Mata Hari: Famous Spy or Creative Storyteller?

Hulton Archive/Getty Images
Hulton Archive/Getty Images

Nearly everyone has heard of Mata Hari, one of the most cunning and seductive spies of all time. Except that statement isn't entirely true. Cunning and seductive, yes. Spy? Probably not. 

Margaretha Geertruida Zelle was the eldest daughter of a hat store owner who was quite wealthy thanks to some savvy oil investments.  When her mother died, her father remarried and shuffled his children off to various relatives. To escape, an 18-year-old Margaretha answered an ad in the paper that might have read something like this: "Dutch Colonial Army Captain Seeks Wife. Compatibility not important. Must not mind blatant infidelity or occasional beatings."

She had two children with Captain Rudolf MacLeod, but they did nothing to improve the marriage. He brazenly kept a mistress and a concubine; she moved in with another officer. Again, probably looking to escape her miserable existence, Margaretha spent her time in Java (where the family had relocated for Captain MacLeod's job) becoming part of the culture, learning all about the dance and even earning a dance name bestowed upon her by the locals—"Mata Hari," which meant "eye of the day" or "sun."

Her son died after being poisoned by an angry servant (so the MacLeods believed).

Margaretha divorced her husband, lost custody of her daughter and moved to Paris to start a new life for herself in 1903. Calling upon the dance skills she had learned in Java, the newly restyled Mata Hari became a performer, starting with the circus and eventually working her way up to exotic dancer. 

To make herself seem more mysterious and interesting, Mata Hari told people her mother was a Javanese princess who taught her everything she knew about the sacred religious dances she performed. The dances were almost entirely in the nude.

Thanks to her mostly-nude dancing and tantalizing background story, she was a hot commodity all over Europe. During WWI, this caught the attention of British Intelligence, who brought her in and demanded to know why she was constantly traipsing across the continent. Under interrogation, she apparently told them she was a spy for France—that she used her job as an exotic dancer to coerce German officers to give her information, which she then supplied back to French spymaster Georges Ladoux. No one could verify these claims and Mata Hari was released.

Not too long afterward, French intelligence intercepted messages that mentioned H-21, a spy who was performing remarkably well. Something in the messages reminded the French officers of Mata Hari's tale and they arrested her at her hotel in Paris on February 13, 1917, under suspicion of being a double agent.

Mata Hari repeatedly denied all involvement in any spying for either side. Her captors didn't believe her story, and perhaps wanting to make an example of her, sentenced her to death by firing squad. She was shot to death 100 years ago today, on October 15, 1917.

In 1985, one of her biographers convinced the French government to open their files on Mata Hari. He says the files contained not one shred of evidence that she was spying for anyone, let alone the enemy. Whether the story she originally told British intelligence was made up by them or by her to further her sophisticated and exotic background is anyone's guess. 

Or maybe she really was the ultimate spy and simply left no evidence in her wake.

Hard Sell: A History of the Pet Rock

Amazon
Amazon

You may have heard the story of the Pet Rock, the Mexican beach stone that could be purchased in bulk for less than a penny, retailed for $3.95, and made inventor Gary Dahl a millionaire during a kind of novelty gift hysteria in late 1975. But Dahl didn’t really get rich off of the rock.

He got rich off of a cardboard box.

Dahl was working as a freelance advertising copywriter in California that year when, while having drinks at a bar with friends, the conversation turned to the destructive nature of pets. Dogs and cats ruined furniture. Worse, they required constant attention, from being walked to being fed to cleaning up after them. Dahl said that he didn’t have to worry about any of that because he had a “pet rock.”

It was, of course, a joke. And it got a laugh. But Dahl decided there could be more to it than that. He went home and began writing an owner’s manual for this hypothetical pet rock, which detailed how best to handle it, the tricks it could perform (“play dead” being the most popular), and how it could remain a faithful companion due to its “long life span.” The gag was not so much the rock itself but the way it was presented. In addition to the manual, Dahl conceived of a cardboard box with air holes that resembled the kind used by pet shops. It also bore a passing resemblance to a McDonald's Happy Meal container.

 

Dahl's motivation in making a serious effort to monetize his pet rock idea was due in large part to his precarious financial situation at the time—he was struggling to keep up with his bills. He recruited George Coakley and John Heagerty, two colleagues, to come on as investors. They both signed on, with Coakley investing $10,000—a not-inconsiderable sum in 1975, especially when the intention was to sell virtually worthless rocks.

