7-Pound Purple Dumbbells and 14 More Gimmicky Heisman Campaigns

Last month, the Northwestern athletic department garnered national attention when it shipped two 7-pound purple dumbbells to about 80 college football writers across the country. A subtle hint that the recipients should spend a little more time in the gym? No, just part of the school’s preseason Heisman Trophy campaign for quarterback Dan Persa, who wears No. 7 and was named the Wildcats’ strongest player. Here’s a short history of the Heisman campaigning tradition and some of the more interesting gimmicks through the years.

1. Vote Terry Baker

The Heisman Trophy was first awarded in 1935, but schools didn’t do much campaigning for players until nearly 30 years later. In 1962, Oregon State publicist John Eggers helped Beavers quarterback Terry Baker become the first player west of the Mississippi to win college football’s most prestigious award by mailing updated stats and notes about Baker to voters every week. In 2010, Eggers was elected into the College Sports Information Directors of America (CoSIDA) Hall of Fame.

2. Meet Roger Staubach

Trumpeting your star player’s exploits on a national level would soon become the norm for college athletic departments.

In the summer of 1963, Navy sports information director L. Budd Thalman mailed 1,000, four-page pamphlets titled “Meet Roger Staubach” to media members near and far. Thalman also helped land the Navy quarterback on the covers of Sports Illustrated and Time. Staubach was scheduled to appear on the cover of the November issue of Life, but he was bumped after the assassination of President Kennedy.

Staubach won the Heisman by a landslide, but Thalman, like Eggers one year before, refused to take any of the credit. “Roger would have won if Elmer Fudd was his publicity man,” Thalman told ESPN’s Darren Rovell in 2000.

3. Joey Heisman

In 2001, University of Oregon boosters spent $250,000 to erect a 10-story billboard of Ducks quarterback Joey Harrington across from Madison Square Garden in New York City. Harrington led Oregon to an 11-1 season and a victory in the Fiesta Bowl, but he finished fourth in the Heisman voting. In 2003, while playing in the NFL, Harrington sold pieces of the 80-foot by 100-foot billboard to help fund scholarships for Oregon’s Lundquist College of Business.

4. A Little Something for Jason Gesser

Not to be outdone by its neighbor and conference foe to the southwest, Washington State promoted quarterback Jason Gesser for the Heisman in 2002 with a 25-foot by 15-foot vinyl poster on a 10-story grain elevator in tiny Dusty, Washington, which is on the road to Pullman from Seattle. “We did it for fun, for a spoof,” Washington State head coach Mike Price said. “Jason is a bit embarrassed by it.” The poster was about 100 times cheaper than Harrington’s billboard.

5. Bobble Byron Leftwich

The Marshall sports information department distributed approximately 1,000 Byron Leftwich bobblehead dolls to Heisman voters across the country to promote the Thundering Herd’s quarterback in 2002. “I think it’s a good idea,” Leftwich said. “My head’s already too big in real life. People will see the doll and think my head’s not so big.” Big head or not, Leftwich wasn’t a finalist for the award.

6. Air Ware

With Houston banned from appearing on television in 1989 as part of the NCAA sanctions levied against the school, the Cougars’ sports information department needed a creative way to promote quarterback Andre “Air” Ware for the Heisman. The result was a weekly flier designed to look like an airline timetable, which included updated stats and notes about the prolific passer. Ware won the award and would go on to become the seventh pick in the 1990 NFL Draft. By that point, his best football days were behind him.

7. Theismann as in Heisman

 After Joe Theismann arrived at Notre Dame in 1967, sports information director Roger Valdiserri convinced him to change the pronunciation of his name from Thees-man to Thighs-man. You know, like in Heisman. Theismann enjoyed a successful career in South Bend, but finished runner-up to Stanford quarterback Jim Plunkett in the Heisman voting in 1970.

Six years later, Pittsburgh running back Tony Dorsett changed the pronunciation of his name (from DOR-set to Dor-SET) around the time that he was awarded the Heisman. “Lots of guys change their names,” Dorsett told a reporter in 1977. “Muhammad Ali. Kareem Abdul-Jabbar. I wanted to see the type of feedback I’d get.”

8. Fit to Be Tied

In 1990, BYU mailed cardboard ties that opened to reveal stats to Heisman voters as part of the campaign for quarterback Ty Detmer. The junior threw for 5,188 yards and 41 touchdowns in 12 regular season games and won the Heisman. Detmer would finish third in the voting in 1991.

9. Oats for Votes

Touting a center for the Heisman Trophy is a tough sell, but that’s exactly what BYU did in 1981 when it sprinkled rolled oats in envelopes along with notes about Bart Oates that it mailed to voters. Oates didn’t come close to winning the award, but he went on to a successful NFL career that included five Pro Bowls and later starred as himself in a 2005 episode of Aqua Teen Hunger Force.

10. Super “Boo Boo”

After Paul Palmer didn’t receive a single Heisman vote despite averaging 193.7 yards rushing per game in 1985, Temple’s sports information office pulled out all the stops to promote its start running back. Nicknamed by his grandmother after the sidekick in the Yogi Bear comic strip, Palmer was featured in a 16-page comic book that was mailed to more than 1,000 sportswriters. Temple also sent photos of Palmer posing with golfing legend Arnold Palmer with the tagline “Pennsylvania has two Palmers” and Paul Palmer-emblazoned pens with sample Heisman ballots. Palmer finished runner-up for the Heisman that year to Vinny Testaverde.

11. Raking in the Votes

In 1997, Rod Commons, who worked under John Eggers at Oregon State, mailed envelopes with a single leaf inside to Heisman voters to promote Cougars quarterback Ryan Leaf. The Pac-10’s Offensive Player of the Year in 1997, Leaf led the Cougars to the Rose Bowl, but finished third in the Heisman voting behind Charles Woodson and Peyton Manning.

