Architect Irving Morrow designed the Golden Gate Bridge, and he chose its color. The three popular bridge colors of the day -- black, gray, and silver, wouldn't cut it. Morrow disdained black: it would reduce the scale of the bridge; gray would not be distinctive; and silver was more suited to a dirigible. So how did he arrive at the bridge's "International Orange" that's so iconic today?
Learn how the bridge's unusual color came to be in this two-minute video from NPR: