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How 5 Super-Rich Places Got Such Fancy Names

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1. Martha’s Vineyard

© Walter Bibikow/JAI/Corbis

This island, a regular presidential vacation destination and home to the Kennedy family, owes its name to the prolific explorer Bartholomew Gosnold.

Gosnold did a number of extraordinary things in his short life. He gave both Martha’s Vineyard and Cape Cod their names. He pioneered the quickest way to sail from Great Britain to the northeastern seaboard of America. It was Gosnold who recruited John Smith for his Jamestown expedition. And a published account of his voyage in 1602 was responsible for popularizing the colonization of New England.

Martha's Vineyard is named after a daughter of Gosnold who died in infancy. Originally the name was applied to a much smaller island; a “place most pleasant” according to a contemporary source. The larger island was actually called Martin's Vineyard, after the captain of the ship Gosnold was sailing on, for much of its history. Eventually the feminine name came to stand for the larger island as well. Martha's Vineyard is the eighth-oldest surviving place name the United States.

You can visit the grave of little Martha in the churchyard of Bury St. Edmunds in Suffolk, England. But if you like your viewings to be more up close and personal, head to the National Museum of Natural History. A 2003 excavation found what they believe to be the remains of Gosnold at the Jamestown settlement, and his bones are currently on display through January 2013 in an exhibition entitled “Written in Bone: Forensic Files of the 17th-Century Chesapeake.”

2. Beverly Hills

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You’d be forgiven for thinking Beverly Hills was named after a woman named Beverly. In actuality, this exclusive area of Los Angeles has a long and strange etymology.

The area we now call Beverly Hills was a series of ranches until it was purchased in the 1880s by two men named Charles Denker and Henry Hammel. Their ultimate ambition was to turn the area into a “North-African themed subdivision called Morocco.” Severe drought and an economic collapse forced them to sell the land in 1900 to the Amalgamated Oil Company. After the company failed to find oil under the land, they changed their name to Rodeo Land and Water Company and called the area Beverly Hills, after Beverly Farms in Massachusetts.

Beverly Farms itself is named after the town of Beverly, which it skirts. The town was once a popular tourist resort; President Taft had a summer house there. It also claims to be the birthplace of the U.S. Navy, although this is debated. In 1668, English settlers named the town after the village of Beverley in Yorkshire, England.

So why was this English town called Beverley? Because in the 700s, a bishop named John founded a monastery in the town of Inderawuda and called it Beverlac, possibly after a colony of beavers in a nearby river. Eventually a slightly altered version of the name came to stand for the whole town, and Bishop John became known as St. John of Beverley after his canonization in 1037.

There you have it: Beverly Hills is actually named after some medieval English beavers.

3. Fisher Island

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This elite island just off the Florida mainland had the highest per capita income in America in 2010 and is home to celebrities like Oprah Winfrey, Julia Roberts, and Andre Agassi. The island is named after Carl G. Fisher, who owned it from 1919-1925. Fisher was an entrepreneur, and as wealthy and interesting as any of the people who now inhabit his island.

Fisher was a larger than life character. He married one woman while engaged to another. He set up and participated in many crazy automotive and bicycle stunts, often injuring himself. He was played a key role in starting the Indianapolis 500. He palled around with Teddy Roosevelt and Thomas Edison. And for most of his life he was filthy stinking rich.

Born in 1874, Fisher suffered from a severe astigmatism, which greatly limited his sight. Despite this, he went into business, opening a small bicycle shop with his brother. His interest soon moved from bikes to cars and his first big break came when he bought a share in the patent of the first car headlights in 1904. When he sold his share nine years later he made $9 million.

Not content to rest on his laurels, Fisher went on to open the first car lot in America, advance various areas of motor racing, and conceived and developed the Lincoln Highway, the first interstate highway that stretched 3,400 miles across the whole country.

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Having tired of automobiles, he turned to real estate. Miami as we know it would not exist without Fisher, who was instrumental in the development of the area. To draw national attention to Miami, he set up a photo op of then-President Warren Harding using an elephant as a caddy on a Miami golf course.

The Florida real estate bubble burst in 1925, so Fisher moved his interests to Long Island. Since he no longer had need for his private island, he traded it to William Vanderbilt for an expensive yacht.

