Why Mother's Day Founder Anna Jarvis Later Fought to Have the Holiday Abolished

A portrait of Mother's Day founder Anna Jarvis.
A portrait of Mother's Day founder Anna Jarvis.
Public Domain, Wikimedia Commons

Years after she founded Mother’s Day, Anna Jarvis was dining at the Tea Room at Wanamaker’s department store in Philadelphia. She saw they were offering a "Mother’s Day Salad." She ordered the salad and when it was served, she stood up, dumped it on the floor, left the money to pay for it, and walked out in a huff. Jarvis had lost control of the holiday she helped create, and she was crushed by her belief that commercialism was destroying Mother’s Day.

During the Civil War, Anna's mother, Ann Jarvis, cared for the wounded on both sides of the conflict. She also tried to orchestrate peace between Union and Confederate moms by forming a Mother's Friendship Day. When the elder Jarvis passed away in 1905, her daughter was devastated. She would read the sympathy cards and letters over and over, taking the time to underline all the words that praised and complimented her mother. Jarvis found an outlet to memorialize her mother by working to promote a day that would honor all mothers.

On May 10, 1908, Mother's Day events were held at the church where Ann Jarvis taught Sunday School in Grafton, West Virginia, and at the Wanamaker’s department store auditorium in Philadelphia. Anna did not attend the event in Grafton, but she sent 500 white carnations—her mother’s favorite flower. The carnations were to be worn by sons and daughters in honor of their own mothers, and to represent the purity of a mother’s love.

Spreading the Word

Mother’s Day quickly caught on because of Anna Jarvis’s zealous letter-writing and promotional campaigns across the country and the world. She was assisted by well-heeled backers like John Wanamaker and H.J. Heinz, and she soon devoted herself full-time to the promotion of Mother’s Day.

In 1909 several senators mocked the very idea of a Mother’s Day holiday. Senator Henry Moore Teller (D-CO) scorned the resolution as "puerile," "absolutely absurd," and "trifling." He announced, "Every day with me is a mother's day." Senator Jacob Gallinger (R-NH) judged the very idea of Mother's Day to be an insult, as though his memory of his late mother "could only be kept green by some outward demonstration on Sunday, May 10."

A pile of white carnations
iStock.com/ma-no

The backlash didn't deter Jarvis. She enlisted the help of organizations like the World’s Sunday School Association, and the holiday sailed through Congress with little opposition in 1914.

The floral industry wisely supported Jarvis’s Mother’s Day movement. She accepted their donations and spoke at their conventions. With each subsequent Mother’s Day, the wearing of carnations became a must-have item. Florists across the country quickly sold out of white carnations around Mother’s Day; newspapers reported stories of carnation hoarding and profiteering. The floral industry later came up with an idea to diversify sales by promoting the practice of wearing red or bright flowers in honor of living mothers, and white flowers for deceased moms.

"Sentiment, Not Profit"

Jarvis soon soured on the commercial interests associated with the day. She wanted Mother’s Day “to be a day of sentiment, not profit.” Beginning around 1920, she urged people to stop buying flowers and other gifts for their mothers, and she turned against her former commercial supporters. She referred to the florists, greeting card manufacturers and the confectionery industry as “charlatans, bandits, pirates, racketeers, kidnappers, and termites that would undermine with their greed one of the finest, noblest, and truest movements and celebrations.”

In response to the floral industry, she had thousands of celluloid buttons made featuring the white carnation, which she sent free of charge to women’s, school, and church groups. She attempted to stop the floral industry by threatening to file lawsuits and by applying to trademark the carnation together with the words “Mother’s Day” (though she was denied the trademark). In response to her legal threats, the Florist Telegraph Delivery (FTD) association offered her a commission on the sales of Mother’s Day carnations, but this only further enraged her.

Jarvis’s attempts to stop the florists’ promotion of Mother’s Day with carnations continued. In 1934, the United States Postal Service issued a stamp honoring Mother’s Day. They used a painting colloquially known as Whistler’s Mother for the image, by artist James Whistler. Jarvis was livid after she saw the resulting stamp because she believed the addition of the vase of carnations was an advertisement for the floral industry.

A young girl gives her mom a handmade Mother's Day card
iStock.com/fstop123

Jarvis’s ideal observance of Mother’s Day would be a visit home or writing a long letter to your mother. She couldn’t stand those who sold and used greeting cards: “A maudlin, insincere printed card or ready-made telegram means nothing except that you’re too lazy to write to the woman who has done more for you than anyone else in the world.”

She added: “Any mother would rather have a line of the worst scribble from her son or daughter than any fancy greeting card.”

Going Rogue

Jarvis fought against charities that used Mother’s Day for fundraising. She was dragged screaming out of a meeting of the American War Mothers by police and arrested for disturbing the peace in her attempts to stop the sale of carnations. She even wrote screeds against Eleanor Roosevelt for using Mother’s Day to raise money (for charities that worked to combat high maternal and infant mortality rates, the very type of work Jarvis’s mother did during her lifetime).

