The [adjective] History of Mad Libs

Leonard Stern, the [adjective] creator of Mad Libs, the wacky fill-in-the-word game we all [past-tense verb] as kids, died this week at the age of [number]. OK, I’ll give you that one: he was 88.
Stern was a writer for shows like The Honeymooners, Get Smart and Steve Allen’s Tonight Show. Like all writers sometimes (…often…) do, Stern was sitting over his typewriter, stumped. “I need an adjective,” he told his friend, Roger Price. Before he could give some context by explaining the storyline thus far, Price gave him the words clumsy and naked. It turned out Stern was searching for a word to describe Ralph Kramden’s boss' nose. After laughing over it for a time, the pair spent the afternoon coming up with a rough draft of Mad Libs, which they debuted at a party later that evening.

Despite its massive success amongst their friends, Mad Libs didn't debut until several years later for a couple of reasons. First of all, Price and Stern couldn't think of a catchy, clever name for their product. Secondly, publishers just didn't know what to do with it. Book publishers thought it was more game than book and game publishers found it to be more book than game. Eventually, the duo decided to publish it themselves. It was a pretty smart decision considering the series has sold more than 150 million copies since then, not to mention more than two million downloads on a Mad Libs app for iPhones and iPads. Versions include Mad Libs books based on Indiana Jones, Family Guy, Star Wars, iCarly and Napoleon Dynamite, among others.

Despite the commercial success enjoyed by the series today, the book/game might have not taken off if Steve Allen hadn't intervened. Stern was writing for The Steve Allen show when he and Price decided to self-publish Mad Libs. Sick of storing 14,000 copies in his dining room, Stern asked Allen to give the game a plug so he might sell a few copies and actually be able to eat at his dining room table. Luckily, Allen was a fan of word games and ended up often using Mad Libs to introduce his guests, asking the audience to fill in the blanks. This resulted in guest intros such as one of Stern's favorites: "And here’s the scintillating Bob Hope, whose theme song is “Thanks for the Communist.”

Though they're more than 50 years old now, Mad Libs still has maintained a strong following over the years. Some video evidence:

A bizarre game show for kids based on Mad Libs

A spoof of Mad Men

A reference on The Office:

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Habibou Kouyate, Stringer, Getty Images
Play a Game to Help Scientists Defeat a Cancer-Causing Toxin
Habibou Kouyate, Stringer, Getty Images
Habibou Kouyate, Stringer, Getty Images

If you're used to fighting virtual zombies or flying spaceships on your computer, a new series of games available on Foldit may sound a little unconventional. The object of the Aflatoxin Challenge is to rearrange protein structures and create new enzymes. But its impact on the real world could make it the most important game you've ever played: The scientists behind it hope it will lead to a new way to fight one of the most ruthless causes of liver cancer.

As Fast Company reports, the citizen science project is a collaboration between Mars, Inc. and U.C. Davis, the University of Washington, the Partnership for Aflatoxin Control in Africa, and Thermo Fisher Scientific. The team's online puzzles, which debuted on Foldit earlier this month, invite the public to create a new enzyme capable of finding and destroying carcinogens known as aflatoxins.

Aflatoxins form when certain fungi grow on crops like corn, nuts, and grains. Developing countries often don't have the resources to detect it in food, leaving around 4.5 billion people vulnerable to it. When people do eat food with high aflatoxin levels unknowingly, they can contract liver cancer. Roughly a quarter of all liver cancer cases around the world can be traced back to aflatoxin exposure.

The toxin's connection to agriculture is why the food giant Mars is so interested in fighting it. By working on a way to stop aflatoxins on a molecular level, the company could prevent its spread more efficiently than they would with less direct methods like planting drought-resistant crops or removing mold by hand.

The easiest way for scientists to eradicate an aflatoxin before it causes real harm is by making an enzyme that does the work for them. With the Aflatoxin Challenge, the hope is that by manipulating protein structures, online players will come up with an enzyme that attacks aflatoxins at a susceptible portion of their molecular structure called a lactone ring. Destroying the lactone ring makes aflatoxin much less toxic and essentially safe to eat.

The University of Washington launched Foldit in 2008. Since then, the online puzzle platform has been used to study a wide range of diseases including AIDS and Chikungunya. Everyone is welcome to contribute to the Foldit's new aflatoxin project for the next several weeks or so, after which scientists will synthesize genes based on the most impressive results to be used in future studies.

[h/t Fast Company]

Nervous System
Every Laser-Cut 'Geode' Jigsaw Puzzle is One of a Kind
Nervous System
Nervous System

If you haven’t picked up a boxed jigsaw puzzle in a while, trust that they’ve undergone a serious transformation since your childhood. One of the most innovative companies in the category is Nervous System, a self-described “generative design studio” that composes computer programs to create puzzles based on patterns found in nature.

Their latest project, Geode, is a line of jigsaw puzzles modeled after agate stone. Like the rest of Nervous System’s puzzle inventory, it has an unusual and dynamic design; it's meant to mimic the band pattern of actual agate created by trapped gas in volcanic stone.

Several geode puzzles are shown
Nervous System

According to Nervous System’s site: “To create the organic shape of the pieces, we designed a system based the simulation of dendritic solidification, a crystal growth process similar to the formation of snowflakes that occurs in supercooled solutions of certain metallic alloys. By varying the parameter space, the system can produce a variety of cut styles. Each puzzle produced features its own unique landscape of interlocking shapes. No two are alike.”

Though lovely to look at, the puzzles utilize Nervous System's "Maze" piece-cutting method, which results in irregular and distorted shapes that may prove "fiendishly difficult" for some.

The 8.5-inch puzzles are made from plywood and feature 180 pieces. You can grab one for $60 at Nervous System’s online shop.

[h/t MyModernMet]


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