The Story Behind Little Golden Books

There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. But how much do you know about the story behind these beloved tales?

Before the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.

Duplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. 

The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. They were an instant success. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing; by 1945, most were in their seventh printing. One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. Busy parents could keep rambunctious children occupied while they ran errands, and not feel guilty about the additional 25 cents tacked onto their final bills. 

The Little Golden Books' original 12 titles were:

Three Little Kittens
Bedtime Stories
The Alphabet A - Z
Mother Goose
Prayers for Children
The Little Red Hen
Nursery Songs
The Poky Little Puppy
The Golden Book of Fairy Tales
Baby's Book
The Animals of Farmer Jones
This Little Piggy

The Poky Little Puppy was and still is the most popular of these original titles, helping it become the best-selling children's book of the 20th century (a total of 14,898,341 copies were sold). But Poky isn’t the only Little Golden Book with impressive numbers. Many of the original 12 rounded out the Top 10 of the century, too. Tootle (1945), about a locomotive-in-training, was third with over 8.5 million copies sold. Saggy Baggy Elephant (1947) was #7 with just under 7.5 million, and Scuffy the Tugboat (1955) came in at #8 with 7.3 million.

Overall, well over two billion Little Golden Books have been sold since 1942 in nearly every country across the globe—though they were banned for many years in the Soviet Union for being “too capitalist.”

The books, of course, couldn't stay $0.25 forever, although it did take 20 years before the price jumped to $0.29. The price continued to rise over the years, but still stayed under a dollar for decades, finally threatening that threshold in 1986 when the price reached $0.99. Currently, Little Golden Books retail for $3.99. When you consider the buying power of a quarter back in 1942 was about $3.47 in today's money, they’re still pretty easy on the pocketbook.

Once Upon a Time

In the beginning, Little Golden Books were either based on classic fairy tales or featured wholly original stories and characters. But that all changed in 1944, when the publishers signed a licensing agreement with Disney, which has been in place ever since.


Along with Mickey, Pluto and the gang, there have been tie-ins with just about every kid-friendly property you can imagine, creating an interesting timeline of children's interests. The 1940s and '50s featured cowboy legends, including Hopalong Cassidy, Annie Oakley, and Roy Rogers. The Flintstones, Lassie, and Bugs Bunny and friends were widely read throughout the 1960s. The 1970s saw the beginning of another long-standing licensing agreement—Sesame Street—and even a Donny and Marie Osmond book.


Kids of the 1980s will remember reading about Rainbow Brite, Inspector Gadget, and Pound Puppies. The '90s saw Barney, Pokemon, and Thomas the Tank Engine books, and today, kids can read everything from Dora the Explorer-focused stories to Dinosaur Train to SpongeBob SquarePants.

Brought to You By …

There have also been a handful of corporate tie-ins with Little Golden Books. In 1951, Doctor Dan the Bandage Man included six Johnson & Johnson Band-Aids glued to the title page—1.75 million books were printed, making it the largest first run of any Little Golden Book at the time. Shortly after, a Nurse Nancy edition also sold with Band-Aids.

In 1952, Texcel Cellophane Tape sponsored Tex and his Toys, which featured a roll of tape on the cover so kids could put together paper cut-out toys. Not to be outdone, Kleenex issued 2.25 million first editions of Little Lulu and Her Magic Tricks in 1954, with a small package of tissues on the front.

Little Golden Books have also been given away with Happy Meals, Hardee’s Kid’s Meals, Kimbies Diapers, sold with Fisher-Price pull toys. Special edition books were even once sold at The Ice Capades.

Striking Gold

For collectors, first editions, not surprisingly, are the most sought-after. However, it’s very difficult to properly identify the age of a Little Golden Book, because the copyright date rarely changes from the original printing. Which means even though your copy of The Monster at the End of this Book (one of the best-selling Sesame Street Little Golden Books) has a copyright date of 1971, it may in fact have been printed in 1990.

But there are ways to know if you have a first edition:

If your book has a blue spine, it was published between 1942 and 1947, and the edition number will be on the first or second page.

If there's a letter near the spine on the lower-right corner of the last page, your book was published between 1947 and 1970. The letter “A” means first edition, “B” is second edition, and so on. If it’s “AA,” it’s the 27th edition, “BB” is the 28th, etc.

