Have you sent a package via FedEx recently? If so, you might have noticed that that image above is not their logo. It’s actually the UPS logo reimagined as that of their biggest competitor.
If you didn’t notice that right away, don’t beat yourself up. You’re probably just a busy person. Why not just slow things down and relax with a nice cold Pepsi:
Ahhhhh, you caught that one, huh? Both of the revised logos shown above are part of a series called Brand Reversions by a graphic designer named Graham Smith. Don’t believe me? Then look it up for yourself on this search engine:
See what I did there? Seriously though, it’s probably easier to just go to his website and check them out.
(Via Ad Week)