The Story Behind Little Golden Books

There's a good chance you grew up reading the adventures of The Poky Little Puppy, Tootle, or Scuffy the Tugboat in the pages of Little Golden Books. But how much do you know about the story behind these beloved tales?

Before the introduction of Little Golden Books in 1942, children's books weren't necessarily made with children's interests in mind. They were usually large volumes that were too difficult for young readers to handle or comprehend, and were awfully expensive at $2 to $3 each (that's about $28 - $42 today). But George Duplaix of the Artist's and Writer's Guild, in partnership with Simon & Schuster Publications and Western Printing, wanted to change all that.

Duplaix thought the solution was small, sturdy, inexpensive books with fewer pages, simpler stories, and more illustrations so little kids could actually enjoy them. Western was already publishing a line for kids called Golden Books, so Duplaix and his team piggy-backed on those marketing efforts, calling the new line Little Golden Books. 

The first 12 titles were released on October 1, 1942, at a price of only a quarter a piece. They were an instant success. After only five months on the market, 1.5 million copies had been sold and many titles were already in their third printing; by 1945, most were in their seventh printing. One of the keys to their sales success was the fact that they were available in unusual places, such as department stores, drug stores, and supermarkets. Busy parents could keep rambunctious children occupied while they ran errands, and not feel guilty about the additional 25 cents tacked onto their final bills. 

The Little Golden Books' original 12 titles were:

Three Little Kittens
Bedtime Stories
The Alphabet A - Z
Mother Goose
Prayers for Children
The Little Red Hen
Nursery Songs
The Poky Little Puppy
The Golden Book of Fairy Tales
Baby's Book
The Animals of Farmer Jones
This Little Piggy

The Poky Little Puppy was and still is the most popular of these original titles, helping it become the best-selling children's book of the 20th century (a total of 14,898,341 copies were sold). But Poky isn’t the only Little Golden Book with impressive numbers. Many of the original 12 rounded out the Top 10 of the century, too. Tootle (1945), about a locomotive-in-training, was third with over 8.5 million copies sold. Saggy Baggy Elephant (1947) was #7 with just under 7.5 million, and Scuffy the Tugboat (1955) came in at #8 with 7.3 million.

Overall, well over two billion Little Golden Books have been sold since 1942 in nearly every country across the globe—though they were banned for many years in the Soviet Union for being “too capitalist.”

The books, of course, couldn't stay $0.25 forever, although it did take 20 years before the price jumped to $0.29. The price continued to rise over the years, but still stayed under a dollar for decades, finally threatening that threshold in 1986 when the price reached $0.99. Currently, Little Golden Books retail for $3.99. When you consider the buying power of a quarter back in 1942 was about $3.47 in today's money, they’re still pretty easy on the pocketbook.

Once Upon a Time

In the beginning, Little Golden Books were either based on classic fairy tales or featured wholly original stories and characters. But that all changed in 1944, when the publishers signed a licensing agreement with Disney, which has been in place ever since.


Along with Mickey, Pluto and the gang, there have been tie-ins with just about every kid-friendly property you can imagine, creating an interesting timeline of children's interests. The 1940s and '50s featured cowboy legends, including Hopalong Cassidy, Annie Oakley, and Roy Rogers. The Flintstones, Lassie, and Bugs Bunny and friends were widely read throughout the 1960s. The 1970s saw the beginning of another long-standing licensing agreement—Sesame Street—and even a Donny and Marie Osmond book.


Kids of the 1980s will remember reading about Rainbow Brite, Inspector Gadget, and Pound Puppies. The '90s saw Barney, Pokemon, and Thomas the Tank Engine books, and today, kids can read everything from Dora the Explorer-focused stories to Dinosaur Train to SpongeBob SquarePants.

Brought to You By …

There have also been a handful of corporate tie-ins with Little Golden Books. In 1951, Doctor Dan the Bandage Man included six Johnson & Johnson Band-Aids glued to the title page—1.75 million books were printed, making it the largest first run of any Little Golden Book at the time. Shortly after, a Nurse Nancy edition also sold with Band-Aids.

In 1952, Texcel Cellophane Tape sponsored Tex and his Toys, which featured a roll of tape on the cover so kids could put together paper cut-out toys. Not to be outdone, Kleenex issued 2.25 million first editions of Little Lulu and Her Magic Tricks in 1954, with a small package of tissues on the front.

