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7-Pound Purple Dumbbells and 14 More Gimmicky Heisman Campaigns

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Last month, the Northwestern athletic department garnered national attention when it shipped two 7-pound purple dumbbells to about 80 college football writers across the country. A subtle hint that the recipients should spend a little more time in the gym? No, just part of the school’s preseason Heisman Trophy campaign for quarterback Dan Persa, who wears No. 7 and was named the Wildcats’ strongest player. Here’s a short history of the Heisman campaigning tradition and some of the more interesting gimmicks through the years.

1. Vote Terry Baker

The Heisman Trophy was first awarded in 1935, but schools didn’t do much campaigning for players until nearly 30 years later. In 1962, Oregon State publicist John Eggers helped Beavers quarterback Terry Baker become the first player west of the Mississippi to win college football’s most prestigious award by mailing updated stats and notes about Baker to voters every week. In 2010, Eggers was elected into the College Sports Information Directors of America (CoSIDA) Hall of Fame.

2. Meet Roger Staubach

Trumpeting your star player’s exploits on a national level would soon become the norm for college athletic departments.


In the summer of 1963, Navy sports information director L. Budd Thalman mailed 1,000, four-page pamphlets titled “Meet Roger Staubach” to media members near and far. Thalman also helped land the Navy quarterback on the covers of Sports Illustrated and Time. Staubach was scheduled to appear on the cover of the November issue of Life, but he was bumped after the assassination of President Kennedy.


Staubach won the Heisman by a landslide, but Thalman, like Eggers one year before, refused to take any of the credit. “Roger would have won if Elmer Fudd was his publicity man,” Thalman told ESPN’s Darren Rovell in 2000.

3. Joey Heisman

In 2001, University of Oregon boosters spent $250,000 to erect a 10-story billboard of Ducks quarterback Joey Harrington across from Madison Square Garden in New York City. Harrington led Oregon to an 11-1 season and a victory in the Fiesta Bowl, but he finished fourth in the Heisman voting. In 2003, while playing in the NFL, Harrington sold pieces of the 80-foot by 100-foot billboard to help fund scholarships for Oregon’s Lundquist College of Business.

4. A Little Something for Jason Gesser

Not to be outdone by its neighbor and conference foe to the southwest, Washington State promoted quarterback Jason Gesser for the Heisman in 2002 with a 25-foot by 15-foot vinyl poster on a 10-story grain elevator in tiny Dusty, Washington, which is on the road to Pullman from Seattle. “We did it for fun, for a spoof,” Washington State head coach Mike Price said. “Jason is a bit embarrassed by it.” The poster was about 100 times cheaper than Harrington’s billboard.

5. Bobble Byron Leftwich

The Marshall sports information department distributed approximately 1,000 Byron Leftwich bobblehead dolls to Heisman voters across the country to promote the Thundering Herd’s quarterback in 2002. “I think it’s a good idea,” Leftwich said. “My head’s already too big in real life. People will see the doll and think my head’s not so big.” Big head or not, Leftwich wasn’t a finalist for the award.

6. Air Ware

With Houston banned from appearing on television in 1989 as part of the NCAA sanctions levied against the school, the Cougars’ sports information department needed a creative way to promote quarterback Andre “Air” Ware for the Heisman. The result was a weekly flier designed to look like an airline timetable, which included updated stats and notes about the prolific passer. Ware won the award and would go on to become the seventh pick in the 1990 NFL Draft. By that point, his best football days were behind him.

7. Theismann as in Heisman


After Joe Theismann arrived at Notre Dame in 1967, sports information director Roger Valdiserri convinced him to change the pronunciation of his name from Thees-man to Thighs-man. You know, like in Heisman. Theismann enjoyed a successful career in South Bend, but finished runner-up to Stanford quarterback Jim Plunkett in the Heisman voting in 1970.


Six years later, Pittsburgh running back Tony Dorsett changed the pronunciation of his name (from DOR-set to Dor-SET) around the time that he was awarded the Heisman. “Lots of guys change their names,” Dorsett told a reporter in 1977. “Muhammad Ali. Kareem Abdul-Jabbar. I wanted to see the type of feedback I’d get.”