If there is a series of letters on the first few pages of the book, it was published between 1971 and 1991. Using the same letter to edition connection (A=first edition, B=second edition), the letter farthest to the left indicates the edition number.

Between 1991 and 2001, Roman numerals appeared on the title page to indicate the year the book was printed. If the number is preceded by an A, it’s a first edition; by an R, it’s a revised edition. If there is no letter, there’s no definitive way to know what edition it is.

Finally, since 2001, the now-standard print edition method has been adopted. On the copyright page you’ll see a list of numbers. The last number on the right is the edition of your book. For example, “10 9 8 7 6 5” would be a fifth edition.

First editions of the original 12 titles can be sold for $100 or more if the book is in exceptional condition and includes the dust jacket. Some special edition books, such as the Band-Aid books, or titles that included cut-out toys, paper dolls, or a cardboard puzzle, can sell for about $75 if everything is intact. (Another "prize" for collectors: Any edition of the controversial Little Black Sambo, which has been out of print since the '60s.)

Overall, collecting Little Golden Books is a fairly affordable hobby. Most vintage first editions are available for around $15. Later vintage editions in mint condition can be had for as little as $2 to $3. But if you just want to enjoy the stories, Little Golden Books are a staple at thrift stores and flea markets, where they can often be purchased for, interestingly enough, as low as $0.25.

8 Tips For Overcoming 'Reader's Block'

iStock.com/deyangeorgiev
iStock.com/deyangeorgiev

We’ve all been there. Your eyes glaze over, and you can’t get past the first paragraph on the page. Or perhaps you can’t will yourself to pick up a book in the first place. “Reader’s block” is a well-documented problem, and even avid readers occasionally suffer from it. The good news is that it’s not incurable, but it might require a little creativity and effort on your part. Read on to hear tips from longtime readers who have been through it—and managed to come out on the other side of a good book.

1. START EASY.

If your reading skills are a little rusty, it’s probably best not to start with War and Peace—or any of the classics, for that matter. Sometimes people fall into the trap of being overly ambitious and choosing one of the literary “greats” without stopping to question whether they actually want to read it. “This is the problem with readers: we aim too high,” Stuart Jeffries wrote in The Guardian. “Ultimately, reader's block is caused by the great is-ought dilemma. You know you should, but you probably won't.” Instead of setting yourself up for failure, start off with something short and easy to digest. Once you get back into the swing of things, you can graduate to more challenging books.

2. TRY A COLLECTION OF SHORT STORIES ...

Compared to a 300-page novel, short stories won’t seem like such an insurmountable task. Ginni Chen, Barnes and Noble’s “Literary Lady,” suggests trying a collection of stories written by different authors. That way, you’ll have the chance to figure out which styles and subjects you enjoy most. In an advice column addressed to someone with reader’s block, Chen recommended the Best American Short Stories and the Best American Nonrequired Reading collection. And if you want to start really small, there’s an app called Serial Box that will send you 150-character stories as push notifications.

3. … OR A DIFFERENT GENRE.

Sometimes, it helps to change up your routine and read something outside of your comfort zone or usual go-to. It worked for Bustle writer Charlotte Ahlin, who wrote, “I once read about four Vonneguts in a row and then spent a week feeling crushing despair over the human condition. Your mind needs a varied diet of books to stay sharp.” In a blog for the Iredell County Public Library in Statesville, North Carolina, book lover Michele Coleman offered similar testimony. “For me during my last slump or block, I found browsing the non-fiction eased my mind,” she wrote. Do you enjoy mystery? She suggests switching it up and reading a humorous book. Is romance your thing? Give historical fiction a shot instead.

4. READ PAGE 69 BEFORE COMMITTING TO A BOOK.

This unusual tip comes from John Sutherland, an English professor and the author of How to Read a Novel. As Jeffries of The Guardian puts it, “Once you have read page 69, you will have an idea of whether the book is up your street. (Why he didn't say page 56 is anybody's guess.)” If that snippet doesn’t appeal to you, put it back on the shelf. Otherwise you might get stuck reading something that isn’t suited to your tastes, which can make your reader’s block even worse.

