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What Does '100% Juice' Mean?

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Jason's Fridge

Buying fruit juice at the supermarket is a surprisingly complicated task that leads to myriad questions. What’s really in that “100% juice”? Why does that “juice” have the word “cocktail” loitering behind it? Let’s take a look at the exciting world of juice labeling.

What does “100% juice” mean?

As you might guess, that label legally means that everything in the bottle or carton was expressed from a fruit or vegetable. Seems straightforward enough, right? Not quite. Things are a little trickier. The “100% juice” label means that everything in the bottle came from a fruit or vegetable, not necessarily the fruit or vegetable you think you’re chugging.

So what fruits are in the bottle, then?

Juice makers have a problem. High-end fruit juices are delicious, but they’re also expensive. It’s tough to turn out an affordable product when you’ve got to squeeze loads of pricey fruits to produce a single bottle. To save money, companies dilute their wares with cheaper juices like white grape, apple, or pear. The finished product is still 100% fruit juice, but it may not be juice from the fruit you were expecting.

How can you tell what’s really in the bottle?

The FDA has a slew of naming and labeling restrictions that would be too confusing to remember; the prose stylings in the labeling regulations bear a more-than-passing resemblance to the tax code. The easiest solution to sniffing out what you’re really drinking is to have a look at the ingredients list rather than just taking the product name’s word for it.

What about the fruit cocktails and “drinks” that line the shelves?

Those drinks are a totally different animal. Unless a beverage is 100% juice, the FDA won’t let companies refer to it as a juice without jumping through some other hoops. If a drink is diluted to less than “100% juice,” the FDA’s rules stipulate that the word “juice” must be qualified with an additional term like “beverage,” “drink,” or “cocktail.”

What other beverages have to declare their percentage of juice?

Surprisingly, a few types of bar mix are legally obligated to declare what sort of juice they’re packing. According to FDA rules, if a bar mix “purports to contain juice,” it must declare what percentage of juice is in the final product. For example, the FDA writes, “Bloody Mary mix, by appearance and taste, purports to contain tomato juice and thus would be required to bear a statement as to the percentage of juice contained in the product.”

Same goes for strawberry daiquiri mix, but only if “its label or labeling also includes pictures of the juice dripping from strawberries or if the product looks and tastes like it contains strawberry juice or strawberry pulp.” If the product billed itself as “strawberry-flavored daiquiri mix,” it would be in the clear from a labeling perspective.

Are there any other exceptions to the labeling rules?

The FDA doesn’t require companies to disclose the percentage of juice if the juice in question is only used in minor amounts for flavoring and the drink doesn’t have anything on its label or in its appearance, like pulp, that would make a consumer think it was a fruit juice. That’s how a drink like Mountain Dew can avoid saying just how much of its recipe comes from orange juice. (There goes our plan to use Mountain Dew to ward off colds.)

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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