The Story Behind Little Golden Books

There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. But how much do you know about the story behind these beloved tales?

Before the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.

Duplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. 

The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. They were an instant success. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing; by 1945, most were in their seventh printing. One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. Busy parents could keep rambunctious children occupied while they ran errands, and not feel guilty about the additional 25 cents tacked onto their final bills. 

The Little Golden Books' original 12 titles were:

Three Little Kittens
Bedtime Stories
The Alphabet A - Z
Mother Goose
Prayers for Children
The Little Red Hen
Nursery Songs
The Poky Little Puppy
The Golden Book of Fairy Tales
Baby's Book
The Animals of Farmer Jones
This Little Piggy

The Poky Little Puppy was and still is the most popular of these original titles, helping it become the best-selling children's book of the 20th century (a total of 14,898,341 copies were sold). But Poky isn’t the only Little Golden Book with impressive numbers. Many of the original 12 rounded out the Top 10 of the century, too. Tootle (1945), about a locomotive-in-training, was third with over 8.5 million copies sold. Saggy Baggy Elephant (1947) was #7 with just under 7.5 million, and Scuffy the Tugboat (1955) came in at #8 with 7.3 million.

Overall, well over two billion Little Golden Books have been sold since 1942 in nearly every country across the globe—though they were banned for many years in the Soviet Union for being “too capitalist.”

The books, of course, couldn't stay $0.25 forever, although it did take 20 years before the price jumped to $0.29. The price continued to rise over the years, but still stayed under a dollar for decades, finally threatening that threshold in 1986 when the price reached $0.99. Currently, Little Golden Books retail for $3.99. When you consider the buying power of a quarter back in 1942 was about $3.47 in today's money, they’re still pretty easy on the pocketbook.

Once Upon a Time

In the beginning, Little Golden Books were either based on classic fairy tales or featured wholly original stories and characters. But that all changed in 1944, when the publishers signed a licensing agreement with Disney, which has been in place ever since.


Along with Mickey, Pluto and the gang, there have been tie-ins with just about every kid-friendly property you can imagine, creating an interesting timeline of children's interests. The 1940s and '50s featured cowboy legends, including Hopalong Cassidy, Annie Oakley, and Roy Rogers. The Flintstones, Lassie, and Bugs Bunny and friends were widely read throughout the 1960s. The 1970s saw the beginning of another long-standing licensing agreement—Sesame Street—and even a Donny and Marie Osmond book.


Kids of the 1980s will remember reading about Rainbow Brite, Inspector Gadget, and Pound Puppies. The '90s saw Barney, Pokemon, and Thomas the Tank Engine books, and today, kids can read everything from Dora the Explorer-focused stories to Dinosaur Train to SpongeBob SquarePants.

Brought to You By …

There have also been a handful of corporate tie-ins with Little Golden Books. In 1951, Doctor Dan the Bandage Man included six Johnson & Johnson Band-Aids glued to the title page—1.75 million books were printed, making it the largest first run of any Little Golden Book at the time. Shortly after, a Nurse Nancy edition also sold with Band-Aids.

In 1952, Texcel Cellophane Tape sponsored Tex and his Toys, which featured a roll of tape on the cover so kids could put together paper cut-out toys. Not to be outdone, Kleenex issued 2.25 million first editions of Little Lulu and Her Magic Tricks in 1954, with a small package of tissues on the front.

Little Golden Books have also been given away with Happy Meals, Hardee’s Kid’s Meals, Kimbies Diapers, sold with Fisher-Price pull toys. Special edition books were even once sold at The Ice Capades.

Striking Gold

For collectors, first editions, not surprisingly, are the most sought-after. However, it’s very difficult to properly identify the age of a Little Golden Book, because the copyright date rarely changes from the original printing. Which means even though your copy of The Monster at the End of this Book (one of the best-selling Sesame Street Little Golden Books) has a copyright date of 1971, it may in fact have been printed in 1990.

But there are ways to know if you have a first edition:

If your book has a blue spine, it was published between 1942 and 1947, and the edition number will be on the first or second page.

If there's a letter near the spine on the lower-right corner of the last page, your book was published between 1947 and 1970. The letter “A” means first edition, “B” is second edition, and so on. If it’s “AA,” it’s the 27th edition, “BB” is the 28th, etc.

If there is a series of letters on the first few pages of the book, it was published between 1971 and 1991. Using the same letter to edition connection (A=first edition, B=second edition), the letter farthest to the left indicates the edition number.

Between 1991 and 2001, Roman numerals appeared on the title page to indicate the year the book was printed. If the number is preceded by an A, it’s a first edition; by an R, it’s a revised edition. If there is no letter, there’s no definitive way to know what edition it is.

Finally, since 2001, the now-standard print edition method has been adopted. On the copyright page you’ll see a list of numbers. The last number on the right is the edition of your book. For example, “10 9 8 7 6 5” would be a fifth edition.

