11 Athletes Who Had Their Own Cereals

Plenty of athletes have adorned boxes of Wheaties. But only the best can take it a step further and market a brand of cereal dedicated entirely to themselves. Several athletes have used a limited edition cereal line to raise money for their favorite charities or boost their profiles -- here are 11 of the stars that managed to work their way onto the breakfast table

1. Flutie Flakes

Buffalo Bills quarterback Doug Flutie released his brand of corn flakes cereal in 1998 to raise money for autism awareness in honor of his son, who is autistic. The cereal ended up being a hit, selling more than 3 million boxes (Flutie eventually branched out into other foods, including a fruit snack called Flutie's Fruities). But the Flakes were also the center of controversy when then-Dolphins coach Jimmy Johnson used them to celebrate a playoff win over Flutie and the Buffalo Bills. Celebrating in the locker room, Johnson slammed a box of the cereal on the ground and let his players dance and stomp on the flakes. Flutie objected, saying it was akin to stomping on his son and got Johnson to publicly apologize.

2. Votto’s

This season, Cincinnati Reds fans will be able to share breakfast with team star – and 2010 National League MVP – Joey Votto, thanks to his new cereal, Votto’s. The cereal is being sold at Krogers stores in the Cincinnati area. And the flavor? “It’s basically Cheerios,” said Votto at one promotional appearance, according to a report.

3. Fastball Flakes

With an eye towards breaking Flutie’s sales record, Detroit Tigers ace Justin Verlander also announced this spring that he’ll be launching his own line of cereal. Verlander based the cereal on Frosted Flakes (his favorite cereal) and actually requested that the cereal be unhealthy because he likes to eat junk food before his starts. Despite his request, the cereal is fat-free.

4. Ochocinco’s

The toasted oat cereal honoring then-Cincinnati Bengals wide receiver Chad Ochocinco (formerly Chad Johnson) isn’t much remembered for its taste or nutritional value. Instead, the legacy of Ochocinco’s will be its accidental endorsement of a phone sex line. A phone number printed on the box was supposed to send shoppers to the main line of Feed The Children, the charity benefiting from the cereal sales. But manufacturers put the wrong prefix on the number and instead printed the bawdy number. When news of the accident broke, Ochocinco took to Twitter to say he was “bummed” about the mixup and asked “of all numbers why that one!!!”

5. Eckso’s

Eckso’s were not named after Hall of Fame closer Dennis Eckersley, but instead journeyman David Eckstein. Having won a World Series with the Angels and a second with the St. Louis Cardinals, Eckstein was a fan favorite for his scrappy play. That led to his cereal line in 2005 -- a brand of honey nut toasted oat O’s similar to Votto’s and Ochocinco’s.

6. Tommy Gun Flakes

After wandering around the NFL for years and playing in the Arena Football League and XFL, Tommy Maddox resurfaced with the Pittsburgh Steelers in 2001. He led the Steelers to the playoffs that year, amassing a 10-5-1 record. After that season, he was also rewarded with the launch of Tommy Gun Flakes, a play on his nickname "Tommy Gun." Maddox had a disappointing 2002 season and was soon replaced by Ben Roethlisberger, but unopened boxes of his cereal can still be found online.

7. TO’s

Before he and Ochocinco teamed up for a season in Cincinnati, Terrell Owens actually mirrored him by launching his own cereal brand. The TO’s brand came out when TO joined the Buffalo Bills in the 2009 season and features a rather cryptic picture of TO flexing his bicep around a blown-up piece of cereal.

8. Warner’s Crunch Time

While with the St. Louis Rams, Kurt Warner was a part of the Greatest Show on Turf, winning two MVP awards and a Super Bowl. His rise from the Arena Football League and ascension from backup to starting star also made him a hit with fans. To capitalize, Warner put his face on a frosted corn flakes cereal called “Warner’s Crunch Time,” with proceeds going to Camp Barnabas, a Missouri camp for disabled children.

