© Joe Giron/Corbis

We recently discussed a few unusual units of measurement, including the Wheaton (500,000 Twitter followers) and the milliHelen (the quantity of beauty required to launch a single ship). On the chalkboard of made-up measurements, there's still plenty of room. So let's invent some new ones!


Your fake units can measure anything: height, weight, time, the amount of energy required to do something, whatever.


We'll award a copy of Split Decision to the person who coins our favorite new unit, and we'll have other prizes for three runners-up. We'll also start casually using your term in conversation. This might take off.


Happy coining!