First editions of the original 12 titles can be sold for $100 or more if the book is in exceptional condition and includes the dust jacket. Some special edition books, such as the Band-Aid books, or titles that included cut-out toys, paper dolls, or a cardboard puzzle, can sell for about $75 if everything is intact. (Another "prize" for collectors: Any edition of the controversial Little Black Sambo, which has been out of print since the '60s.)

Overall, collecting Little Golden Books is a fairly affordable hobby. Most vintage first editions are available for around $15. Later vintage editions in mint condition can be had for as little as $2 to $3. But if you just want to enjoy the stories, Little Golden Books are a staple at thrift stores and flea markets, where they can often be purchased for, interestingly enough, as low as $0.25.

The Gruesome Medieval Masquerade That Inspired Edgar Allan Poe

Hulton Archive/Getty Images
Hulton Archive/Getty Images

In March 1849, Edgar Allan Poe published a short story with one of the most macabre dénouements in his entire body of work. Called Hop-Frog, it was the tale of an eponymous court jester who endures repeated humiliations from an abusive king and his ministers before finally exacting his revenge. Like other works of the great horror master, it may have been inspired by historical events—in this case, by a particularly grisly episode from 14th-century France.

In Poe's short story, both Hop-Frog and Trippetta are people with dwarfism stolen from their respective home countries and brought as presents for the king from one of his generals. Hop-Frog is described as having a disability that makes him walk "by a sort of interjectional gait—something between a leap and a wriggle." Forced to be the court's jester, he's the target of the king's practical jokes, and while enduring near-constant humiliations grows close to Trippetta, whose status at the court isn't much better.

One day, the king demands a masquerade, and as the evening draws near, he asks Hop-Frog what to wear. After a scene in which he and Trippetta are abused once again, Hop-Frog sees the perfect chance for revenge. He suggests the monarch and his ministers dress as escaped orangutans chained together, which he calls "a capital diversion—one of my own country frolics—often enacted among us, at our masquerades." The king and his ministers love the idea of scaring their guests, and especially the women. The jester carefully prepares their costumes, saturating tight-fitting fabric with tar and plastering flax on top to resemble the hair of the beasts.

On the evening of the masquerade, the men enter in their special outfits just after midnight. The guests are duly terrified, and amid the hubbub, Hop-Frog attaches the chain that surrounds the group to one hanging from the ceiling that normally holds a chandelier. As the men are drawn upwards, he brings a flame close to their bodies, pretending to the crowd that he's trying to figure out who the disguised men really are. The flax and tar ignite quickly and the noblemen burn to death, suspended above the crowd. "The eight corpses swung in their chains," Poe writes, "a fetid, blackened, hideous, and indistinguishable mass."

Bernard Picart, "Bal des Ardents"
Bernard Picart, "Bal des Ardents"
Rijksmuseum, Europeana // Public Domain

The gruesome scene was likely inspired by a historical event: the Bal des Ardents (literally, "the Ball of the Burning Ones"). This obscure episode took place during the reign of Charles VI of France (1380-1422), known to posterity as "Charles the Mad." His periods of illness are well-documented by contemporary chroniclers, who tell us that he ran through his castle howling like a wolf, failed to recognize his own wife and children, and forbade anyone to touch him because he believed he was made of glass. After his first bout in 1392, when delirium led him to kill several knights, his physician prescribed "amusements, relaxations, sports, and pastimes."

Meanwhile, the royal council was controlled by his brother Louis d'Orléans and his uncle the Duke of Burgundy—who both had their eyes set on the throne. It was also the middle of the Hundred Years' War, and England was seen as a severe threat to national stability. In spite of the unrest, on January 28, 1393, Charles's wife, Queen Isabeau of Bavaria, held a ball in the royal palace of Saint-Pol to celebrate the third marriage of her lady-in-waiting Catherine de Fastaverin. The plan was also to entertain the king, as the royal physician had prescribed. One of the guests, the knight Sir Hugonin (sometimes Huguet) de Guisay, suggested that a group of nobles dress as "wild men" or "wood savages," mythical creatures associated with nature and pagan beliefs. The king liked the idea so much that he decided to join in as one of the masked dancers.

The six noblemen wore garments made of linen covered in pitch and stuck-on clumps of flax, so they appeared "full of hair from the top of the head to the sole of the foot," according to contemporary historian Jean Froissart. Poe preserved these details in Hop-Frog, though his characters weren't dressed as wild men, but as orangutans—an animal he had also used in The Murders in the Rue Morgue (1841) to great effect.

Unlike his fictional counterpart, Charles VI was aware that the costumes were highly flammable, so he ordered all torch-bearers to keep to one side of the room. As they entered the ballroom, five of the wild men were chained to one another. Only the king was free. The men probably humiliated the newlyweds, howling and dancing; some historians believe the wild dance was a charivari, a folk ritual intended to shame newlyweds at "irregular" marriages. (As a widow getting married for the third time, Lady Catherine would have been a target.)

But there was an important guest missing: the king's brother, Louis d'Orléans. He arrived late, carrying his own torch, and joined the dance. While the exact sequence of events is unclear, before long his torch had set fire to one of the wild men's costumes. The fire spread quickly. Two of the knights burned to death in front of the guests, and two more died in agony days later. Court chronicler Michel Pintoin, known as the Monk of St. Denis, describes the dancers' "flaming genitals dropping to the floor … releasing a stream of blood."

