A Brief History of Black Friday

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The unofficial start of the holiday shopping season is often referred to as the busiest shopping day of the year. But where did this tradition start and just how big is it? Here are the answers to a few frequently asked questions about Black Friday. Hopefully they'll give you some good talking points tomorrow, when you line up outside Best Buy at 4 a.m.

HOW DID BLACK FRIDAY BECOME SUCH A BIG SHOPPING DAY?

It's hard to say when the day after Thanksgiving turned into a retail free-for-all, but it probably dates back to the late 19th century. At that time, store-sponsored Thanksgiving parades were common, and once Santa Claus showed up at the end of the parade, the holiday shopping season had officially commenced.

In those days, most retailers adhered to an unwritten rule that holiday shopping season didn't start until after Thanksgiving, so no stores would advertise holiday sales or aggressively court customers until the Friday immediately following the holiday. Thus, when the floodgates opened that Friday, it became a huge deal.

SO RETAILERS WERE ALWAYS HOPING FOR AN EARLY THANKSGIVING?

You bet. They weren't just hoping, though; they were being proactive about it. In 1939, the Retail Dry Goods Association warned Franklin Roosevelt that if the holiday season wouldn't begin until after Americans celebrated Thanksgiving on the traditional final Thursday in November, retail sales would go in the tank. Ever the iconoclast, Roosevelt saw an easy solution to this problem: he moved Thanksgiving up by a week. Instead of celebrating the holiday on its traditional day—November 30th that year—Roosevelt declared the next-to-last Thursday in November to be the new Thanksgiving, instantly tacking an extra week onto the shopping season.

BRILLIANT! HOW DID THAT WORK OUT?

Not so well. Roosevelt didn't make the announcement until late October, and by then most Americans had already made their holiday travel plans. Many rebelled and continued to celebrate Thanksgiving on its "real" date while derisively referring to the impostor holiday as "Franksgiving." State governments didn't know which Thanksgiving to observe, so some of them took both days off. In short, it was a bit of a mess.

By 1941, though, the furor had died down, and Congress passed a law that made Thanksgiving the fourth Thursday in November, regardless of how it affected the shopping day that would become known as Black Friday.

WHY CALL IT BLACK FRIDAY?

If you ask most people why the day after Thanksgiving is called Black Friday, they'll explain that the name stems from retailers using the day's huge receipts as their opportunity to "get in the black" and become profitable for the year. The first recorded uses of the term "Black Friday" are a bit less rosy, though.

According to researchers, the name "Black Friday" dates back to Philadelphia in the mid-1960s. The Friday in question is nestled snugly between Thanksgiving and the traditional Army-Navy football game that's played in Philadelphia on the following Saturday, so the City of Brotherly Love was always bustling with activity on that day. All of the people were great for retailers, but they were a huge pain for police officers, cab drivers, and anyone who had to negotiate the city's streets. They started referring to the annual day of commercial bedlam as "Black Friday" to reflect how irritating it was.

SO WHERE DID THE WHOLE "GET IN THE BLACK" STORY ORIGINATE?

Apparently store owners didn't love having their biggest shopping day saddled with such a negative moniker, so in the early 1980s someone began floating the accounting angle to put a more positive spin on the big day.

DO RETAILERS REALLY NEED BLACK FRIDAY TO TURN AN ANNUAL PROFIT?

Major retailers don't; they're generally profitable—or at least striving for profitability—throughout the entire year. (A company that turned losses for three quarters out of every fiscal year wouldn't be a big hit with investors.) Some smaller outlets may parlay big holiday season sales into annual profits, though.

IS BLACK FRIDAY REALLY THE BIGGEST SHOPPING DAY OF THE YEAR?

It's certainly the day of the year in which you're most likely to be punched while reaching for a Tickle Me Elmo doll, but it might not be the busiest day in terms of gross receipts. According to Snopes.com, Black Friday is generally one of the top days of the year for stores, but it's the days immediately before Christmas—when procrastinators finally get shopping—that stores make the serious loot. Black Friday may, however, be the busiest day of the year in terms of customer traffic.

Snopes's data shows the 10-year span from 1993 to 2002, and in that interval Black Friday was never higher than fourth on the list of the year's busiest shopping days by sales volume. In 2003 and 2005 Black Friday did climb to the top of the pile for sales revenue days, but it still gets stiff competition from the week leading up to Christmas, particularly the Saturday right before the big day.