In one of her last appearances in public, Jarvis was seen going door-to-door in Philadelphia, asking for signatures on a petition to rescind Mother’s Day. In her twilight years, she became a recluse and a hoarder.

Jarvis spent her last days deeply in debt and living in the Marshall Square Sanitarium, a now-closed mental asylum in West Chester, Pennsylvania. She died on November 24, 1948. Jarvis was never told that her bill for her time at the asylum was partly paid for by a group of grateful florists.

This story originally appeared in 2012.

15 Spooky Halloween Traditions and Their Origins

EEI_Tony/iStock via Getty Images
EEI_Tony/iStock via Getty Images

Trick-or-treating, Jack-O'-Lanterns, and creepy costumes are some of the best traditions of Halloween. Share these sweet facts with friends as you sort through your candy haul.

1. Carving Halloween Jack-O'-Lanterns

Jack-o-lantern
kieferpix/iStock via Getty Images

Jack-O'-Lanterns, which originated in Ireland using turnips instead of pumpkins, are supposedly based on a legend about a man name Stingy Jack who repeatedly trapped the Devil and only let him go on the condition that Jack would never go to Hell. When he died, however, Jack learned that Heaven didn’t really want his soul either, so he was condemned to wander the Earth as a ghost for all eternity. The Devil gave Jack a lump of burning coal in a carved-out turnip to light his way. Eventually, locals began carving frightening faces into their own gourds to scare off evil spirits.

2. Seeing Ghosts

Celtic people believed that during the festival Samhain, which marked the transition to the new year at the end of the harvest and beginning of the winter, spirits walked the Earth. Later, the introduction of All Souls Day on November 2 by Christian missionaries perpetuated the idea of a mingling between the living and the dead around the same time of year.

3. Wearing Scary Costumes

With all these ghosts wandering around the Earth during Samhain, the Celts had to get creative to avoid being terrorized by evil spirits. To fake out the ghosts, people would don disguises so they would be mistaken for spirits themselves and left alone.

4. Going Trick-or-Treating, the Pagan Way

Trick-or-treaters
ChristinLola/iStock via Getty Images

There is a lot of debate around the origins of trick-or-treating. One theory proposes that during Samhain, Celtic people would leave out food to placate the souls and ghosts and spirits traveling the Earth that night. Eventually, people began dressing up as these otherworldly beings in exchange for similar offerings of food and drink.

5. Going Trick-or-Treating, the Scottish Way

Other researchers speculate that the candy bonanza stems from the Scottish practice of guising, itself a secular version of souling. In the Middle Ages, soulers, usually children and poor adults, would go to local homes and collect food or money in return for prayers said for the dead on All Souls’ Day. Guisers ditched the prayers in favor of non-religious performances like jokes, songs, or other “tricks.”

6. Going Trick-or-Treating, the American Way

Some sources argue that our modern trick-or-treating stems from belsnickling, a tradition in German-American communities where children would dress in costume and then call on their neighbors to see if the adults could guess the identities of the disguised guests. In one version of the practice, the children were rewarded with food or other treats if no one could identify them.

7. Getting Spooked by Black Cats

Black cat in autumn leaves
FromtheWintergarden/iStock via Getty Images

The association of black cats and spookiness actually dates all the way back to the Middle Ages, when these dark kitties were considered a symbol of the Devil. It didn’t help the felines’ reputations when, centuries later, accused witches were often found to have cats, especially black ones, as companions. People started believing that the cats were a witch’s “familiar”—animals that gave them an assist with their dark magic—and the two have been linked ever since.

8. Bobbing for Apples

This game traces its origins to a courting ritual that was part of a Roman festival honoring Pomona, the goddess of agriculture and abundance. Multiple variations existed, but the gist was that young men and women would be able to foretell their future relationships based on the game. When the Romans conquered the British Isles, the Pomona festival was blended with the similarly timed Samhain, a precursor to Halloween.

9. Decorating with Black and Orange

The classic Halloween colors can also trace their origins back to the Celtic festival Samhain. Black represented the “death” of summer while orange is emblematic of the autumn harvest season.

10. Playing Pranks

As a phenomenon that often varies by region, the pre-Halloween tradition, also known as “Devil’s Night”, is credited with a different origin depending on whom you ask. Some sources say that pranks were originally part of May Day celebrations. But Samhain, and eventually All Souls Day, seem to have included good-natured mischief. When Scottish and Irish immigrants came to America, they brought along the tradition of celebrating Mischief Night as part of Halloween, which was great for candy-fueled pranksters.

