A Brief History of Zubaz

When we think of Zubaz today, “utilitarian” probably isn’t the first word that pops into our heads. However, friends Bob Truax and Dan Stock actually had a practical purpose in mind when they created the garish pants in the late 1980s. Truax and Stock owned a Minnesota gym that was popular with bodybuilders, but their clientele had a problem: the hardcore weightlifters couldn’t find pants or shorts that comfortably fit their massive thighs while offering the flexibility they needed for their workouts. So in 1988 Truax and Stock began brainstorming a new kind of pant for the heavy-lifting man.

The pair developed a comfortably baggy pair of shorts with an elastic waistband, and their bodybuilding customers and friends quickly became hooked on the roomier duds. They named the shorts “Zubaz,” a take on the '70s street slang zooba for “in your face.” The duo also cleverly made their shorts in loud, distinctive, Day-Glo patterns—the classic zebra-stripe pattern was one of the first Zubaz prints—that matched the company’s slogan, “Dare to Be Different.”

OF ROAD WARRIORS AND FEMALE INMATES

The men started doing a pretty brisk business selling Zubaz out of their gym solely on word-of-mouth hype. When it came to promotion, Truax and Stock had a pair of aces up their gaudily printed sleeves: wildly popular professional wrestling tag team the Road Warriors were partners in the designers’ gym. Road Warrior Hawk and Road Warrior Animal looked right at home in Zubaz; the flashy pants meshed well with their trademark face paint and spiked shoulder pads. Then, Zubaz caught another break: after a J.C. Penney manager saw a fan sporting a pair of Zubaz at a hockey game, the department store chain began distributing the brand nationwide.

The actual production of the early pairs of Zubaz sounds a tad farfetched. Truax and Stock were buddies with several corrections officers who worked at Minnesota prisons, and when the guards heard the bodybuilders needed a workforce to stitch their increasingly popular shorts, they had a suggestion: hire female inmates to do the work. Thus, early pairs of Zubaz were the products of convict labor.

50,000 PAIRS A WEEK

As Zubaz’s national reach expanded, so did the brand’s star power. Dan Marino became the most famous name to endorse the brand, but supermodel Claudia Schiffer also pulled on Zubaz for a series of ads. The brand’s growing popularity led to a growing product line that included longer pants and caps printed in professional sports’ teams colors. Eventually the brand was moving an eye-popping 50,000 pairs of Zubaz a week.

Of course, Zubaz's popularity wasn’t as enduring as Truax and Stock probably hoped. Although the company sold over 9 million pairs of pants and pulled down around $160 million in sales during the early 1990s, the pants didn’t quite end up becoming a timeless classic. Truax and Stock sold their shares of the company in the early 1990s, and by 1996 the business was bankrupt.

ZUBAZ REDUX

After Zubaz went belly-up in 1996, Truax and Stock reacquired the trademark. They sat on the concept until 2007, when they launched a line of new Zubaz as a novelty product aimed at retro-minded young men. According to a 2008 Minneapolis Star Tribune profile, the partners decided to keep the venture small by mostly selling on the Internet, out of a shop at the gym Stock owns, and at a few Minnesota sporting goods stores. In 2015, they expanded their online store for a new generation of comfort-seeking customers. In addition to pants and shorts, the site also offers jeans, leggings, bathing suits wrestling masks, and skateboards.

If you're a baseball fan looking for an excuse to come out to the ballpark, several MLB teams hold regular Zubapalooza Nights.

As one might guess, a large portion of the revitalized Zubaz brand’s customers were old devotees whose Zubaz had met similarly mysterious fates. As Heron Márquez Estrada of the Star Tribune wrote, “As word of the return of Zubaz has spread, Stock and Truax report getting a lot of inquiries from men who bought the pants—often in their favorite pro team colors—20 years ago, and then their wives ‘lost’ them.”

This post originally appeared in 2011.

11 Things You May Not Know About John Lennon

Hulton Archive/Getty Images
Hulton Archive/Getty Images

Before he was one of the world's most iconic musicians, John Lennon was a choir boy and a Boy Scout. Let's take a look at a few facts you might not have known about the leader and founding member of The Beatles

1. HE WAS A CHOIR BOY AND A BOY SCOUT.

Yes, John Lennon, the great rock 'n' roll rebel and iconoclast, was once a choir boy and a Boy Scout. Lennon began his singing career as a choir boy at St. Peter's Church in Liverpool, England and was a member of the 3rd Allerton Boy Scout troop.

2. HE HATED HIS OWN VOICE.

Incredibly, one of the greatest singers in the history of rock music hated his own voice. Lennon did not like the sound of his voice and loved to double-track his records. He would often ask the band's producer, George Martin, to cover the sound of his voice: "Can't you smother it with tomato ketchup or something?"

3. HE WAS DISSATISFIED WITH ALL OF THE BEATLES'S RECORDS.

Dining with his former producer, George Martin, one night years after the band had split up, Lennon revealed that he'd like to re-record every Beatles song. Completely amazed, Martin asked him, "Even 'Strawberry Fields'?" "Especially 'Strawberry Fields,'" answered Lennon.