DO PEOPLE REALLY GET INJURED ON BLACK FRIDAY?

Sadly, yes. One of the most tragic Black Friday incidents happened in 2008, when 34-year-old seasonal employee Jdimytai Damour was killed after a crowd of hundreds of people from the approximately 2000 people waiting outside knocked him own and stampeded over his back after the doors opened at 5 a.m. at the Wal-Mart on Long Island, New York.

In 2010 in Buffalo, New York, several shoppers were trampled trying to get into a Target. One of the victims, Keith Krantz—who was pinned against a metal door support and then shoved to the ground—told a CNN affiliate he thought he would be killed. “At that moment, I was thinking I don't want to die here on the ground,” Krantz said.

In Murray, Utah, 15,000 shoppers swamped a mall with such force, the local police had to respond to break up skirmishes and fistfights, and keep shoppers from ransacking stores.

In 2008, a fight broke out between a young girl and a man at another Wal-Mart store in Columbus, Ohio, over a 40-inch Samsung flat-screen television. It was $798, marked down from $1000. The New York Times reported that the not-so-aptly-named Nikki Nicely, 19, leaped onto a fellow shopper’s back and began pounding his shoulders violently when he attempted to purchase the television. “That’s my TV!” shouted Ms. Nicely, who then took an elbow to the face. “That’s my TV!” The fight was broken up by a police officer and security guard. “That’s right,” Nicely cried as her adversary walked away. “This here is my TV!”

HOW CAN THIS KIND OF THING BE AVOIDED?

In an effort to keep a few would-be clients from personal injury law firms, the Occupational Safety and Health Administration (OSHA) created a special checklist for retailers expecting large crowds.

So what’s OSHA’s advice? Consider using bullhorns. Hire a team of police officers. Be prepared for “crowd crushing” and “violent acts.” Set up barricades. And, above all else, if charging shoppers come running, stay out of the way.

Haley Sweetland Edwards contributed to this story, portions of which originally appeared in 2009.

Autumn Equinox: The Science Behind the First Day of Fall

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On September 22, the Sun will shine directly over the equator—the midpoint of the Earth. (For 2018, this moment will happen at 9:54 p.m. ET.) The whole world will thus experience a day and night of equal length. In the Northern Hemisphere, we call this the autumn equinox. It marks the first day of fall. Around the world, people are marking the day with ceremonies, some of them ancient (and some less so).

You might be wondering two things: 1. Why on almost every other day of the year (the vernal equinox being the other exception) do different parts of the world have days and nights of differing length? 2. What do they call the day in the Southern Hemisphere?

A DAY AT THE BEACH

The answer to each of these questions resides in the Earth's axial tilt. The easiest way to imagine that tilt is to think about tanning on the beach. (Stay with me here.) If you lay on your stomach, your back gets blasted by the Sun. You don't wait 30 minutes then flop over and call it a day. Rather, as you tan, every once in a while, you shift positions a little. Maybe you lay a bit more on one side. Maybe you lift a shoulder, move a leg a little. Why? Because you want the Sun to shine directly on a different part of you. You want an even tan.

It might seem a little silly when you think about it. The Sun is a giant fusion reactor 93 million miles away. Solar radiation is hitting your entire back and arms and legs and so on whether or not you adjust your shoulder just so. But you adjust, and it really does improve your tan, and you know this instinctively.

People light candles during the autumn equinox celebration at Neris River waterfront in Vilnius, Lithuania after sunset on September 21, 2013.
People light candles during the autumn equinox celebration at Neris River waterfront in Vilnius, Lithuania after sunset on September 21, 2013.
PETRAS MALUKAS, AFP/Getty Images

The Earth works a lot like that, except it's operating by physics, not instinct. If there were no tilt, only one line of latitude would ever receive the most direct blast of sunlight: the equator. As the Earth revolved around the Sun, the planet would be bathed in sunlight, but it would only be the equator that would always get the most direct hit (and the darkest tan). But the Earth does have a tilt. Shove a pole through the planet with one end sticking out the North Pole and one end sticking out the South, and angle the whole thing by 23.5 degrees. That's the grade of Earth's tilt.

