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A Brief History of Zubaz

Longtime readers know that we here at mental_floss aren’t afraid to tackle the big issues. Politics. Religion. Science. And today we’ll bring that fearlessness to another hot-button issue: Zubaz. Let’s take a look at the history of the hottest zebra-striped pants of the early 1990s.

When we think of Zubaz today, “utilitarian” probably isn’t the first word that pops into our heads. However, friends Bob Truax and Dan Stock actually had a practical purpose in mind when they created the garish pants. Truax and Stock owned a Minnesota gym that was popular with bodybuilders. The bodybuilding clientele had a problem: the hardcore weightlifters couldn’t find pants or shorts that comfortably fit their massive thighs while offering the flexibility they needed in workouts. In 1988 Truax and Stock began brainstorming a new kind of shorts for the heavy-lifting man.

The pair developed a comfortably baggy pair of shorts with an elastic waistband, and their bodybuilding customers and friends quickly became hooked on the roomier duds. They named the shorts “Zubaz,” a take on the '70s street slang “zooba” for “in your face.” The duo also cleverly made their shorts in loud, distinctive, day-glo patterns—the classic zebra-stripe pattern was one of the first Zubaz prints—that matched the company’s slogan, “Dare to Be Different.”

With a Little Help From the Road Warriors, J.C. Penney and Female Inmates

The men started doing a pretty brisk business selling Zubaz out of their gym solely on word-of-mouth hype. When it came to promotion, Truax and Stock had a pair of aces up their gaudily printed sleeves: wildly popular professional wrestling tag team the Road Warriors were partners in the designers’ gym. Road Warrior Hawk and Road Warrior Animal looked right at home in Zubaz; the flashy pants meshed well with their trademark face paint and spiked shoulder pads. Then, Zubaz caught another break: after a J.C. Penney manager saw a fan sporting a pair of Zubaz at a hockey game, the department store chain began distributing the brand nationwide.

The actual production of the early pairs of Zubaz sounds a tad farfetched. Truax and Stock were buddies with several corrections officers who worked at Minnesota prisons, and when the guards heard the bodybuilders needed a workforce to stitch their increasingly popular shorts, they had a suggestion: hire female inmates to do the work. Thus, early pairs of Zubaz were the products of convict labor.

50,000 Pairs a Week

As Zubaz’s national reach expanded, so did the brand’s star power. Dan Marino became the most famous name to endorse the brand, but supermodel Claudia Schiffer also pulled on Zubaz for a series of ads. The brand’s growing popularity led to a growing product line that included longer pants and caps printed in professional sports’ teams colors. Eventually the brand was moving an eye-popping 50,000 pairs of Zubaz a week.

Of course, Zubaz popularity wasn’t as enduring as Truax and Stock probably hoped. Although Zubaz sold over nine million pairs of pants and pulled down around $160 million in sales during the early 1990s, the pants didn’t quite end up becoming a timeless classic. Truax and Stock sold their shares of the company in the early '90s, and by 1996 the business was bankrupt.

Zubaz Redux

After Zubaz went belly-up in 1996, Truax and Stock reacquired the trademark. They sat on the concept until 2007, when they launched a line of new Zubaz as a novelty product aimed at retro-minded young men. According to a 2008 Minneapolis Star Tribune profile, the partners decided to keep the venture small by mostly selling on the Internet, out of a shop at the gym Stock owns, and at a few Minnesota sporting goods stores. The Zubaz.com webshop currently offers pants, shorts, hats, sunglasses, and ties.

If you're a baseball fan looking for an excuse to come out to the ballpark, several Major League teams are holding Zubazpalooza events. Get a ticket and a pair of Zubaz for around $35.

As one might guess, a large portion of the revitalized Zubaz brand’s customers were old devotees whose Zubaz had met similarly mysterious fates. As Heron Marquez Estrada of the Star Tribune wrote, “As word of the return of Zubaz has spread, Stock and Truax report getting a lot of inquiries from men who bought the pants -- often in their favorite pro team colors -- 20 years ago, and then their wives ‘lost’ them.”

This post originally appeared in 2011.

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Bowman Gum - Heritage Auctions, Public Domain, Wikimedia Commons
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11 Timeless Yogi Berra Quotes
Bowman Gum - Heritage Auctions, Public Domain, Wikimedia Commons
Bowman Gum - Heritage Auctions, Public Domain, Wikimedia Commons

The great Yogi Berra—a 10-time World Series champion and three-time MVP—was one of baseball's best catchers, but he's remembered just as much for his wit and wisdom as his Hall of Fame career. Here are some of the quotes attributed to Yogi (who was born on May 12, 1925), even if he didn't always say them first.

1. "Always go to other people's funerals, otherwise they won't go to yours."

2. "The future ain't what it used to be." (Yogi later clarified, saying, "I just meant that times are different. Not necessarily better or worse, just different.")

3. "A nickel ain't worth a dime anymore."

4. "It ain't over 'til it's over."

5. "When you come to a fork in the road, take it." (See Quote Investigator)

6. "Nobody goes there anymore. It's too crowded." (See Quote Investigator)

7. "We have a good time together, even when we're not together."

8. "It's déjà vu all over again." (See Quote Investigator)

9. "Baseball is 90 percent mental. The other half is physical."

10. "I really didn't say everything I said."

11. "Then again, I might have said 'em, but you never know."

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Hate Running But Want to Feel Like a Winner? Try a 0.5K Run
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iStock

If you’re a non-runner who feels left out by the surging popularity of 5K and half-marathon races, Boerne, Texas has the race for you. Billed as a “running event for the rest of us,” the Boerne 0.5K is exactly what it sounds like: a very, very short race. The unique event, taking place in a town of 10,000 outside of San Antonio, covers just a little more than a third of a mile. And, as Mashable reports, it includes free beer and doughnuts.

The first annual charity event takes place on May 5, 2018 and is a fundraiser for Blessings in a Backpack, a Kentucky-based nonprofit that provides weekend meals to hungry children. Designed as a tongue-in-cheek response to typical 5K races, the extra-short run features a coffee and doughnut hydration station, just in case you get hungry midway through the race, and a free beer both before and after you run. “Join your fellow underachievers for a day (actually more like 10 minutes) of glory, celebration and participation trophies to raise money for a great organization,” the race website trumpets.

For a small fee, you can also get all of the trappings of racing without ever lacing up your shoes. For $50, VIPs can get the same swag the racers get, plus get the luxury of being shuttled the full 546 yards in a VW bus.

Understandably, this year’s roster is already full, but since the event’s organizers know that most people interested in the event aren’t necessarily committed to running, you can still get a T-shirt, participation medal, and bumper sticker for $25—no racing involved—here.

[h/t Mashable]

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