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The Day John Lennon Became a Disc Jockey

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When John Lennon visited WNEW’s Dennis Elsas in 1974, he brought along some of his favorite records to play.

© Dennis Elsas/denniselsas.com

The afternoon of September 28, 1974, was a rainy one in New York City. And if you were tuned in to WNEW-FM, you would’ve heard a whimsical take on the weather forecast, read by a familiar voice with a Liverpool accent.

“Mostly cloudy with periods,” John Lennon began, pausing a beat. “Of rain this afternoon, tonight and tomorrow. High times . . . oh no, wish it was. High this afternoon and tomorrow in the 70s, low tonight in the mid-60s. Watch out for it - that’s about my period. Monday’s outlook, fair and cool, man.”

For two hours, a relaxed and good-humored Lennon engaged in what he called his “second favorite occupation,” manning the mic and turntable along with the station’s music director, renowned DJ Dennis Elsas. For fans of Lennon and The Beatles, it was a rare treat that’s still talked about nearly forty years later.

“I knew, as a Beatle fan, that it was extraordinary,” Elsas recalls. “There was stuff there that had never happened before on the radio.”

Elsas had met Lennon at a recording session the month before, and through John’s then-girlfriend May Pang, extended an invitation to drop by the station to talk about his new album. But he was caught off guard when Pang called soon after to say, “John wants to come up. When would you like him?”

Elsas says, “She said, ‘Oh, and John wants to know if it would be okay if he brought some of his records too.’ She didn’t just mean his latest album, Walls and Bridges. He had some old 45s he wanted to play. He was coming up to be a disc jockey.”

"John just shows up."

Lennon’s visit was scheduled for a few days after the phone call. Amazingly, there was no promotion at WNEW. “First, I don’t think I ever believed he would come,” Elsas says with a chuckle. “And also, we were FM. We were much cooler, and didn’t promote things quite the way they did on AM. I imagine if I had a guarantee that John Lennon would be joining me, I would’ve promoted it.

“Also, in 1974, it’s a different world. Things aren’t quite as set up. There weren’t all these rules and regulations. There wasn’t a media machine as sophisticated as it is now. It’s a rainy Saturday afternoon, and John just shows up.”

Over an entertaining two hours, Lennon spun obscure rock ‘n’ roll records like “Watch Your Step” by Bobby Parker along with newer tunes like ELO’s “Showdown” (he endorsed the band by saying, “I call them Son of Beatles”). He talked about everything from hanging out with the Rolling Stones in the ‘60s and the infamous Beatles “Butcher sleeve” to his love of Burger King Whoppers and his ongoing immigration troubles (“I think there’s certainly room for an odd Lennon or two here”). Along the way, he did station IDs and some funny commercial spots.

Getting the band back together?

And of course, there was the inevitable question about a Beatles reunion.

“I always remind people of this because they can’t comprehend what it was like,” Elsas says. “Beatle fans from 1970-1980, respected, liked, appreciated all the solo stuff. But deep down, they had one burning question: ‘When are they getting back together?’ That’s what it was all about.”

Lennon’s reply left things open. “There’s always a chance we’ll work together, because when we see each other, we tend to fall into that kind of mood. But I can’t see us touring - that touring bit, I don’t quite fancy that myself.”

Elsas met Lennon several times in the following years, and the famous broadcast was rerun, most poignantly after Lennon’s tragic death in 1980.

WNEW, a station that defined rock radio in the ‘70s and the ‘80s, struggled in the ‘90s, and in 1999 switched to an all-talk format. That was abandoned a few years later, when the station moved to "Blink FM: Music Women Love." Elsas can currently be heard on WFUV in New York and Sirius XM Satellite Radio’s Classic Vinyl station.

In his storied four-decade career in radio, that rainy September afternoon remains a highlight. “I’m so happy that it literally has stood the test of time,” Elsas says. “It was totally unscripted and off the cuff. John was just a musician up to chat about his new album, very happy, and talking to a fan who just happened to be a disc jockey with a radio show. It captured a moment in time. I’m still so pleased that I got to do it.”

You can hear highlights of the broadcast at Dennis Elsas’s website.

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5 Killer Pieces of Rock History Up for Auction Now (Including Prince’s Guitar)
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Karrah Kobus/NPG Records via Getty Images

If you’ve ever wanted to own a piece of rock history, now is the time. A whole host of cool music memorabilia from the 20th century is going up for sale through Julien’s Auctions in Los Angeles as part of its “Icons and Idols” sale. If you’ve got the dough, you can nab everything from leather chairs from Graceland to a shirt worn by Jimi Hendrix to never-before-available prints that Joni Mitchell signed and gave to her friends. Here are five highlights from the auction:

1. ELVIS’S NUNCHUCKS

Elvis’s nunchucks
Courtesy Julien's Auctions

Elvis’s karate skills sometimes get a bad rap, but the King earned his first black belt in 1960, and went on to become a seventh-degree black belt before opening his own studio in 1974. You can cherish a piece of his martial arts legacy in the form of his nunchaku. One was broken during his training, but the other is still in ready-to-use shape. (But please don’t use it.) It seems Elvis wasn’t super convinced of his own karate skills, though, because he also supposedly carried a police baton (which you can also buy) for his personal protection.

2. PRINCE’S GUITAR

A blue guitar used by Prince
Courtesy Julien's Auctions

Prince’s blue Cloud guitar, estimated to be worth between $60,000 and $80,000, appeared on stage with him in the late ’80s and early ’90s. The custom guitar was made just for Prince by Cloud’s luthier (as in, guitar maker) Andy Beech. The artist first sold it at a 1994 auction to benefit relief efforts for the L.A. area’s devastating Northridge earthquake.

3. KURT COBAIN’S CHEERLEADER OUTFIT

Kurt Cobain wearing a cheerleader outfit in the pages of Rolling Stone
Courtesy Julien's Auctions

The Nirvana frontman wore the bright-yellow cheerleader’s uniform from his alma mater, J.M. Weatherwax High School in Aberdeen, Washington, during a photo shoot for a January 1994 issue of Rolling Stone, released just a few months before his death.

4. MICHAEL JACKSON’S WHITE GLOVE

A white glove covered in rhinestones
Courtesy Julien's Auctions

A young Michael Jackson wore this bejeweled right-hand glove on his 1981 Triumph Tour, one of the first of many single gloves he would don over the course of his career. Unlike later incarnations, this one isn’t a custom-made glove with hand-sewn crystals, but a regular glove topped with a layer of rhinestones cut into the shape of the glove and sewn on top.

The auction house is also selling a pair of jeans the star wore to his 2003 birthday party, as well as other clothes he wore for music videos and performances.

5. WOOD FROM ABBEY ROAD STUDIOS

A piece of wood in a frame under a picture of The Beatles
Courtesy Julien's Auctions

You can’t walk the halls of Abbey Road Studios, but you can pretend. First sold in 1986, the piece of wood in this frame reportedly came from Studio Two, a recording space that hosted not only The Beatles (pictured), but Pink Floyd, Stevie Wonder, Eric Clapton, and others.

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Pop Culture
How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life
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Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Jimmy Buffett performs for a crowd
Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

A parrot at Margaritaville welcomes guests
Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

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