The Story Behind Little Golden Books

There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. But how much do you know about the story behind these beloved tales?

Before the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.

Duplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. 

The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. They were an instant success. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing; by 1945, most were in their seventh printing. One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. Busy parents could keep rambunctious children occupied while they ran errands, and not feel guilty about the additional 25 cents tacked onto their final bills. 

The Little Golden Books' original 12 titles were:

Three Little Kittens
Bedtime Stories
The Alphabet A - Z
Mother Goose
Prayers for Children
The Little Red Hen
Nursery Songs
The Poky Little Puppy
The Golden Book of Fairy Tales
Baby's Book
The Animals of Farmer Jones
This Little Piggy

The Poky Little Puppy was and still is the most popular of these original titles, helping it become the best-selling children's book of the 20th century (a total of 14,898,341 copies were sold). But Poky isn’t the only Little Golden Book with impressive numbers. Many of the original 12 rounded out the Top 10 of the century, too. Tootle (1945), about a locomotive-in-training, was third with over 8.5 million copies sold. Saggy Baggy Elephant (1947) was #7 with just under 7.5 million, and Scuffy the Tugboat (1955) came in at #8 with 7.3 million.

Overall, well over two billion Little Golden Books have been sold since 1942 in nearly every country across the globe—though they were banned for many years in the Soviet Union for being “too capitalist.”

The books, of course, couldn't stay $0.25 forever, although it did take 20 years before the price jumped to $0.29. The price continued to rise over the years, but still stayed under a dollar for decades, finally threatening that threshold in 1986 when the price reached $0.99. Currently, Little Golden Books retail for $3.99. When you consider the buying power of a quarter back in 1942 was about $3.47 in today's money, they’re still pretty easy on the pocketbook.

Once Upon a Time

In the beginning, Little Golden Books were either based on classic fairy tales or featured wholly original stories and characters. But that all changed in 1944, when the publishers signed a licensing agreement with Disney, which has been in place ever since.


Along with Mickey, Pluto and the gang, there have been tie-ins with just about every kid-friendly property you can imagine, creating an interesting timeline of children's interests. The 1940s and '50s featured cowboy legends, including Hopalong Cassidy, Annie Oakley, and Roy Rogers. The Flintstones, Lassie, and Bugs Bunny and friends were widely read throughout the 1960s. The 1970s saw the beginning of another long-standing licensing agreement—Sesame Street—and even a Donny and Marie Osmond book.


Kids of the 1980s will remember reading about Rainbow Brite, Inspector Gadget, and Pound Puppies. The '90s saw Barney, Pokemon, and Thomas the Tank Engine books, and today, kids can read everything from Dora the Explorer-focused stories to Dinosaur Train to SpongeBob SquarePants.

Brought to You By …

There have also been a handful of corporate tie-ins with Little Golden Books. In 1951, Doctor Dan the Bandage Man included six Johnson & Johnson Band-Aids glued to the title page—1.75 million books were printed, making it the largest first run of any Little Golden Book at the time. Shortly after, a Nurse Nancy edition also sold with Band-Aids.

In 1952, Texcel Cellophane Tape sponsored Tex and his Toys, which featured a roll of tape on the cover so kids could put together paper cut-out toys. Not to be outdone, Kleenex issued 2.25 million first editions of Little Lulu and Her Magic Tricks in 1954, with a small package of tissues on the front.

Little Golden Books have also been given away with Happy Meals, Hardee’s Kid’s Meals, Kimbies Diapers, sold with Fisher-Price pull toys. Special edition books were even once sold at The Ice Capades.

Striking Gold

For collectors, first editions, not surprisingly, are the most sought-after. However, it’s very difficult to properly identify the age of a Little Golden Book, because the copyright date rarely changes from the original printing. Which means even though your copy of The Monster at the End of this Book (one of the best-selling Sesame Street Little Golden Books) has a copyright date of 1971, it may in fact have been printed in 1990.

But there are ways to know if you have a first edition:

If your book has a blue spine, it was published between 1942 and 1947, and the edition number will be on the first or second page.

If there's a letter near the spine on the lower-right corner of the last page, your book was published between 1947 and 1970. The letter “A” means first edition, “B” is second edition, and so on. If it’s “AA,” it’s the 27th edition, “BB” is the 28th, etc.

