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Why Do Fake Phone Numbers Start With 555?

As soon as an actor in a movie or TV show starts rattling off a phone number, every viewer knows what the first three digits will be: 5-5-5. How did “555” become the convention for fake phone numbers, and are there any real 555 numbers? Let’s dial up some answers.

Why do TV and movies need the fake 555 numbers? Just ask anyone who had the misfortune of having the number 867-5309 how their life changed after Tommy Tutone's 15 minutes of fame. Apparently some tiny fraction of the population—we’re guessing a fraction that largely consists of adolescent boys—thinks it’s hilarious to call any number they see on the screen. To curb these nuisance calls, movies and shows have been using the fake 555 numbers since as far back as the 1950s. (In keeping with the old exchange-naming convention, back then it was “KLondike 5” or “KLamath 5.”)

It’s hard to pin down exactly how 555 became the go-to fake prefix for phone numbers. In the book Easy as Pi: The Countless Ways We Use Numbers Every Day, author Jamie Buchan speculates that the repeated digit may have made the combination memorable, which helped it gain traction. Buchan adds that since no major place names in the United States began with a combination of the letters J, K, and L (the letters assigned to the 5 key on a phone), the KLondike/KLamath prefix wasn’t exactly a coveted commodity.

Since the early 1970s there’s been at least one 555 number callers can dial and get an answer—555-1212 is a standard number that rings directory assistance. The rest of the 555 numbers have largely gained fame as fake numbers in movies and on TV. (The number 555-2368 has risen to particularly rarefied air, possibly because of the “2368” combo’s use in old phone ads. Dialing 555-2368 will get you the Ghostbusters, the hotel room from Memento, Jim Rockford of The Rockford Files, and Jaime Sommers from The Bionic Woman, among others.)

Real Fake Numbers

What you may not know, though, is that there are many more “real” 555 phone numbers. Since 1994, 555 numbers have actually been available for personal or business use. That’s when the North American Numbering Plan Administration started taking applications from people and businesses who wanted their own 555 numbers. Theoretically, these numbers would have worked from anywhere in the continent; dialers would be able to dial 555-XXXX and always end up with the same number regardless of area code. The hope was that if you needed, say, a taxi anywhere in the country, you could just remember one number that would always work.

Things didn’t work out quite so smoothly. People and businesses snapped up the 555 numbers —except for 555-0100 through 555-0199, which were held back for fictional use—but they soon learned that owning a phone number isn’t all that useful if you don’t also own a phone company that can connect the number. Phone companies protested that setting up these services would be wildly expensive; in 2003 Verizon told The New York Times that adding the nationwide 555 service to its systems would cost the company $108 million. (Verizon did offer to hook up the 555 numbers for owners, but the same Times story noted that the service usually required a $2,500 set-up fee per area code.)

Skeptics claimed that the phone companies were just dragging their feet so the 555 numbers didn’t sap cash away from 800 numbers. There may be some truth to that theory, but the 555 system still isn’t up and running in any meaningful way. The list of people and entities that own the numbers is a pretty amusing read, though. It’s mostly newspapers, hospitals, random people, and the state of Nevada.

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Big Questions
How Are Balloons Chosen for the Macy's Thanksgiving Day Parade?
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The balloons for this year's Macy’s Thanksgiving Day Parade range from the classics like Charlie Brown to more modern characters who have debuted in the past few years, including The Elf On The Shelf. New to the parade this year are Olaf from Disney's Frozen and Chase from Paw Patrol. does the retail giant choose which characters will appear in the lineup?

Balloon characters are chosen in different ways. For example, in 2011, Macy’s requested B. Boy after parade organizers saw the Tim Burton retrospective at the Museum of Modern Art. (The company had been adding a series of art balloons to the parade lineup since 2005, which it called the Blue Sky Gallery.) When it comes to commercial balloons, though, it appears to be all about the Benjamins.

First-time balloons cost at least $190,000—this covers admission into the parade and the cost of balloon construction. After the initial year, companies can expect to pay Macy’s about $90,000 to get a character into the parade lineup. If you consider that the balloons are out for only an hour or so, that’s about $1500 a minute.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
Why Do the Lions and Cowboys Always Play on Thanksgiving?
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Because it's tradition! But how did this tradition begin?

Every year since 1934, the Detroit Lions have taken the field for a Thanksgiving game, no matter how bad their record has been. It all goes back to when the Lions were still a fairly young franchise. The team started in 1929 in Portsmouth, Ohio, as the Spartans. Portsmouth, while surely a lovely town, wasn't quite big enough to support a pro team in the young NFL. Detroit radio station owner George A. Richards bought the Spartans and moved the team to Detroit in 1934.

Although Richards's new squad was a solid team, they were playing second fiddle in Detroit to the Hank Greenberg-led Tigers, who had gone 101-53 to win the 1934 American League Pennant. In the early weeks of the 1934 season, the biggest crowd the Lions could draw for a game was a relatively paltry 15,000. Desperate for a marketing trick to get Detroit excited about its fledgling football franchise, Richards hit on the idea of playing a game on Thanksgiving. Since Richards's WJR was one of the bigger radio stations in the country, he had considerable clout with his network and convinced NBC to broadcast a Thanksgiving game on 94 stations nationwide.

The move worked brilliantly. The undefeated Chicago Bears rolled into town as defending NFL champions, and since the Lions had only one loss, the winner of the first Thanksgiving game would take the NFL's Western Division. The Lions not only sold out their 26,000-seat stadium, they also had to turn fans away at the gate. Even though the juggernaut Bears won that game, the tradition took hold, and the Lions have been playing on Thanksgiving ever since.

This year, the Lions host the Minnesota Vikings.

HOW 'BOUT THEM COWBOYS?


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The Cowboys, too, jumped on the opportunity to play on Thanksgiving as an extra little bump for their popularity. When the chance to take the field on Thanksgiving arose in 1966, it might not have been a huge benefit for the Cowboys. Sure, the Lions had filled their stadium for their Thanksgiving games, but that was no assurance that Texans would warm to holiday football so quickly.

Cowboys general manager Tex Schramm, though, was something of a marketing genius; among his other achievements was the creation of the Dallas Cowboys Cheerleaders.

Schramm saw the Thanksgiving Day game as a great way to get the team some national publicity even as it struggled under young head coach Tom Landry. Schramm signed the Cowboys up for the game even though the NFL was worried that the fans might just not show up—the league guaranteed the team a certain gate revenue in case nobody bought tickets. But the fans showed up in droves, and the team broke its attendance record as 80,259 crammed into the Cotton Bowl. The Cowboys beat the Cleveland Browns 26-14 that day, and a second Thanksgiving pigskin tradition caught hold. Since 1966, the Cowboys have missed having Thanksgiving games only twice.

Dallas will take on the Los Angeles Chargers on Thursday.

WHAT'S WITH THE NIGHT GAME?


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In 2006, because 6-plus hours of holiday football was not sufficient, the NFL added a third game to the Thanksgiving lineup. This game is not assigned to a specific franchise—this year, the Washington Redskins will welcome the New York Giants.

Re-running this 2008 article a few days before the games is our Thanksgiving tradition.

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