Little Golden Books have also been given away with Happy Meals, Hardee’s Kid’s Meals, Kimbies Diapers, sold with Fisher-Price pull toys. Special edition books were even once sold at The Ice Capades.

Striking Gold

For collectors, first editions, not surprisingly, are the most sought-after. However, it’s very difficult to properly identify the age of a Little Golden Book, because the copyright date rarely changes from the original printing. Which means even though your copy of The Monster at the End of this Book (one of the best-selling Sesame Street Little Golden Books) has a copyright date of 1971, it may in fact have been printed in 1990.

But there are ways to know if you have a first edition:

If your book has a blue spine, it was published between 1942 and 1947, and the edition number will be on the first or second page.

If there's a letter near the spine on the lower-right corner of the last page, your book was published between 1947 and 1970. The letter “A” means first edition, “B” is second edition, and so on. If it’s “AA,” it’s the 27th edition, “BB” is the 28th, etc.

If there is a series of letters on the first few pages of the book, it was published between 1971 and 1991. Using the same letter to edition connection (A=first edition, B=second edition), the letter farthest to the left indicates the edition number.

Between 1991 and 2001, Roman numerals appeared on the title page to indicate the year the book was printed. If the number is preceded by an A, it’s a first edition; by an R, it’s a revised edition. If there is no letter, there’s no definitive way to know what edition it is.

Finally, since 2001, the now-standard print edition method has been adopted. On the copyright page you’ll see a list of numbers. The last number on the right is the edition of your book. For example, “10 9 8 7 6 5” would be a fifth edition.

First editions of the original 12 titles can be sold for $100 or more if the book is in exceptional condition and includes the dust jacket. Some special edition books, such as the Band-Aid books, or titles that included cut-out toys, paper dolls, or a cardboard puzzle, can sell for about $75 if everything is intact. (Another "prize" for collectors: Any edition of the controversial Little Black Sambo, which has been out of print since the '60s.)

Overall, collecting Little Golden Books is a fairly affordable hobby. Most vintage first editions are available for around $15. Later vintage editions in mint condition can be had for as little as $2 to $3. But if you just want to enjoy the stories, Little Golden Books are a staple at thrift stores and flea markets, where they can often be purchased for, interestingly enough, as low as $0.25.

11 Amazing Hotels for Book Lovers

Planning a vacation? Escape reality—both literally and figuratively—by visiting one of these literary-inspired getaways. You'll have your nose buried in a book the entire time, but sightseeing is overrated anyway, right?

1. GLADSTONE'S LIBRARY // HAWARDEN, WALES

In the tiny village of Hawarden, in Flintshire, Wales, travelers can spend the night in an historic residential library, surrounded by tomes collected by one of the UK’s most famous prime ministers. William Gladstone, who served a record four terms as head of Her Majesty’s government, lived in nearby Hawarden Castle after retiring from government service. The bibliophile amassed more than 30,000 books, and housed them in a building he envisioned as becoming a place where people could someday sleep, eat, and study.

After Gladstone's death in 1898, the town’s residents raised money to build a permanent home for the collection. In 1902, Gladstone’s Library opened as a national memorial to its namesake; today, visitors can sleep in one of its 26 guest rooms, dine in an onsite cafe, and—most importantly—browse the library’s 250,000 titles until 10 p.m. (The library closes to the public at 5 p.m.)

2. HEATHMAN HOTEL // PORTLAND, OREGON


Heathman Hotel

Thanks to a partnership with bookseller Powell Books and nonprofit Literary Arts, Portland’s historic Heathman Hotel is home to a cataloged lending library of more than 2700 signed titles. It’s billed as the country’s largest independent hotel library, and it's also one of the world’s largest autographed libraries; titles include signatures from Nobel Prize and Pulitzer winners, U.S. Poet Laureates, former U.S. presidents, and more. Four days a week, an in-house librarian hosts a wine social in the Heathman's mezzanine library, home to more than 2000 of the collection's books. Guests sip local vintages, browse through titles, and select works to check out and read in their rooms.

3. THE JEFFERSON // WASHINGTON, D.C.

The Jefferson, Washington D.C.
The Jefferson, Washington D.C.

The Jefferson in Washington, D.C. draws inspiration from the life of Thomas Jefferson, and adds a luxurious twist. Its toile draperies pay homage to the president’s Virginia plantation, Monticello; a Michelin-starred restaurant, Plume, serves food inspired by Monticello’s gardens; and Quill, a lounge and cocktail bar, is adorned with 18th-century maps that trace Jefferson’s trips through Europe's wine country. The hotel’s crowning glory is its Book Room, modeled after Jefferson’s personal library. Guests can peruse titles reflective of Jefferson’s era or his favorite pastimes, or select works signed by famous authors, like Dave Barry and Ron Chernow, who’ve stayed as guests.

