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9 Controversial Magazine Issues Too Inflammatory for Newsstands

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Whether it’s a racy photograph or an article that expresses an unpopular point of view, most magazines have been mired in controversy at some point (though we don't remember anyone yanking our Swimsuit Issue off the newsstand). But here are a few controversial issues that either had to be revised or were removed from shelves entirely.

1. Jesus and the Bunnies

Putting Jesus on the cover of almost any magazine has the potential to be controversial, but Playboy? Yeah, that’s gonna ruffle some feathers. Especially when the scene depicts Jesus holding a topless, tattooed model in bed. And the July 2010 issue of Playboy’s Portugal edition didn’t stop there. The spread inside revealed Jesus standing next to a prostitute on the street, gazing at two women making out, and praying next to a topless woman reading a book. Playboy Enterprises - AKA Hef’s team in the U.S. - said they were never given the opportunity to review and approve the cover. As a result, they reacted fast - and furiously - by ending their relationship with the Portuguese publishing house.

2. In which people are not shadows

Earlier this year, the Philippines’ FHM yanked their latest issue after the cover with Philippine model Bela Padilla raised more than a few eyebrows. The shot in question featured Padilla posing seductively behind the words “Bela Padilla: Stepping out of the Shadows” amid a bevy of other models. The controversy? The models flanking her were all black. Upset readers flooded the magazine’s website with comments; the publishers quickly issued an apology: “In our pursuit to come up with edgier covers, we will strive to be more sensitive next time." Padilla took to Twitter to explain: "The concept was stepping out of MY inhibitions, MY fears, MY shadows. Not bashing a certain race."

3. This is why you always proofread

You’re probably familiar with USA Weekend: it runs in more than 800 weekend editions of newspapers across the country - that’s a circulation of, oh, about 23.7 million. So the newspaper magazine had a pretty big audience when they unwittingly ran the “n” word in an illustration that appeared in the background of a story in 2004. The word was caught mid-print, but more than 300 papers had already gone out with the offensive language. USA Weekend reimbursed the newspapers that chose to ditch the magazine rather than run the illustration.

The artist claimed his use of the word was entirely accidental: the illustration used the text from an article in The New York Times Magazine, and that article included “an exchange” that included that particular word. The artist said he used the text as a design element only and didn’t proofread it first.

4. Heinrich Himmler can’t handle TIME

Way back in 1939, Hitler’s right-hand man Heinrich Himmler banned all future issues of TIME from entering Germany the week after he was featured on the cover. The accompanying story chronicled Himmler’s career, apparently in a manner the Gestapo chief found unsatisfactory. Maybe he didn’t like hearing himself described as “inordinately ambitious,” or perhaps it was “weak, fleshy-chinned [and] owlish” that he objected to. Wait, I bet it was the jab about him looking “more like an Austrian gymnasium teacher than a leader of men.”

5. "Toughest Boss" doesn’t take kindly to the title

Two years before they pulled the plug on operations altogether, Eastern Airlines pulled Fortune magazine from all of their flights. The February 27, 1989, issue featured an article on America’s Toughest Bosses. The cover model for the list just happened to be Frank Lorenzo, the chairman of Eastern’s parent company, who reportedly expected his employees to work 14-hour days, six days a week. Fortune wasn’t fazed by the lower-than-barf-bag demotion, and issued a statement saying, “Fortune staff members will continue to fly the Eastern skies, friendly or otherwise.” A company spokesperson said that the command to axe the magazine didn’t actually come from Lorenzo, but must have come from someone in “middle management.”

6. Fidel flusters Miami International Airport

It wasn’t Fidel Castro’s famous love of cigars that landed him on the cover of the June 1999 Cigar Aficionado. Pictures of Castro and Bill Clinton accompanied a headline in giant red type that asked, “IS IT TIME TO END THE EMBARGO?” The question didn’t sit too well with Miami International Airport officials, who felt the cover and inside article painted a picture of the communist leader that was a little too pretty. The magazine was banned from the airport for three days, until common sense prevailed. “In the end, we have to come down on the side of what has been the tradition in the United States of freedom of expression and freedom of the press,” the Director of the Aviation Department said.

