CLOSE
Original image

How Are Q Scores Calculated?

Original image

When celebrities go off the deep end, we’ll hear folks say they've “damaged their Q rating.” What does that really mean? What is a Q Score in the first place? Let’s take a look at the mysterious numbers.

How are Q Scores calculated?

The methodology behind the mysterious ratings is actually fairly straightforward. Marketing Evaluations, Inc. polls a representative national sample about performers, brands, TV shows, or some other property. First, it asks respondents if they’ve heard of the performer or show. If a respondent has heard of the relevant entity, the survey asks if they would rate it poor, fair, good, very good, or one of their favorites.


From there, calculating the Q Score is just a quick bit of division. Divide the percentage of people who peg a performer or show as one of their favorites by the percentage of people who have heard of the entity in the first place, drop the decimal points, and you’ve got your Q Score.

For example, according to a 1992 New York Times story, Jaleel White – yep, Steve Urkel – was the day’s top dog when it came to Q Score, narrowly edging out incumbent champ Bill Cosby. While only 53 percent of all respondents were familiar with White, 26 percent of all respondents listed White as one of their favorite performers, which racked up a stout Q Score of 49.

What does the Q stand for?

This simple division is also what gives the score its name. The “Q” stands for “quotient.”

Why do networks and advertisers care so much about favorites?

For all the reasons you’d guess. The Q Scores website explains that consumers or viewers who are exposed to one of their favorite performers or personalities are more likely to be attentive, will have higher recall, and will retain a more positive image of the brand, product, or show in question.

Is there just one Q Score?

Not even close. Marketing Evaluations, Inc. maintains several different Q Score databases, including ones for personalities (both living and dead), sports personalities, characters and licensed properties, TV shows, and consumer brands. There’s also a Cartoon Q that polls a nationwide group of 1800 kids every six months. These databases can be further sorted by age, income level, and similar variables.

Who uses these numbers?

Advertisers and media execs pay big cash for access to the Q Score database. Apparently the numbers can really come in handy when it’s time to cast a new show or sign a new spokesperson.

Any oddball firsts on the list of Q Scores?

Definitely. In August 2000 IBM announced that its chess-playing supercomputer Deep Blue had become the first computer to earn a Q Score. Interestingly, Deep Blue was still on the national radar even three years after the computer’s highly publicized victory over chess Grandmaster Gary Kasparov. IBM’s press release announcing the score revealed that Deep Blue had earned a Q Score of 9, which put the computer in the same league as Larry King, Carmen Electra, Howard Stern, and Carson Daly. (Since we know you were wondering – that figure also put Deep Blue a tick ahead of Gilbert Gottfried and Count Chocula.)

Even better for IBM, Deep Blue’s score put the computer well ahead of the 6 rating earned by Oracle CEO Larry Ellison and Sun Microsystems co-found Scott McNealy.

Who else has a particularly high Q Score?

CNN’s coverage of Deep Blue’s pioneering Q Score in 2000 listed a few other people and characters with particularly high ratings. At the time, Albert Einstein boasted a stout 56, Mickey Mouse was good for a 44, and Elvis’ Q Score was a decidedly not-dead 33.

What’s the best way to crater your Q Score?

© GARY I ROTHSTEIN/epa/Corbis

Ask LeBron James. After the basketball star announced he was leaving Cleveland for Miami in his televised “The Decision” special last summer, his Q Score plummeted from 24 to 14. The good news for LeBron is that his Q Score has recovered slightly; reports from last month indicated that his score had crept its way back up to 17.

arrow
Space
Google Street View Now Lets You Explore the International Space Station

Google Street View covers some amazing locations (Antarctica, the Grand Canyon, and Stonehenge, to name a few), but it’s taken until now for the tool to venture into the final frontier. As TechCrunch reports, you can now use Street View to explore the inside of the International Space Station.

The scenes, photographed by astronauts living on the ISS, include all 15 modules of the massive satellite. Viewers will be treated to true 360-degree views of the rooms and equipment onboard. Through the windows, you can see Earth from an astronaut's perspective and a SpaceX Dragon craft delivering supplies to the crew.

Because the imagery was captured in zero gravity, it’s easy to lose sense of your bearings. Get a taste of what ISS residents experience on a daily basis here.

[h/t TechCrunch]

Original image
Lucy Quintanilla/iStock
arrow
travel
6 East Coast Castles to Visit for a Fairy Tale Road Trip
Original image
Lucy Quintanilla/iStock

Once the stuff of fairy tales and legends, a variety of former castles have been repurposed today as museums and event spaces. Enough of them dot the East Coast that you can plan a summer road trip to visit half a dozen in a week or two, starting in or near New York City. See our turrent-rich itinerary below.

