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Sex in a Box: The Twisted History of Twister

If it hadn’t been for Johnny Carson, Twister may have never gotten off the ground.

On the May 3, 1966, episode of the Tonight Show, Carson took a few minutes to demonstrate the little-known new party game. His guest that night was the blonde bombshell actress Eva Gabor. After a few right foot reds and left hand blues, Carson and Gabor were playfully entangled and the studio audience was in hysterics. Twister went on to sell more than 3 million copies over the next year.

“The game that ties you up in knots” sprang from the imagination of a St. Paul-based ad man / inventor named Reyn Guyer in 1965. Guyer’s firm, the Reynolds Guyer Agency of Design, was hired to do a local back-to-school promotional display for Johnson brand shoe polish. As Guyer tinkered with a colored polka dot paper mat to highlight kids’ shoes, he realized he might be onto something bigger – a game where people acted as the game pieces. Guyer first called his invention King’s Footsie, testing it out on some fellow artists and designers. The fun that four people were having while crammed into provocative shapes onto a 4 x 6 mat was all Guyer needed to see.

© Astapkovich Vladimir/ITAR-TASS Photo/Corbis

“It didn’t make any difference what the game was at that point,” Guyer told me, “because we began to laugh so hard that it was obvious we were onto something.”

Guyer pitched King’s Footsie to 3M, but they passed. He then hired game designers Charles F. Foley and Neil Rabens to help him further develop the idea. The three of them came up with eight different game ideas for the polka dot mat. The obvious winner was called Pretzel, a test of balance and skill that eventually became Twister. They then licensed Pretzel to Milton Bradley, and that’s where the story gets, well, twisted.

Some accounts say that the company changed the name to Twister against Guyer’s wishes. But Guyer says that the name Pretzel was not legally available. “Still, Twister didn’t seem to have the positive resonance that Pretzel did,” Guyer says, “nor did it really describe the game that well. But it’s solid proof that it doesn’t matter what you call something. Once you name it, that’s what it is.”

Other accounts claim that Foley and Rabens walked off with the patent, taking credit for the invention. It’s true that theirs are the only names on the patent, but according to an interview with Rabens, on the day they applied for the patent, they signed over the rights to Guyer. They made a verbal agreement with him to get a certain percentage of profits, but Rabens says it was not honored. He and Foley soon went their own way, starting their own toy company.

Guyer remembers it differently. “There is a patent, and quite frankly, I wasn’t part of it. Foley and Rabens did a fabulous job and we worked together on it. I feel badly that they didn’t stick around to develop a division of our company. People have a tendency to attribute new products to one person, and I’ve never, in any of the products I’ve developed, seen it happen that one person did it. You share ideas and it’s a process.”

Too Hot for the Sears Catalog

Meanwhile, back in 1965, some execs at Milton Bradley were reportedly uncomfortable with Twister’s sexual undercurrent and felt it went against the company’s clean image. To others, the game – one vinyl mat, one plastic spinner - seemed like a profit-making dream. But in its first months on the market, Twister barely sold at all. Retailers were confused by it. “Sears didn’t think it was appropriate for their catalog,” recalls Guyer. Just as Milton-Bradley was about to give up hope, the PR firm that was promoting Twister tried a last-ditch idea, pushing it to the Tonight Show.

After the spectacle of Carson and Gabor entwined, Guyer says, “people were lined up fifty deep at Abercrombie & Fitch the next day in New York, and Twister was born.” One of Milton-Bradley’s competitors accused them of selling “sex in a box,” but they countered with TV commercials that pushed it as a fun game for the whole family. Looking at the commercials now, there is something slightly disquieting about the thought of a multi-generational pile-on, but in the ‘60s, there was no stopping Twister. It was named Game of the Year in 1967. And like the Hula Hoop, it became one of the biggest fad toys of the decade.

Guyer attributes part of its success to timing. “Ideas that become iconic tend to break rules or norms. Twister broke the rules in a social setting. People had not up to that point been granted the possibility of being that close and enjoying it in a group setting.”