11. Lighting Candles and Bonfires

Campfire in the woods
James Mahan/iStock via Getty Images

These days, candles are more likely than towering traditional bonfires, but for much of the early history of Halloween, open flames were integral in lighting the way for souls seeking the afterlife.

12. Eating Candy Apples

People have been coating fruit in sugar syrups as a means of preservation for centuries. Since the development of the Roman festival of Pomona, the goddess often represented by and associated with apples, the fruit has had a place in harvest celebrations. But the first mention of candy apples being given out at Halloween didn’t occur until the 1950s.

13. Spotting Bats

It’s likely that bats were present at the earliest celebrations of proto-Halloween, not just symbolically but literally. As part of Samhain, the Celts lit large bonfires, which attracted insects. The insects, in turn, attracted bats, which soon became associated with the festival. Medieval folklore expanded upon the spooky connotation of bats with a number of superstitions built around the idea that bats were the harbingers of death.

14. Gorging on Candy

Halloween candy and brownies
VeselovaElena/iStock via Getty Images

The act of going door-to-door for handouts has long been a part of Halloween celebrations. But until the middle of the 20th century, the “treats” kids received were not necessarily candy. Toys, coins, fruit, and nuts were just as likely to be given out. The rise in the popularity of trick-or-treating in the 1950s inspired candy companies to make a marketing push with small, individually wrapped confections. People obliged out of convenience, but candy didn’t dominate at the exclusion of all other treats until parents started fearing anything unwrapped in the 1970s.

15. Munching on Candy Corn

According to some stories, a candymaker at the Wunderlee Candy Company in Philadelphia invented the revolutionary tri-color candy in the 1880s. The treats didn’t become a widespread phenomenon until another company brought the candy to the masses in 1898. At the time, candy corn was called Chicken Feed and sold in boxes with the slogan "Something worth crowing for." Originally just autumnal candy because of corn’s association with harvest time, candy corn became Halloween-specific when trick-or-treating rose to prominence in the U.S. in the 1950s.

25 Awesome Pet Halloween Costumes You Can Buy Right Now

Frisco
Frisco

As much fun as it is to dress up in a Halloween costume, it’s even more satisfying to throw one on your favorite four-legged companion. For one glorious day, you can turn your dog or cat into a vampire, a superhero, a Jedi, or even a taco, and it’s seen as completely normal. But picking out the right dog or cat costume can be difficult, especially with all of the choices available. Here, we’ve got 25 awesome cat and dog Halloween costumes you can get at Petco, Chewy, Target, and Walmart.

1. Wonder Woman Dog Costume

Best Pet Halloween Costumes. Wonder Woman Dog Costume.
DC Comics

Turn your pooch into an Amazonian warrior with this ensemble that carries the colors and familiar tiara of Wonder Woman. Steve Trevor sold separately.

Buy it: Petco

2. Superman Illusion Dog Suit

Best Pet Halloween Costumes. Superman Dog Costume.
DC Comics

Superpups won’t need a phone booth to dash into with this illusion suit that mimics that iconic transformation of Clark (Bark) Kent into Superman. (Note: Glasses do not have corrective lenses.)

Buy it: Petco 

3. Batman Dog T-Shirt

Best Pet Halloween Costumes. Batman Dog Costume.
DC Comics

If your pet is low on patience when it comes to elaborate costumes, consider this minimalist approach. A Bat-symbol emblazoned on the back shows off support for vigilante justice.

Buy it: Petco 

4. DC's Batman Illusion Dog Suit

Best Pet Halloween Costumes. Batman Dog Costume.
DC Comics

Your doggo probably never got to know their parents, which is at least one thing they have in common with Bruce Wayne. Avenge Gotham with this padded costume that gives your pet better abs than yours.

Buy it: Petco 

5. Batman Dog Bandana

Best Pet Halloween Costumes. Batman Dog Costume.
DC Comics

The Bat-logo stands out against a yellow background in this pup-friendly kerchief for dogs that prefer sleeveless attire.

Buy it: Petco

6. Superman Dog Bandana

Best Pet Halloween Costumes. Superman Dog Costume.
DC Comics

Is your heroic hound ready to cast off his glasses, quit his job as a newspaper reporter, and share his true identity with the world? This bandana is the classiest way to do it.

Buy it: Petco

7. Spider-Man Hoodie

Best Pet Halloween Costumes. Spider-Man Dog Costume.
Marvel

While the debate over which Spider-Man did it best—Tom Holland, Andrew Garfield, or Tobey Maguire—rages on, the clear winner is about to be your dog wearing this costume.

Buy it: Petco

8. Jack-o'-Lantern Dog Hoodie

Best Pet Halloween Costumes. Pumpkin Jack o Lantern Costume.
Bootique

Because carving jack-o'-lanterns is hard, turn your pup into a “pupkin” instead with this easy pullover Halloween hoodie.