4. WONDERLAND HOUSE // BRIGHTON, ENGLAND

Wonderland House
Wonderland House

Vacationers can pretend they’ve fallen down the rabbit hole at Wonderland House, a six-bedroom hotel in Brighton, England that celebrates Lewis Carroll’s 1865 novel Alice's Adventures in Wonderland. (Carroll himself used to spend his summers in the seaside resort town, and is said to have drawn inspiration from his surroundings.) Each guest room contains whimsical furnishings and decorations that reference Alice—there are kettles, clocks, mirrors, and teacups galore—and the Mad Hatter-themed kitchen comes complete with a black-and-white checkerboard floor and all the fixings for a raucous tea party.

5. THE COMMONS HOTEL // MINNEAPOLIS

Guests at The Commons Hotel in Minneapolis can snuggle up with a good book, delivered right to their rooms by a resident book butler. Choose from a selection of titles, or ask the butler for a recommendation. If you feel like mingling with other bibliophiles, The Commons is located just steps away from the University of Minnesota, and is close to one of the nation's largest independent arts organizations, the Loft Literary Center.

6. THE STUDY AT YALE // NEW HAVEN, CONNECTICUT

The Study at Yale
The Study at Yale

Located on Yale University’s Art Campus, The Study at Yale is a boutique hotel that captures the Ivy League’s collegiate spirit. Photos of Yale’s campus by Michael Marsland, Yale’s photographer, line the walls; the living room/lobby has a floor-to-ceiling bookcase filled with titles curated by New York City’s Strand Book Store; rooms are furnished with cozy leather reading chairs; and eight “Study” suites contain designated study areas, complete with stocked bookcases.

7. THE LIBRARY HOTEL // NEW YORK CITY


The Library Hotel

New York City’s Library Hotel celebrates its proximity to the New York Public Library’s majestic flagship location, the Stephen A. Schwarzman Building, by loosely modeling itself after the renowned center of knowledge. The hotel houses more than 6000 books, distributed throughout private rooms and public areas, and each of its 10 guest floors is inspired by one of the Dewey Decimal System’s 10 major categories—philosophy, religion, math and science, technology, etc.

Individual hotel rooms are decorated to reflect genres or topics within these groups, meaning that guests can sleep in zoology, mythology, astronomy, and even erotic literature-themed suites. When they're not reading, guests can relax at the rooftop watering hole, the Writer’s Den & Poetry Garden, which by night turns into Bookmarks Lounge and serves literary-themed drinks.

8. THE LIBRARY // KOH SAMUI, THAILAND


Courtesy of The Library

Come to The Library—a boutique hotel in Koh Samui, Thailand's second-largest island—for its minimalist aesthetic, beachfront views, and blood-red swimming pool; stay for its amazing library, which includes a huge selection of books, DVDs, and CDs, and an iMac computer corner.

9. BOOK AND BED // TOKYO

Sleep with books instead of stuffed animals at Book and Bed, a Tokyo hotel with 30 tiny beds hidden inside a giant bookshelf. The hotel lacks basic creature comforts, like private bathrooms, and the bookshelf's 1700 Japanese and English titles aren't technically for sale, but the entire setup has novelty to spare. “The perfect setting for a good night's sleep is something you will not find here," Book and Bed's website acknowledges. "There are no comfortable mattresses, fluffy pillows nor lightweight and warm down duvets. What we do offer is an experience while reading a book (or comic book)."

10. THE BETSY // MIAMI BEACH

The Betsy, South Beach
The Betsy, South Beach

At The Betsy, a glamorous Georgian- and Art Deco-style hotel located on South Beach's Ocean Drive, visitors can hit the beach and the books. Owner Jonathan Plutzik's late father was Hyam Plutzik, a three-time Pulitzer finalist for poetry, and The Betsy reflects his literary legacy. Guest rooms have small libraries, and the hotel places bookmarks on guests’ pillows, inscribed with Plutzik's poetry. The Betsy also hosts regular arts and cultural events, and has a special Writer's Room reserved for artist residencies.

