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What Kind of Pinner Are You? The 8 Types on Pinterest

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Many moons ago, I posted What Kind of Friend are YOU? The 13 Types on Facebook. Now that everyone and their grandmother has opened a Pinterest account, I thought it timely to do the equivalent for the new-ish social sharing site.

A) The Bookmarker

This is the person who uses Pinterest only as an updated, visual version of the old delicious. Usually, Pinner A has no idea what the “Bookmark” functionality is on their own browser and is often the type of person who uses Google to find Yahoo mail.

B) The Project Procrastinator

Pinner B sees something on the Web and immediately gets excited about a DIY project based on the image pinned. Unfortunately, Pinner B is a major procrastinator and is easily distracted by the next bright, shiny thing and winds up emulating @shanenickerson‘s amazing tweet: You guys, my new podcast, “Ideas I have in my car that I’ll never follow up on” will never be available.

C) The Designer

Forget humor, forget food pics, The Designer is almost exclusively into design and uses Pinterest the way one would place Post-Its on pages of old-school design magazines. This pinner is often the one who gets repinned by his/her friends who zealously follow The Designer much the way 30-plus-year-old women follow Gwyneth Paltrow's Goop.

D) The No-Pinner

This person has no business being on Pinterest whatsoever and only created an account to see what all the hubbub was about. The whole concept of boards vis-à-vis live timeline feed proved to be too “new” and overwhelming and Pinner D never checked into the site again.

E) The Over-Pinner

Pinner E pins everything and anything! This is definitely a pinner you want to follow with caution. Like the overzealous Tweeter who feels the need to live out loud (“OMG - This rerun of SNL with Steve Martin that I’m watching right now is HILARIOUS!"), The Over-Pinner needs to share every image s/he finds on every Web page, especially icanhascheezburger.com.

F) The Foodie

Quite simply, the Foodie is only interested in pinning photos of foods/recipes, etc. There’s nothing wrong with this, unless, of course, you prefer eating food to looking at pictures of it.

G) The Stand-Up Comic

This type of pinner is very hit or miss. Either the humorous photos they’re sharing are hilarious, and you’re thrilled you’re following him/her, or the jokes strike you as sophomoric and you wish you never followed based on that one funny image that drew you in to begin with.

H) The Corporate Shill

This pinner is using Pinterest with the great hope that s/he will be noticed by some company or other and offered free product for all the free promotion s/he is doing. They hope to be influencers across multiple verticals in multiple markets, yet generally fail to impress much of anyone except themselves.

Okay guys, I'm sure you feel that I left some off the list. So tell me: What kind of pinners do you love most?

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Chris Weeks // Staff // Getty Images
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fun
Watch the Original Spinal Tap Short Film
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Chris Weeks // Staff // Getty Images

Spinal Tap formed in 1979, five years before the classic film This is Spinal Tap premiered. They performed on TV and began developing their personas as idiotic heavy metal monsters.

When the band, along with director Rob Reiner, went to pitch their mockumentary to production companies, nobody "got it." It wasn't clear what an unscripted comedy pseudo-documentary would feel like. So Reiner asked for the screenplay fee—$60,000—to be paid up front as a budget for a short proof-of-concept film.

That skimpy budget went a very long way, allowing the group to produce The Last Tour, a 20-minute Spinal Tap film exploring some of the plot (and many of the songs) that appeared in the later film This is Spinal Tap. There's a surprising amount of concert footage, as various bits that were repeated in Tap (some interview clips were even used in Tap unaltered).

The Last Tour is delightful because it shows a well-developed idea being implemented on the cheap. The wigs are terrible, the sound is spotty, but the vision is spot-on. The characters and the core story of the group (including a string of dead drummers) is already in place, and we get to see the guys improvise together. Tune in (and be aware there's plenty of salty language here):

(Note: Around 4:38 in the clip above, we see Ed Begley, Jr. as original drummer John "Stumpy" Pepys in the "Gimme Some Money" video. Stumpy died in a gardening accident, of course.)

