Since its debut in 2007 on Nick Jr., Yo Gabba Gabba!—a kid’s show featuring a red cyclops, a magic robot, a pink flower-girl, a green-striped guy, a blue cat-dragon, and a host wearing orange spandex and a fluffy hat—has become one of the biggest draws for the preschool crowd. But thanks to the show's hipster-friendly musical performances and celebrity guest stars, Yo Gabba Gabba! has transcended its kiddie roots to become a hit with fans of all ages.
Who Comes Up With This Stuff?
Cousins Christian Jacobs and Scott Schultz got the idea for the show when, as two dads in their mid-30s, they were less-than-enthusiastic about the television shows their kids were watching. It wasn't that the other shows were bad; they were just boring and sanitized. With their experience as musicians and videographers, Jacobs and Schultz thought they could do something different. So they scraped together about $150,000 and began writing, animating, and shooting demo episodes of Yo Gabba Gabba! in their garage. They posted these videos online and Jared Hess, director of Napoleon Dynamite, happened to see them. Impressed, Hess passed the link on to Brown Johnson, an executive at Nickelodeon, who said, “Lordy. Nothing else looks like this on television.” She quickly contacted the duo and, in a risky move that has obviously paid off, gave them complete creative control of their own show on Nick Jr.
Gabba Gabba What?
According to Jacobs, the name of the show is a nonsense phrase meant to be reminiscent of the first words spoken by a baby. However, that doesn't mean Jacobs and Schultz aren't happy the name also pays homage to The Ramones, who used the phrase “Gabba Gabba Hey!” in their song “Pinhead.” But that actually makes it an homage of an homage, as The Ramones were paying tribute to the original source of the phrase, the 1932 cult classic film Freaks. In the film, “Gabba Gabba Hey!” is part of a chant uttered by a group of circus freaks as they welcome a new member into the fold.
Theme Song Selection
The show's intro music seems suspiciously like the intro music from another kinetic kid's show, Pee-wee's Playhouse. Pay close attention to when the trees part on the Pee-wee's intro and you'll hear a lot of similarities between the two.
The show is a worldwide phenomenon, currently broadcast in Italy, France, the U.K., the Netherlands, Australia, and Canada. Check out the French version of “Snacky Snacks” from Tiji, France's version of Nick Jr.
Meet DJ Lance
DJ Lance Rock is actually Lance Robertson—and he really is a DJ. Robertson grew up in St. Louis, where he started spinning records in the early '90s before moving to Los Angeles at the age of 29. While in L.A., he played with a band, The Ray Makers, who played a few gigs with a group called Majestic, which counted future Yo Gabba Gabba! co-creator Scott Schultz as a member. When the YGG guys were looking for a host, Schultz thought of the outgoing and friendly Robertson. After Robertson signed on, one of the first things he did was suggest they change DJ Lance's look to the now-iconic orange jumpsuit and fuzzy hat. The original costume included a waistcoat similar to the one worn by Gene Wilder as Willy Wonka.
While the other characters were created exclusively for YGG, Muno and Brobee were already around as part of the live show for Christian Jacobs' kid-friendly ska/punk band, The Aquabats. Since shortly after their founding in 1994, The Aquabats have dressed in matching superhero costumes, fighting evil under aliases like The MC Bat Commander (Jacobs), Crash McLarson, Jimmy the Robot, Ricky Fitness, and Eagle “Bones” Falconhawk. The line-up has changed frequently over the years (Travis Barker of Blink-182 was briefly their drummer under the name “The Baron von Tito”), but the band still performs live and releases the occasional studio album. Naturally, they’ve made a handful of appearances on YGG, as well.
The Devo Connection
While most kids only know him as the kookie art teacher on the show, Mark Mothersbaugh was one of the founding members and lead singer of the New Wave band Devo. Even when he’s not wearing a red terraced “Energy Dome” hat, Mothersbaugh’s career has been prolific as a composer for dozens of TV shows, films, video games, and commercials, including Apple’s famous “I’m a Mac” ads starring Justin Long and John Hodgman.
Let's All Do It Together With Biz
Gabba fans learn how to beatbox thanks to rapper Biz Markie (born Marcel Theo Hall) and his “Beat of the Day” segment. Biz was initially asked to do a Dancey Dance routine for the show, but he has a bad back, so he offered to teach the kids how to do a beat instead. The producers loved it and it became a staple on the show. Parents know Biz best from his 1989 hit “Just a Friend,” which featured his unique brand of rapping and “singing.”
When You're in Trouble, and You Need Help...
The comic book the Gabba gang often reads, Super Martian Robot Girl, is the creation of married underground comic book celebrities Sarah Dyer and Evan Dorkin. Dorkin is the genius behind the small press comic Milk and Cheese about “dairy products gone bad”—a milk carton and a wedge of cheese who love to drink gin and beat people up. Dyer was an influential creator in the '90's zine scene, where she was one of the few people giving female zinesters a voice with her Action Girl Newsletter, which later paved the way for the similarly-themed Action Girl Comics.
The Trophy Case
Yo Gabba Gabba! has received numerous Daytime Emmy nominations for Outstanding Achievement in Art Direction and Costume Design, as well as for Outstanding Pre-School Children's Series, but so far a win has eluded the show. In addition, the series has been nominated five times for Outstanding Achievement in Children’s Programming from the Television Critics Association Awards, bringing home the TCA twice, in 2009 and 2010. Internationally, the show was awarded a BAFTA in 2008. And DJ Lance has been nominated twice for an NAACP Image Award.
Ever wanted to see Foofa pop a wheelie? How about Toodee ride a surfboard? In 2011, the Gabba gang shot a series of videos to promote their line of Vans Shoes, a brand popular among the extreme sports crowd. The characters shared the screen with some of the biggest names in the X Games, like surfers Alex Knost and Jared Mell, skateboarders Bucky Lasek and Christian Hosoi, BMXers Alistair Whitton and Coco Zurita, and motocross stars Dean Wilson and Ryan Villopoto. You can check out the videos at Yo Gabba Gabba's official YouTube channel.
The gang invaded the Coachella Music Festival in 2010 where they performed, hung out with celebrity fans backstage, and even showed up to dance with the audience at other musical performances.
For Halloween 2009, Brad Pitt donned DJ Lance's orange jumpsuit and fuzzy hat when he took his kids trick-or-treating. Lance was later quoted as saying that Pitt looked “Awesome” and invited Brangelina and the kids to hang out in Gabbaland anytime.
While most celebrities only come on the show to do a Dancey Dance or Cool Tricks segment, there have been a handful of guests that played a bigger role in an episode. The first was Jack Black, who had an entire episode dedicated to his adventures in Gabbaland after his flying motorbike ran out of gas. He got the gig after his wife emailed the show and practically begged them to let Jack come on because he was such a big fan. Since then, Angela Kinsey from The Office has played a teacher, the Tooth Fairy was played by Amy Sedaris, Mos Def saved the day as Super Mr. Superhero, hard-edged food critic Anthony Bourdain cameoed as a doctor, Jason Bateman played an evil spy, Lost’s Josh Holloway played a helpful farmer, and Weird Al Yankovic guested as a circus ringmaster.
The Gabba action figures that DJ Lance brings to life at the beginning of each episode were produced by Kidrobot, one of the leading names in the vinyl toy movement. The figures are no longer produced, so when one pops up on eBay, it often commands a high price. But if you’re not willing to spend that kind of money on an action figure, there are plenty of other Gabba-themed toys, books, DVDs, comics, smartphone apps, and clothes to keep your kids happy.