9. Buckeye HerOes

Coming off a successful 10-2 season in which they shared the Big Ten championship and won the Fiesta Bowl, the Ohio State Buckeyes expanded their already massive brand with the cereal Buckeye HerOes. Other universities had tried the cereal gimmick before, but OSU dwarfed their efforts by producing 75,000 boxes. School officials said they couldn’t get the cereal to be in the shape of the school’s traditional block O, so instead they had to go with the traditional round O. The school has also branded several other food items from pasta to hot sauce, so it's possible for a fan to plan an entire meal around the Buckeyes.

10. Ed's End Zone O's

A three-time Super Bowl winner, wide receiver Ed McCaffrey had most of his success when paired with John Elway on the Denver Broncos. While with the team, he also released his cereal brand: Ed’s End Zone O’s, as well as putting his face on a line of gourmet mustards and a horseradish sauce. Elway would also come out with a cereal line: John Elway's Comeback Crunch.

11. Lynn Swann’s Super 88

Named after his jersey number, Lynn Swann’s Super 88 cereal was released to honor the former Steelers star on his induction to the NFL Hall of Fame in 2001. The proceeds from the cereal went to the Big Brothers and Big Sisters charities, as well as to fund scholarships to the Pittsburgh Ballet Theatre. Why the ballet scholarships? Swann used to study dance.

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On Top of the World: Remembering the Lost Trend of Flagpole Sitting
Alvin "Shipwreck" Kelly sitting on a flagpole atop the Hotel St. Francis in Newark, New Jersey
Alvin "Shipwreck" Kelly sitting on a flagpole atop the Hotel St. Francis in Newark, New Jersey
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Flappers and bootleggers might be the most memorable aspects of the 1920s, but there's a lesser-known, yet no less colorful, trend from that decade: flagpole sitting. From the glamorous hills of Hollywood to the blue-collar dwellings of Union City, New Jersey, this unusual pastime turned eccentric showmen and ordinary people into overnight celebrities, before the crushing reality of the Great Depression grounded their climb to stardom.

Flagpole sitting is exactly what it sounds like: a person climbing on top of a towering pole, usually in the middle of a city, and testing their endurance by sitting atop it for as long as their body holds up. It began in Hollywood in January 1924, when a former sailor, boxer, steelworker, and stuntman named Alvin “Shipwreck” Kelly was hired by a local theater to sit on a pole outside of the building for as long as possible to drum up publicity for a new movie. Kelly, a New York City native—whose nickname was supposedly inspired by his dubious claims as a Titanic survivor—wowed crowds by perching himself on the pole for an astonishing 13 hours and 13 minutes. The stunt worked, and once it got picked up by the papers, offers started pouring in from more businesses to perform pole-sittings. Kelly was eager to oblige.

News of Kelly's exploits spread, and before long, men, women, and children were climbing poles of their own. There was the three-week feat of Bobbie Mack, a young woman from Los Angeles; Joe “Hold ‘em” Powers, who sat for 16 days in Chicago in 1927 and climbed back down with six fewer teeth than he started with after a storm smacked him face-first into his pole; and Bill Penfield, who braved a pole for 51 days in Strawberry Point, Iowa before a storm forced him down. In 1928, a 15-year-old named Avon Foreman of Baltimore even established a juvenile sitting record of 10 days, 10 hours, 10 minutes, and 10 seconds (he practiced on an 18-foot hickory tree in his backyard). Foreman’s accomplishment was so inspiring to Baltimore mayor William F. Broening that he publicly declared that the youngster exhibited “the pioneer spirit of early America.”

Still, Kelly was the one making a big business out of pole sitting. Even when he wasn’t holding the record, he was the ambassador of the bizarre sport. He toured 28 cities, attracting massive crowds that jammed streets and lined rooftops just to get a glimpse of the daredevil poking out among the apartment buildings and businesses of Downtown, USA.

Kelly's notable feats included an 80-hour sit in New Orleans and the 146 hours he spent high above Kansas City's Old Westgate Hotel. But even those were overshadowed by his largest-scale stunts: 312 hours on top of Newark’s St. Francis Hotel in 1927, 22 days on a pole above a dance marathon (another endurance fad of the time) in Madison Square Garden, and 23 days in 1929 in Baltimore’s Carlin’s Park on a pole that was 60 feet high. By Kelly’s own calculation, he’d spend around 20,613 hours pole-sitting during a career that lasted over a decade.