5. DON’T FEEL OBLIGATED TO FINISH A BOOK IF YOU’RE NOT ENJOYING IT.

Reading is supposed to be enjoyable—not a chore. If you find yourself filled with dread any time you pick up the book you’re currently reading, you may want to rethink your choice of material. If you feel guilty about abandoning a book, just use this quote from philosopher Francis Bacon as an excuse: “Some books are to be tasted, others to be swallowed, and some few to be chewed and digested: that is, some books are to be read only in parts, others to be read, but not curiously, and some few to be read wholly, and with diligence and attention.” Interestingly, Goodreads compiles a list of the most popular abandoned books based on its user data, so you’ll be in good company if Infinite Jest goes infinitely unfinished.

6. LISTEN TO AN AUDIOBOOK.

Many traditionalists are of the opinion that audiobooks don’t really count as “reading,” but some researchers would disagree. One 2016 study found no difference in reading comprehension between those who had listened to an audiobook and those who had used an e-reader. It may seem counterintuitive, but audiobooks can also help beat reader's block, according to Jonathan Douglas, director of the UK's National Literacy Trust. This is because they can help reignite your passion for learning and consuming stories at a time when you’re having difficulty reading. Try listening to the audiobook while you drive to work, clean your house, or work out. You’ll feel extra accomplished for having done two productive things at once, and it may provide the momentum you need to get back into reading.

7. DISCONNECT FROM TECHNOLOGY.

In an article for Arré, writer Karan Mujoo said he’s been an avid reader since childhood. Yet he still occasionally struggles with reader’s block, and finds himself abandoning book after book when they fail to capture his interest. In his case, the availability of quick entertainment via streaming platforms like Netflix is simply too difficult to resist. “Unlike books, which require imagination and effort on the part of the reader, these shows serve you everything on a platter,” he writes. “Why then, should we expend our energies in reading, imagining, and creating a world when it has already been done for us?” Faced with a similar predicament, writer Hugh McGuire explained that his inability to focus on books was due to a “digital dopamine addiction” that stemmed from his consumption of television and online articles. With a few adjustments, though, he was able to get back into a regular reading habit. He suggests removing smartphones and computers from your bedroom, refraining from watching TV after dinner, and reading a book each night before bed. “I am reading books now more than I have in years,” he writes.

8. REREAD AN OLD FAVORITE.

When all else fails, “Literary Lady” Chen recommends paying a visit to an old friend. Your favorite books are memorable for a reason, and sometimes rereading a beloved book for the third time is all it takes to lift the reader’s block curse. You may also want to investigate options that are similar to your favorite authors and books. Book Browse is a good resource for finding “read-alikes” that might suit your tastes, and Literature Map will give you a visual overview of authors you may enjoy.

Dutton's New Young Adult Books Are the Size of a Smartphone—and They're Horizontal

Sometimes, the desire to read takes a backseat to how cumbersome it can be to carry a hardback book around all day, but a new line of pocket-sized volumes will ensure that’s never a problem. Dutton Books for Young Readers, a Penguin Random House imprint, has released a new line of books that are only a fraction of the size of the traditional hardback, as The New York Times reports.

The new design takes inspiration from the popular Dutch books known as dwarsliggers. In contrast to nearly every other book on the market, the text of these minute volumes is oriented horizontally, creating a flipbook effect. (The term comes from the Dutch words dwars—meaning crossways—and liggen—to lie.) The Dutton books are about the size of a smartphone, with extra-thin pages that make each volume only as thick as your finger. In other words, you'll only need one hand to read them.

A copy of the Penguin Mini version of 'Paper Towns' resting on two open copies of the book
Penguin Random House

The Penguin Minis are made by a Dutch printer, Royal Jongbloed, which is currently the only company in the world that makes books in this specific format. It uses ultra-thin paper sourced from just one Finnish mill.

The first books released in the new format are young adult novels by none other than Mental Floss friend John Green, host of our YouTube series Scatterbrained. You can buy the tiny versions of The Fault in Our Stars, Paper Towns, An Abundance of Katherines, and Looking for Alaska at major retailers like Amazon, Barnes & Noble, Target, and Walmart, as well as at independent bookstores for $12 each. (There's also a boxed set of all four books on Amazon for $27.)

A boxed set of John Green novels released as Penguin Minis
Penguin Random House

Dutton is printing 500,000 copies for the first run, and if the compact novels prove popular over the holidays, there will be more volumes on their way in the future.

[h/t The New York Times]

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