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The Guardian's "Open Journalism"

One of the more exciting things I learned at SXSW this past week was how The Guardian has launched a new "Open Journalism" approach to reporting. That is: journalism that encourages the input of the average bystander. With technology that allows anyone with a smartphone to report the news, first-hand, the common man often has a lot to contribute - to help shape the news. In the paper's own words:

A man dies at the heart of a protest: a reporter wants to discover the truth. A journalist is seeking to contact anyone who can explain how another victim died while being restrained on a plane. A newsroom has to digest 400,000 official documents released simultaneously.

The travel section is searching for a thousand people who know Berlin like the back of their hand. The environment team is seeking to expand the range, authority and depth of their coverage. The foreign desk wants to harness as many Arab voices as possible to help report and explain the spring revolutions.

The sports editor is wondering how best to cover every one of the 32 national football teams in the World Cup. The comment editors would like to broaden the spectrum of debate to include political thinkers scientists, theologians, lawyers … and numerous others in society and around the world whose voice is not always heard.

To help promote this new approach to reporting the news, the paper has produced its first major brand positioning TV ad for more than 25 years with a rather untraditional, traditional TV commercial. It huffs and puffs the classic Three Little Pigs story inside out! Honestly, one of the best spots you'll ever see:

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Take a Look Inside the 1987 Consumer Electronics Show
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Since June 1967, the Consumer Electronics Show has provided a venue for tech companies to show off their hottest products for the upcoming year. It’s also become a way to measure the progression of technology over recent decades, as the video below shows.

According to Sploid, the footage was filmed by Art Vuolo at the Consumer Electronics Show held in Chicago in the summer of 1987. The 30-year-old tape chronicles a time when camcorders, VCRs, and “portable” TVs were considered cutting-edge gadgetry. As we know, it would only be a few decades until those items served more of a purpose as kitschy craft supplies than actual hardware.

After watching part one of Vuolo’s series, check out the other three videos from the event which include a Casio synth guitar and an early video phone.

[h/t Sploid]

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Wisconsin Software Company Will Microchip Its Employees
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Typically, pets—not people—are microchipped. But as NBC News reports, one Wisconsin-based company plans to become the first business in the country to offer the tiny implants to its employees.

Three Square Market (32M), a software design firm in River Falls, Wisconsin, will begin providing the chips starting August 1. The rice-sized implants—which cost around $300 each—will be implanted in the hands of staffers between the thumb and the forefinger, and will allow them to purchase vending-machine snacks, open secured doors, or log into their computers with the wave of a hand. The company says the chips are optional.

32M is partnering with Swedish-based BioHax International to install the chips, which were approved by the U.S. Food and Drug Administration in 2004. The chips utilize electromagnetic fields to identify electronically stored data, and near-field communications, a technology that's used in contactless credit cards.

Fifty company members—including CEO Todd Westby—are expected to volunteer to receive the implants, according to a company statement. The company will foot the bill for the implants.

32M's microchipping program may sound unconventional, but the company—which owns machines that can use microchips—says it's simply riding the wave of the future.

"We see chip technology as the next evolution in payment systems, much like micro markets have steadily replaced vending machines," 32M's Westby said in the statement. "As a leader in micro market technology, it is important that 32M continues leading the way with advancements such as chip implants."

As microchipping becomes more common, Westby added, people will use the technology to shop, travel, and ride public transit.

The company says the chips are easily removable and can't be hacked or used to track recipients. However, some experts have argued the technology is an invasion of privacy, and that it could lead to heightened employee scrutiny.

"If most employees agree, it may become a workplace expectation," Vincent Conitzer, a computer science professor at Duke University, told NBC News. "Then, the next iteration of the technology allows some additional tracking functionality. And so it goes until employees are expected to implant something that allows them to be constantly monitored, even outside of work."

[h/t NBC News]

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