4. HE WAS THE ONLY BEATLE WHO DIDN'T BECOME A FULL-TIME VEGETARIAN.

John Lennon (1940 - 1980) of the Beatles plays the guitar in a hotel room in Paris, 16th January 1964
Harry Benson, Express/Hulton Archive/Getty Images

George Harrison was the first Beatle to go vegetarian; according to most sources, he officially became a vegetarian in 1965. Paul McCartney joined the "veggie" ranks a few years later. Ringo became a vegetarian not so much for spiritual reasons, like Paul and George, but because of health problems. Lennon had toyed with vegetarianism in the 1960s, but he always ended up eating meat, one way or another.

5. HE LOVED TO PLAY MONOPOLY.

During his Beatles days, Lennon was a devout Monopoly player. He had his own Monopoly set and often played in his hotel room or on planes. He liked to stand up when he threw the dice, and he was crazy about the properties Boardwalk and Park Place. He didn't even care if he lost the game, as long as he had Boardwalk and Park Place in his possession.

6. HE WAS THE LAST BEATLE TO LEARN HOW TO DRIVE.

Lennon got his driver's license at the age of 24 (on February 15, 1965). He was regarded as a terrible driver by all who knew him. He finally gave up driving after he totaled his Aston-Martin in 1969 on a trip to Scotland with his wife, Yoko Ono; his son, Julian; and Kyoko, Ono's daughter. Lennon needed 17 stitches after the accident.

When they returned to England, Lennon and Ono mounted the wrecked car on a pillar at their home. From then on, Lennon always used a chauffeur or driver.

7. HE REPORTEDLY USED TO SLEEP IN A COFFIN.

According to Allan Williams, an early manager for The Beatles, Lennon liked to sleep in an old coffin. Williams had an old, abandoned coffin on the premises of his coffee bar, The Jacaranda. As a gag, Lennon would sometimes nap in it.

8. THE LAST TIME HE SAW PAUL MCCARTNEY WAS ON APRIL 24, 1976. 

Paul McCartney (left) and John Lennon (1940-1980) of the Beatles pictured together during production and filming of the British musical comedy film Help! on New Providence Island in the Bahamas on 2nd March 1965
William Lovelace, Daily Express/Hulton Archive/Getty Images

McCartney was visiting Lennon at his New York apartment. They were watching Saturday Night Live together when producer Lorne Michaels, as a gag, offered the Beatles $3000 to come on the show. Lennon and McCartney almost took a cab to the show as a joke, but decided against it, as they were just too tired. (Too bad! It would have been one of the great moments in television history.)

9. HE WAS ORIGINALLY SUPPOSED TO SING LEAD ON THE BEATLES'S FIRST SINGLE, 1962'S "LOVE ME DO."

Lennon sang lead on a great majority of the early Beatles songs, but Paul McCartney took the lead on their very first one. The lead was originally supposed to be Lennon, but because he had to play the harmonica, the lead was given to McCartney instead.

10. "ALL YOU NEED IS LOVE" WAS THE BEST LYRIC HE EVER WROTE.

A friend once asked Lennon what was the best lyric he ever wrote. "That's easy," replied Lennon, "All you need is love."

11. THE LAST PHOTOGRAPHER TO SNAP HIS PICTURE WAS PAUL GORESH.

Ironically (and sadly), Lennon was signing an album for the person who was to assassinate him a few hours later when he was snapped by amateur photographer Paul Goresh on December 8, 1980.

Lennon obligingly signed a copy of his latest album, Double Fantasy, for Mark David Chapman. Later that same day, Lennon returned from the recording studio and was gunned down by Chapman, the same person for whom he had so kindly signed his autograph.

Morbidly, a photographer sneaked into the morgue and snapped a photo of Lennon's body before it was cremated the day after his assassination. Yoko Ono has never revealed the whereabouts of his ashes or what happened to them.

This post originally appeared in 2012.

Stranger Things 3: The Game Offers a Sneak Peek at the New Season

Netflix
Netflix

We still have a pretty long wait until the new season of Stranger Things debuts, but the show’s creators are making sure to release some new content related to the show as the Season 3 hype continues.

The Duffer Brothers announced a new mobile game, Stranger Things 3: The Game, during Thursday's The Game Awards. A short trailer for the game was also released.

The game will follow the events of the yet-to-be premiered third season of the Netflix show. The trailer features some of the series’ favorite characters—including Sheriff Hopper, Steve, and Lucas—battle unknown enemies in messy storage rooms, a food court, and in front of a movie theater.

The food court’s appearance in the trailer makes the Season 3 teaser for the show released over the summer make a bit more sense. The confusing first look features Steve in a large mall serving ice cream, which likely is part of the food court.

Stranger Things 3: The Game, which has not been given an official release date, is the franchise’s second mobile game.

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