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Elvis Presley's Strangest Concert

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Based on the pandemonium Elvis Presley had generated the last two times he played Jacksonville, Florida, Colonel Tom Parker, his manager, booked him for six shows over two days in August of 1956. All six shows would be at the Florida Theater, a medium-sized venue that held about 2,200 people.

The 21-year-old Elvis was quickly becoming a national celebrity based on the riots he had stirred up in places like Jacksonville. A few months earlier, after his Jacksonville performances, which included his trademark bumps, grinds, and hip motions, "Elvis the Pelvis" had incited the female members of the crowd to nearly tear him apart like jackals on a rabbit. They literally tore the clothes off his back. Besides his gyrations, Elvis would also lie face down on stage, stretching full out on the microphone, writhing and saying things every girl in the crowd wanted to hear. And while the girls were whipped into a frenzy by Elvis's controversial singing and moves, their boyfriends were furious with jealousy, and many wanted to tear the young singer apart themselves.

Although the teenage girls were enthralled, the adults of Jacksonville were both worried and terrified. And so it was that before his August concerts of 1956, Elvis Presley was ordered to meet with local judge Marion W. Gooding. Meeting Elvis with Judge Gooding were the Optimists Club and the National Congress of the P.T.A. All were up in arms, "frozen stiff with outrage and bewilderment" at Elvis's "bizarrely spasmodic and purely sexual" moves. They saw Elvis as arrogant, sneering, dangerous, and defiant -- the very embodiment of the 1950's juvenile delinquent -- and insisted the judge warn him to tone down his libidinous intensity.

"They had me convinced that no teenage girl was safe around Elvis Presley..."

"They had me convinced that no teenage girl was safe around Elvis Presley," Judge Gooding recalled years later. "They wanted to have him watched at the theater and they wanted his hotel room watched. They had him pictured as a real villain."

In his chambers, the judge warned Elvis and his manager that he would be present at the first show and that he had prepared warrants charging him with "impairing the morality of minors." As if for proof, deputies would be stationed in wings of the Florida Theater.

After the meeting, Elvis told reporters, "I don't know what I'm doing wrong. I know my mother approves of what I'm doing."

Judge Gooding called Elvis a sweet, gentle kid, "with the sort of good manners that we associate with southern politeness." Still, the judge attended the first show at 3:30 p.m.

On stage, Elvis opened with his current hit, "Heartbreak Hotel," and threw his hips out once. "I'm going to put him in jail, sure as anything," Gooding whispered to the lawyer in the theater. But then Elvis caught himself and decided to have some fun.

"Wait a minute. I can't do this..."

"Wait a minute. I can't do this. They won't let me do this here," Elvis told the audience. To everyone's amazement, instead of shaking, wiggling, and jumping around, Elvis stood perfectly still. Then he wiggled his little finger suggestively in place of his usual movements. This thrilled the crowd, who found "the finger" both hilarious and deeply erotic. Elvis continued the finger twitching movements throughout the remainder of the concert.

"The kids went nuts anytime he did anything," said June Juanico, Elvis's girlfriend at the time. "He could just make a funny face, and they would scream. These teenagers would just go crazy."

So Judge Gooding's wife, the Goodings' three daughters, and their girlfriends all watched as Elvis wiggled his finger suggestively throughout the unique concert. Even they roared when Elvis dedicated "Hound Dog" to the judge.

"Everybody in the audience got the biggest charge out of that," said Marilyn, one of the judge's daughters.

After the concert, Elvis happily told June (who hadn't been able to attend that day) all about it: "Baby, you should have been there. Every time D.J. [Elvis's drummer] did his thing on the drums, I wiggled my finger, and the girls went wild. I never heard screams like that in my life. I showed them sons of bitches--call me vulgar. Baby, you don't think I'm vulgar, do you?" Then, to lighten the mood, Elvis put a pair of June's panties on his head and strode around the room.

Elvis performed all six concerts in the Florida Theater on August 10th and 11th with no pelvis thrusts or gyrations, just the "sexy" wiggling of his pinky finger.

Elvis's mother, Gladys, hearing later about Judge Gooding, told her beloved son to never, ever go back to Jacksonville. There was nothing for him there except trouble.

But he had made some new fans. The judge's grandson, Tony, would grow up to idolize Elvis and plaster Presley posters over his walls. And the last Christmas Judge Gooding was alive, for a Christmas present, he gave his wife an album of Elvis Presley singing religious songs. There seem to have been no hard feelings by the judge or anyone after Elvis's "censored" performances in Jacksonville.

