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Heritage Auctions

11 Campaign Slogans That Went Beyond Buzzwords

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Heritage Auctions

Christine Lusey runs Retro Campaigns, the internet's premier source for historical campaign t-shirts and memorabilia. We asked if she could compile some memorable slogans from past elections. She did not disappoint.

These days it seems like every campaign slogan is just a series of political buzzwords. But it wasn't always this way. Here are some old slogans we hope will inspire the next crop of candidates to go with something unique.

1. Al Smith (1928)

Proponents of the nationwide prohibition against the sale, manufacture, and transportation of alcohol were called "drys," while opponents, like 1928 presidential candidate Al Smith, were called "wets."

2. Anti-FDR (1940)

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Clearly, not everyone was pleased when Franklin Delano Roosevelt broke with tradition and announced he would seek a third term in 1940.

3 & 4. The Case for — and Against — Barry Goldwater (1964)

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Republican Barry Goldwater never shied away from tough talk during the 1964 presidential campaign, and while many Americans reacted positively to his aggressive stance on the perceived Communist threat (he joked about dropping a nuclear bomb "into the men's room at the Kremlin"), others were a little less sure. So when the Goldwater camp ran with "In Your Heart, You Know He's Right," Democratic nominee Lyndon Johnson quickly countered with "In Your Guts You Know He's Nuts."

5. Adlai Stevenson (1952)

When a photographer caught a picture of Democratic presidential nominee Adlai Stevenson with a hole in his shoe in 1952, the quick-witted Stevenson said, "Better a hole in the shoe than a hole in the head!" The now-iconic image came to represent Stevenson as a frugal everyman, and was soon seen on buttons and made into pins and paperweights. He still lost to war hero Dwight D. Eisenhower (twice!).

T-shirt available from RetroCampaigns.com

6. Thomas Dewey

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Thomas Dewey was twice the Republican candidate for president, losing to Franklin Roosevelt in 1944 and Harry Truman in 1948. The double-meaning of the Democratic Party donkey symbol wouldn't have been lost on anyone.

7. Anti-FDR (1940)

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The iconic image we know as Alfred E. Neuman actually predates the debut of Mad Magazine in 1954 and appeared in various incarnations dating back to the 19th century. Here the "simp" is opposing FDR in 1940.

8. William Henry Harrison (and Tyler Too!) (1840)

In 1840, the Whigs took advantage of William Henry Harrison's military victory at the Tippecanoe River in the Indiana Territory over a confederation of Native American tribes. He would enjoy greater success later in the War of 1812, but it was the battle at Tippecanoe that stuck with Harrison and provided easy campaign material for the Whigs. "Tippecanoe and Tyler Too" (John Tyler was his running mate) remains a classic campaign slogan.

T-shirt available from RetroCampaigns.com

9. The Prostitute Vote (1960)

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Will it be John Kennedy or Richard Nixon in 1960? The world's oldest profession wisely chooses to remain neutral, thank you very much.

10. Franklin Pierce (1852)

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By 1844, the Whigs had abandoned incumbent President John Tyler and instead nominated Henry Clay to face off against Democrat James K. Polk, a man so unknown to the public that one of the Whigs' campaign slogans that year was "Who is James K. Polk?"

Well, Polk won, so, in 1852, when the Whigs found themselves in a similar position... they did the exact same thing. Chucking President Millard Fillmore in favor of General Winfield Scott to run against Democrat Franklin Pierce probably seemed like a good idea at the time.

Like Polk, Pierce was nobody's first choice: there were 35 ballots at the national convention before Pierce was even mentioned, while Scott was a war hero. As in 1844, the Whigs tried to use the Democratic candidate's obscurity to their advantage. The Democrats saw similarities as well, campaigning with one of the all-time-great slogans: "We Polked you in 1844; we shall Pierce you in 1852!" And again the Whigs saw their man defeated. The party was dissolved before the next presidential election.

11. Grover Cleveland (1884)

Image from the Library of Congress Prints and Photographs Division, Washington, D.C.

If you're a fan of negative campaigning, then 1884 is your year. The Democrats and their nominee, Grover Cleveland, tried to capitalize on rumors of corruption that plagued Republican nominee James Blaine with the catchy little ditty: "Blaine! Blaine! James G. Blaine! Continental liar from the state of Maine!"

