Here's to the Crazy Ones

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In the late 1990s, Apple rebranded itself with a dramatic ad campaign combining images of iconic scientists, artists, explorers, and activists with the Apple logo, plus the famously grammatically questionable tagline "Think Different." The capstone of the campaign was a TV commercial known to fans as "Here's to the Crazy Ones." Here's what the commercial said:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Although I didn't know it back in 1997, there was a version in which this narration was done by Steve Jobs. It didn't air on TV; instead a version featuring Richard Dreyfuss (who's no slouch as a narrator) became famous. But today, the Jobs narration is considerably more poignant. Here it is:

And this is the version that aired, narrated by Dreyfuss:

"And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

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October 6, 2011 - 10:39am
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