Fisher lost most of his money in the stock market crash of 1929 and considered himself a failure. His opinion was unfounded though, and in 1998 a panel of historians voted him one of the 50 most influential people in Florida’s history.

4. Nob Hill

© Morton Beebe/CORBIS

This neighborhood in San Francisco has always been affluent. Its expansive views and central location meant that land on the hill was in high demand as San Francisco boomed in the late 1800s. Once cable car tracks were laid up the hill, it became more accessible and thus attracted newly minted railroad and gold rush barons. Some of the most important people in California built mansions on the hill, including the founder and president of Stanford University.

The present-day walking tour “Hobnobbing with Gobs of Snobs” gives insight into some of these characters. Most of them made their money through illicit means like insider trading, illegal monopolies, and money laundering. They used their ill-gotten gains to build some of the biggest houses in America at the time; huge Victorian structures where no marble was too expensive, no ballroom too large. The daughters of some of these men married into the English aristocracy, thereby cementing Nob Hill’s worldwide prestige.

After the earthquake and fire of 1906 destroyed most of these great homes, the plutocrats moved away and exclusive hotels took their places.
These days Nob Hill is also known as Snob Hill, but that portmanteau is unnecessary since the 19th-century locals got there first. The “Nob” in Nob Hill was slang for someone who is “wealthy and distinguished.” Some etymologists theorize that it came from the word nabob, which was an old English term for a snob. So not only is Nob Hill an affluent neighborhood, it even owes its name to that fact.

5. The Hamptons

Hamptons image via Shutterstock

According to legend, this posh area of Long Island is named after the even posher Earl of Southampton. Thomas Wriothesley, the 4th Earl when Southampton was founded in 1640, was a Cambridge-educated aristocrat. He eventually rose to one of the most powerful political offices in Britain, that of Lord High Treasurer. Wriothesley managed to support both sides during the English Civil War, but kept his head. Since the town of Southampton was the first to be settled in that area, and since the other Hamptons (Bridgehampton, East Hampton, etc.) take their names from that town, all of them can claim to owe their name to the Earl.

However, according to the Easthampton Historical Society, that just isn’t true. “19th century snobbishness” may have resulted in locals spreading that story around, since being connected, however tangentially, to aristocracy was a big deal in late-1800s America. According to their records, Southampton was more likely named because it resembled the town of Southampton in England (no connection to the Earl), with “hamp” meaning pasture. The Native Americans had deforested much of Long Island and farmed it, so the open, flat land bordered by a coarse, brown sandy beach probably evoked memories of the south coast of England.

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Paw Enforcement: A History of McGruff the Crime Dog
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Stephen Dunn/Getty Images

Jack Keil, executive creative director of the Dancer Fitzgerald Sample ad agency, was stuck in a Kansas City airport at three in the morning when he started thinking about Smokey Bear. Smokey was the furred face of forest fire prevention, an amiable creature who cautioned against the hazards of unattended campfires or errant cigarette butts. Everyone, it seemed, knew Smokey and heeded his words.

In 1979, Keil’s agency had been tasked with coming up with a campaign for the recently-instituted National Crime Prevention Council (NCPC), a nonprofit organization looking to educate the public about crime prevention. If Keil could create a Smokey for their mission, he figured he would have a hit. He considered an elephant who could stamp out crime, or a rabbit who was hopping mad about illegal activity.

A dog seemed to fit. Dogs bit things, and the NCPC was looking to take a bite out of crime. Keil sketched a dog reminiscent of Snoopy with a Keystone Cop-style hat.

Back at the agency, people loved the idea but hated the dog. In a week’s time, the cartoon animal would morph into McGruff, the world-weary detective who has raised awareness about everything from kidnapping to drug abuse. While he no longer looked like Snoopy, he was about to become just as famous.

In 1979, the public service advertising nonprofit the Ad Council held a meeting to discuss American paranoia. Crime was a hot button issue, with sensational reports about drugs, home invasions, and murders taking up the covers of major media outlets like Newsweek and TIME. Surveys reported that citizens were concerned about crime rates and neighborhood safety. Respondents felt helpless to do anything, since more law enforcement meant increased taxes.