If there is a series of letters on the first few pages of the book, it was published between 1971 and 1991. Using the same letter to edition connection (A=first edition, B=second edition), the letter farthest to the left indicates the edition number.

Between 1991 and 2001, Roman numerals appeared on the title page to indicate the year the book was printed. If the number is preceded by an A, it’s a first edition; by an R, it’s a revised edition. If there is no letter, there’s no definitive way to know what edition it is.

Finally, since 2001, the now-standard print edition method has been adopted. On the copyright page you’ll see a list of numbers. The last number on the right is the edition of your book. For example, “10 9 8 7 6 5” would be a fifth edition.

First editions of the original 12 titles can be sold for $100 or more if the book is in exceptional condition and includes the dust jacket. Some special edition books, such as the Band-Aid books, or titles that included cut-out toys, paper dolls, or a cardboard puzzle, can sell for about $75 if everything is intact. (Another "prize" for collectors: Any edition of the controversial Little Black Sambo, which has been out of print since the '60s.)

Overall, collecting Little Golden Books is a fairly affordable hobby. Most vintage first editions are available for around $15. Later vintage editions in mint condition can be had for as little as $2 to $3. But if you just want to enjoy the stories, Little Golden Books are a staple at thrift stores and flea markets, where they can often be purchased for, interestingly enough, as low as $0.25.

Where Did the Phrase 'Red Herring' Come From?

iStock.com/Mathias Darmell
iStock.com/Mathias Darmell

You may have seen a red herring in a recent book or movie, but you probably only realized it after the fact. These misleading clues are designed to trick you into drawing an incorrect conclusion, and they're a popular ploy among storytellers of all stripes.

If you've seen or read the Harry Potter series—and really, who hasn’t?—then you may recall some of the many instances where J.K. Rowling employed this literary device. That endearing plot twist about the nature of Snape's character, for example, is likely one of the longest-running red herrings ever written.

Sometimes they aren't even subtle. Agatha Christie's murder mystery And Then There Were None directly mentions red herring in reference to a character's death, and a statue of a red herring appears in Lemony Snicket's A Series of Unfortunate Events. Perhaps most blatantly, a character in the cartoon A Pup Named Scooby-Doo who was constantly being blamed for myriad crimes was named—you guessed it—Red Herring.

But where does this literary device come from, and why is it named after a fish? For a bit of background: herring are naturally a silvery hue, but they turn reddish-brown when they're smoked. Long before refrigerators were invented, this was done to preserve the fish for months at a time. They can also be pretty smelly. As Gizmodo's io9 blog points out, it was believed that red herring were dragged against the ground to help train hounds to sniff out prey in the 17th century. Another theory was that escaped prisoners used the fish to cover their tracks and confuse the dogs that tailed them.

However, io9 notes that red herring were actually used to train horses rather than dogs, and only if the preferred choice—a dead cat—wasn't available. The idea was that the horses would get used to following the scent trail, which in turn would make them less likely to get spooked while "following the hounds amid the noise and bustle of a fox hunt," notes British etymologist and writer Michael Quinion, who researched the origin of the phrase red herring.

The actual origin of the figurative sense of the phrase can be traced back to the early 1800s. Around this time, English journalist William Cobbett wrote a presumably fictional story about how he had used red herring as a boy to throw hounds off the scent of a hare. He elaborated on this anecdote and used it to criticize some of his fellow journalists. "He used the story as a metaphor to decry the press, which had allowed itself to be misled by false information about a supposed defeat of Napoleon," Quinion writes in a blog. "This caused them to take their attention off important domestic matters."

According to Quinion, an extended version of this story was printed in 1833, and the idiom spread from there. Although many people are more familiar with red herrings in pop culture, they also crop up in political spheres and debates of all kinds. Robert J. Gula, the author of Nonsense: Red Herrings, Straw Men and Sacred Cows: How We Abuse Logic in Our Everyday Language, defines a red herring as "a detail or remark inserted into a discussion, either intentionally or unintentionally, that sidetracks the discussion."

The goal is to distract the listener or opponent from the original topic, and it's considered a type of flawed reasoning—or, more fancifully, a logical fallacy. This application of red herring seems to be more in line with its original usage, but as Quinion notes: "This does nothing to change the sense of red herring, of course: it's been for too long a fixed part of our vocabulary for it to change. But at least we now know its origin. Another obscure etymology has been nailed down."

