit. Instead of connecting to the special line Sears set up with a Santa impersonator, kids wound up calling a secret air defense emergency number.

After a few more Santa-related calls, Shoup pulled a few airmen aside and gave them a special assignment. They would answer the phone and give callers—barring the Pentagon, we assume—Santa’s current location as they “tracked” him on their radar.

From that night on, tracking Santa became a yearly tradition, carried on by the North American Aerospace Defense Command (NORAD) when it replaced CONAD in 1958. A new phone number, separate from the red phone, was established and publicized, and people were invited to call in and find out how close Santa was to their home. Every Christmas Eve, military service members staff phones and email accounts and the Santa Tracker Twitter account to keep kids up to date on Santa’s whereabouts.

Harry Shoup passed away in 2009, remembered by his peers and the public as the “Santa Colonel” who gave a special gift to millions of kids.

This post originally appeared in 2012.

Where Did the Term Brownie Points Come From?

bhofack2/iStock via Getty Images
bhofack2/iStock via Getty Images

In a Los Angeles Times column published on March 15, 1951, writer Marvin Miles observed a peculiar phrase spreading throughout his circle of friends and the social scene at large. While standing in an elevator, he overheard the man next to him lamenting “lost brownie points.” Later, in a bar, a friend of Miles's who had stayed out too late said he would never “catch up” on his brownie points.

Miles was perplexed. “What esoteric cult was this that immersed men in pixie mathematics?” he wrote. It was, his colleagues explained, a way of keeping “score” with their spouses, of tallying the goodwill they had accrued with the “little woman.”

Over the decades, the phrase brownie points has become synonymous with currying favor, often with authority figures such as teachers or employers. So where exactly did the term come from, and what happens when you “earn” them?

The most pervasive explanation is that the phrase originated with the Brownies, a subsect of the Girl Scouts who were encouraged to perform good deeds in their communities. The Brownies were often too young to be official Girl Scouts and were sometimes the siblings of older members. Originally called Rosebuds in the UK, they were renamed Brownies when the first troops were being organized in 1916. Sir Robert Baden-Powell, who had formed the Boy Scouts and was asked to name this new Girl Scout division, dubbed them Brownies after the magical creatures of Scottish folklore that materialized to selflessly help with household chores.

But the Brownies are not the only potential source. In the 1930s, kids who signed up to deliver magazines like The Saturday Evening Post and Ladies' Home Journal from Curtis Publishing were eligible for vouchers labeled greenies and brownies that they could redeem for merchandise. They were not explicitly dubbed brownie points, but it’s not hard to imagine kids applying a points system to the brownies they earned.

The term could also have been the result of wartime rationing in the 1940s, where red and brown ration points could be redeemed for meats.

The phrase didn’t really seem to pick up steam until Miles's column was published. In this context, the married men speaking to Miles believed brownie points could be collected by husbands who remembered birthdays and anniversaries, stopped to pick up the dry cleaning, mailed letters, and didn’t spend long nights in pubs speaking to newspaper columnists. The goal, these husbands explained, was never to get ahead; they merely wanted to be considered somewhat respectable in the eyes of their wives.

Later, possibly as a result of its usage in print, grade school students took the phrase to mean an unnecessary devotion to teachers in order to win them over. At a family and faculty meeting at Leon High in Tallahassee, Florida, in 1956, earning brownie points was said to be a serious problem. Also called apple polishing, it prompted other students in class to shame their peers for being friendly to teachers. As a result, some were “reluctant to be civil” for fear they would be harassed for sucking up.

In the decades since that time, the idiom has become attached to any act where goodwill can be expected in return, particularly if it’s from someone in a position to reward the act with good grades or a promotion. As for Miles: the columnist declared his understanding of brownie points came only after a long night of investigation. Arriving home late, he said, rendered him “pointless.”

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Grocery Stores vs. Supermarkets: What’s the Difference?

gpointstudio/iStock via Getty Images
gpointstudio/iStock via Getty Images

These days, people across the country are constantly engaging in regional term debates like soda versus pop and fireflies versus lightning bugs. Since these inconsistencies are so common, you might have thought the only difference between a grocery store and a supermarket was whether the person who mentioned one was from Ohio or Texas. In reality, there are distinctions between the stores themselves.

To start, grocery stores have been around for much longer than supermarkets. Back when every town had a bakery, a butcher shop, a greengrocery, and more, the grocery store offered townspeople an efficient shopping experience with myriad food products in one place. John Stranger, vice president group supervisor of the food-related creative agency EvansHardy+Young, explained to Reader’s Digest that the grocer would usually collect the goods for the patron, too. This process might sound familiar if you’ve watched old films or television shows, in which characters often just hand over their shopping lists to the person behind the counter. While our grocery store runs may not be quite so personal today, the contents of grocery stores remain relatively similar: Food, drinks, and some household products.

Supermarkets, on the other hand, have taken the idea of a one-stop shop to another level, carrying a much more expansive array of foodstuffs as well as home goods, clothing, baby products, and even appliances. This is where it gets a little tricky—because supermarkets carry many of the same products as superstores, the next biggest fish in the food store chain, which are also sometimes referred to as hypermarkets.

According to The Houston Chronicle, supermarkets and superstores both order inventory in bulk and usually belong to large chains, whereas grocery stores order products on an as-needed basis and are often independently owned. Superstores, however, are significantly larger than either grocery stores or supermarkets, and they typically look more like warehouses. It’s not an exact science, and some people might have conflicting opinions about how to categorize specific stores. For example, Walmart has a line of Walmart Neighborhood Markets, which its website describes as “smaller-footprint option[s] for communities in need of a pharmacy, affordable groceries, and merchandise.” They’re not independently owned, but they do sound like grocery stores, especially compared to Walmart’s everything-under-the-sun superstore model.

Knowing the correct store terms might not always matter in casual conversation, but it could affect your credit card rewards earnings. American Express, for example, offers additional rewards on supermarket purchases, and it has a specific list of stores that qualify as supermarkets, including Gristedes, Shoprite, Stop & Shop, and Whole Foods. Target and Walmart, on the other hand, are both considered superstores, so you won’t earn bonuses on those purchases.

And, since grocery shopping at any type of store can sometimes seem like a competitive sport, here’s the ideal time to go.

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