8. Fit to Be Tied

In 1990, BYU mailed cardboard ties that opened to reveal stats to Heisman voters as part of the campaign for quarterback Ty Detmer. The junior threw for 5,188 yards and 41 touchdowns in 12 regular season games and won the Heisman. Detmer would finish third in the voting in 1991.

9. Oats for Votes

Touting a center for the Heisman Trophy is a tough sell, but that’s exactly what BYU did in 1981 when it sprinkled rolled oats in envelopes along with notes about Bart Oates that it mailed to voters. Oates didn’t come close to winning the award, but he went on to a successful NFL career that included five Pro Bowls and later starred as himself in a 2005 episode of Aqua Teen Hunger Force.

10. Super “Boo Boo”

After Paul Palmer didn’t receive a single Heisman vote despite averaging 193.7 yards rushing per game in 1985, Temple’s sports information office pulled out all the stops to promote its start running back. Nicknamed by his grandmother after the sidekick in the Yogi Bear comic strip, Palmer was featured in a 16-page comic book that was mailed to more than 1,000 sportswriters. Temple also sent photos of Palmer posing with golfing legend Arnold Palmer with the tagline “Pennsylvania has two Palmers” and Paul Palmer-emblazoned pens with sample Heisman ballots. Palmer finished runner-up for the Heisman that year to Vinny Testaverde.

11. Raking in the Votes

In 1997, Rod Commons, who worked under John Eggers at Oregon State, mailed envelopes with a single leaf inside to Heisman voters to promote Cougars quarterback Ryan Leaf. The Pac-10’s Offensive Player of the Year in 1997, Leaf led the Cougars to the Rose Bowl, but finished third in the Heisman voting behind Charles Woodson and Peyton Manning.

12. See Ray Run

In addition to launching SeeRayRun.com, Rutgers mailed binoculars to Heisman voters so they could keep an eye on the Scarlet Knights’ diminutive running back in 2007. He wasn’t a finalist for the award, but he has enjoyed a solid NFL career with the Baltimore Ravens.

13. Stock in Williams

Memphis sports information director Jennifer Rodrigues made headlines with her campaign for running back DeAngelo Williams in 2005. Memphis mailed about 2,500 die-cast model stock cars featuring Williams’ No. 20 to media members and sold another 1,500 on the school website. Williams finished seventh in the Heisman voting that year and Memphis made $20,000 from the sale of the cars, which it put toward its general scholarship fund.

14. View-Master


In 2008, the University of Missouri promoted quarterback Chase Daniel’s Heisman candidacy by issuing old-school View-master toys with slides featuring various images of Daniel. "I didn't want to do just a mouse pad or a coffee mug, other standard items or more basic items. I didn't want to do anything that people could just toss aside," Missouri sports information director Chad Moller told reporters. "We wanted to create a little splash and do it in a classy manner."

Bonus: Tom Garlick

OK, so it wasn’t for the Heisman, but Fordham deserves some credit for its three-week campaign to get wide receiver Tom Garlick some consideration for Division I-AA All-America honors in 1992. The school’s sports information office mailed fliers to sportswriters across the country. The top of the flier read “This Garlic Stinks” and included a piece of garlic. The middle section of the flier read “This One Doesn’t” and included Garlick’s stats. Garlick was an honorable mention All-America that season.

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entertainment
5 Things We Know About Stranger Things Season 2
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Netflix

Stranger Things seemed to come out of nowhere to become one of television's standout new series in 2016. Netflix's sometimes scary, sometimes funny, and always exciting homage to '80s pop culture was a binge-worthy phenomenon when it debuted in July 2016. Of course, the streaming giant wasn't going to wait long to bring more Stranger Things to audiences, and a second season was announced a little over a month after its debut—and Netflix just announced that we'll be getting it a few days earlier than expected. Here are five key things we know about the show's sophomore season, which kicks off on October 27.