Now spin our little skewered Earth and place it in orbit around the Sun. At various points in the orbit, the Sun will shine directly on different latitudes. It will shine directly on the equator twice in a complete orbit—the fall and spring equinoxes—and at various points in the year, the most direct blast of sunlight will slide up or down. The highest latitude receiving direct sunlight is called the Tropic of Cancer. The lowest point is the Tropic of Capricorn. The poles, you will note, are snow white. They have, if you will, a terrible tan—and that's because they never receive solar radiation from a directly overhead Sun (even during the long polar summer, when the Sun never sinks below the horizon).

WHEN DO THE SEASONS CHANGE?

A Maya priestess conducts an autumn equinox ceremony at El Salvador's Cihuatan Archeological Park.
A Maya priestess conducts an autumn equinox ceremony at El Salvador's Cihuatan Archeological Park.
Jose CABEZAS, AFP/Getty Images

The seasons have nothing to do with the Earth's distance from the Sun. Axial tilt is the reason for the seasons. The Sun is directly over the Tropic of Cancer (66.5 degrees latitude in the Northern Hemisphere) on June 21 or 22. When that occurs, the Northern Hemisphere is in the summer solstice. The days grow long and hot. As the year elapses, the days slowly get shorter and cooler as summer gives way to autumn. On September 21 or 22, the Sun's direct light has reached the equator. Days and night reach parity, and because the Sun is hitting the whole world head-on, every latitude experiences this simultaneously.

On December 21 or 22, the Sun is directly over the Tropic of Capricorn in the Southern Hemisphere, meaning the Northern Hemisphere is receiving the least sunlight it will get all year. The Northern Hemisphere is therefore in winter solstice. Our days are short and nights are long. Parity will again be reached on March 21 or 22, the vernal equinox for the Northern Hemisphere, and the whole process will repeat itself.

Members of The Druid Order of London conduct a ceremony on Primrose Hill to celebrate the Autumn Equinox on September 22, 2008 in London, England.
Members of The Druid Order of London conduct a ceremony on Primrose Hill to celebrate the Autumn Equinox on September 22, 2008 in London, England. The Druid Order of London, which was founded in Oxford in 1245, has been conducting the Autumn Equinox ceremony on Primrose Hill since 1717.
Matt Cardy, Getty Images

Now reverse all of this for the Southern Hemisphere. When we're at autumnal equinox, they're at vernal equinox. Happy first day of spring, Southern Hemisphere!

And welcome to fall, Northern Hemisphere! Enjoy this long day of sunlight, because dark days are ahead. You'll get less and less light until the winter solstice, and the days will grow colder. Take solace, though, in knowing that the whole world is experiencing the very same thing. Now it's the Southern Hemisphere's turn to get ready to spend some time at the beach.

This story first ran in 2016.

15 Facts About Talk Like A Pirate Day

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Ahoy, me hearties! As many of you know, September 19 is International Talk Like A Pirate Day, an annual phenomenon that’s taken the world by storm, having been observed by every continent, the International Space Station, and even the Oval Office since it first made headlines back in 2002. So let’s hoist the Jolly Roger, break out the rum, and take a look back at the holiday’s timber-shivering history.

1. IT WAS ORIGINALLY CONCEIVED OF ON D-DAY.

Talk Like a Pirate Day creators John Baur and Mark Summer (who’ve since acquired the nicknames “Ol’ Chumbucket” and “Cap’n Slappy,” respectively) created the holiday while playing racquetball on June 6, 1995—the 51st anniversary of the invasion of Normandy. Out of respect to the battle’s veterans, a new observance date was quickly sought.

2. SEPTEMBER 19TH ALSO HAPPENS TO BE THE BIRTHDAY OF THE CO-CREATOR'S EX-WIFE.

“[September 19th was] the only date we could readily recall that wasn’t already taken up with Christmas or the Super Bowl or something,” the pair later claimed. Summers claims to harbor no ill will toward his former spouse, who has since stated, “I’ve never been prouder to be his ex-wife!

3. PULITZER PRIZE-WINNING HUMORIST DAVE BARRY IS RESPONSIBLE FOR POPULARIZING THE HOLIDAY.

Dave Barry was so smitten with the holiday after having been introduced to it via email in early 2002 that he dedicated an entire column to its publicity that September, turning an inside joke into a global sensation. He later went on to make a cameo appearance in one of Baur and Summers’s buccaneer-themed music videos in 2011 (look for him in the video above at the 3:25 mark).

