11 of the Best Customer Service Stories Ever

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Update (7/15/14): With this Comcast call making the rounds, we thought people could use a few positive customer service stories.

When someone wants to tell you a story about a recent customer experience, it usually tends to be more Tales from the Crypt than Happily Ever After. But that’s not to say good service isn’t out there. Here are 11 companies that will restore your faith – at least temporarily.

1. Morton’s Steakhouse

Author and business consultant Peter Shankman was getting ready to board a flight that was the last leg of a long day of traveling. It just happened to occur over dinnertime, and he knew he would be starving when he deplaned and headed home. “Hey, @Mortons – can you meet me at newark airport with a porterhouse when I land in two hours? K, thanks. :)” Imagine his surprise when he got off the plane to find a tuxedoed gentleman holding a bag that contained a 24 oz. Morton’s porterhouse, shrimp, potatoes, bread, napkins and silverware. Shankman noted that the Tweet had to be noticed, someone had to get approval for the idea, a cook had to make his food, the food had to be driven 23.5 miles away from the nearest Morton’s, and someone had to track down his flight information and figure out where he was landing to meet him at the right location. All while his stomach was grumbling on a 2.5-hour flight. Pretty impressive.

2. Sainsbury’s

Sainsbury’s, a grocery store in the U.K., must have been pretty amused when they received a letter from a three-year-old girl named Lily. “Why is tiger bread called tiger bread?” she asked, referring to one of their bakery items. “It should be called giraffe bread.” Lily was just being observant – the pattern on the bread does resemble a giraffe more than a tiger. To everyone’s surprise, Chris King, a customer service manager at the chain, responded. “I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it? It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.” He enclosed a gift card, and the bread was renamed.

3. Zappos

I could do an entire story on Zappos customer service superstars alone, but I’ve limited it to one of my favorites instead. A customer’s mother had recently had some medical treatment that left her feet numb and sensitive to pressure – and also rendering most of her shoes totally useless. She ordered her mother six pairs of shoes from Zappos, hoping that at least one of them would work. After receiving the shoes, her mother called Zappos to get instructions on how to return the shoes that didn’t work, explaining why she was returning so many shoes. Two days later, she received a large bouquet of flowers from Zappos, wishing her well and hoping that she recovered from her treatments soon. Two days later, the customer, her mother and her sister were all upgraded to “Zappos VIP Members,” which gives them all free expedited shipping on all orders.

Not impressed? Just Google “Zappos” and “customer service” and you’re bound to find something that astounds you.

4. Trader Joe’s

A Redditor’s 89-year-old grandfather got snowed in a couple years ago and didn’t have much in the house for meals. His daughter called several markets in the area to see if any of them had grocery delivery services, but the only one that said they did was Trader Joe’s. They don’t, actually, but were willing to help out this WWII vet. As the man’s daughter placed an order, the Trader Joe’s representative on the phone recommended other items that would be good for her dad’s low-sodium diet. An up-sell, you may be asking? Nope. They didn’t charge her a dime for the delivery or the groceries.

5. Southwest Airlines

While these other stories have been nice, this one might actually make you teary (it made me teary, and I’m a hard sell). A man was en route from a business trip in L.A. to his daughter’s home in Denver to see his three-year-old grandson for the last time. The boy, beaten into a coma by his mother’s live-in boyfriend, was being taken off of life support at 9 p.m. that evening so his organs could be used to save other lives. The man’s wife called Southwest to arrange the last-minute flight and explained the emergency situation. Unfortunately, the man was held up by L.A. traffic and long lines at LAX and didn’t make it to the gate on time. When he finally made it there 12 minutes after the plane was scheduled to leave, he was shocked to find the pilot waiting for him. He thanked the pilot profusely, and the pilot said, “They can’t go anywhere without me, and I wasn’t going anywhere without you. Now relax. We’ll get you there. And again, I’m so sorry.”

6. Amazon

If you order a PlayStation online and it gets snatched from your doorstep instead of being delivered safely to your living room, that’s your problem, right? Or maybe it’s the delivery service’s problem. Or it’s the problem of the neighbor who signed for your expensive gaming system but didn’t bother to bring it inside to protect it from sticky fingers. Wherever the blame lands, it’s definitely not the problem of the company who fulfilled their end of the bargain by shipping the system using a secure method. However, when this scenario happened to an Amazon customer a few years ago, he called them to beg – plead – to see if there was anything that could be done because his son was expecting a PlayStation from Santa. Much to the customer’s shock, they not only sent another, but they didn’t even charge him for shipping. It even made it there on time for Christmas.

7. The Ritz-Carlton

Because of their son’s food allergies, a family vacationing at the Ritz-Carlton, Bali, was always careful to bring their own supply of specialized eggs and milk. In this particular instance, however, the food was ruined en route. The Ritz-Carlton manager couldn’t find any of the special items in town, but his executive chef recalled that a store in Singapore sold them. The chef contacted his mother-in-law, who lived there, and had her purchase the items, then fly to Bali (about 2.5 hours) to deliver them. Only at the Ritz-Carlton.

8. Nordstrom

The tales of Nordie’s customer service are so mind-boggling that some of them are considered urban legend, but I’ll give you one that’s definitely factual. Last year, a member of the security staff noticed a woman crawling around on her hands and knees on the sales floor. When he discovered that she was looking for a diamond that had fallen out of her wedding ring while she was trying on clothes, he got down and searched with her. He also recruited a small team of people to help comb the floors. Eventually, the crew painstakingly picked through the dirt and debris in the store vacuum cleaners before coming up with the woman’s diamond.

9. Apple

This one may turn out to be apocryphal, but the story was all over the place after the launch of the iPad 2 last year. Apparently a man bought an iPad online, then returned it to the company almost immediately, affixing a Post-It to the front of the device that simply read, “Wife said no.” Returns processors must have gotten a kick out of it, because the story eventually made its way to a couple of Apple VPs, who refunded the customer and returned the iPad with an attached Post-It that said, “Apple said yes.”

10. Lexus

Most of us have experienced it at one time or another – the dreaded vehicle recall. It’s usually some minor part, but replacing it ends up being a huge inconvenience for the car owner, even when replacement parts are free. Lexus certainly knows how to take the sting out of that. Although previous recalls had been addressed by sending technicians to the affected customers’ homes to fix the problem on the spot, when the Lexus ES 350 sedan was recalled in 2006, the company decided to ask owners to come on into the dealership. Instead of sitting in a waiting room waiting for their cars to be worked on, customers were given a brand new Lexus instead, no questions asked.

11. Gaylord Opryland

A writer was in Nashville for a blogging conference last month and adored the clock radio at her hotel, the Gaylord Opryland. It wasn’t just any clock radio, but a clock radio/noise machine with very specific spa-style music that relaxed this writer as if she were actually getting a deep-tissue massage every time it played. Wanting to experience the same serenity at home, the blogger took to Twitter to ask the folks at the hotel where she could purchase one. Their response, essentially, was, “Sorry, it's made just for us, but here’s a similar one at the Sharper Image.” Unfortunately, the one they recommended lacked the spa music feature that the blogger loved so much. She told them as much and thanked them for the effort anyway. When she returned to her room later, she found a second clock radio sitting next to the permanent one, along with a note saying, “We hope you enjoy these spa sounds at home.”

Let’s spread a little goodwill today – tell us your best-ever customer service story in the comments.

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March 12, 2012 - 5:11pm
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