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A Brief History of Zubaz

Longtime readers know that we here at mental_floss aren’t afraid to tackle the big issues. Politics. Religion. Science. And today we’ll bring that fearlessness to another hot-button issue: Zubaz. Let’s take a look at the history of the hottest zebra-striped pants of the early 1990s.

When we think of Zubaz today, “utilitarian” probably isn’t the first word that pops into our heads. However, friends Bob Truax and Dan Stock actually had a practical purpose in mind when they created the garish pants. Truax and Stock owned a Minnesota gym that was popular with bodybuilders. The bodybuilding clientele had a problem: the hardcore weightlifters couldn’t find pants or shorts that comfortably fit their massive thighs while offering the flexibility they needed in workouts. In 1988 Truax and Stock began brainstorming a new kind of shorts for the heavy-lifting man.

The pair developed a comfortably baggy pair of shorts with an elastic waistband, and their bodybuilding customers and friends quickly became hooked on the roomier duds. They named the shorts “Zubaz,” a take on the '70s street slang “zooba” for “in your face.” The duo also cleverly made their shorts in loud, distinctive, day-glo patterns—the classic zebra-stripe pattern was one of the first Zubaz prints—that matched the company’s slogan, “Dare to Be Different.”

With a Little Help From the Road Warriors, J.C. Penney and Female Inmates

The men started doing a pretty brisk business selling Zubaz out of their gym solely on word-of-mouth hype. When it came to promotion, Truax and Stock had a pair of aces up their gaudily printed sleeves: wildly popular professional wrestling tag team the Road Warriors were partners in the designers’ gym. Road Warrior Hawk and Road Warrior Animal looked right at home in Zubaz; the flashy pants meshed well with their trademark face paint and spiked shoulder pads. Then, Zubaz caught another break: after a J.C. Penney manager saw a fan sporting a pair of Zubaz at a hockey game, the department store chain began distributing the brand nationwide.

The actual production of the early pairs of Zubaz sounds a tad farfetched. Truax and Stock were buddies with several corrections officers who worked at Minnesota prisons, and when the guards heard the bodybuilders needed a workforce to stitch their increasingly popular shorts, they had a suggestion: hire female inmates to do the work. Thus, early pairs of Zubaz were the products of convict labor.

50,000 Pairs a Week

As Zubaz’s national reach expanded, so did the brand’s star power. Dan Marino became the most famous name to endorse the brand, but supermodel Claudia Schiffer also pulled on Zubaz for a series of ads. The brand’s growing popularity led to a growing product line that included longer pants and caps printed in professional sports’ teams colors. Eventually the brand was moving an eye-popping 50,000 pairs of Zubaz a week.

Of course, Zubaz popularity wasn’t as enduring as Truax and Stock probably hoped. Although Zubaz sold over nine million pairs of pants and pulled down around $160 million in sales during the early 1990s, the pants didn’t quite end up becoming a timeless classic. Truax and Stock sold their shares of the company in the early '90s, and by 1996 the business was bankrupt.

Zubaz Redux

After Zubaz went belly-up in 1996, Truax and Stock reacquired the trademark. They sat on the concept until 2007, when they launched a line of new Zubaz as a novelty product aimed at retro-minded young men. According to a 2008 Minneapolis Star Tribune profile, the partners decided to keep the venture small by mostly selling on the Internet, out of a shop at the gym Stock owns, and at a few Minnesota sporting goods stores. The Zubaz.com webshop currently offers pants, shorts, hats, sunglasses, and ties.

If you're a baseball fan looking for an excuse to come out to the ballpark, several Major League teams are holding Zubazpalooza events. Get a ticket and a pair of Zubaz for around $35.

As one might guess, a large portion of the revitalized Zubaz brand’s customers were old devotees whose Zubaz had met similarly mysterious fates. As Heron Marquez Estrada of the Star Tribune wrote, “As word of the return of Zubaz has spread, Stock and Truax report getting a lot of inquiries from men who bought the pants -- often in their favorite pro team colors -- 20 years ago, and then their wives ‘lost’ them.”