11. SYLVIA BEACH HOTEL // NEWPORT, OREGON

Oregon's Sylvia Beach Hotel is named after Sylvia Beach, the renowned American publisher/expat who, in 1919, founded Paris's Shakespeare and Company bookstore, publisher of James Joyce's 1922 novel Ulysses and hangout for F. Scott Fitzgerald and Ernest Hemingway. The hotel is perched high on a bluff overlooking central Oregon's Nye Beach, and each of its 21 rooms is named after a famous author—Oscar Wilde, J.R.R. Tolkien, and Virginia Woolf, to name a few. To encourage guests to unplug—and take advantage of the third-floor oceanfront library—there are no TVs, phones, or Wi-Fi.

10 Classic Books That Have Been Banned

iStock
iStock

From the Bible to Harry Potter, some of the world's most popular books have been challenged for reasons ranging from violence to occult overtones. In honor of National Book Lovers Day, here's a look at 10 classic books that have stirred up controversy.

1. THE CALL OF THE WILD

Jack London's 1903 Klondike Gold Rush-set adventure was banned in Yugoslavia and Italy for being "too radical" and was burned by the Nazis because of the author's well-known socialist leanings.

2. THE GRAPES OF WRATH

Though John Steinbeck's 1939 novel, about a family of tenant farmers who are forced to leave their Oklahoma home for California because of economic hardships, earned the author both the National Book Award and a Pulitzer Prize, it also drew ire across America because some believed it promoted Communist values. Kern County, California—where much of the book took place—was particular incensed by Steinbeck's portrayal of the area and its working conditions, which they considered slanderous.

3. THE LORAX

The cover of Dr. Seuss' The Lorax
Google Play

Whereas some readers look at Dr. Seuss's Lorax and see a fuzzy little character who "speaks for the trees," others saw the 1971 children's book as a dangerous piece of political commentary, with even the author reportedly referring to it as "propaganda."

4. ULYSSES

James Joyce's 1922 novel Ulysses may be one of the most important and influential works of the early 20th century, but it was also deemed obscene for both its language and sexual content—and not just in a few provincial places. In 1921, a group known as The New York Society for the Suppression of Vice successfully managed to keep the book out of the United States, and the United States Post Office regularly burned copies of it. But in 1933, the book's publisher, Random House, took the case—United States v. One Book Called Ulysses—to court, and ended up getting the ban overturned.

5. ALL QUIET ON THE WESTERN FRONT

In 1929, Erich Maria Remarque—a German World War I veteran—wrote the novel All Quiet on the Western Front, which gives an accounting of the extreme mental and physical stress the German soldiers faced during their time in the war. Perhaps unsurprisingly, the book's realism didn't sit well with Nazi leaders, who feared the book would deter their propaganda efforts.

6. ANIMAL FARM

The cover of George Orwell's Animal Farm
Public Domain, Wikimedia Commons

The original publication of George Orwell's 1945 allegorical novella was delayed in the UK because of its anti-Stalin themes. It was confiscated in Germany by Allied troops, banned in Yugoslavia in 1946, banned in Kenya in 1991, and banned in the United Arab Emirates in 2002.

7. AS I LAY DYING

Though many people consider William Faulkner's 1930 novel As I Lay Dying a classic piece of American literature, the Graves County School District in Mayfield, Kentucky disagreed. In 1986, the school district banned the book because it questioned the existence of God.

8. LOLITA

Sure, it's well known that Vladimir Nabokov's Lolita is about a middle-aged literature professor who is obsessed with a 12-year-old girl who eventually becomes his stepdaughter. It's the kind of storyline that would raise eyebrows today, so imagine what the response was when the book was released in 1955. A number of countries—including France, England, Argentina, New Zealand, and South Africa—banned the book for being obscene. Canada did the same in 1958, though it later lifted the ban on what is now considered a classic piece of literature—unreliable narrator and all.

9. THE CATCHER IN THE RYE

Cover of The Catcher in the Rye

Reading J.D. Salinger's The Catcher in the Rye has practically become a rite of passage for teenagers, but back when it was published in 1951, it wasn't always easy for a kid to get his or her hands on it. According to TIME, "Within two weeks of its 1951 release, J.D. Salinger’s novel rocketed to No. 1 on the New York Times best-seller list. Ever since, the book—which explores three days in the life of a troubled 16-year-old boy—has been a 'favorite of censors since its publication,' according to the American Library Association."

10. THE GIVER

The newest book on this list, Lois Lowry's 1993 novel The Giverabout a dystopia masquerading as a utopiawas banned in several U.S. states, including California and Kentucky, for addressing issues such as euthanasia.

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