1. WE'LL BE GETTING EVEN MORE EPISODES.

The first season of Stranger Things consisted of eight hour-long episodes, which proved to be a solid length for the story Matt and Ross Duffer wanted to tell. While season two won't increase in length dramatically, we will be getting at least one extra hour when the show returns in 2017 with nine episodes. Not much is known about any of these episodes, but we do know the titles:

"Madmax"
"The Boy Who Came Back To Life"
"The Pumpkin Patch"
"The Palace"
"The Storm"
"The Pollywog"
"The Secret Cabin"
"The Brain"
"The Lost Brother"

There's a lot of speculation about what each title means and, as usual with Stranger Things, there's probably a reason for each one.

2. THE KIDS ARE RETURNING (INCLUDING ELEVEN).

Stranger Things fans should gear up for plenty of new developments in season two, but that doesn't mean your favorite characters aren't returning. A November 4 photo sent out by the show's Twitter account revealed most of the kids from the first season will be back in 2017, including the enigmatic Eleven, played by Millie Bobby Brown (the #elevenisback hashtag used by series regular Finn Wolfhard should really drive the point home):

3. THE SHOW'S 1984 SETTING WILL LEAD TO A DARKER TONE.

A year will have passed between the first and second seasons of the show, allowing the Duffer brothers to catch up with a familiar cast of characters that has matured since we last saw them. With the story taking place in 1984, the brothers are looking at the pop culture zeitgeist at the time for inspiration—most notably the darker tone of blockbusters like Gremlins and Indiana Jones and the Temple of Doom.

"I actually really love Temple of Doom, I love that it gets a little darker and weirder from Raiders, I like that it feels very different than Raiders did," Matt Duffer told IGN. "Even though it was probably slammed at the time—obviously now people look back on it fondly, but it messed up a lot of kids, and I love that about that film—that it really traumatized some children. Not saying that we want to traumatize children, just that we want to get a little darker and weirder."

4. IT'S NOT SO MUCH A CONTINUATION AS IT IS A SEQUEL.

When you watch something like The Americans season two, it's almost impossible to catch on unless you've seen the previous episodes. Stranger Things season two will differ from the modern TV approach by being more of a sequel than a continuation of the first year. That means a more self-contained plot that doesn't leave viewers hanging at the end of nine episodes.

"There are lingering questions, but the idea with Season 2 is there's a new tension and the goal is can the characters resolve that tension by the end," Ross Duffer told IGN. "So it's going to be its own sort of complete little movie, very much in the way that Season 1 is."

Don't worry about the two seasons of Stranger Things being too similar or too different from the original, though, because when speaking with Entertainment Weekly about the influences on the show, Matt Duffer said, "I guess a lot of this is James Cameron. But he’s brilliant. And I think one of the reasons his sequels are as successful as they are is he makes them feel very different without losing what we loved about the original. So I think we kinda looked to him and what he does and tried to capture a little bit of the magic of his work.”

5. THE PREMIERE WILL TRAVEL OUTSIDE OF HAWKINS.

Everything about the new Stranger Things episodes will be kept secret until they finally debut later this year, but we do know one thing about the premiere: It won't take place entirely in the familiar town of Hawkins, Indiana. “We will venture a little bit outside of Hawkins,” Matt Duffer told Entertainment Weekly. “I will say the opening scene [of the premiere] does not take place in Hawkins.”

So, should we take "a little bit outside" as literally as it sounds? You certainly can, but in that same interview, the brothers also said they're both eager to explore the Upside Down, the alternate dimension from the first season. Whether the season kicks off just a few miles away, or a few worlds away, you'll get your answer when Stranger Things's second season debuts next month.

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Food
The Gooey History of the Fluffernutter Sandwich

Open any pantry in New England and chances are you’ll find at least one jar of Marshmallow Fluff. Not just any old marshmallow crème, but Fluff; the one manufactured by Durkee-Mower of Lynn, Massachusetts since 1920, and the preferred brand of the northeast. With its familiar red lid and classic blue label, it's long been a favorite guilty pleasure and a kitchen staple beloved throughout the region.

This gooey, spreadable, marshmallow-infused confection is used in countless recipes and found in a variety of baked goods—from whoopie pies and Rice Krispies Treats to chocolate fudge and beyond. And in the beyond lies perhaps the most treasured concoction of all: the Fluffernutter sandwich—a classic New England treat made with white bread, peanut butter, and, you guessed it, Fluff. No jelly required. Or wanted.