This post originally appeared in 2011.

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9 Wild Moments from Winter Olympics History
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With the Pyeongchang Olympics nearing their final weekend in South Korea, we thought we'd take a look back at some of the wildest and most unpredictable moments of Winter Games past.

1. AUSTRALIA WINS ITS FIRST WINTER GOLD MEDAL WHEN SPEED SKATER WAITS FOR HIS COMPETITORS TO FALL DOWN

Knowing he was overmatched by his fellow athletes during the 1000 Meter Short Track Speed Skating competition at the 2002 Salt Lake City Olympics, Australian Steven Bradbury devised a strategy of waiting in the back of the pack on the off chance that his competitors might trip up. Amazingly, the strategy worked when a disqualification in the quarterfinals got him through to the semis and a crash sent him to the finals.

In the final, favorite Apollo Anton Ohno and the three other competing skaters collided in an epic crash; the trailing Bradbury was close enough to the pack to cross the finish line before any of the fallen skaters, becoming Australia's first gold medalist in the Winter Olympics.

2. ALPINE SKIER HERMANN MAIER FLIES OFF THE COURSE AT 70 MPH, GETS UP AND WALKS AWAY

In downhill alpine skiing, skiers travel at extremely high velocities (typically 60 to 85 miles per hour) down courses that closely follow the mountain's fall line.

In 1998, Nagano Olympics race officials were worried about the downhill course—specifically, a steep angle between the 6th and 7th gates. They altered this portion but the section still posed a danger.

Austrian Hermann Maier finished first in the World Cup standings before the Olympics but had a reputation for recklessness within the skiing circuit—in fact, according to Olympic historian David Wallechinsky, “caution was not a word in Maier's vocabulary." Maier didn't slow down before the aforementioned dangerous turn in Nagano and went flying off the course at 70 miles per hour, tumbling to a halt some 50 meters away. In a sport where injuries—and even deaths—aren't unheard of, Maier shocked TV audiences by getting up and walking away with nothing more than a bruised shoulder.

Benefiting from a 24-hour weather delay on his next event, the Super-G, Maier used the extra rest to get back in full form and took home the gold. He also came in first in the Giant Slalom three days later.

3. WOMEN CHEAT BY HEATING UP THEIR SLEDS


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There have been a limited number of cases of cheating in the Winter Olympics (far fewer than in the Summer Olympics), but that doesn't mean it’s an impossibility. Just ask Ortrun Enderlein.

Enderlein, the defending luge champion, and her two East German teammates aroused suspicion by showing up just before their runs and leaving the scene hastily after. Enderlein won gold and her teammates placed 3rd and 4th, but upon closer inspection, it was discovered that their sleds had been heated immediately before the races, which reduced friction with the ice and resulted in faster times. The three were disqualified and the East German Olympic Committee blamed the affair on a "capitalist revanchist plot.”

4. SKI JUMPER RALLIES NATIONAL PRIDE BY FINISHING LAST

English plasterer Michael Edwards traveled to Lake Placid, New York two years before the 1988 Calgary Olympics to fulfill his dream of making the event as a downhill skier. When money ran short, he decided to switch to ski jumping because it was significantly cheaper and there would be no competition at the national trials. Edwards became the first Olympic ski jumper in British history, but was far below the standards of the rest of the field.

Edwards crashed at the World Championships the year before the '88 Games and was ridiculed by the international press, who dubbed him “Mr. Magoo” due to his thick-rimmed glasses and heavy frame.

To the British, however, Edwards became a great source of fascination, which turned into a full-fledged national craze as he became the first Olympic ski jumper in the country's history and successfully landed his attempt at the Calgary Games. Although he didn't even score half the total points of any other competitor, he earned admiration worldwide and was given the nickname "Eddie the Eagle" by the President of the International Olympic Committee during the closing ceremony.

