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Why Did NORAD Start Tracking Santa?

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On December 24, 1955, the red telephone at the Continental Air Defense Command (CONAD) Operations Center in Colorado Springs, Colorado began ringing.

The red phone meant it was either the Pentagon or CONAD commander in chief General Earle Partridge on the other end, and their reason for calling would probably not be pleasant.

U.S. Air Force Col. Harry Shoup, director of operations at the center, rushed over to the phone and grabbed it.

“Yes, Sir, this is Colonel Shoup,” he barked.

Nothing but silence in response.

“Sir? This is Colonel Shoup,” he said.

Silence again.

“Sir? Can you read me alright?”

Finally, a soft voice on the other end.

“Are you really Santa Claus?” a little girl asked.

Shoup was stunned for a second. This must be a joke, he thought. He looked around the room, expecting to see his men laughing at their prank, but found stony, serious faces all around.

He realized that there was “some screwup on the phones,” and decided to play along.

“Yes, I am,” he answered. “Have you been a good little girl?"

The girl explained to Shoup that she would leave some food out for both Santa and his reindeer and then recited her Christmas list to him. Shoup thanked her for her hospitality, noting that Santa had a lot of traveling to do. How did he get to all those houses in one night, anyway, she asked.

Apparently, that was classified intelligence in Shoup’s mind. “That’s the magic of Christmas,” he said. If anyone asks her about that, he said, she should tell them to stop asking so many questions or Santa would put them on the naughty list.

“That red phone, boy,” Shoup later recalled. “That’s either the old man—the four star [General Partridge]—or the Pentagon. I was all shook up.”

The red phone would keep ringing throughout the night. Not because of Soviet nukes or fighter planes heading toward U.S. soil, but because of a typo.

That day, Shoup would later learn, a local newspaper ran a Sears Roebuck ad inviting kids to contact Santa.

“Hey Kiddies!” the ad read. “Call me on my private phone and I will talk to you personally any time day or night.” The ad listed Santa’s direct line, but the number in the copy was off by a digit. Instead of connecting to the special line Sears set up with a Santa impersonator, kids wound up calling a secret air defense emergency number.

After a few more Santa-related calls, Shoup pulled a few airmen aside and gave them a special assignment. They would answer the phone and give callers—barring the Pentagon, we assume—Santa’s current location as they “tracked” him on their radar.

From that night on, tracking Santa became a yearly tradition, carried on by the North American Aerospace Defense Command (NORAD) when it replaced CONAD in 1958. A new phone number, separate from the red phone, was established and publicized, and people were invited to call in and find out how close Santa was to their home. Every Christmas Eve, military service members staff phones and email accounts and the Santa Tracker Twitter account to keep kids up to date on Santa’s whereabouts.

Harry Shoup passed away in 2009, remembered by his peers and the public as the “Santa Colonel” who gave a special gift to millions of kids.

This post originally appeared in 2012.

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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