In the video below, you can watch Japanese ad agency Dentsu transform passing time into art. According to Adweek, the project was commissioned by Japanese stationery brand Hitotoki, which produces crafting materials. To celebrate the value of handmade items in an increasingly fast-paced world, Dentsu created a film advertisement for their client depicting their goods as a stop-motion clock.
The timepiece ticks off all 1440 minutes in the day, and was assembled in real-time against a colored backdrop during a single 24-hour take. Its "hands" were crafted from different combinations of some 30,000 disparate small items, including confetti, cream puffs, tiny toys, silk leaves, and sunglasses.
"In a world where everything is so hectic and efficient, we wanted to bring the value of 'handmade' to life," explains Dentsu art director Ryosuke Miyashita in a press statement quoted by Stash Media. "We created different combinations of small Hitotoki brand items to express each and every minute."
You can check out a promotional video for the project below, which details the arduous crafting process, or view a real-time version of the clock here.
If you find yourself in Friche de l’Escalette, a sculpture park in Marseille, France, this year, you may feel like there’s been some kind of alien invasion among the industrial ruins scattered throughout the park. The institution’s latest exhibition, Utopie Plastic, features three retro-futuristic houses from the 1960s that look straight out of The Jetsons.
The show includes one of the Futuro homes, spaceship-like tiny houses originally designed as ski chalets by architect Matti Suuronen. At the time, they cost only $12,000 to $14,000, and could be built on any terrain because of their stilt legs.
You can also view Maison Bulle à Six Coques, a flower-shaped hut (its name means Six-Shell Bubble House) by French architect Jean Maneval. The prototype design was first introduced at an art fair in 1956, and went into production in 1968. It came in green, white, or brown, and later inspired an entire vacation village in the Pyrenees, where developers built 20 Bubble Houses.
And then there’s Georges Candilis and Anja Blamsfeld's 1972 Hexacube design, a modular polyester and fiberglass hut that looked kind of like a giant Port-a-Potty. Multiple Hexacubes could be combined together to make a larger house, and they ushered in a new era of modular, expandable construction.
The era of plastic tiny houses like these came to an end during the 1970s, when the oil crisis in the U.S. made plastic prohibitively expensive—at least for people who were looking for prefab houses on the cheap.
The exhibit is open by appointment until October 1, 2017.
All images © C. Baraja, courtesy Friche de l’Escalette