4. REAL PIRATES SPOKE A WIDE VARIETY OF DIALECTS.

Despite some extensive “English-to-Pirate” dictionaries that have cropped up all over the Internet the idea that all pirates shared a common accent regardless of national origin is historically absurd, as National Geographic pointed out in 2011.

5. ACTOR ROBERT NEWTON IS HAILED AS THE “PATRON SAINT” OF TALK LIKE A PIRATE DAY.

So where did the modern “pirate dialect” come from? Summers and Baur credit actor Robert Newton's performance in Treasure Island (1950) and have accordingly dubbed him the “patron saint” of their holiday. Tasked with breathing life into the scheming buccaneer, Newton simply exaggerated his native West Country accent and the rest is history.

6. BAUR'S FAMILY WAS FEATURED ON A PIRATE-THEMED EPISODE OF WIFE SWAP.

The reality show’s highly-anticipated 2006 season premiere pitted the Baurs (in full pillaging regalia) against a family which, according to John’s wife Tori (a.k.a. “Mad Sally”), “behaved as though ‘fun’ was something that had to be pre-packaged for their protection.”

7. BAUR WAS ALSO ON JEOPARDY!

Baur was described to the audience as “a writer and pirate from Oregon” in his 2008 appearance. “I didn’t win,” Baur said, “but the introduction made Alex blink.”

8. TALK LIKE A PIRATE DAY HAS BECOME A CORNERSTORE OF THE PASTAFARIAN MOVEMENT.

Bobby Henderson, founder of the Church of the Flying Spaghetti Monster, cited Earth’s dwindling pirate population as the clear source of global warming in his 2005 open letter to the Kansas school board which established the religion. Since then, Talk Like A Pirate Day has been observed by devout Pastafarians worldwide. 

9. A FLORIDA MAYOR ONCE IGNITED A LOCAL CONTROVERSY FOR MAKING AN OFFICIAL TALK LIKE A PIRATE DAY PROCLAMATION.

In 2012, Lake Worth, Florida Mayor Pam Triolo lightheartedly urged her constituents to embrace the holiday last year, writing, “The City … is known to possess a spirit of independence, high spirits, and swashbuckling, all traits of a good pirate.” Her actions were criticized by the city’s former commissioner, Jo-Ann Golden, who took offense to the association with murderous seamen.

10. DAY OF THE THE NINJA WAS CREATED IN RESPONSE TO TALK LIKE A PIRATE DAY.

Not to be outdone by their hated rivals, the pro-ninja community was quick to execute the first annual Day of the Ninja on December 5, 2002. For Summers and Baur’s take on the warring factions, see the clip above.

11. ASTRONAUTS ONCE CELEBRATED TALK LIKE A PIRATE DAY ABOARD THE INTERNATIONAL SPACE STATION.

In a 2012 interview, Summers recalled being “informed that the astronauts on the International Space Station were awakened to ‘A Pirate’s Life For Me' and joined in the pirate talk from space.”

12. PRESIDENT OBAMA ONCE CELEBRATED WITH A COSTUMED BUCCANEER IN THE OVAL OFFICE.

In 2012, Barack Obama tweeted this image on Talk Like a Pirate Day with the caption “Arr you in?”

13. A CONGRESSMAN LATER USED THE HOLIDAY TO SLAM OBAMA'S TAX PLAN.

In 2011, Florida’s 12th congressional district representative Dennis Ross used the festivity as a political punchline after Obama made a speech detailing his tax plan, tweeting, “It is TALK like a pirate day … not ACT like one. Watch ye purses and bury yr loot, the taxman cometh.”

14. IT'S AN OFFICIAL HOLIDAY IN THE STATE OF MICHIGAN.

On June 4, 2013, state senator Roger Kahn’s proposal to grant Talk Like A Pirate Day official acknowledgement from the Michigan government was formally adopted, to the chagrin of some dissenting landlubbers. 

15. TALK LIKE A PIRATE, GET A FREE DEEP FRIED TWINKIE.

Rejoice, sweet-toothed scallywags: There's free grub to be had on Talk Like a Pirate Day. Talk like a pirate at your local Long John Silver's, and you'll get a free deep fried Twinkie. Dress like a pirate and you'll get a free Fish N' Fry. (Though you'll want to make sure your local restaurant is participating before putting on your best eye patch.)

This story originally ran in 2013.

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