But what about Elvis himself? Did Elvis leave the Florida Theater with any kind of upset or angry feelings?

Well, after Elvis's sixth show and final performance in Jacksonville on August 11th, Elvis had a little message for the good judge and his cronies in attendance, according to Juanico.

"F**k you very much..."

"You know how Elvis always said, 'Thank you very much'? I heard it clear as day. He said, 'F**k you very much. F**k you very much.' Everybody was screaming, but all the members of his entourage heard it. He did it twice and he looked over at me and grinned." But June couldn't quite believe what she had heard. She couldn't believe Elvis had said those words right on stage, in front of everybody.

After the concert, once they were alone together, June asked Elvis if she'd heard him correctly.

"You heard correctly," he replied.


Eddie Deezen has appeared in over 30 motion pictures, including Grease, WarGames, 1941, and The Polar Express. He's also been featured in several TV shows, including Magnum PI, The Facts of Life, and The Gong Show. And he's done thousands of voice-overs for radio and cartoons, such as Dexter's Laboratory and Family Guy.

Read all Eddie's mental_floss stories.

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5 Killer Pieces of Rock History Up for Auction Now (Including Prince’s Guitar)
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Karrah Kobus/NPG Records via Getty Images

If you’ve ever wanted to own a piece of rock history, now is the time. A whole host of cool music memorabilia from the 20th century is going up for sale through Julien’s Auctions in Los Angeles as part of its “Icons and Idols” sale. If you’ve got the dough, you can nab everything from leather chairs from Graceland to a shirt worn by Jimi Hendrix to never-before-available prints that Joni Mitchell signed and gave to her friends. Here are five highlights from the auction:

1. ELVIS’S NUNCHUCKS

Elvis’s nunchucks
Courtesy Julien's Auctions

Elvis’s karate skills sometimes get a bad rap, but the King earned his first black belt in 1960, and went on to become a seventh-degree black belt before opening his own studio in 1974. You can cherish a piece of his martial arts legacy in the form of his nunchaku. One was broken during his training, but the other is still in ready-to-use shape. (But please don’t use it.) It seems Elvis wasn’t super convinced of his own karate skills, though, because he also supposedly carried a police baton (which you can also buy) for his personal protection.

2. PRINCE’S GUITAR

A blue guitar used by Prince
Courtesy Julien's Auctions

Prince’s blue Cloud guitar, estimated to be worth between $60,000 and $80,000, appeared on stage with him in the late ’80s and early ’90s. The custom guitar was made just for Prince by Cloud’s luthier (as in, guitar maker) Andy Beech. The artist first sold it at a 1994 auction to benefit relief efforts for the L.A. area’s devastating Northridge earthquake.

3. KURT COBAIN’S CHEERLEADER OUTFIT

Kurt Cobain wearing a cheerleader outfit in the pages of Rolling Stone
Courtesy Julien's Auctions

The Nirvana frontman wore the bright-yellow cheerleader’s uniform from his alma mater, J.M. Weatherwax High School in Aberdeen, Washington, during a photo shoot for a January 1994 issue of Rolling Stone, released just a few months before his death.

4. MICHAEL JACKSON’S WHITE GLOVE

A white glove covered in rhinestones
Courtesy Julien's Auctions

A young Michael Jackson wore this bejeweled right-hand glove on his 1981 Triumph Tour, one of the first of many single gloves he would don over the course of his career. Unlike later incarnations, this one isn’t a custom-made glove with hand-sewn crystals, but a regular glove topped with a layer of rhinestones cut into the shape of the glove and sewn on top.

The auction house is also selling a pair of jeans the star wore to his 2003 birthday party, as well as other clothes he wore for music videos and performances.

5. WOOD FROM ABBEY ROAD STUDIOS

A piece of wood in a frame under a picture of The Beatles
Courtesy Julien's Auctions

You can’t walk the halls of Abbey Road Studios, but you can pretend. First sold in 1986, the piece of wood in this frame reportedly came from Studio Two, a recording space that hosted not only The Beatles (pictured), but Pink Floyd, Stevie Wonder, Eric Clapton, and others.

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How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life
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Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Jimmy Buffett performs for a crowd
Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

A parrot at Margaritaville welcomes guests
Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

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