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11 Awesome Outdoor and Interactive Ads

While no one is really sure how many ads a person sees each day, our landscape and media are becoming ever more cluttered with advertisements, from product placement in television shows to traditional billboards. Brands have been forced to become more creative (or intrusive) than ever in an attempt to draw consumers' attention. As a result, interactive ads are increasingly popular. We've rounded up 11 of our favorites.

1. Sign Swing

Cramer-Krasselt for COA Youth & Family Centers, via Ads of the World

2. Bring the Billboard to Life

lg2 for Agence de Santé de Quebec (ASSS), via Ads of the World

3. Magazine Cleavage


via adverbox

4. Meat-Scented Purina Posters


Ogilvy for Purina Bark in the Park, via Ads of the World

5. "Slower is Better" Radar Signs


Cramer-Krasselt for Elm Grove Police Department, via The Inspiration Room

6. Plug 'n' Play Posters

JWT for 91ROCK FM, via TheErhanturan

7. Forced Warm-Ups


Ogilvy for Leif Wellness Club, via Ads of the World

8. Rewards in the Stars

BBDO for Starbucks, via The Media Merchants

9. Run for UNICEF


BBDO for Nike and UNICEF, via I'm With The Brand

10. Dollar Drinks Ice Sculpture

Cossette for McDonald's, via Ads of the World

11. Bus Stop Mini Ramp


Saatchi & Saatchi for Quiksilver, via fubiz

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Why Subliminal Messaging Doesn't Work (Unless You Want It To)
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Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and join the Navy, appreciate a band's music, or start smoking. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.

We say "don't really" because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like "dry" and "thirsty." (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as "thirst-quenching" over "electrolyte-restoring" after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead.

Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular.

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