8 Facts About Shel Silverstein

Shel Silverstein was a multi-talented children’s author, comic artist, poet, playwright, and songwriter, and above all else, a rule-breaker. From The Giving Tree to Where the Sidewalk Ends, his titles are beloved by children and adults alike. At the time they were written, though, they defied common notions about what a "children’s" story could and should be. This isn’t all that surprising, considering that the Chicago-born author, who passed away in 1999, led a pretty unconventional life. Here are eight things you might not know about him.

1. One of Shel Silverstein's first jobs was selling hot dogs in Chicago.

Shel Silverstein didn’t always want to be a writer, or even a cartoonist or songwriter. His first love was baseball. "When I was a kid—12, 14, around there—I would much rather have been a good baseball player or a hit with the girls," he once said in an interview. "But I couldn’t play ball, I couldn’t dance. Luckily, the girls didn’t want me; not much I could do about that. So I started to draw and to write.” The closest he came to his MLB dream was when he landed a stint at Chicago’s Comiskey Park, selling hot dogs to White Sox fans.

2. Silverstein never finished college.

Silverstein was expelled from one school (the University of Illinois) and dropped out of another (the School of the Art Institute of Chicago). Finally, he managed to get through three years of the English program at Chicago's Roosevelt University, but his studies came to an abrupt end when he was drafted in 1953.

3. Silverstein was a Korean War veteran.

In the 1950s, Silverstein was drafted into the U.S. armed service. While he was stationed in Korea and Japan, he also worked as a cartoonist for the military publication Stars and Stripes. It was his first big cartooning gig. "For a guy of my age and with my limited experience to suddenly have to turn out cartoons on a day-to-day deadline deadline, the job was enormous,'' Silverstein told Stars and Stripes in a 1969 interview.

4. Silverstein worked for Playboy magazine and was Part of Hugh Hefner's inner circle.

That’s right: the lovable children’s author was on Playboy’s payroll for many years. He started drawing comics for the men’s magazine in the 1950s and ended up becoming close friends with Hugh Hefner. In fact, he often spent weeks or even months at the Playboy Mansion, where he wrote some of his books. His cartoons for the magazine proved so popular that Playboy sent him around the world to find the humor in places like London, Paris, North Africa, and Moscow during the Cold War. Perhaps his most off-color assignment, though, was visiting a nudist camp in New Jersey. These drawings were compiled in the 2007 book Playboy's Silverstein Around the World, which includes a foreword from Hefner.

5. Silverstein wrote Johnny Cash's hit song "A Boy Named Sue."

Few people know that Silverstein was a songwriter, too. One of his biggest hits was the comical tale of a boy who learned how to defend himself after being relentlessly bullied for his feminine-sounding name, Sue. The song was popularized by Johnny Cash and ended up being his top-selling single, while Silverstein was awarded a Grammy for Best Country Song. You can watch Silverstein strumming the guitar and shouting the lyrics alongside Cash on The Johnny Cash Show in the video above. Silverstein also wrote a follow-up song from the dad’s point of view, The Father of a Boy Named Sue, but it didn't take off the way the original did.

6. Silverstein is in the Nashville Songwriters Hall of Fame.

Three years after his death, Silverstein was inducted posthumously into this exclusive society of songwriters. He wrote more than 800 songs throughout his career, some of which were quite raunchy. But his best-known songs were performed by country legends like Loretta Lynn and Waylon Jennings. “His compositions were instantly identifiable, filled with elevated wordplay and captivating, humor-filled narratives,” the Nashville Songwriters Foundation said of Silverstein's music.

7. Silverstein wrote the first children’s book to appear on The New York Times best sellerS list.

A Light in the Attic (1981) was the first children’s book to ever make it onto the prestigious New York Times Best Sellers list. It remained there for a whopping 182 weeks, breaking all of the previous records for hardcover books at that time.

8. Silverstein wasn't a fan of happy endings.

If you couldn’t already tell by The Giving Tree’s sad conclusion, Silverstein didn’t believe in giving his stories happy endings. He felt that doing so would alienate his young readers. "The child asks why I don't have this happiness thing you're telling me about, and comes to think when his joy stops that he has failed, that it won't come back,” the author said in a 1978 interview. This turned out to be a risky move, and The Giving Tree was rejected several times for being too sad or too unconventional. Fortunately, after four years of searching for a publisher, it found a home at HarperCollins (then Harper & Row) and has gone on to become one of the best-selling—and most beloved—children's books of all time.

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