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Amazing Tales From the Boston Marathon

Runners dressed as Forrest Gump, Elvis, Bozo the Clown and the Cat in the Hat all crossed the finish line in front of me at the Boston Marathon one year.

So did a shirtless participant running backwards, possibly in search of a Nike endorsement. A magic marker message was scrawled where you'd expect to see his chest: "Backwards Man -- It Do Just."

"In front of me" is not the same as "ahead of me." "Ahead" would suggest movement on my part, perspiration even. Not standing at the finish line as stationary as Boston's North Church taking notes for a story on the 100th anniversary of the greatest American road race.

© Bettmann/CORBIS

The Kenyan winner that year, Moses Tanui, crossed the finish line, bowed his head to accept the victor's wreath and proceeded to answer questions without a hint of breathlessness. He spoke as calmly as if he'd arrived by subway—which runner Rosie Ruiz (above) did one year, but more on her later.

Tanui has since retired so he won't be competing in the 115th Boston Marathon on the third Monday of April. But the runner who caught my attention at the centennial race will return, once again pushing his son, Rick, in a wheelchair, and no doubt inspiring more people than all the wreath-crowned champions in the history of the event.

Let's Roll

Dick Hoyt is 70. Last year's Boston Marathon was the 1,000th race the Hoyts completed. That number includes 28 Boston Marathons and 238 triathlons.

Triathlons involve swimming, biking and running. So Dick Hoyt straps a small craft to his back and pulls his son through the water, and pedals him on a reconfigured bicycle to the bike-run transition area. They have completed six Ironman triathlons (2.4 mile swim, 112-mile bike and 26.2 mile run).

Rick Hoyt is 49 now. His cerebral palsy was traced to oxygen deprivation at birth. Using a computer to communicate, he got his degree from Boston University. The first computer-aided words he typed as a kid: "Go Bruins."

When Dick Hoyt realized how much his young son loved sports, he took him fishing, tying a string to his finger. He pushed him around the baseball diamond.

Hockey was a favorite of Rick's. So the father strapped bars to the back of a sled and used the blades of the sled as a hockey stick.

Running was Rick's idea. Their first race was a local five-miler.

They finished next-to-last. But Rick Hoyt told his father he didn't feel "handicapped" when running. That's all Dick Hoyt needed to hear.

Their first Boston Marathon together, they entered unofficially. The Boston Marathon, after all, is not for the beginner. While allowances are made for non-qualifying runners, most runners have to meet strenuous qualifying standards.

In 1980, their first Boston, the race was made famous by the cheating Ruiz, who took the subway, jumped into the race late, was crowned champ and stripped of the title eight days later.

The Hoyts couldn't get a number that year. The Boston Athletic Association told them they needed to qualify like everyone else. And at the specified time for Rick's age group.

He was 18. The Hoyt's had to qualify at 2 hours, 50 minutes. Fast. They eventually ran the Marine Corps Marathon in 2:45 to qualify both of them.

The day I watched the Hoyts finish Boston, the ovation was long and loud. They had been honored as "Centennial Heroes" at a function the same week.

"We've come a long way," Dick Hoyt said that day. "Just to run the 100th Boston Marathon is satisfaction enough. Sometimes today my feet weren't even touching the ground."

Two years later, inspired in part by watching the Hoyts, I ran my first marathon.

Fifteen years later, Team Hoyt is scheduled to compete at Boston again. May the wind always be at their back.

Fun Facts and Oddities

• The starting line at the first Boston Marathon in 1897 was a heel dug in the dirt and scraped across the road. A "handler" accompanied each runner on bicycle. No word on whether they were licensed paramedics.

• A Boston Herald story in the mid-1950s carried a warning: "No weaklings will be permitted to start the marathon tomorrow." Doctors declared three runners "unfit." They ran anyway and finished in the Top 10.

• The irony is the race that did so much to popularize running in America and fought so hard for mainstream acceptance of running was hardly inclusive or accepting of older runners and women. In 1952 the Boston Athletic Assocation told 52-year-old Peter Foley he was too old to run. He shaved his gray beard and ran anyway.

• For the 100th anniversary, I talked to Bobbi Gibb, the first woman to run the Boston Marathon. She had to run it as a bandit, wearing a hooded sweatshirt to conceal her identity. She hid in the bushes near the starting line.

She told me she had sent an application into the BAA. The response?

"They said women are in 1966 not physiologically able to run the marathon distance," she said. "Futhermore they are not allowed to."

Gibb, who trained in nursing shoes but made the painful decision to run in brand new running shoes, ran a 3:21.

• The next year, 1967, the BAA received an application from a "K.V. Switzer." They didn't know the "K" stood for Kathrine. There's a famous picture of Jock Semple of the BAA bounding off the press truck and trying to rip the No. 261 off her back only to get blocked to the ground by Switzer's boyfriend, a former college football player.

"(Kathrine and I) were both back on the sports page," Gibb said of her second running of the Boston Marathon. "Kathrine with Jock chasing after her. It was like, 'Babes Bug Marathon Chief.'"

Gibb finished well ahead of Switzer that year, but neither time was recorded.

“There are no girls in the Boston Marathon,” declared race director Will Cloney.

• The Boston Athletic Association finally began recording women's champions when Nina Kuscsik won in 1972.

• The most appropriately named champion of the Boston Marathon showed up at the 100th anniversary in 1996. Johnny Miles was 91 at the time. Reached at his home in Nova Scotia, the 1929 winner said, "The shoes I wore cost 98 cents. They were top of the line."

• The tradition is for the Boston Red Sox to play at Fenway at 11 a.m. on Patriot's Day, after which fans file out to cheer the marathoners. After years of late-season folds by the Sox, the great Joan Benoit put on a Red Sox cap in Brookline, not far from Fenway, to remind her not to lose the lead.

• In 1907, race officials failed to check the railroad schedule in South Framingham. A freight train separated the lead runners from the rest of the field for more than a minute.

• Johnny Kelley is a two-time Boston Marathon champ and one of the event's most famous names. You want a measure of how much staying power a sports event has? You can start right there.

Kelley turns 80 this year. His nickname, "The Younger."

That's how Boston Marathon fans and historians differentiate him from the other Boston Marathon champ of the same name.

You guessed it. Johnny "The Elder" Kelley (no relation).

• Johnny "The Younger" Kelley was tripped up by a stray dog in Newtwon Lower Falls in 1961. The dog ran with the marathon lead pack for almost a dozen miles. According to the Boston Globe, Kelley held no grudges, saying, “Have you ever seen a dog in such good
condition?”

• According to Legend, Heartbreak Hill was coined by Jerry Nason of the Boston Globe when defending champ Johnny "The Elder" Kelley caught up to leader Ellison "Tarzan" Brown and tapped him on the shoulder as if to say, "Nice try, pal." Brown ran him down and won easily.

• Jacqueline Gareau thought she'd won the 1980 race. Instead she arrived at the finish line to see Rosie Ruiz wearing the victor's wreath. Ruiz apparently jumped into the race at Kenmore Square. Her 25-minute improvement over her qualifying time immediately raised suspicion and she was stripped of the title eight days later.

According to the Globe, when Gareau returned 25 years later to serve as grand marshal, she got out of a car and jokingly jogged across the finish line. “I'm like Rosie now,” she said. “Is this right?”

Bud Shaw is a columnist for the Cleveland Plain Dealer who has also written for the Philadelphia Daily News, San Diego Union-Tribune, Atlanta Journal-Constitution and The National. You can read his Plain Dealer columns at Cleveland.com, and read all his mental_floss articles here.

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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