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Happy Franksgiving: Why FDR Rescheduled Turkey Day

On Thanksgiving Day 1924, when Santa Claus showed up in Herald Square at the end of the first Macy's Thanksgiving Day Parade, an unwritten agreement was struck between retailers and consumers: Christmas would not come to the stores before Santa did. For years after that first parade, stores waited until the day after Thanksgiving, which was then the last Thursday of the month, to bring out their Christmas decorations, launch their Christmas ad campaigns and remind everyone incessantly that they had so much shopping do to before the big day.

Now it feels like the Christmas shopping season begins earlier and earlier every year, but the pact between stores and their customers used to be taken very seriously by both sides. In 1939, merchants already reeling from the Great Depression were worried that the late date of Thanksgiving that year (November 30th) and the shortened holiday shopping season would sink them. They didn't dare risk the public's anger by starting their Christmas sales or advertising early, though, so they appealed to the most powerful man in the free world.

In August of that year, the Retail Dry Goods Association warned Secretary of Commerce Harry Hopkins of the looming disaster and presented a simple request for Hopkins' boss, President Franklin Roosevelt: bump Thanksgiving up by a week.

Shop Early

Roosevelt understood the retailers' concerns and agreed to move the holiday up to the second-to-last Thursday of the month, the 23rd, theoretically giving shoppers an extra week to spend more money and give the economy a much-needed boost. The move was not as sacrilegious as it might seem today. While presidents had customarily declared a day of thanksgiving be observed, Thanksgiving Day was not yet a federal holiday and the actual date had, historically, moved around a bit. It was only since Lincoln in 1863 that the last Thursday in November had become generally accepted as the date. Roosevelt apparently thought it was within his rights to move the holiday again if he felt the need.

The American public disagreed, and made their feelings known almost immediately after Roosevelt's announcement. Among the most notable complaints came from the board of selectmen of Plymouth, Massachusetts, the commonly accepted home of the first Thanksgiving. "Plymouth and Thanksgiving are almost synonymous," the chairman of the board said. "Merchants or no merchants, I can't see any reason for changing it."

The date change also disrupted the schedules of many college football teams, who traditionally ended their seasons with rivalry games on the holiday. Bill Walton, head football coach at the now-defunct Little Ouachita College threatened to “vote the Republican ticket if [Roosevelt] interferes with our football.”

The fuss was maybe bigger than it should have been. Since the day was not a federal holiday, Roosevelt's date switching really didn't mean much, and it was still up to the governors to decide when the holiday would be celebrated in their states. Traditionally, they'd simply follow the president's lead, but the public backlash made things a little more difficult. They had to divine their constituents' opinions, get a read on the state retail economy and decide if they wanted to cross the president or not.

Democrat Thanksgiving and Republican Thanksgiving

It turned out that things split pretty evenly down the middle and along party lines. While a Gallup poll showed that 59% of Americans disapproved of the date change, 22 states had decided to go along with Roosevelt's plan, 23 stuck with the old date and the remaining three decided to celebrate both days. In the press, November 30th was referred to as “Republican Thanksgiving” and the 23rd as “Democrat Thanksgiving” or, as Atlantic City Mayor Thomas Taggart dubbed it, “Franksgiving.”

Roosevelt declared an early second-to-last-Thursday Thanksgiving for the next two years, but soon had to face the facts. In 1941, the Wall Street Journal, armed with data from the 1939 and 1940 holiday shopping seasons, declared the move a bust that provided no real boost to retail sales. Roosevelt admitted his experiment had failed and, later that year, signed a joint Congressional resolution making Thanksgiving a federal holiday to be celebrated on the fourth Thursday of November (so depending on how many weeks are in November in a given year, Thanksgiving will fall on either the last Thursday or the second-to-last Thursday). They were cutting it a little too close, though. Calendars already showed the proclaimed early holiday the week before on the third Thursday, and people had started making plans based around that, so the legislation had to sit for a year and went into effect in 1942.

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Photo Illustration by Lucy Quintanilla. Badge: Gift of Dr. Patricia Heaston; Tin: Gift from Dawn Simon Spears and Alvin Spears, Sr.; Sign, Photograph of Walker Agents: Gift of A’Lelia Bundles / Madam Walker Family Archives. All from the Collection of the Smithsonian National Museum of African American History and Culture. Background/photo border, iStock
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Retrobituaries
Madam C.J. Walker, the First Self-Made Female Millionaire in the U.S.
Photo Illustration by Lucy Quintanilla. Badge: Gift of Dr. Patricia Heaston; Tin: Gift from Dawn Simon Spears and Alvin Spears, Sr.; Sign, Photograph of Walker Agents: Gift of A’Lelia Bundles / Madam Walker Family Archives. All from the Collection of the Smithsonian National Museum of African American History and Culture. Background/photo border, iStock
Photo Illustration by Lucy Quintanilla. Badge: Gift of Dr. Patricia Heaston; Tin: Gift from Dawn Simon Spears and Alvin Spears, Sr.; Sign, Photograph of Walker Agents: Gift of A’Lelia Bundles / Madam Walker Family Archives. All from the Collection of the Smithsonian National Museum of African American History and Culture. Background/photo border, iStock