The Pet Rock packaging is pictured
Wikimedia Commons // Public Domain

Dahl, however, knew what he was marketing. Like chattering teeth, the Hula Hoop, and other fads, the Pet Rock was the beneficiary of good timing. Vietnam had ended but Watergate was still fresh; the country’s mood was slightly downcast, and Dahl believed people would see the inane nature of the Pet Rock and recognize the humor of it. He boxed the rocks with the manual and packed them in excelsior, which may be best known as comic book legend Stan Lee’s catchphrase but also means a softwood shaving pile meant for protecting fragile items. The rocks were purchased from a local sand and gravel company, which sourced them from Mexico’s Rosarita Beach. Dahl debuted the rock at a gift show in San Francisco in August of 1975, then waited for a reaction.

He got one. People understood the appeal right away and he began taking orders. Neiman Marcus wanted 1000 rocks. Bloomingdale’s later signed on. Newsweek did a story with a picture, which spread the word. Dahl had retail and media credibility for what was superficially a nonsense product. His bar joke was turning into a national phenomenon.

When the holiday season arrived, Dahl estimated he was selling up to 100,000 Pet Rocks a day. Ultimately, he would sell between 1.3 and 1.5 million of them within a period of just a few months. Coakley made $200,000 back on his initial $10,000 investment. Dahl gifted both Coakley and Heagerty with Mercedes. Making 95 cents in profit on each Pet Rock sold, Dahl earned over $1 million. He launched his own firm, Rock Bottom Productions, which was itself another joke. “You’ve reached Rock Bottom” is how the receptionist answered their phone.

 

The fad did not last—by definition, they’re not designed to—but Dahl was satisfied. His two investors were not; they "claimed they had received too small a share of the profits" and later sued Dahl for more revenue. After a judgment in the investors' favor, Dahl wrote them a six-figure check.

The Pet Rock is pictured
Amazon

There were attempts to prolong the life of the rock by offering a Bicentennial version in 1976—it had the American flag painted on it—and mail-order college degrees for them. Dahl sold Pet Rock T-shirts and Pet Rock shampoo. There were also copycat gifts, since Dahl could not really patent a rock. (He might have been able to obtain a utility patent because of the rock’s particular purpose as a companion, but he did not.) The humor was transient, however, and people had moved on.

Dahl had other ideas. There was the Official Sand Breeding Kit, which claimed to provide guidance on growing sand, and Canned Earthquake, which consisted of a coffee can that had a wind-up mechanism that caused it to jump around on a table. Neither was particularly successful. Dahl’s real passion, though, was buying and renovating a bar in Los Gatos, which he named Carrie Nation’s Saloon.

This was not without its problems, as people who believed they had the next Pet Rock would often stop by the bar to try and secure an audience with Dahl for his insight. Many times, their idea consisted of packaging bull or elephant excrement. There were also proposals to market a pet stick. Dahl had no patience for these inventors, believing the Pet Rock could not be duplicated. Later, he went back to advertising after taking what he described as an “eight-year vacation” following the success of his project.

The Pet Rock can still be found online, though it’s no longer Dahl’s business. He died in 2015. Of the unsold rocks he had left over at the end of the fad, he was indifferent. If they didn’t sell, he said, he would just use them to repave his driveway.

Submarine Expedition Reveals Parts of the Titanic Have Fully Decayed

NOAA/Institute for Exploration/University of Rhode Island
NOAA/Institute for Exploration/University of Rhode Island

In 1985, oceanographers Robert Ballard, Jean-Louis Michel, and their crew located the wreck of the RMS Titanic at the bottom of the Atlantic Ocean. Images of the shipwreck have since become as iconic as photographs of the ocean liner taken before the 1912 tragedy. But the ruin's time in the ocean is limited. As part of an upcoming documentary, a crew of scientists carried out the first manned expedition to the wreck in 14 years and discovered the Titanic is rapidly decaying, BBC reports.

After it sank, the Titanic settled in two parts on the seafloor about 370 miles off the coast of Newfoundland, Canada. Most of the wreck is still intact, but a lot has changed since 2005, when it was last visited by a human-occupied submersible.

While working on a film for Atlantic Productions London, an exploration team from Triton Submarines visited the wreck five times over eight days and discovered that entire sections of the ship have disappeared. The starboard side of the officer's quarters has deteriorated, and the captain's bathtub is totally gone. The deck house on the same side and the sloping lounge roof of the bow are also on the brink of collapse, according to the crew.

Unlike other artifacts and historic sites, there's no way to preserve the wreckage of the Titanic for future generations. Churning ocean currents, corrosive salt, and metal-eating bacteria will continue to break down the steel behemoth until it becomes part of the sea. Some experts estimate that by 2030, it's likely that no part of the wreck will remain.

Whether that projection is off by years or decades, these findings suggest that every new team that visits the Titanic may find something different than the team before them. On this most recent expedition, the Triton Submarines exploration team was able to film the wreck in 4K for the first time. That footage may end up being some of the last ever captured of many elements of the ship.

[h/t BBC]

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