Over 65 million people are said to have now played Twister, and it has found its way into all aspects of pop culture. Weird Al Yankovic and R.E.M have sung about it. Bill & Ted beat Death in a game of it in one of their movies. The characters on Friends played it. Twister tournaments have become popular fund-raising events for college fraternities and sororities. And in 1987, 4,160 students at University of Massachusetts set a world record, laying out mats for one big tangled marathon of Twister.

As for the game’s creators, Foley and Rabens went on to invent a few now-defunct games such as Grab a Loop and Bing-Bang-Boing, as well as the first plastic handcuffs. And in 1969, Guyer helped pioneer another landmark toy - the Nerf Ball. He remains an active designer, with his latest invention a new backyard game called King’s Court.

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This Augmented-Reality App Makes the Hospital Experience Less Scary for Kids
UsTwo
UsTwo

Staying in a hospital can be a scary experience for kids, but a little distraction can make it less stressful. According to studies conducted by Alder Hey Children’s Hospital in Liverpool, UK, distracted patients have an easier time with their appointments and require less pain medication. Now, Co.Design reports that the hospital is releasing its own app designed to keep children entertained—and calm—from the moment they check in.

The Android and iOS app, called Alder Play, was designed by ustwo, the makers of the wildly popular smartphone game Monument Valley and the stress relief tool Pause. Patients can download the app before they arrive at the hospital, choosing a virtual animal buddy to guide them through their stay. Then, once they check into the hospital, their furry companion shows them around the facility using augmented-reality technology.

The app features plenty of fun scavenger hunts and other games for kids to play during their downtime, but its most important features are designed to coach young patients through treatments. Short videos walk them through procedures like blood tests so that when the time comes, the situation will feel less intimidating. And for each step in the hospitalization process, from body scans to gown changes, doctors can give kids virtual stickers to reward them for following directions or just being brave. There’s also an AI chatbot (powered by IBM’s Watson) available to answer any questions kids or their parents might have about the hospital.

The app is very new, and Alder Hey is still assessing whether or not it's changing their young hospital guests’ experiences for the better. If the game is successful, children's hospitals around the world may consider developing exclusive apps of their own.

[h/t Co.Design]

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This Pixel Kit Will Let You Play Tetris With Jellyfish DNA
Cell Free Technology
Cell Free Technology

Forget playing Tetris on your phone. Now you can play it with jellyfish DNA. Bixels is a DIY game kit that lets you code your own games using synthetic biology, lighting up a digital display with the help of DNA.

Its 8-by-8 pixel grid is programmed to turn on with the help of the same protein that makes jellyfish glow, called green fluorescent protein (GFP). But you can program it to do more than just passively shine. You can use your phone and the associated app to excite Bixels' fluorescent proteins and make them glow at different frequencies, producing red, blue, and green colors. Essentially, you can program it like you would any computer, but instead of electronics powering the system, it's DNA.

Two blue boxes hold Bixel pixel grids.

Researchers use green fluorescent protein all the time in lab experiments as an imaging agent to illuminate biological processes for study. With Bixels, all you need is a little programming to turn the colorful lights (tubes filled with GFP) into custom images or interactive games like Tetris or Snake. You can also use it to develop your own scientific experiments. (For experiment ideas, Bixels' creator, the Irish company Cell-Free Technology, suggests the curricula from BioBuilder.)

A screenshot shows a user assembling a Bixel kit on video.

A pixel kit is housed in a cardboard box that looks like a Game Boy.

Bixels is designed to be used by people with all levels of scientific knowledge, helping make the world of biotechnology more accessible to the public. Eventually, Cell-Free Technology wants to create a bio-computer even more advanced than Bixels. "Our ultimate goal is to build a personal bio-computer which, unlike current wearable devices, truly interacts with our bodies," co-founder Helene Steiner said in a press release.

Bixels - Play tetris with DNA from Cell-Free Technology on Vimeo.

You can buy your own Bixel kit on Kickstarter for roughly $118. It's expected to ship in May 2018.

All images courtesy Cell-Free Technology

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