By the way, Castro claims he gave up his cigar smoking habit in the mid-1980s, but still gives boxes of his signature Cohiba cigars to ambassadors. "I give people cigars and tell them it is poison,” he once said. “I say: 'Smoke them if you like, but the best thing you can do with that box of cigars is give it to your enemy.'"

7. You know what’s not funny? The Ku Klux Klan

Peanut butter and pickles. Ice cream and ketchup. Some things just aren’t meant to go together, and I’d say the Ku Klux Klan and “humorous” advertising are near the top of the list. In 2000, South American Rolling Stone pulled a Hawaiian Tropic ad that featured a sunbather being dragged from a swimming pool by Klansmen. Rolling Stone’s U.S. office wasn’t happy, and neither were Argentine anti-discrimination groups. The creative director of the agency that created the spot said that he felt Argentinians saw the Klan as outdated and ridiculous and that the ad was meant as a parody of racism, not actual racism.

8. If we could only take the breasts out of breastfeeding

In 1994, at least 18 Rosauer’s Supermarkets and one Safeway in the Spokane area pulled an issue of LIFE magazine from checkout stands. The cover showed a breastfeeding woman in profile. “Material like that should not be on the racks for eyes to see, especially little children,” said one appalled mother.

Life is far from the only publication to find itself in the middle of the breastfeeding controversy, though. Other magazines that have run across similar problems after running a cover including a baby at a naked breast include Babytalk, Redbook, W and Vanity Fair.

9. When Presidential parodies were frowned upon

Images courtesy of standinsanddirtynothings

Back in 1966, a humor magazine at the University of Texas called the Texas Ranger retouched a picture of LBJ to give him stringy hair. The bewigged President was to appear on a cover image of an old-fashioned medicine bottle with the label “Mother Baines’ Snake Oil Elixir.” The magazine’s faculty advisers demanded that the insulting image be changed or pulled entirely, so the illustrator scrambled to change it to “Texas Ranger Snake Oil Elixir” with the tagline “Hastily Revised Batch.”

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Stephen Dunn/Getty Images
Paw Enforcement: A History of McGruff the Crime Dog
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Stephen Dunn/Getty Images

Jack Keil, executive creative director of the Dancer Fitzgerald Sample ad agency, was stuck in a Kansas City airport at three in the morning when he started thinking about Smokey Bear. Smokey was the furred face of forest fire prevention, an amiable creature who cautioned against the hazards of unattended campfires or errant cigarette butts. Everyone, it seemed, knew Smokey and heeded his words.

In 1979, Keil’s agency had been tasked with coming up with a campaign for the recently-instituted National Crime Prevention Council (NCPC), a nonprofit organization looking to educate the public about crime prevention. If Keil could create a Smokey for their mission, he figured he would have a hit. He considered an elephant who could stamp out crime, or a rabbit who was hopping mad about illegal activity.

A dog seemed to fit. Dogs bit things, and the NCPC was looking to take a bite out of crime. Keil sketched a dog reminiscent of Snoopy with a Keystone Cop-style hat.

Back at the agency, people loved the idea but hated the dog. In a week’s time, the cartoon animal would morph into McGruff, the world-weary detective who has raised awareness about everything from kidnapping to drug abuse. While he no longer looked like Snoopy, he was about to become just as famous.

In 1979, the public service advertising nonprofit the Ad Council held a meeting to discuss American paranoia. Crime was a hot button issue, with sensational reports about drugs, home invasions, and murders taking up the covers of major media outlets like Newsweek and TIME. Surveys reported that citizens were concerned about crime rates and neighborhood safety. Respondents felt helpless to do anything, since more law enforcement meant increased taxes.

To combat public perception, the Ad Council wanted to commit to an advertising campaign that would act as a preventive measure. Crime could not be stopped, but the feeling was that it could be dented with more informed communities. Maybe a clean park would be less inviting to criminals; people might need to be reminded to lock their doors.