There are several claims to the origin of the sandwich. The first begins with Revolutionary War hero Paul Revere—or, not Paul exactly, but his great-great-great-grandchildren Emma and Amory Curtis of Melrose, Massachusetts. Both siblings were highly intelligent and forward-thinkers, and Amory was even accepted into MIT. But when the family couldn’t afford to send him, he founded a Boston-based company in the 1890s that specialized in soda fountain equipment.

He sold the business in 1901 and used the proceeds to buy the entire east side of Crystal Street in Melrose. Soon after he built a house and, in his basement, he created a marshmallow spread known as Snowflake Marshmallow Crème (later called SMAC), which actually predated Fluff. By the early 1910s, the Curtis Marshmallow Factory was established and Snowflake became the first commercially successful shelf-stable marshmallow crème.

Although other companies were manufacturing similar products, it was Emma who set the Curtis brand apart from the rest. She had a knack for marketing and thought up many different ways to popularize their marshmallow crème, including the creation of one-of-a-kind recipes, like sandwiches that featured nuts and marshmallow crème. She shared her culinary gems in a weekly newspaper column and radio show. By 1915, Snowflake was selling nationwide.

During World War I, when Americans were urged to sacrifice meat one day a week, Emma published a recipe for a peanut butter and marshmallow crème sandwich. She named her creation the "Liberty Sandwich," as a person could still obtain his or her daily nutrients while simultaneously supporting the wartime cause. Some have pointed to Emma’s 1918 published recipe as the earliest known example of a Fluffernutter, but the earliest recipe mental_floss can find comes from three years prior. In 1915, the confectioners trade journal Candy and Ice Cream published a list of lunch offerings that candy shops could advertise beyond hot soup. One of them was the "Mallonut Sandwich," which involved peanut butter and "marshmallow whip or mallo topping," spread on lightly toasted whole wheat bread.

Another origin story comes from Somerville, Massachusetts, home to entrepreneur Archibald Query. Query began making his own version of marshmallow crème and selling it door-to-door in 1917. Due to sugar shortages during World War I, his business began to fail. Query quickly sold the rights to his recipe to candy makers H. Allen Durkee and Fred Mower in 1920. The cost? A modest $500 for what would go on to become the Marshmallow Fluff empire.

Although the business partners promoted the sandwich treat early in the company’s history, the delicious snack wasn’t officially called the Fluffernutter until the 1960s, when Durkee-Mower hired a PR firm to help them market the sandwich, which resulted in a particularly catchy jingle explaining the recipe.

So who owns the bragging rights? While some anonymous candy shop owner was likely the first to actually put the two together, Emma Curtis created the early precursors and brought the concept to a national audience, and Durkee-Mower added the now-ubiquitous crème and catchy name. And the Fluffernutter has never lost its popularity.

In 2006, the Massachusetts state legislature spent a full week deliberating over whether or not the Fluffernutter should be named the official state sandwich. On one side, some argued that marshmallow crème and peanut butter added to the epidemic of childhood obesity. The history-bound fanatics that stood against them contended that the Fluffernutter was a proud culinary legacy. One state representative even proclaimed, "I’m going to fight to the death for Fluff." True dedication, but the bill has been stalled for more than a decade despite several revivals and subsequent petitions from loyal fans.

But Fluff lovers needn’t despair. There’s a National Fluffernutter Day (October 8) for hardcore fans, and the town of Somerville, Massachusetts still celebrates its Fluff pride with an annual What the Fluff? festival.

"Everyone feels like Fluff is part of their childhood," said self-proclaimed Fluff expert and the festival's executive director, Mimi Graney, in an interview with Boston Magazine. "Whether born in the 1940s or '50s, or '60s, or later—everyone feels nostalgic for Fluff. I think New Englanders in general have a particular fondness for it."

Today, the Fluffernutter sandwich is as much of a part of New England cuisine as baked beans or blueberry pie. While some people live and die by the traditional combination, the sandwich now comes in all shapes and sizes, with the addition of salty and savory toppings as a favorite twist. Wheat bread is as popular as white, and many like to grill their sandwiches for a touch of bistro flair. But don't ask a New Englander to swap out their favorite brand of marshmallow crème. That’s just asking too Fluffing much.

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