Like many fortunes, Madam C.J. Walker’s started with a dream. As she later explained to a newspaper reporter, Walker was earning barely a dollar a day as a washerwoman when she had a dream about a man who told her how to create a hair-growing tonic. When she awoke, Walker sent away for the ingredients, investing $1.25 in what she eventually dubbed “Madam Walker’s Wonderful Hair Grower.” The venture would propel her to become one of America’s first black female entrepreneurs—and reportedly the first self-made female millionaire in the nation.

Born Sarah Breedlove on December 23, 1867 to freed slaves on a plantation in Delta, Louisiana, the woman who would become known as Madam C.J. Walker was orphaned by age 7 and married by 14. The couple had one child, Lelia (later known as A’Lelia), but six years into the marriage, Walker’s husband died, by some accounts in a race riot. Walker then worked washing clothes while dreaming of building a better life for her daughter. “As I bent over the washboard and looked at my arms buried in soapsuds,” she later told The New York Times, “I said to myself: ‘What are you going to do when you grow old and your back gets stiff? Who is going to take care of your little girl?’”

By 1903, Walker had relocated to St. Louis and started to work for an African-American hair care company before then moving to Denver, where she had heard that the dry air exacerbated hair and scalp issues. At the time, such complaints were widespread among African-Americans, in part due to a lack of black-focused products and access to indoor plumbing. By the early 1900s, Walker herself had lost much of her hair.

Then came her dream. “[I] put it on my scalp,” she later said of the tonic, “and in a few weeks my hair was coming in faster than it had ever fallen out.”

In 1905, Walker began selling her solution door-to-door and at church events. She took the product on tour, traveling throughout the South and Northeast and recruiting other door-to-door saleswomen. A year later, she married Charles Joseph Walker and established the Madam C. J. Walker Manufacturing Company, and in 1908 founded Lelia College in Pittsburgh, a beauty parlor and school for training Madam Walker brand ambassadors. Two years later, she relocated her business headquarters to Indianapolis—then a commercial hub—where she and a mostly female cadre of top executives produced Wonderful Hair Grower on an industrial scale.

A’Lelia, however, was not content with the Midwestern milieu. In 1913 she convinced her mother to open an office in New York and decamped to Manhattan, acquiring a stately Harlem townhouse designed by Vertner Tandy, the first registered black architect in the state. The home, later nicknamed the Dark Tower after poet Countee Cullen’s “From the Dark Tower,” included a Lelia College outpost on the first floor and living and entertaining spaces on the top three. A’Lelia frequently threw lavish parties there, attended by Harlem Renaissance luminaries such as Zora Neale Hurston, W.E.B. Du Bois, and Langston Hughes.

Walker followed A’Lelia north, where she purchased the adjacent townhouse. Soon, she was a cultural mover and shaker in her own right, joining the NAACP’s New York chapter and helping to orchestrate the Silent Protest Parade in 1917, when roughly 10,000 African-Americans marched down Fifth Avenue as a demonstration against the East St. Louis race riots earlier that year, in which dozens of African-Americans had been killed.

“She became politically active and very much an advocate of women’s economic independence,” Walker’s great-great-granddaughter A’Lelia Bundles, a journalist and biographer, tells Mental Floss. “She used her national platform to advocate for civil rights.”

The same year as the Silent Protest, Walker and a handful of Harlem leaders traveled to the White House to petition for anti-lynching legislation, and donated $5000 to the NAACP’s Anti-Lynching Fund—the largest single gift ever recorded by the fund. In 1916, she established the Madam C. J. Walker Benevolent Association, a program that encouraged Walker brand ambassadors to engage in charity work and hygiene education outreach.

As her empire grew, Walker continued to monumentalize her success. In 1916, she bought a four-acre parcel of land in Irvington, New York, and enlisted Tandy to design her a home to rival the nearby estates of Jay Gould and John D. Rockefeller. Her determination only swelled in the face of realtors who tried to charge her twice the price of the land to discourage her, and incredulous neighbors who reportedly mistook the hair care baroness for a maid when she arrived at the property in her Ford Model T.

Villa Lewaro
Villa Lewaro
Library of Congress, Flickr // No known copyright restrictions

Like her Manhattan residence, the mansion became a popular hang-out for the writers and artists of the Harlem Renaissance. Walker also used the home to give back. “She made a blanket invitation to the returning African American soldiers [from World War I] to please come visit the home,” Bundles says. It also served as a kind of early safe space for A’Lelia and her largely LGBTQ social network.