Sadly, many others in the Olympic community did not take him seriously, and they raised the qualifying standards to prevent Edwards from participating in the future. This didn't stop him from trying, but he failed to qualify on three successive occasions. Today, Edwards still plasters for a living and estimates that 70 percent of his income comes from speaking engagements.

In 2016, Eddie the Eagle, a biopic about Edwards’s life featuring Hugh Jackman (not playing Edwards), was released in theaters.

5. GOLD MEDALIST IN OLYMPICS' INAUGURAL SNOWBOARDING COMPETITION GETS BUSTED FOR MARIJUANA

At the 1998 Nagano Games, snowboarding was introduced in an effort to make the Olympics more appealing to a younger audience. Still, there was some trepidation about the perceived rambunctious lifestyle of the snowboarding community and how it would fit in with the formality of the Olympics.

Nothing better illustrated this clash of values than when Canadian Ross Rebagliati became the inaugural winner in the Parallel Giant Slalom and was promptly stripped of his medal three days after the event for testing positive for marijuana.

Rebagliati claimed to have ingested it second-hand at a party and the Canadian Olympic delegation successfully appealed the IOC's decision on the basis that marijuana isn't a performance-enhancing drug. He got his medal back before the Games ended.

Today, 20 years after the controversy, Rebagliati has moved on from his snowboarding past and is trying his hand at entrepreneurism: he’s the founder of Ross’ Gold, a cannabis business.

6. NANCY KERRIGAN VS. TONYA HARDING


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Tonya Harding was an ice skating prodigy from a broken home who ascended to the world stage in the early '90s. As her financial security and world ranking started to decline in the months leading up to the Olympics, Harding became frustrated and directed her anger at fellow American Nancy Kerrigan, who was ascending in the world standings and landing lucrative commercial endorsements.

Harding's on-again-off-again husband Jeff Gillooly conspired with two other men to attack and injure Kerrigan before the 1994 Olympics. They carried out the hit after Kerrigan's practice skate before the U.S. Figure Skating Championships in Detroit. Shane Stant, Gillooly's hired man, hit Kerrigan on the knee with a police baton as she was talking to a reporter in a stadium hallway. He escaped by diving through a plexiglass door before running to a getaway car.

The attack resulted in a bruise, but because there was no bone or ligament damage, Kerrigan was able to perform and was selected (along with Harding, who was under investigation for the attack) for the U.S. Olympic team. At the Lillehammer Games, Kerrigan famously skated to a silver medal after terrific back-to-back performances while Harding, disgraced, finished in eighth place. Harding's life, and the scandal surrounding her competition with Kerrigan, has been turned into the Oscar-nominated film, I, Tonya.

According to Olympic Historian David Wallechinsky, when CBS executives thanked their staff in Norway for the great ratings (the figure skating finals were the one of the most watched events in television history at the time), a CBS employee wrote back: "Don't thank us. Thank Tonya."

7. TWO AMERICAN HOCKEY TEAMS ARE SENT TO THE OLYMPICS, BOTH ARE DISQUALIFIED


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Controversy erupted before the 1948 Olympic Games in St. Moritz over whether the American Hockey Association or the Amateur Athletic Union was the chief governing authority for hockey in the United States. American Olympic Committee President Avery Brundage refused to sanction the AHA because of their commercial sponsorships, but the International Ice Hockey Federation officially ruled that the AAU was to be replaced by the AHA.

Amid the confusion, both teams made their way to St. Moritz to compete. Before they were set to march in the Opening Ceremony, the Swiss Olympic Organizing Committee banned the AAU. Because they were favored by Brundage, though, the AAU team got the honor of representing the U.S. in the opening ceremony, while the AHA team—which was actually allowed to compete by the organizing committee—had to sit in the stands.

