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The Guardian's "Open Journalism"

One of the more exciting things I learned at SXSW this past week was how The Guardian has launched a new "Open Journalism" approach to reporting. That is: journalism that encourages the input of the average bystander. With technology that allows anyone with a smartphone to report the news, first-hand, the common man often has a lot to contribute - to help shape the news. In the paper's own words:

A man dies at the heart of a protest: a reporter wants to discover the truth. A journalist is seeking to contact anyone who can explain how another victim died while being restrained on a plane. A newsroom has to digest 400,000 official documents released simultaneously.

The travel section is searching for a thousand people who know Berlin like the back of their hand. The environment team is seeking to expand the range, authority and depth of their coverage. The foreign desk wants to harness as many Arab voices as possible to help report and explain the spring revolutions.

The sports editor is wondering how best to cover every one of the 32 national football teams in the World Cup. The comment editors would like to broaden the spectrum of debate to include political thinkers scientists, theologians, lawyers … and numerous others in society and around the world whose voice is not always heard.

To help promote this new approach to reporting the news, the paper has produced its first major brand positioning TV ad for more than 25 years with a rather untraditional, traditional TV commercial. It huffs and puffs the classic Three Little Pigs story inside out! Honestly, one of the best spots you'll ever see:

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The Long Now Foundation, Vimeo
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Jeff Bezos Is Helping to Build a Clock Meant to Keep Time for 10,000 Years
The Long Now Foundation, Vimeo
The Long Now Foundation, Vimeo

Few human inventions are meant to last hundreds of years, much less thousands. But the 10,000 Year Clock is designed to keep accurate time for millennia. First proposed in 1989, the long-lasting timepiece is finally being installed inside a mountain in western Texas, according to CNET.

The organization building the clock, the Long Now Foundation, wanted to create a tribute to thinking about the future. Founded by computer scientist Danny Hillis and Whole Earth Catalog publisher Stewart Brand, the group boasts famous members like musician Brian Eno and numerous Silicon Valley heavyweights. Amazon founder Jeff Bezos is putting up the $42 million necessary to complete the project, writing that “it's a special Clock, designed to be a symbol, an icon for long-term thinking."

Measuring 500 feet tall when it's completed, the clock will run on thermal power and synchronize each day at solar noon. Every day, a “chime generator” will come up with a different sequence of rings, never repeating a sequence day to day. On specific anniversaries—one year, 10 years, 100 years, 1000 years, 10,000 years—it will animate a mechanical system within one of five rooms carved into the mountain. On the first anniversary, for instance, the clock will animate an orrery, a model of the solar system. Since they don’t expect to be alive for many of the future anniversaries, the clock’s creators won't determine animations for 100, 1000, or 10,000 years—that'll be left up to future generations. (To give you an idea of just how far away 10,000 years is, in 8000 B.C.E., humans had just started to domesticate cows for the first time.)

Though you can sign up to be notified when the clock is finished, it won’t be easy to see it up close. The nearest airport is several hours’ drive away, and the mountain is 2000 feet above the valley floor. So you may have to be content with seeing it virtually in the video below.

Clock of the Long Now - Installation Begins from The Long Now Foundation on Vimeo.

[h/t CNET]

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Stephane De Sakutin/AFP/Getty Images
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Love Gordon Ramsay's Sick Kitchen Burns? Try His Insult-Loving Alexa App
Stephane De Sakutin/AFP/Getty Images
Stephane De Sakutin/AFP/Getty Images

You can now invite Gordan Ramsay into your kitchen to evaluate your cooking. Or his voice, at least. Amazon Alexa’s new Gordon Ramsay skill features audio critiques from the notoriously foul-mouthed celebrity chef.

The interactive app was developed by the audio company Ground Control, which also produces podcasts like the former vice president’s news show, Biden’s Briefing, and various other Amazon Alexa skills.

For better or for worse, the Gordon Ramsay skill’s canned audio doesn’t actually require you to cook anything, as I found out when I decided to try it out on my own device at home. I was too busy (read: lazy) to actually whip up a dish, and decided to fool good ol’ Gordon instead.

“Alexa, ask Gordon Ramsay what he thinks of my lasagna,” I shout from my couch, take-out curry in my hands.

“The stench of your cooking violates the Clean Act,” he tells me. Rude! At one point, he calls me a doughnut. Somehow, this isn't a compliment. “I’ve seen better food in my dog’s food bowl,” he complains.

I try to take a different tack. “Alexa, ask Gordon Ramsay what I should cook for dinner.” Unfortunately, the chef has no suggestions—he only provides insults, not ideas. You have to ask something in the vein of “Critique my beef bourguignon,” or “Are my cookies bad?” (The answer is always yes, and probably will be bleeped.)

The virtual Ramsay will also get impatient if you don’t tell him to stop or ask him to judge another dish. “Wakey wakey,” he chides me when I don’t respond to his last sick burn. "Give me a f***ing question!" he yells at another point. If you want him to go away, you’ll have to speak up. “Stop!” I finally protest. Alexa asks me if I’d like to share my experience with my friends. No thank you!

“Try again tomorrow,” Ramsay signs off. “Hopefully by then, you’ll have learned how to cook.” Somehow, I doubt he'll like my lasagna any more than he does now.

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