9 Trademarked Colors

Getty Images
Getty Images

Roy G. Biv better watch himself. From red to violet, it's completely legal for companies to stake a claim on any shade they want (provided they meet certain conditions), including the nine colors below. But don't throw out your adult coloring books just yet—trademarks are typically confined to certain industries or areas of expertise. For example, while you would certainly get a cease-and-desist letter for marketing your jewelry store with Tiffany Blue, you'd be perfectly within your rights to theme your bagel shop in the distinctive tone. (Just don't call it Breakfast at Tiffany's.)

1. QUALITEX GREEN-GOLD

QUALITEX green-gold color

Qualitex v. Jacobson Products Co., Inc., is what really put colormarking on the map. Qualitex had used a unique shade of green-gold for their dry cleaning presses since the 1950s, and in 1989 their competitor Jacobson Products began using a very similar shade. Qualitex sued, arguing trademark infringment and unfair competition. The fight went all the way to the Supreme Court, but in 1995 Qualitex won after the court ruled that color could serve as a trademark [PDF].

2. TIFFANY BLUE

Tiffany Blue

Tiffany Blue was first associated with the upscale jeweler in 1845, when Charles Lewis Tiffany chose the robin's egg shade for the cover of the company's first catalog, or "Blue Book." According to the company, he may have selected the color because turquoise was a popular gemstone at the time. Today the color is not only trademarked (it has been since 1998), it also has its own custom Pantone number: 1837, the year the company was founded.

3. OWENS-CORNING PINK

OWENS-CORNING PINK

Owens-Corning, which manufactures roofing materials and insulation, was the first company to trademark a color—pink—in the 1980s. The shade is so entwined with the Owens-Corning product that the company officially licenses the Pink Panther for use on packaging. They defended their colormark in 2011, when a U.K.-based insulation company came out with their own blush-colored insulation materials.

4. T-MOBILE MAGENTA

T-MOBILE MAGENTA

T-Mobile is an enthusiastic defender of their colormark—they have sued or threatened to sue over the bright shade on at least three occasions. In 2008, they threatened litigation against Engadget Mobile for using magenta, even though there’s probably little danger of anyone confusing a website and a cell phone company. Then they sued Telia, a Swedish cell phone company, for using a pretty similar shade in Denmark. Not only did T-Mobile lose because the two companies don't compete in the same market, it also had to pay all of Telia’s court costs. AT&T, however, does compete in the same market as T-Mobile, so when they used a familiar shade of magenta for one of their brands in 2014, T-Mobile was able to put the kibosh on it. Though AT&T referred to the color as “plum,” a judge ruled against them.

5. BARBIE PINK

BARBIE PINK

Another protected shade of pink: Barbie Pink. It’s trademarked for use in more than 100 categories, from bubble bath to cereal. Mattel, Barbie's parent company, sued MCA Records in 1997 when the song "Barbie Girl" by Aqua came out. Mattel wasn't pleased about the use of their product in the song, of course, but they also alleged that the song's album cover resembled Barbie packaging too closely, including the use of Barbie Pink. The judge threw the case out of court with the memorable ruling, "The parties are advised to chill."

6. CADBURY PURPLE

Cadbury Purple

Though royal purple has been associated with Cadbury since they wrapped their confections in the shade to honor Queen Victoria in the 1800s, the company is losing ground in the battle to use Pantone 2685C exclusively. For over a decade, the company has been embroiled in a legal skirmish with Nestle U.K., which seeks to use a similar color. Though Cadbury won the original case in High Court, the ruling was later overturned—and the war rages on.

7. WIFFLE BALL BAT YELLOW

WIFFLE BALL BAT YELLOW

Wiffle Ball bats were originally wooden. However, the yellow plastic incarnation that came along seven years later became so big that “Wiffle Ball Bat Yellow” was colormarked in 2008.

8. UPS BROWN

UPS BROWN

UPS’s signature color was originally called “Pullman Brown," and was reportedly picked because the rich tone was considered “the epitome of luxury” back when the UPS trucks were first painted with it in 1916. The color was trademarked in 1998.

9. 3M CANARY YELLOW

3M CANARY YELLOW

3M colormarked the original Post-It color, Canary Yellow, for use in office and stationery products. The sunny hue was chosen because it was the only color of scrap paper on hand when the company started experimenting with the sticky notes.

A version of this story originally ran in 2011.

Harry Potter Fans Are Waiting 10 Hours or More to Ride Hagrid’s Roller Coaster

Universal Orlando
Universal Orlando

Muggles will do anything to be a part of the Wizarding World of Harry Potter.

Universal Orlando opened up its newest ride this week at its version of Hogsmeade, the village that surrounds Hogwarts castle. Hagrid's Magical Creatures Motorbike Adventure takes wannabe wizards and witches on a twisting, high-speed flight through the mystical Forbidden Forest.

Diehard fans began waiting overnight outside the park in anticipation of the ride, and it looks like just about everyone had the same idea. At 8:30 a.m. on opening day, the line was already eight hours long, and quickly stretched to 10 hours long by 10:30 a.m., CNN reports.

The line is worth the wait for many fans of the franchise. As Potterheads already know, Rubeus Hagrid, beloved friend of Harry Potter and the gang, has a special affinity for mysterious creatures. So who better to see the beasts of the forest with than the half-giant?

Participants on the ride can choose to sit in Hagrid’s sidecar or in the driver’s seat. The winding track includes appearances by some of our favorite wizards, like Arthur Weasley, and creatures benevolent and otherwise, such as Cornish pixies, massive spiders, and the three-headed dog, Fluffy.

Fans aren’t the only ones wanting to experience the ride. Some of the stars of the film series had a little reunion in Orlando this week to celebrate the opening, including Rupert Grint (Ron Weasley), Tom Felton (Draco Malfoy) and Evanna Lynch (Luna Lovegood).

Unlike the fans, however, they have magic (fame) to keep them from having to wait in 10-hour lines.

Happy riding, Potterheads!

[h/t CNN]

Show Off Your Love of Art With a Frida Kahlo Action Figure

Frida Kahlo Action Figure
Frida Kahlo Action Figure
Today is Art Day

If you're in the market for an action figure based on a real person, you've got plenty to choose from: Everyone from Snoop Dogg to the Pope is getting their own figurine these days. Now, Frida Kahlo has joined the ranks of icons who have become immortalized in plastic.

In 2017, Canadian art website Today Is Art Day (known for its Vincent van Gogh action figure) started a Kickstarter to give Kahlo the action figure treatment. The toy features the artist with a monkey pal on her shoulder, as well as a detachable heart and the faint smell of roses. The packaging has fun facts about the artist, along with some miniature artwork that can be cut out and affixed to a miniature easel.

“Not that I don’t like the great books and reproductions of artworks but, I think it’s more engaging to have a Frida Kahlo action figure on your desk rather than an art history book on your shelf," ‘Today Is Art Day’ founder David Beaulieu told Lost at E Minor during the Kickstarter campaign.

The Frida action figure is available on Amazon for $30.

Frida Kahlo Action Figure

Frida Kahlo Action Figure

[h/t Lost at E Minor]

A version of this article first ran in 2017. It has been updated to reflect current availability.

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