Then Republicans were handed a gift when a newspaper revealed that Cleveland fathered an illegitimate child. Blaine supporters gleefully chanted "Ma, Ma where's my Pa?" at rallies.

But the Democrats had the last laugh: after Cleveland was elected, they added the line, "Gone to the White House, Ha, Ha, Ha!"

This post originally appeared in 2011. Go take in more political history over at Retro Campaigns.

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Space
NASA Is Posting Hundreds of Retro Flight Research Videos on YouTube
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Bruce Weaver / Stringer / Getty Images

If you’re interested in taking a tour through NASA history, head over to the YouTube page of the Armstrong Flight Research Center, located at Edwards Air Force Base, in southern California. According to Motherboard, the agency is in the middle of posting hundreds of rare aircraft videos dating back to the 1940s.

In an effort to open more of its archives to the public, NASA plans to upload 500 historic films to YouTube over the next few months. More than 300 videos have been published so far, and they range from footage of a D-558 Skystreak jet being assembled in 1947 to a clip of the first test flight of an inflatable-winged plane in 2001. Other highlights include the Space Shuttle Endeavour's final flight over Los Angeles and a controlled crash of a Boeing 720 jet.

The research footage was available to the public prior to the mass upload, but viewers had to go through the Dryden Aircraft Movie Collection on the research center’s website to see them. The current catalogue on YouTube is much easier to browse through, with clear playlist categories like supersonic aircraft and unmanned aerial vehicles. You can get a taste of what to expect from the page in the sample videos below.

[h/t Motherboard]

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History
15 Fascinating Facts About Amelia Earhart
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Amelia Earhart was a pioneer, a legend, and a mystery. To celebrate what would be her 120th birthday, we've uncovered 15 things you might not know about the groundbreaking aviator.

1. THE FIRST TIME SHE SAW AN AIRPLANE, SHE WASN'T IMPRESSED.

In Last Flight, a collection of diary entries published posthumously, Earhart recalled feeling unmoved by "a thing of rusty wire and wood" at the Iowa State Fair in 1908. It wasn't until years later that she discovered her passion for aviation, when she worked as a nurse's aide at Toronto's Spadina Military Hospital. She and some friends would spend time at hangars and flying fields, talking to pilots and watching aerial shows. Earhart didn't actually get on a plane herself until 1920, and even then she was just a passenger.

2. SHE WAS A GOOD STUDENT WITH NO PATIENCE FOR SCHOOL.

After working with the Voluntary Aid Detachment in Toronto, Earhart took pre-med classes at Columbia University in 1919. She made good grades, but dropped out after just a year. Earhart re-enrolled at Columbia in 1925 and left school again. She took summer classes at Harvard, but gave up on higher education for good after she didn't get a scholarship to MIT.

3. ANOTHER PIONEERING FEMALE AVIATOR TAUGHT EARHART HOW TO FLY.

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Neta Snook was the first woman to run her own aviation business and commercial airfield. She gave Earhart flying lessons at Kinner Field near Long Beach, California in 1921, reportedly charging $1 in Liberty Bonds for every minute they spent in the air.

4. EARHART BOUGHT HER FIRST PLANE WITHIN SIX MONTHS OF HER FIRST FLYING LESSON.

Wikimedia Commons // Public Domain

She named it The Canary. The used yellow Kinner Airster biplane was the second one ever built. Earhart paid $2000 for it, despite Snook's opinion that it was underpowered, overpriced, and too difficult for a beginner to land.

5. AMY EARHART ENCOURAGED HER DAUGHTER'S PASSION. HER FATHER, ON THE OTHER HAND, WAS AFRAID OF FLYING.

Earhart's mom used some of her inheritance to pay for The Canary. She was a bit of an adventurer herself: the first woman to ever climb Pikes Peak in Colorado.

6. EARHART HAD A LOT OF ODD JOBS.

In addition to volunteering as a nurse's aide, Earhart also worked early jobs as a telephone operator and tutor. Earhart was a social worker at Denison House in Boston when she was invited to fly across the Atlantic for the first time (as a passenger) in 1928. At the height of her career, Earhart spent time making speeches, writing articles, and providing career counseling at Purdue University's Department of Aeronautics. Oh, and flying around the world.

