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10 Things You Might Not Know About Atari

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Forty years ago, on November 29, 1972, a startup called Atari announced the release of Pong, a coin operated “video game.” The company’s name was taken from the ancient Japanese board game Go, and vaguely translates as “to hit the mark.” In celebration, here are ten things you might not know about Atari.

1. In today’s dollars, you could found Atari for the price of a MacBook Pro.

Nolan Bushnell founded Atari in 1972 with a princely investment of $250. (His co-founder, Ted Dabney, put in an equal amount.) Within five years, the company was worth $28 million. Within ten years, its annual sales reached $2 billion. Many consider Bushnell to be the father of the video game industry.

2. There were early hints that Pong might be a success.

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The Pong prototype was installed at Andy Capp’s, a local bar. Its coin slot came from a Laundromat. The screen was a repurposed television. Quarters dropped into a milk carton. A week after the machine went live, Atari got a call from the bar with bad news: the machine was acting up. When Al Alcorn, the engineer who built Pong, checked on it, he figured out the problem: it was overflowing with quarters. He replaced the milk carton with a bread pan.

3. “Have fun, make money.”

In 1974, an unkempt, sandal-clad hippie walked into Atari’s lobby and demanded a job. He was answering an ad in the San Jose Mercury that read “Have fun, make money.” The hippie wouldn't leave until he got a job. Al Alcorn was called in to help. “I was told, ‘We’ve got a hippie kid in the lobby. He says he’s not going to leave until we hire him. Should we call the cops or let him in?’ I said bring him on in!” The hippie would earn $5 an hour and work as a tech.

Had the personnel director called the cops, they would have arrested Steve Jobs. Other Atari employees: Ron Wayne and Steve Wozniak. The trio would, of course, go on to found Apple.

4. The Gospel According to St. Pong.

Atari’s in-house newsletter was called The Gospel According to St. Pong. (“Founded in service to the Atari family,” read the masthead.) There had been a company-wide contest to come up with a name, and “a committee of Atarians” chose from a list of candidates. Dennis Flinn of the purchasing department was the winner.

5. Wii Fit was great ... when it was invented in 1982.

Atari's Corporate Research Department created the first computerized exercise device. It was called Puffer, and was designed by Tim McGuinness. As written in an internal memo from the company: “There is a whole generation of kids (and adults) out there who aren’t into sports and/or don’t get enough exercise. At the same time there is a huge fitness market. We have seen how kids can become addicted to our video games. We are going to hook up an exercise bike to a video game, where the bike is the controller.”

6. Atari had a fierce competitor ... secretly owned by Atari.

Pinball distributors in the 1970s demanded exclusive deals for products before they would sign contracts. This would have impeded Nolan Bushnell’s ambitious plans to establish an entire industry. To get around the exclusivity requirements, Bushnell and his neighbor, Joe Keenan, secretly formed a second company that would “compete” against Atari, selling slightly modified Atari games to other distributors. They called it Kee Games. Ironically, Atari would later run into management trouble, while Kee Games continued operating smoothly and successfully. As a result, Joe Keenan was brought to Atari and promoted to president of the company.

7. Atari culture set the tone for Silicon Valley.

Atari was well known for its egalitarian work environment. It had a casual dress code, hot tub parties, and beer bashes to celebrate meeting revenue goals. “T-shirts and jeans were something of a status symbol at Atari,” wrote Bill Haslacher, a former writer at Atari. “I swear my boss had a whole T-shirt wardrobe. He even had a T-shirt with a tie painted on it.”

According to Jim Huether, a former Atari game designer, “When I started they just said, 'We want you to do a game in about six months... you have no set hours, we don't even want to see you until the game is almost done.' It was great.”

8. There have been a lot of Pongs.


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Pong’s longevity is notable, and there have been versions of the game on just about every platform out there. In 1975, Atari built a home version that connected to televisions. Other Atari-designed variants include Pong Doubles, Super Pong, and Quadripong. Steve Wozniak programmed the prototype of a single-player version, called Breakout, in a sleepless four-day engineering marathon. Super Breakout followed. Pong’s visibility isn’t limited to consoles and arcades—Paddle 1 and Paddle 2 recently spent time on the silver screen in the film Wreck-It Ralph.

9. The magazine might have been called Atari Power.

When Nintendo’s executives decided to expand to the American market, it considered partnering with Atari for its first console, and releasing it with the Atari brand. The deal fell through, and the Nintendo Advanced Video Gaming System project was stripped of its keyboard and tape-storage, redesigned, and released as the Nintendo Entertainment System.

10. Clean out your desk, Bill.

In a million dollar deal, Atari contracted a company called Microsoft to port the BASIC programming language to the Atari 800. A young developer named Bill Gates was responsible for the project. One year later, the software had yet to be completed, and Alan Miller, an Atari game designer and programmer, took over the project. This very likely makes him the only person to have fired Bill Gates.

Special thanks to Dr. Tim McGuinness for his contribution to this article.

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Getting Calls From Your Own Phone Number? Don't Answer!
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There’s a new phone scam that could affect you, according to Washington’s KIRO 7 News. In addition to keeping your eyes open for calls that come from area codes like 473 or involve people claiming to be Equifax representatives, you now have to watch out for your own phone number.

Scammers are manipulating your phone’s caller ID to make it look like you’re getting a call from your own phone number, then posing as someone from a wireless carrier like AT&T or Verizon. They tell whoever answers the phone that their account has been flagged for security reasons, then ask for the last four digits of that person’s Social Security number. The FCC has been aware of these scams for at least two years, but they seem to be ramping up once again.

In general, you shouldn’t give out any part of your Social Security number over the phone on an incoming call. If you’re suspicious, you can always call your carrier back using the official customer service phone number on their website or on your bill. But it’s best not to pick up at all. If you receive a call from your own number, don’t answer or press any buttons. Instead, file a complaint with the FCC.

[h/t KIRO 7 News]

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Samsung’s Star Wars Vacuums Offer Everything You Want in a Droid
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Hate housecleaning but love Star Wars? Samsung’s got the solution. In anticipation of December’s Star Wars: The Last Jedi, the newest film in the Star Wars saga, Samsung has transformed a limited number of its VR7000 POWERbot robot vacuum cleaners into two familiar faces from George Lucas’s legendary space opera: a Stormtrooper and Darth Vader (which comes with Wi-Fi connectivity and a remote control).

In order to create a unique device that would truly thrill Star Wars aficionados, Samsung consulted with fans of the film throughout each stage of the process. The result is a pair of custom-crafted robo-vacuums that fill your home with the sounds of a galaxy far, far away as they clean (when you turn Darth Vader on, for example, you'll hear his iconic breathing).

“We are very pleased to be part of the excitement leading up to the release of The Last Jedi and to be launching our limited edition POWERbot in partnership with Star Wars fans,” B.S. Suh, Samsung’s executive vice president, said in a press statement. “From its industry-leading suction power, slim design, and smart features, to the wonderful character-themed voice feedback and sound effects, we are confident the Star Wars limited edition of the VR7000 will be a big hit.”

Be warned that this kind of power suction doesn’t come cheap: while the Stormtrooper POWERbot will set you back $696, the Darth Vader vacuum retails for $798. Who knew the Dark Side was so sparkling clean?


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