STOP 1: BANNERMAN CASTLE // BEACON, NEW YORK

59 miles from New York City

The crumbling exterior of Bannerman Castle
Garrett Ziegler, Flickr // CC BY-NC-ND 2.0

Bannerman Castle can be found on its very own island in the Hudson River. Although the castle has fallen into ruins, the crumbling shell adds visual interest to the stunning Hudson Highlands views, and can be visited via walking or boat tours from May to October. The man who built the castle, Scottish immigrant Frank Bannerman, accumulated a fortune shortly after the Civil War in his Brooklyn store known as Bannerman’s. He eventually built the Scottish-style castle as both a residence and a military weapons storehouse starting in 1901. The island remained in his family until 1967, when it was given to the Taconic Park Commission; two years later it was partially destroyed by a mysterious fire, which led to its ruined appearance.

STOP 2. GILLETTE CASTLE STATE PARK // EAST HADDAM, CONNECTICUT

116 miles from Beacon, New York

William Gillette was an actor best known for playing Sherlock Holmes, which may have something to do with where he got the idea to install a series of hidden mirrors in his castle, using them to watch guests coming and going. The unusual-looking stone structure was built starting in 1914 on a chain of hills known as the Seven Sisters. Gillette designed many of the castle’s interior features (which feature a secret room), and also installed a railroad on the property so he could take his guests for rides. When he died in 1937 without designating any heirs, his will forbade the possession of his home by any "blithering sap-head who has no conception of where he is or with what surrounded.” The castle is now managed by the State of Connecticut as Gillette Castle State Park.

STOP 3. BELCOURT CASTLE // NEWPORT, RHODE ISLAND

74 miles from East Haddam, Connecticut

The exterior of Belcourt castle
Jenna Rose Robbins, Flickr // CC BY-SA 2.0

Prominent architect Richard Morris Hunt designed Belcourt Castle for congressman and socialite Oliver Belmont in 1891. Hunt was known for his ornate style, having designed the facade of the Metropolitan Museum of Art and the Breakers in Newport, Rhode Island, but Belmont had some unusual requests. He was less interested in a building that would entertain people and more in one that would allow him to spend time with his horses—the entire first floor was designed around a carriage room and stables. Despite its grand scale, there was only one bedroom. Construction cost $3.2 million in 1894, a figure of approximately $80 million today. But around the time it was finished, Belmont was hospitalized following a mugging. It took an entire year before he saw his completed mansion.

STOP 4. HAMMOND CASTLE MUSEUM // GLOUCESTER, MASSACHUSETTS

111 miles from Newport, Rhode Island

Part of the exterior of Hammond castle
Robert Linsdell, Wikimedia Commons // CC BY 2.0

Inventor John Hays Hammond Jr. built his medieval-style castle between 1926 and 1929 as both his home and a showcase for his historical artifacts. But Hammond was not only interested in recreating visions of the past; he also helped shape the future. The castle was home to the Hammond Research Corporation, from which Hammond produced over 400 patents and came up with the ideas for over 800 inventions, including remote control via radio waves—which earned him the title "the Father of Remote Control." Visitors can take a self-guided tour of many of the castle’s rooms, including the great hall, indoor courtyard, Renaissance dining room, guest bedrooms, inventions exhibit room, library, and kitchens.

STOP 5. BOLDT CASTLE // ALEXANDRIA BAY, THOUSAND ISLANDS, NEW YORK

430 miles from Gloucester, Massachusetts

It's a long drive from Gloucester and only accessible by water, but it's worth it. The German-style castle on Heart Island was built in 1900 by millionaire hotel magnate George C. Boldt, who created the extravagant structure as a summer dream home for his wife Louise. Sadly, she passed away just months before the place was completed. The heartbroken Boldt stopped construction, leaving the property empty for over 70 years. It's now in the midst of an extensive renovation, but the ballroom, library, and several bedrooms have been recreated, and the gardens feature thousands of plants.

STOP 6. FONTHILL CASTLE // DOYLESTOWN, PENNSYLVANIA

327 miles from Alexandria Bay, New York

Part of the exterior of Fonthill castle

In the mood for more castles? Head south to Doylestown, Pennsylvania, where Fonthill Castle was the home of the early 20th century American archeologist, anthropologist, and antiquarian Henry Chapman Mercer. Mercer was a man of many interests, including paleontology, tile-making, and architecture, and his interest in the latter led him to design Fonthill Castle as a place to display his colorful tile and print collection. The inspired home is notable for its Medieval, Gothic, and Byzantine architectural styles, and with 44 rooms, there's plenty of well-decorated nooks and crannies to explore.

SECTIONS

More from mental floss studios