7. SHE WASN'T SURE ABOUT MARRIAGE, BUT SHE DEFINITELY BELIEVED IN PRE-NUPS.

When promoter George Putnam contacted Earhart about flying across the Atlantic Ocean in 1928, it was her first big break ... and the beginning of their love story. The two began a working relationship, which soon turned into attraction. When Putnam's marriage to Dorothy Binney fell apart, he eventually proposed to Earhart. She said yes, albeit reluctantly.

Earhart wasn't worried about safeguarding financial assets so much as she wanted the two of them to maintain separate identities. Earhart asked Putnam to agree to a trial marriage. If they weren't happy after a year, they'd be free to go their separate ways, no hard feelings. He agreed. They lived happily until her disappearance.

8. SHE WROTE ABOUT FLYING FOR COSMOPOLITAN.

In 1928, Earhart was appointed Cosmopolitan's Aviation Editor. Her 16 published articles—among them "Shall You Let Your Daughter Fly?" and "Why Are Women Afraid to Fly?"—recounted her adventures and encouraged other women to fly, even if they just did so commercially. (Commercial flights date back to 1914, but they wouldn't really take off until after World War II.)

9. FIRST LADY ELEANOR ROOSEVELT WAS SO INSPIRED BY EARHART THAT SHE SIGNED UP FOR FLYING LESSONS.

The two became friends in 1932. Roosevelt got a student permit and a physical examination, but never followed through with her plan.

10. EARHART WAS THE FIRST WOMAN TO GET A PILOT'S LICENSE FROM THE NATIONAL AERONAUTIC ASSOCIATION (NAA).

That was in 1923, when pilots and aircrafts weren't legally required to be licensed. Earhart was the sixteenth woman to get licensed by the Fédération Aéronautique Internationale (FAI), which was required to set flight records. Still, the FAI didn't maintain women's records until 1928.

11. SHE ACCOMPLISHED A LOT OF "FIRSTS."

Earhart eventually became the first woman to fly across the Atlantic as a passenger (1928) and then solo (1932) and nonstop from coast to coast (1932) as a pilot. She also set records, period: Earhart was the first person to ever fly solo from Honolulu to Oakland, Los Angeles to Mexico City, and Mexico City to Newark, all in 1935.

What do John Glenn, George H.W. Bush, and Amelia Earhart have in common? They all earned an Air Force Distinguished Flying Cross. But only Earhart was the first woman—and one of few civilians—to do so.

12. SHE WAS ONE OF THE FIRST CELEBRITIES TO LAUNCH A CLOTHING LINE.

Amelia Earhart Fashions were affordable separates sold exclusively at Macy's and Marshall Field's. The line's dresses, blouses, pants, suits, and hats were made of cotton and parachute silk and featured aviation-inspired details, like propeller-shaped buttons. Earhart studied sewing as a girl and actually made her own samples.

13. THE U.S. GOVERNMENT SPENT $4 MILLION SEARCH FOR EARHART.

At the time, it was the most expensive air and sea search in history. Earhart's plane disappeared July 2, 1937. The official search ended a little over two weeks later on July 19. Putnam then financed a private search, chartering boats to the Phoenix Islands, Christmas Island, Fanning Island, the Gilbert Islands, and the Marshall Islands.

14. THE SEARCH ISN'T OVER.

There are several theories about what happened to Earhart's plane during her last flight. Most people believe she ran out of fuel and crashed into the Pacific Ocean. Others believe she landed on an island and died of thirst, starvation, injury, or at the hands of Japanese soldiers in Saipan. In 1970, one man even claimed that Earhart was alive and well and living a secret life in New Jersey.

The International Group for Historic Aircraft Recovery (TIGHAR) has explored the theory that Earhart and her navigator Fred Noonan lived as castaways before dying on Gardner Island, now called Nikumaroro, in the western Pacific. Over the years, they've found a few potential artifacts, including evidence of campfire sites, pieces of Plexiglas, and an empty jar of the brand of freckle cream that Earhart used.

In early July 2017, a photo surfaced that seemed to confirm the theory that Earhart and Noonan crashed and were captured by Japanese soldiers, but that photo was quickly debunked.

15. TODAY, ANOTHER AMELIA EARHART IS MAKING HISTORY.

In 2014, another pilot named Amelia Earhart took to the skies to set a world record. The then-31-year-old California native became the youngest woman to fly 24,300 miles around the world in a single-engine plane. Her namesake never completed the journey, but the younger Earhart landed safely in Oakland on July 11, 2014. We think "Lady Lindy" would be proud.

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