Why is America’s favorite game show consolation prize called “Turtle Wax”?
Benjamin Hirsch started mixing up batches of his special formula liquid car polish in his Chicago bathtub in 1945. He called his product Plastone, and as the company’s only employee he was the sole member of the sales force. His tried and true method of selling Plastone was going to a large venue – like the parking lot of Wrigley Field – and shining the fenders of parked cars. When the owners returned to their vehicles, they were usually so impressed with the beautiful sheen that they purchased Hirsch’s product.
One day in the early 1950s, Hirsch was headed home after a sales call in Wisconsin. He stopped to rest at a tranquil place called Turtle Creek. According to company lore, it occurred to him that Plastone gave a car a shine that was as reflective as the water of Turtle Creek. He further reasoned that his polish gave cars a wax coating as tough as a turtle shell, and promptly renamed his product Turtle Wax.