9 Trademarked Colors

Getty Images
Getty Images

Roy G. Biv better watch himself. From red to violet, it's completely legal for companies to stake a claim on any shade they want (provided they meet certain conditions), including the nine colors below. But don't throw out your adult coloring books just yet—trademarks are typically confined to certain industries or areas of expertise. For example, while you would certainly get a cease-and-desist letter for marketing your jewelry store with Tiffany Blue, you'd be perfectly within your rights to theme your bagel shop in the distinctive tone. (Just don't call it Breakfast at Tiffany's.)

1. QUALITEX GREEN-GOLD

QUALITEX green-gold color

Qualitex v. Jacobson Products Co., Inc., is what really put colormarking on the map. Qualitex had used a unique shade of green-gold for their dry cleaning presses since the 1950s, and in 1989 their competitor Jacobson Products began using a very similar shade. Qualitex sued, arguing trademark infringment and unfair competition. The fight went all the way to the Supreme Court, but in 1995 Qualitex won after the court ruled that color could serve as a trademark [PDF].

2. TIFFANY BLUE

Tiffany Blue

Tiffany Blue was first associated with the upscale jeweler in 1845, when Charles Lewis Tiffany chose the robin's egg shade for the cover of the company's first catalog, or "Blue Book." According to the company, he may have selected the color because turquoise was a popular gemstone at the time. Today the color is not only trademarked (it has been since 1998), it also has its own custom Pantone number: 1837, the year the company was founded.

3. OWENS-CORNING PINK

OWENS-CORNING PINK

Owens-Corning, which manufactures roofing materials and insulation, was the first company to trademark a color—pink—in the 1980s. The shade is so entwined with the Owens-Corning product that the company officially licenses the Pink Panther for use on packaging. They defended their colormark in 2011, when a U.K.-based insulation company came out with their own blush-colored insulation materials.

4. T-MOBILE MAGENTA

T-MOBILE MAGENTA

T-Mobile is an enthusiastic defender of their colormark—they have sued or threatened to sue over the bright shade on at least three occasions. In 2008, they threatened litigation against Engadget Mobile for using magenta, even though there’s probably little danger of anyone confusing a website and a cell phone company. Then they sued Telia, a Swedish cell phone company, for using a pretty similar shade in Denmark. Not only did T-Mobile lose because the two companies don't compete in the same market, it also had to pay all of Telia’s court costs. AT&T, however, does compete in the same market as T-Mobile, so when they used a familiar shade of magenta for one of their brands in 2014, T-Mobile was able to put the kibosh on it. Though AT&T referred to the color as “plum,” a judge ruled against them.

5. BARBIE PINK

BARBIE PINK

Another protected shade of pink: Barbie Pink. It’s trademarked for use in more than 100 categories, from bubble bath to cereal. Mattel, Barbie's parent company, sued MCA Records in 1997 when the song "Barbie Girl" by Aqua came out. Mattel wasn't pleased about the use of their product in the song, of course, but they also alleged that the song's album cover resembled Barbie packaging too closely, including the use of Barbie Pink. The judge threw the case out of court with the memorable ruling, "The parties are advised to chill."

6. CADBURY PURPLE

Cadbury Purple

Though royal purple has been associated with Cadbury since they wrapped their confections in the shade to honor Queen Victoria in the 1800s, the company is losing ground in the battle to use Pantone 2685C exclusively. For over a decade, the company has been embroiled in a legal skirmish with Nestle U.K., which seeks to use a similar color. Though Cadbury won the original case in High Court, the ruling was later overturned—and the war rages on.

7. WIFFLE BALL BAT YELLOW

WIFFLE BALL BAT YELLOW

Wiffle Ball bats were originally wooden. However, the yellow plastic incarnation that came along seven years later became so big that “Wiffle Ball Bat Yellow” was colormarked in 2008.

8. UPS BROWN

UPS BROWN

UPS’s signature color was originally called “Pullman Brown," and was reportedly picked because the rich tone was considered “the epitome of luxury” back when the UPS trucks were first painted with it in 1916. The color was trademarked in 1998.

9. 3M CANARY YELLOW

3M CANARY YELLOW

3M colormarked the original Post-It color, Canary Yellow, for use in office and stationery products. The sunny hue was chosen because it was the only color of scrap paper on hand when the company started experimenting with the sticky notes.

A version of this story originally ran in 2011.

New Harry Potter Scrabble Accepts Wizarding Words Like Hogwarts and Dobby

USAopoly
USAopoly

Patronus, Hogwarts, and Dobby may not be words found in the official Scrabble dictionary, but they are very real to Harry Potter fans. Now there's finally a board game that lets players win points using the magical vocabulary made famous by the Harry Potter books and movies. SCRABBLE: World of Harry Potter from USAopoly is a new edition of Scrabble that recognizes characters, place names, spells, and potions from J.K. Rowling's Wizarding World.

Like traditional Scrabble, players use the letter tiles they pick up to spell out words on the board, with different words earning different point values. Any word you can find in an up-to-date Merriam-Webster Dictionary is still fair game, but in this version, terms coined in Harry Potter qualify as well. First and last names, whether they belong to characters (Albus or Dumbledore, for example) or actors from the franchise (Emma or Watson), are playable. You can also spell magical place names (like Hogsmeade), spells (accio), and objects (snitch).

Harry Potter version of Scrabble.
USAopoly

Showing off the depth of your Harry Potter knowledge isn't the only reason to put wizarding words on the board. Magical words are worth bonus points, with players earning more points the longer the word is. SCRABBLE: World of Harry Potter also includes cards with special challenges for players—a feature that can't be found in any other version of the game.

This Harry Potter edition of Scrabble will be available for $30 at Barnes & Noble and other retailers this spring. Until then, there are plenty of Harry Potter-themed games, including wizarding chess, out there for you to play.

Harry Potter version of Scrabble.
USAopoly

This 1980s Copy of Super Mario Bros. Is One of the Most Expensive Video Games in History

iStock.com/ilbusca
iStock.com/ilbusca

The original Super Mario Bros. changed video games forever when Nintendo released it for the NES in the 1980s, and now it's making history again. As The Verge reports, a mint cartridge from 1985 just sold for $100,150, breaking a world record in video game sales.

Super Mario Bros. was the first game starring Mario that Nintendo released for a home console. Most old copies of the game from the 1980s show noticeable wear, but the item that just sold through Heritage Auctions was a rare find for collectors. The cartridge is still preserved in its sealed case, earning it a "near mint" grade of 9.4 and a A++ "seal rating" from the rare game certifiers Wata Games.

It's also a rare "sticker-sealed" copy that Nintendo created for an exclusive test market launch of the NES in New York and Los Angeles. That, along with the game's pristine condition, helped make it the most expensive graded game ever sold when a group of collectors purchased it for $100,150 at auction.

Super Mario Bros. helped launch a video game franchise and paved the way for some of Nintendo's most famous properties, including Mario Cart and Super Smash Bros. It's one of several old-school NES games that collectors are willing to shell out big bucks for. Stadium Events, the 1990 Nintendo World Championships (one sold in 2014 for $100,088), and the Nintendo Campus Challenge are also very rare and expensive.

[h/t The Verge]

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