Buy it: Petco

9. Cookie Monster

Best Pet Halloween Costumes. Cookie Monster Dog Costume.
Pet Krewe

The perfect outfit for the pooch who won’t take their eyes off your cookie even though they definitely can’t have chocolate.

Buy it: Petco

10. Toast of the Town

Best Halloween Costumes for Dogs.
Bootique

This oh-so-extra outfit is ideal for trendy millennial pets who know that the secret to happiness lies between two thick slices of avocado toast. The “Flaming Dawg Hot Sauce” headband is just icing on the cake … er, hot sauce on the toast.

Buy it: Petco

11. King Purrington

Get the best cat halloween costumes of 2019.
Bootique

Your cat doesn't need to dress like royalty to know they’re in charge, so let this king costume serve as a reminder to everyone else in the house. Just don't be surprised if your cat starts acting haughtier than usual after sporting a cape and crown for a few hours.

Buy it:vPetco

12. Lion Mane

Lion mane cat costume.
Pet Krewe

Halloween is a chance for your pet to look as ferocious as they feel all year long. But be warned: This lion mane costume will probably illicit more "awws" than screams.

Buy it: Petco

13. "Witch, Please!" Dog Hat

Witch hat dog Halloween costume.
Bootique

Spookiness, sassiness: This witch hat for dogs—complete with a lime-green wig and the words "Witch, please!" emblazoned on the band—has it all.

Buy it: Petco

14. Teddy Bear Dog Costume

Teddy bear dog costume for Halloween 2019.
Bootique

Your dog can become a bit more squeezable when you dress it up like a plush teddy bear—complete with little arms, legs, and ears.

Buy it: Petco

15. Dog & Cat Sombrero

Cat and dog sombreros for Halloween 2019.
Frisco

The best part about this sombrero for your cat or dog is that there’s no reason why you can’t strap it on their head even after Halloween is over. They may hate you for it, but the look on their face will make a great photo op (see above).

Buy it: Chewy

16. Cat Devil Costume

Cat devil costume for Halloween 2019.
Frisco

Every cat has a touch of evil in them, so indulge them this Halloween with the set of horns they've earned throughout the year.

Buy it: Chewy

17. Cat & Dog Vampire Cape

A dog dressed in a vampire Halloween costume.
Frisco

Simple but effective—turn your pet into an elegant count this Halloween with this red-lined black cape.

Buy it: Chewy

18. Taco Dog & Cat Costume

Taco dog Halloween costume for 2019.
Frisco

Your favorite pet dressed as your favorite food. Best of all, the entire taco costume comes in one piece, so you don’t have to worry about assembly being a hassle.

Buy it: Chewy

19. Dog or Cat Business Suit

Business suit dog costume.
Rubie's Costume Company

Chances are your pet will never have a high-powered office job, but that doesn’t mean they can’t dress the part. And don’t worry, the tie is attached to the costume, so your pup won't have to learn the Half-Windsor.

Buy it: Chewy

20. Skeleton Hoodie

Skeleton hoodie Halloween costume for dogs.
Hyde & EEK! Boutique

You really can’t go wrong with a classic like this skeleton hoodie. And with the ear holes in the hood, your pup will be comfy all Halloween long.

Buy it: Target

21. Ewok Dog Costume

Star Wars Halloween costumes for pets.
Rubie's Costume Company

Even the most jaded of Star Wars fans won’t be able to resist this simple costume that turns your dog into a fierce and fuzzy protector of Endor.

Buy it: Target

22. Jedi Robe

Star Wars Jedi Halloween costume for dogs.
Rubie's Costume Company.

A costume for a more civilized age, this Jedi pet robe is easy to slip on and adds a graceful elegance to any dog’s life. Just keep an eye on their paws—you don’t want to fall for that mind trick nonsense.

Buy it: Target

23. Jurassic World T. rex

Dinosaur Halloween Costume for Dogs.
Rubie's Costume Company

Cue the John Williams, because this T. rex costume is perfect for any dino-lovin’ Halloween freak out there. The kicker? The tiny arms, of course.

Buy it: Walmart

24. Yoda

Yoda Halloween costume for pets.
Rubie's Costume Company

You already know your pet is wise beyond its years, so slapping a Yoda costume on it is only natural. If you can’t fathom getting your cat or dog into the robe, you can opt for just the Yoda ears, too.

Buy it: Walmart

25. Blue Monster

Best dog and cat Halloween costumes.
Rubie's Costume Company

This Halloween, turn your pet into a furry beast—more so than usual. And if you don’t like the shock of bright blue hair, you can go for the pink version. It’s your money; embarrass your pup as you please.

Buy it: Walmart

Mental Floss has affiliate relationships with certain retailers and may receive a small percentage of any sale. But we choose all products independently and only get commission on items you buy and don't return, so we're only happy if you're happy. Thanks for helping us pay the bills!

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