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Warner Bros., IStock
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History
When the FBI Went After Mad Magazine
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Warner Bros., IStock

In a memo dated November 30, 1957, an agent with the Federal Bureau of Investigation identified as “A. Jones” raised an issue of critical importance: "Several complaints to the Bureau have been made concerning the 'Mad' comic book [sic], which at one time presented the horror of war to readers."

Attached to the document were pages taken from a recent issue of Mad that featured a tongue-in-cheek game about draft dodging. Players who earned such status were advised to write to FBI Director J. Edgar Hoover and request a membership card certifying themselves as a “full-fledged draft dodger.” At least three readers, the agent reported, did exactly that.

Mad, of course, was the wildly popular satirical magazine that was reaching upwards of a million readers every other month. Published by William Gaines, who had already gotten into some trouble with Congress when he was called to testify about his gruesome horror comics in 1954, Mad lampooned everyone and everything. But in name-checking the notoriously humorless Hoover, Gaines had invited the wrong kind of attention.

The memo got several facts incorrect: Mad had switched from a comic book to a magazine format in 1955, and it was Gaines’ E.C. Comics that had “presented the horror of war” in other titles. Despite getting these crucial pieces of information wrong, Jones didn’t hesitate to editorialize: "It is also of interest to note that…it is rather unfunny.”

The agent recommended the Bureau’s New York offices “make contact” with Mad’s headquarters to “advise them of our displeasure” and to make sure “that there be no repetition of such misuse of the Director’s name.”

Less than a week later, the Feds entered the hallowed hallways patrolled by Alfred E. Neuman. Their New York office would later report to Hoover directly that they had met with John Putnam, the magazine’s art director. (Conveniently, Gaines was not in that day.) Putnam told the agents he regretted the magazine using Hoover’s name and that nothing malicious was intended:

Putnam said that the use of the membership card and the name and address of the Director at the end of the game was referred to in their business as a 'gag' or 'kicker' in the same way that a comedian like Bob Hope or Milton Berle might use it.

Putnam swore that Mad would never again take Hoover’s name in vain; Gaines sent off a letter of sincere apology to the Director.

The Smoking Gun

Just two years later, in January 1960, Agent A. Jones was forced to file a second notice about the shenanigans at Mad. A recent issue had made not one, but two derogatory mentions of Hoover, including one in which he is blatantly and disrespectfully portrayed as being associated with a vacuum cleaner, “The Honorable J. Edgar Electrolux”:  

Obviously, Gaines was insincere in this promise…and has again placed the Director in a position of ridicule…it is felt we should contact Gaines…and firmly and severely admonish them concerning our displeasure…

It was by now clear Mad was not only polluting young minds, but that Gaines had absolutely no regard for the honorable Hoover’s position.

In June 1961, the FBI’s worst fears had been realized. Detailing an investigation into a Seattle-area extortion attempt led to the following:

Investigation … resulted in gaining admissions from the victim’s 12-year-old son and an 11-year-old companion that they had gotten the idea of preparing an extortion letter after reading the June issue of 'Mad' magazine.   

Working in concert with the Buffalo field office, the FBI determined another letter had been sent by a young boy demanding money in the style of a recent issue’s extortion advice. And there was a third under review that was sent to the agent of some professional wrestlers.

Mad was quickly becoming the scourge of the federal government. The FBI suggested the magazine be brought to the attention of the Attorney General for “instructing [readers] to deliberately violate the Federal Law.” They tried reaching out to Gaines, who was on vacation. (Time and again, Gaines simply not being in the office when called upon seemed to confound the FBI.)

Agent A. Jones, having exhausted all attempts to reason with these irresponsible anarchists, filed one last memo:

Despite assurances, they have continued to publish slurring remarks about the Bureau. In view of this situation, it was deemed useless to protest all such irresponsible remarks to a magazine of this poor judgment and capriciousness … we will have to wait and see if our action will result in increased discretion by this publication.

Poor A. Jones was unable to put an end to Mad’s reign of terror. But the magazine redeemed itself somewhat. In the 1970s, when the Bureau was trying to suppress the influence of the Ku Klux Klan, an agent suggested they copy and distribute a sticker from the magazine that read, “Support Mental Illness—Join the Klan!”

Hoover said no.

Additional Sources:
The Smoking Gun.

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