Only two of the wild men survived. One of them, named Nantoiullet, had reacted to the blaze by throwing himself into a barrel of water, which spared him a horrid death. The other was the king. He was saved by the Duchess of Berry, who used her gown to extinguish his costume before it was too late.

The event shook French society. It was seen as the height of courtly decadence, causing outrage and further unrest. That the king had engaged in this extravagant amusement, and that his life had been spared only by chance, was further proof that he was unfit for the throne.

Meanwhile, the part that Louis d'Orléans played in the tragedy was subject to some debate. Most chroniclers blamed his youth and recklessness for the terrible accident; some reportedly suggested it was a prank to "frighten the ladies" that got out of hand.

Although it seems that the Bal des Ardents wasn't a planned crime, the king's brother must have felt responsible for the fatal accident, since he founded a chapel in the convent of the Célestins shortly afterwards, hoping it would buy him a place in heaven. It didn't save him from a violent end, however: In 1407, Louis was assassinated on the orders of his cousin and recently minted political rival the Duke of Burgundy, which triggered a civil war that divided France for decades. The Duke of Burgundy justified the murder by accusing Louis of having used sorcery and occultism to attempt regicide on several occasions—one of them, he claimed, during the Bal des Ardents.

Regardless of the truth behind the matter, the horror of the event filtered down through the centuries to inspire one of Poe's most macabre works. (It's not clear where the author first heard about it, but it may have been in the pages of The Broadway Journal, where he was soon to become editor, and where a writer likened it to the accidental onstage burning death of the dancer Clara Webster in London.) Today, the shocking historical event lives on in Poe's story—and in Hop Frog's memorable final line: "I am simply Hop-Frog, the jester—and this is my last jest."

Additional source: Chronique du Religieux de Saint-Denys

25 of Oscar Wilde's Wittiest Quotes

By Napoleon Sarony - Library of Congress, Public Domain, Wikimedia Commons
By Napoleon Sarony - Library of Congress, Public Domain, Wikimedia Commons

On October 16, 1854, Oscar Fingal O'Flahertie Wills Wilde was born in Dublin, Ireland. He would go on to become one of the world's most prolific writers, dabbling in everything from plays and poetry to essays and fiction. Whatever the medium, his wit shone through.

1. ON GOD

"I think that God, in creating man, somewhat overestimated his ability."

2. ON THE WORLD AS A STAGE

"The world is a stage, but the play is badly cast."

3. ON FORGIVENESS

"Always forgive your enemies; nothing annoys them so much."

4. ON GOOD VERSUS BAD

"It is absurd to divide people into good and bad. People are either charming or tedious."

5. ON GETTING ADVICE

"The only thing to do with good advice is pass it on. It is never any use to oneself."

6. ON HAPPINESS

"Some cause happiness wherever they go; others whenever they go."

7. ON CYNICISM

"What is a cynic? A man who knows the price of everything and the value of nothing."

8. ON SINCERITY

"A little sincerity is a dangerous thing, and a great deal of it is absolutely fatal."

9. ON MONEY

"When I was young I thought that money was the most important thing in life; now that I am old I know that it is."

10. ON LIFE'S GREATEST TRAGEDIES

"There are only two tragedies in life: one is not getting what one wants, and the other is getting it."

11. ON HARD WORK

"Work is the curse of the drinking classes."

12. ON LIVING WITHIN ONE'S MEANS

"Anyone who lives within their means suffers from a lack of imagination."

13. ON TRUE FRIENDS

"True friends stab you in the front."

14. ON MOTHERS

"All women become like their mothers. That is their tragedy. No man does. That's his."

15. ON FASHION

"Fashion is a form of ugliness so intolerable that we have to alter it every six months."

16. ON BEING TALKED ABOUT

"There is only one thing in life worse than being talked about, and that is not being talked about."

17. ON GENIUS

"Genius is born—not paid."

18. ON MORALITY

"Morality is simply the attitude we adopt towards people whom we personally dislike."

19. ON RELATIONSHIPS

"How can a woman be expected to be happy with a man who insists on treating her as if she were a perfectly normal human being?"

20. ON THE DEFINITION OF A "GENTLEMAN"

"A gentleman is one who never hurts anyone’s feelings unintentionally."

21. ON BOREDOM

"My own business always bores me to death; I prefer other people’s."

22. ON AGING

"The old believe everything, the middle-aged suspect everything, the young know everything."

23. ON MEN AND WOMEN

"I like men who have a future and women who have a past."

24. ON POETRY

"There are two ways of disliking poetry; one way is to dislike it, the other is to read Pope."

25. ON WIT

"Quotation is a serviceable substitute for wit."

And one bonus quote about Oscar Wilde! Dorothy Parker said it best in a 1927 issue of Life:

If, with the literate, I am
Impelled to try an epigram,
I never seek to take the credit;
We all assume that Oscar said it.

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