To combat public perception, the Ad Council wanted to commit to an advertising campaign that would act as a preventive measure. Crime could not be stopped, but the feeling was that it could be dented with more informed communities. Maybe a clean park would be less inviting to criminals; people might need to be reminded to lock their doors.

What people did not need was a lecture. So the council enlisted Dancer Fitzgerald Sample to organize a campaign that promoted awareness in the most gentle way possible. Keil's colleagues weighed in on his dog idea; someone suggested that the canine be modeled after J. Edgar Hoover, another saw a Superman-esque dog that would fly in to interrupt crime. Sherry Nemmers and Ray Krivascy offered an alternative take: a dog wearing a trench coat and smoking a cigar, modeled in part after Peter Falk’s performance as the rumpled TV detective Columbo.

Keil had designs on getting Falk to voice the animated character, but the actor’s methodical delivery wasn’t suited to 30-second commercials, so Keil did it himself. His scratchy voice lent an authoritarian tone, but wasn't over-the-top.

The agency ran a contest on the back of cereal boxes to name the dog. “Sherlock Bones” was the most common submission, but "McGruff"—which was suggested by a New Orleans police officer—won out.

Armed with a look, a voice, and a name, Nemmers arranged for a series of ads to run in the fall of 1980. In the spots, McGruff was superimposed over scenes of a burglary and children wary of being kidnapped by men in weather-beaten cars. He advised people to call the police if they spotted something suspicious—like strangers taking off with the neighbor’s television or sofa—and to keep their doors locked. He sat at a piano and sang “users are losers” in reference to drug-abusing adolescents. (The cigar had been scrapped.)

Most importantly, the NCPC—which had taken over responsibility for McGruff's message—wanted the ads to have what the industry dubbed “fulfillment.” At the end, McGruff would advise viewers to write to a post office box for a booklet on how to prevent crime in their neck of the woods.

A lot of people did just that. More than 30,000 booklets went out during the first few months the ads aired. McGruff’s laconic presence was beginning to take off.

By 1988, an estimated 99 percent of children ages six to 12 recognized McGruff, putting him in Ronald McDonald territory. He appeared on the ABC series Webster, in parades, and in thousands of personal appearances around the country, typically with a local police officer under the suit. (The appearances were not without danger: Some dogs apparently didn't like McGruff and could get aggressive at the sight of him.)

As McGruff aged into the 1990s, his appearances grew more sporadic. The NCPC began targeting guns and drugs and wasn’t sure the cartoon dog was a good fit, so his appearances were limited to the end of some ad spots. By the 2000s, law enforcement cutbacks meant fewer cops in costume, and a reduced awareness of the crime-fighting canine. When Keil retired, an Iowa cop named Steve Parker took over McGruff's voice duties.

McGruff is still in action today, aiding in the NCPC’s efforts to raise awareness of elder abuse, internet crimes, and identity theft. The organization estimates that more than 4000 McGruffs are in circulation, though at least one of them failed to live up to the mantle. In 2014, a McGruff performer named John Morales pled guilty to possession of more than 1000 marijuana plants and a grenade launcher. He’s serving 16 years in prison.

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Watch a Panda Caretaker Cuddle With Baby Pandas While Dressed Up Like a Panda
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Some people wear suits to work—but at one Chinese nature reserve, a handful of lucky employees get to wear panda suits.

As Travel + Leisure reports, the People's Daily released a video in July of animal caretakers cuddling with baby pandas at the Wolong National Nature Reserve in China's Sichuan Province. The keepers dress in fuzzy black-and-white costumes—a sartorial choice that's equal parts adorable and imperative to the pandas' future success in the wild.

Researchers raise the pandas in captivity with the goal of eventually releasing them into their natural habitat. But according to The Atlantic, human attachment can hamper the pandas' survival chances, plus it can be stressful for the bears to interact with people. To keep the animals calm while acclimating them to forest life, the caretakers disguise their humanness with costumes, and even mask their smell by smearing the suits with panda urine and feces. Meanwhile, other keepers sometimes conceal themselves by dressing up as trees.

Below, you can watch the camouflaged panda caretakers as they cuddle baby pandas:

[h/t Travel + Leisure]

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