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Íslendingabók: How Icelanders Avoid Incest and Find Celebrity Relatives

Living in a small, mostly static population creates some uncomfortable issues. Aside from making it difficult to dodge people you don't like, you also have to worry about whether you're unwittingly dating a relative. Most people can just move out of town to escape this problem. Things aren't so simple when you live in Iceland, where family names don't exist and nearly everyone knows someone who accidentally fell for a not-so-distant cousin.

The country's 300,000 residents can lay their fears to rest now, thanks to Íslendingabók (the Book of Icelanders), a genealogy search tool that helps clear up any confusion about family ties.

Virtually every Icelander since the 18th century is in the database [...] Any Icelander living now can sign up for a username and password and gain free access to some of the data, such as names and birth dates, and view full information on everyone who shares a great-grandparent with them. One can also find out if they have common ancestry with any given Icelander and uncover their exact lines of descent.

Some have also used it to see how closely related they are to celebrities, most notably, Björk:

Alli Thorgrimsson, for example, learned that he and Björk are related seven generations back, on both sides. He shares a closer ancestral tie with the current prime minister, Jóhanna Sigurðardóttir. Thanks to Íslendingabók, he also knows that his ex-wife was his seventh cousin, or in other words, not close enough to trigger an incest alarm.

Íslendingabók seems a little weird initially, but for Icelanders, it's a valuable tool. At any rate, it's a lot more effective than the tradition of asking, “Hverra manna ert þú?” (Who are your people?), which leaves a little too much room for error.

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Amazon Will Now Deliver Whole Foods Groceries To Your Door
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Since its acquisition of Whole Foods for $13.7 billion in 2017, Amazon has slowly been ramping up synergy between the two brands. An Amazon Go concept convenience store in Seattle allows customers to enter, scan their cell phone, and walk out with groceries without having to stand in line; select Amazon products, like their Echo devices, have made their way onto retail shelves.

Now, consumers in Austin, Dallas, Cincinnati, and Virginia Beach can use their status as an Amazon Prime customer to get free home delivery of their Whole Foods groceries. Beginning Thursday, February 8, the market will drop off orders within two hours. (One-hour delivery carries a $7.99 charge.)

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market co-founder and CEO John Mackey said in a statement. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”

Most everything in the store is eligible for delivery, though we’re not certain they’d deliver a live lobster. “Select” alcohol is also available. You can visit primenow.com to see if you’re in their delivery region. Keep checking, as they plan to expand throughout 2018.

If you’re not near a Whole Foods at all, other regional grocery chains like Wegman’s also offer home delivery on a subscription-based pricing structure.

[h/t The Verge]

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