What people did not need was a lecture. So the council enlisted Dancer Fitzgerald Sample to organize a campaign that promoted awareness in the most gentle way possible. Keil's colleagues weighed in on his dog idea; someone suggested that the canine be modeled after J. Edgar Hoover, another saw a Superman-esque dog that would fly in to interrupt crime. Sherry Nemmers and Ray Krivascy offered an alternative take: a dog wearing a trench coat and smoking a cigar, modeled in part after Peter Falk’s performance as the rumpled TV detective Columbo.

Keil had designs on getting Falk to voice the animated character, but the actor’s methodical delivery wasn’t suited to 30-second commercials, so Keil did it himself. His scratchy voice lent an authoritarian tone, but wasn't over-the-top.

The agency ran a contest on the back of cereal boxes to name the dog. “Sherlock Bones” was the most common submission, but "McGruff"—which was suggested by a New Orleans police officer—won out.

Armed with a look, a voice, and a name, Nemmers arranged for a series of ads to run in the fall of 1980. In the spots, McGruff was superimposed over scenes of a burglary and children wary of being kidnapped by men in weather-beaten cars. He advised people to call the police if they spotted something suspicious—like strangers taking off with the neighbor’s television or sofa—and to keep their doors locked. He sat at a piano and sang “users are losers” in reference to drug-abusing adolescents. (The cigar had been scrapped.)

Most importantly, the NCPC—which had taken over responsibility for McGruff's message—wanted the ads to have what the industry dubbed “fulfillment.” At the end, McGruff would advise viewers to write to a post office box for a booklet on how to prevent crime in their neck of the woods.

A lot of people did just that. More than 30,000 booklets went out during the first few months the ads aired. McGruff’s laconic presence was beginning to take off.

By 1988, an estimated 99 percent of children ages six to 12 recognized McGruff, putting him in Ronald McDonald territory. He appeared on the ABC series Webster, in parades, and in thousands of personal appearances around the country, typically with a local police officer under the suit. (The appearances were not without danger: Some dogs apparently didn't like McGruff and could get aggressive at the sight of him.)

As McGruff aged into the 1990s, his appearances grew more sporadic. The NCPC began targeting guns and drugs and wasn’t sure the cartoon dog was a good fit, so his appearances were limited to the end of some ad spots. By the 2000s, law enforcement cutbacks meant fewer cops in costume, and a reduced awareness of the crime-fighting canine. When Keil retired, an Iowa cop named Steve Parker took over McGruff's voice duties.

McGruff is still in action today, aiding in the NCPC’s efforts to raise awareness of elder abuse, internet crimes, and identity theft. The organization estimates that more than 4000 McGruffs are in circulation, though at least one of them failed to live up to the mantle. In 2014, a McGruff performer named John Morales pled guilty to possession of more than 1000 marijuana plants and a grenade launcher. He’s serving 16 years in prison.

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Watch a Panda Caretaker Cuddle With Baby Pandas While Dressed Up Like a Panda
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Some people wear suits to work—but at one Chinese nature reserve, a handful of lucky employees get to wear panda suits.

As Travel + Leisure reports, the People's Daily released a video in July of animal caretakers cuddling with baby pandas at the Wolong National Nature Reserve in China's Sichuan Province. The keepers dress in fuzzy black-and-white costumes—a sartorial choice that's equal parts adorable and imperative to the pandas' future success in the wild.

Researchers raise the pandas in captivity with the goal of eventually releasing them into their natural habitat. But according to The Atlantic, human attachment can hamper the pandas' survival chances, plus it can be stressful for the bears to interact with people. To keep the animals calm while acclimating them to forest life, the caretakers disguise their humanness with costumes, and even mask their smell by smearing the suits with panda urine and feces. Meanwhile, other keepers sometimes conceal themselves by dressing up as trees.

Below, you can watch the camouflaged panda caretakers as they cuddle baby pandas:

[h/t Travel + Leisure]


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