12. See Ray Run

In addition to launching SeeRayRun.com, Rutgers mailed binoculars to Heisman voters so they could keep an eye on the Scarlet Knights’ diminutive running back in 2007. He wasn’t a finalist for the award, but he has enjoyed a solid NFL career with the Baltimore Ravens.

13. Stock in Williams

Memphis sports information director Jennifer Rodrigues made headlines with her campaign for running back DeAngelo Williams in 2005. Memphis mailed about 2,500 die-cast model stock cars featuring Williams’ No. 20 to media members and sold another 1,500 on the school website. Williams finished seventh in the Heisman voting that year and Memphis made $20,000 from the sale of the cars, which it put toward its general scholarship fund.

14. View-Master

 In 2008, the University of Missouri promoted quarterback Chase Daniel’s Heisman candidacy by issuing old-school View-master toys with slides featuring various images of Daniel. "I didn't want to do just a mouse pad or a coffee mug, other standard items or more basic items. I didn't want to do anything that people could just toss aside," Missouri sports information director Chad Moller told reporters. "We wanted to create a little splash and do it in a classy manner."

Bonus: Tom Garlick

OK, so it wasn’t for the Heisman, but Fordham deserves some credit for its three-week campaign to get wide receiver Tom Garlick some consideration for Division I-AA All-America honors in 1992. The school’s sports information office mailed fliers to sportswriters across the country. The top of the flier read “This Garlic Stinks” and included a piece of garlic. The middle section of the flier read “This One Doesn’t” and included Garlick’s stats. Garlick was an honorable mention All-America that season.

Tennis: The Sport that Loves to Kill Royalty

 Rischgitz, Getty Images
Rischgitz, Getty Images

During medieval times, Roger Federer's killer backhand might have been considered, well, actually killer. The elegant and graceful game of tennis was responsible for so many royal deaths that it could make an executioner jealous.

Start with Louis X of France. One of the 14th century's most avid players of jeu de paume (an early, racquet-less form of tennis that involved hitting the ball with the palm of the hands), Louis famously constructed the world's first modern indoor tennis courts, allowing him to play his beloved sport year-round. In June 1316, Louis played a heated game and reportedly became extremely dehydrated. To cool down, the panting king glugged a giant urn of chilled wine … and promptly died.

The cause of Louis X's death—whether from alcohol poisoning, overheating, or some preexisting condition—is unknown. We do know, however, that the 26-year-old monarch left no male heirs (besides a posthumous infant son who died within the week), and when his brothers likewise failed to have boys, the Capetian dynasty ended, creating conditions that eventually led to the Hundred Years' War.

The next tennis-related fatality struck in 1437. Known for having a physique of "excessive corpulence," King James I of Scotland supposedly played the game to keep his bloating belly in check. Problem was, he kept losing tennis balls to a pesky sewer drain. (As a contemporary put it, "[T]he balls that he played with oft ran in at that fowle hole.") To fix the problem, James had the sewer sealed.

Three days later, a group of assassins crept into King James I's lodgings. Hearing them approach, James lifted a floorboard and plunged into the sewer, hoping to make his exit by crawling out the exterior pipes. Unfortunately, the escape was the same pipe he had sealed. James was trapped and thusly murdered.

Half a century later, the deadly sport struck again when an overexcited King Charles VIII of France met his maker after rushing through a poorly maintained castle in an effort to see a highly anticipated game of tennis. According to The Memoirs of Philip de Commines:

"[He] took his queen … by the hand, and led her out of her chamber to a place where she had never been before, to see them play at tennis in the castle-ditch … It was the nastiest place about the castle, broken down at the entrance, and everybody committed a nuisance [that is, peed] in it that would. The king was not a tall man, yet he knocked his head as he went in."

Hours later, the 27-year-old king collapsed and died.

The list of tennis-related demises goes on. In 1751, King George II's son Frederick, the Prince of Wales and heir apparent, died of a reported lung abscess. (Doctors at the time blamed a tennis or cricket ball that had earlier struck his chest.) And Queen Anne Boleyn was watching a tennis match in 1536 when she received orders to present herself to the Privy Council, which informed her of her ensuing execution.

As Boleyn was being beheaded, her husband, King Henry VIII, attended to other duties. As one version of the events goes, he was busy playing a leisurely game ... of tennis.

Dream Job Alert: Get Paid $25 an Hour Just to Watch Sports

iStock/mastermilmar
iStock/mastermilmar

Sports lovers, it’s time to monetize your game day routine. The streaming industry website Streaming Observer is hiring a “Sports Junkie” to watch games at home for $25 an hour, according to Thrillist.

The dream gig involves getting paid to do what you're probably already doing: Watch sports and evaluate your experiences using different streaming services. According to the listing, you’ll be “testing the best of the best streaming services and devices to find what works best for fans.”

What that means is you’ll be assigned to watch sports online for about 10 hours a week, taking a few notes and capturing some photos and videos of your streaming experience along the way.

Streaming Observer will provide the access to the streaming services they want you to test, so you don’t have to worry if you don’t have a subscription to every single platform.

All you need is an internet connection, a basic handle on email etiquette, and access to a TV, smartphone, and computer. You’ll also need to be a U.S. resident over the age of 18.

For sports obsessives, this probably sounds much better than HowtoWatch.com’s recent professional binge-watching job, which entailed watching a total of 100 hours of streaming TV in one month.

Think you’d be great for the job? Shoot an email with the subject line “Sports Junkie” to jobs@streamingobserver.com and include an explanation about why you'd be the perfect person for the gig. Read more about the position here.

[h/t Thrillist]

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