His peak came in 1930 when he lasted 49 days and one hour on a 225-foot pole on Atlantic City’s steel pier. The feat was witnessed by as many as 20,000 onlookers during the weeks he spent up top, becoming one of the first of many spectacles that would grace the pier in the 1930s. (He’d eventually be followed by acts like Rex, the water-skiing “wonder dog”; JoJo, the boxing kangaroo; and the city’s infamous diving horse routine.)

Estimates of Kelly’s fees range from $100-$500 a day throughout his career, paid by whatever outlet needed the publicity and sometimes by crowds who spent a quarter to get a view of his act from nearby hotel rooftops. And what did those onlookers see, exactly? A man on a circular padded seat high above the rabble, sometimes reading the paper, other times enjoying a shave. For food, he’d stick mainly to a liquid diet of broth and water, along with cigarettes, all of which were lifted up to him in a bucket. When he needed to sleep, he’d stay seated by wrapping his ankles around the pole and securing his thumbs into holes in his seat before nodding off. That's if he rested at all—he was also known to deprive himself of sleep on the pole for as long as four days.

The big money would dry up soon after his Atlantic City stunt, and the realities of the Great Depression put an end to flagpole sitting as a career. With up to a quarter of the population unemployed, people were apparently less interested in opening their papers to stories of men and women testing endurance at the top of a pole for more money than the readers would likely see all year.

"As Shipwreck Kelly analyzed it, it was the Stock Market crash that killed pole-sitting as the golden egg that paid the goose," a writer for The Evening Sun in Baltimore put it in 1944. "People couldn't stand to see anything higher than their busted securities."

Kelly’s personal story ends on a similarly somber note. Penniless and stripped of his daredevil veneer, he died of a heart attack in 1952 at the age of 59, his body found not far from the room he rented on West 51st Street in New York City. Underneath his arm at the time of his death was a scrapbook of newspaper clippings detailing his accomplishments as a once-champion flagpole sitter.

Though flagpole sitting has fallen out of the public eye since the Depression, it has occasionally shown faint signs of life. In 1963, 17-year-old Alabama native Peggy Townsend cruised past all of Kelly's highest marks by spending 217 days on a pole for a radio contest. That time was later beaten by Kenneth Gidge, who topped her at 248 days in 1971 before becoming an artist, inventor, and New Hampshire state representative later in life.

Today, the occasional pole-sitter still pops up in the news, though they're now most likely perched for protests or as living art installations. Regardless of the purpose behind it, it's unlikely that a person atop a flagpole will ever attract a sea of thousands of onlookers again—and the days when a man like Kelly could become a household name and dub himself the "Luckiest Fool on Earth" seem long gone.

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This Water Bottle Doubles as a Foam Roller
Mobot
Mobot

It hydrates and it massages. The MOBOT bottle, as spotted by Outside magazine, is being billed as “the world’s first and only foam roller water bottle,” and many outdoor and adventure enthusiasts swear by it.

The stainless steel bottle is wrapped in non-toxic EVA (ethylene-vinyl acetate) foam, which can be rolled along your calves, hamstrings, glutes, or arms to soothe sore muscles and relieve joint paint. It was designed with athletes in mind, but we could see it being used by stressed-out office workers with stiff muscles who could benefit from a little self-care. Plus, the lightweight bottle is great for keeping your beverage cold all day, whether you’re at work, at an amusement park, or at the beach. A top loop allows it to be hooked onto a backpack or beach bag.

The bottle is available in three sizes: the 40-ounce “Big Bertha,” the 18-ounce “Firecracker,” and the 27-ounce “Grace.” There’s a range of colors and patterns to choose from, including neon-colored camouflage for those moments when you can’t decide whether you want to stand out or blend in.

You can order it on Amazon, but some styles have already sold out. Check out MOBOT's video below to see different ways of using the bottle.

[h/t Outside]

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