But almost as soon as the home was complete, Madam Walker’s health began to crumble. Though she was diagnosed with high blood pressure and kidney problems, Walker continued to work and roll out new products. “Like most entrepreneurs she couldn’t figure out how to slow down,” Bundles says. “She needed to rest, but she couldn’t really make herself.”

In the spring of 1919, while on a business trip to St. Louis to unveil five new formulas, Walker fell gravely ill and was shuttled back to Irvington in a private car. That May, she died of kidney failure at the age of 51.

Yet her influence would live on. At the time of her death, an estimated 40,000 black women had been trained as Walker saleswomen. In 1927 the Madame Walker Theatre Center opened in Indianapolis, housing offices, a manufacturing center, and a theatre. Her name on the building reflected her unprecedented imprint on black entrepreneurship.

Madam Walker items at the Women's Museum in Dallas, Texas
Madam Walker items at the Women's Museum in Dallas, Texas
FA2010, Wikimedia Commons // Public Domain

The Madam C.J. Walker brand also survived. In fact, it’s recently been revitalized, after black-owned hair care company Sundial acquired it in 2016, debuting two dozen new formulas exclusively at Sephora last spring. “It’s very glam,” says Bundles, who serves as the line’s historical consultant. In a historic deal in November 2017, consumer goods conglomerate Unilever acquired Sundial’s $240 million portfolio, and as part of the agreement designated $50 million to empower businesses led by women of color.

Walker’s house, known as Villa Lewaro, has had a rockier afterlife, having been owned by the NAACP and then used as an assisted living center for decades. In 1993, stock broker and U.S. ambassador Harold Doley and his wife Helena purchased the property, committing to a years-long restoration process. They’ve recently secured a protective easement for the site, which prevents future buyers from altering the appearance of the home—a means of preserving the house’s history, and that of Madam Walker.

Walker’s legacy is also likely to gain a new round of admirers with the recently announced Octavia Spencer-fronted television show about her life, which is based on a biography by Bundles and is allegedly courting distribution by Netflix.

With her brand in full swing and her life story about to be immortalized on the small screen, it seems that even in death, Madam Walker’s dream lives on.

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Hulton Archive//Getty Images
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Newly Discovered 350-Year-Old Graffiti Shows Sir Isaac Newton's Obsession With Motion Started Early
Hulton Archive//Getty Images
Hulton Archive//Getty Images

Long before he gained fame as a mathematician and scientist, Sir Isaac Newton was a young artist who lacked a proper canvas. Now, a 350-year-old sketch on a wall, discovered at Newton’s childhood home in England, is shedding new light on the budding genius and his early fascination with motion, according to Live Science.

While surveying Woolsthorpe Manor, the Lincolnshire home where Newton was born and conducted many of his most famous experiments, conservators discovered a tiny etching of a windmill next to a fireplace in the downstairs hall. It’s believed that Newton made the drawing as a boy, and may have been inspired by the building of a nearby mill.

A windmill sketch, believed to have been made by a young Sir Isaac Newton at his childhood home in Lincolnshire, England.
A windmill sketch, believed to have been made by a young Sir Isaac Newton at his childhood home in Lincolnshire, England.
National Trust

Newton was born at Woolsthorpe Manor in 1642, and he returned for two years after a bubonic plague outbreak forced Cambridge University, where he was studying mechanical philosophy, to close temporarily in 1665. It was in this rural setting that Newton conducted his prism experiments with white light, worked on his theory of “fluxions,” or calculus, and famously watched an apple fall from a tree, a singular moment that’s said to have led to his theory of gravity.

Paper was a scarce commodity in 17th century England, so Newton often sketched and scrawled notes on the manor’s walls and ceilings. While removing old wallpaper in the 1920s and '30s, tenants discovered several sketches that may have been made by the scientist. But the windmill sketch remained undetected for centuries, until conservators used a light imaging technique called Reflectance Transformation Imaging (RTI) to survey the manor’s walls.

Conservators using light technology to survey the walls of Woolsthorpe Manor,  the childhood home of Sir Isaac Newton.
A conservator uses light technology to survey the walls of Woolsthorpe Manor, the childhood home of Sir Isaac Newton.
National Trust

RTI uses various light conditions to highlight shapes and colors that aren’t immediately visible to the naked eye. “It’s amazing to be using light, which Newton understood better than anyone before him, to discover more about his time at Woolsthorpe,” conservator Chris Pickup said in a press release.

The windmill sketch suggests that young Newton “was fascinated by mechanical objects and the forces that made them work,” added Jim Grevatte, a program manager at Woolsthorpe Manor. “Paper was expensive, and the walls of the house would have been repainted regularly, so using them as a sketchpad as he explored the world around him would have made sense," he said.

The newly discovered graffiti might be one of many hidden sketches drawn by Newton, so conservators plan to use thermal imaging to detect miniscule variations in the thickness of wall plaster and paint. This technique could reveal even more mini-drawings.

[h/t Live Science]

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