8. LUGE TRACK WITH A HISTORY OF FATAL ACCIDENTS SELECTED AS SITE OF INAUGURAL LUGE COMPETITION


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Luge racers regularly hit speeds of over 95 miles per hour, meaning that even the smallest shift in body position can easily result in catastrophe. This was evident before the 2010 Vancouver Games, when Georgian luger Nodar Kumaritashvili careened off the track during a training run and died of his injuries.

It was an eerie replay of the luge's first-ever appearance at the Olympic Games. Two weeks before the Innsbruck Games in 1964, Kazimierz Kay-Skrzypecki, a British RAF pilot who was inexperienced in the sport, flew off the track and died during a training run. Additionally, a German doubles luge team was injured on the track in a separate accident. The track had had several fatal accidents when it opened decades before, and although it was modified thereafter, Olympic participants had to lobby for further safety precautions to reduce some of the danger.

9. FRENCH JUDGE CONFESSES TO THROWING THE COMPETITION


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The pairs figure skating competition at the 2002 Salt Lake City Olympics resulted in a massive scandal that gave wind to the long-standing notion that figure skating judges can be swayed. Russian competitors Yelena Berezhnaya and Anton Sikharulidze made noticeable errors in their long program, while Canadians Jamie Salé and David Pelletier performed a flawless routine that had the crowd chanting "Six! Six! Six!"

When the judges ruled 5-4 in favor of the Russians and loud boos rang from the arena, the Canadian Olympic officials filed a protest. Protests filed by the losing party have become relatively common in the Olympics and the exercise is often a symbolic and ultimately fruitless gesture. But in this case, some dirt actually turned up.

In the subsequent investigation, it was revealed that the swing vote, French judge Marie-Rene Le Gougne, was up for a seat on the International Skating Union's powerful technical committee, and reports surfaced that she confided to a British referee a few days earlier that she had been pressured by her own national committee to throw her vote for the Russian pairs.

Le Gougne changed her story a few days later in an effort to save face, but her contradictory statements only exacerbated the coverage into a full-blown media frenzy dubbed “skate-gate.” In the end, Le Gougne was suspended for three years, the Canadians were awarded a second pair of gold medals, and the sport underwent reform with judges' scores being kept secret and chosen at random.

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Big Questions
What Are Curlers Yelling About?
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Curling is a sport that prides itself on civility—in fact, one of its key tenets is known as the “Spirit of Curling,” a term that illustrates the respect that the athletes have for both their own teammates and their opponents. But if you’re one of the millions of people who get absorbed by the sport once every four years, you probably noticed one quirk that is decidedly uncivilized: the yelling.

Watch any curling match and you’ll hear skips—or captains—on both sides barking and shouting as the 42-pound stone rumbles down the ice. This isn’t trash talk; it’s strategy. And, of course, curlers have their own jargon, so while their screams won’t make a whole lot of sense to the uninitiated, they could decide whether or not a team will have a spot on the podium once these Olympics are over.

For instance, when you hear a skip shouting “Whoa!” it means he or she needs their teammates to stop sweeping. Shouting “Hard!” means the others need to start sweeping faster. If that’s still not getting the job done, yelling “Hurry hard!” will likely drive the point home: pick up the intensity and sweep with downward pressure. A "Clean!" yell means put a brush on the ice but apply no pressure. This will clear the ice so the stone can glide more easily.

There's no regulation for the shouts, though—curler Erika Brown says she shouts “Right off!” and “Whoa!” to get her teammates to stop sweeping. And when it's time for the team to start sweeping, you might hear "Yes!" or "Sweep!" or "Get on it!" The actual terminology isn't as important as how the phrase is shouted. Curling is a sport predicated on feel, and it’s often the volume and urgency in the skip’s voice (and what shade of red they’re turning) that’s the most important aspect of the shouting.

If you need any more reason to make curling your favorite winter sport, once all that yelling is over and a winner is declared, it's not uncommon for both teams to go out for a round of drinks afterwards (with the winners picking up the tab, obviously). Find out how you can pick up a brush and learn the ins and outs of curling with our beginner's guide.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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