9 Trademarked Colors

Getty Images
Getty Images

Roy G. Biv better watch himself. From red to violet, it's completely legal for companies to stake a claim on any shade they want (provided they meet certain conditions), including the nine colors below. But don't throw out your adult coloring books just yet—trademarks are typically confined to certain industries or areas of expertise. For example, while you would certainly get a cease-and-desist letter for marketing your jewelry store with Tiffany Blue, you'd be perfectly within your rights to theme your bagel shop in the distinctive tone. (Just don't call it Breakfast at Tiffany's.)

1. QUALITEX GREEN-GOLD

QUALITEX green-gold color

Qualitex v. Jacobson Products Co., Inc., is what really put colormarking on the map. Qualitex had used a unique shade of green-gold for their dry cleaning presses since the 1950s, and in 1989 their competitor Jacobson Products began using a very similar shade. Qualitex sued, arguing trademark infringment and unfair competition. The fight went all the way to the Supreme Court, but in 1995 Qualitex won after the court ruled that color could serve as a trademark [PDF].

2. TIFFANY BLUE

Tiffany Blue

Tiffany Blue was first associated with the upscale jeweler in 1845, when Charles Lewis Tiffany chose the robin's egg shade for the cover of the company's first catalog, or "Blue Book." According to the company, he may have selected the color because turquoise was a popular gemstone at the time. Today the color is not only trademarked (it has been since 1998), it also has its own custom Pantone number: 1837, the year the company was founded.

3. OWENS-CORNING PINK

OWENS-CORNING PINK

Owens-Corning, which manufactures roofing materials and insulation, was the first company to trademark a color—pink—in the 1980s. The shade is so entwined with the Owens-Corning product that the company officially licenses the Pink Panther for use on packaging. They defended their colormark in 2011, when a U.K.-based insulation company came out with their own blush-colored insulation materials.

4. T-MOBILE MAGENTA

T-MOBILE MAGENTA

T-Mobile is an enthusiastic defender of their colormark—they have sued or threatened to sue over the bright shade on at least three occasions. In 2008, they threatened litigation against Engadget Mobile for using magenta, even though there’s probably little danger of anyone confusing a website and a cell phone company. Then they sued Telia, a Swedish cell phone company, for using a pretty similar shade in Denmark. Not only did T-Mobile lose because the two companies don't compete in the same market, it also had to pay all of Telia’s court costs. AT&T, however, does compete in the same market as T-Mobile, so when they used a familiar shade of magenta for one of their brands in 2014, T-Mobile was able to put the kibosh on it. Though AT&T referred to the color as “plum,” a judge ruled against them.

5. BARBIE PINK

BARBIE PINK

Another protected shade of pink: Barbie Pink. It’s trademarked for use in more than 100 categories, from bubble bath to cereal. Mattel, Barbie's parent company, sued MCA Records in 1997 when the song "Barbie Girl" by Aqua came out. Mattel wasn't pleased about the use of their product in the song, of course, but they also alleged that the song's album cover resembled Barbie packaging too closely, including the use of Barbie Pink. The judge threw the case out of court with the memorable ruling, "The parties are advised to chill."

6. CADBURY PURPLE

Cadbury Purple

Though royal purple has been associated with Cadbury since they wrapped their confections in the shade to honor Queen Victoria in the 1800s, the company is losing ground in the battle to use Pantone 2685C exclusively. For over a decade, the company has been embroiled in a legal skirmish with Nestle U.K., which seeks to use a similar color. Though Cadbury won the original case in High Court, the ruling was later overturned—and the war rages on.

7. WIFFLE BALL BAT YELLOW

WIFFLE BALL BAT YELLOW

Wiffle Ball bats were originally wooden. However, the yellow plastic incarnation that came along seven years later became so big that “Wiffle Ball Bat Yellow” was colormarked in 2008.

8. UPS BROWN

UPS BROWN

UPS’s signature color was originally called “Pullman Brown," and was reportedly picked because the rich tone was considered “the epitome of luxury” back when the UPS trucks were first painted with it in 1916. The color was trademarked in 1998.

9. 3M CANARY YELLOW

3M CANARY YELLOW

3M colormarked the original Post-It color, Canary Yellow, for use in office and stationery products. The sunny hue was chosen because it was the only color of scrap paper on hand when the company started experimenting with the sticky notes.

A version of this story originally ran in 2011.

Brie Larson Punched an Old Woman in the Captain Marvel Trailer—This Might Explain Why

Marvel Studios via YouTube
Marvel Studios via YouTube

by Natalie Zamora

Marvel fans have been on cloud nine all day, a​s the first official trailer for the highly-anticipated film Captain Marvel was ​released this morning. Besides seeing Carol Danvers (a.k.a. Captain Marvel) in Air Force and her awesome suit, one quick shot certainly threw us off.

Toward the end of the trailer, ​Captain Marvel punches an innocent-looking elderly woman on a train, after the woman simply gave the superhero a smile. Upon first watch, we were so confused, and so were tons who took to social media to ask about it.

However, there is a pretty simple presumed explanation for Carol Danvers's action.

As Carol is back on Earth, she has to readjust to the planet she barely even remembers coming from. She's obviously rattled upon getting on the train, and when one person makes eye contact with her, she interprets it as danger. Comic book fans know Carol's dealt with Skrulls, which are shape-shifting aliens. We're assuming she thinks this poor old woman is one of them, and honestly, we can't blame her.

We don't have proof that this is what's going on, and Carol could technically just have some seriously bad anger issues we're not aware of, but we're pretty confident in this assumption, and so are tons of fans.

We'll find out what really happens when Captain Marvel hits theaters March 8, 2019.

Glow-in-the-Dark Star Wars Undies Have Arrived

MeUndies
MeUndies

Star Wars geekery has been taken to the next level. Underwear brand MeUndies just unveiled a new pattern that bears the likenesses of several of the space opera's most iconic characters and glows like a lightsaber when it gets dark outside.

The original pattern was hand-drawn by the MeUndies team, and it features Chewbacca, Yoda, R2-D2, C-3PO, Darth Vader, and a Stormtrooper. According to the company, it’s the first time a Star Wars print has featured characters from both the Dark Side and the Rebel Alliance together.

And naturally, the stars and Star Wars logos glow in the dark. The underwear is made from a fiber called Lenzing MicroModal, which is derived from beechwood trees and is said to be three times softer than cotton.

Star Wars boxers for men
MeUndies

Star Wars panties for women
MeUndies

Men’s undies, priced at $24, come in four styles: trunks, boxers, briefs, and boxer briefs. Women’s options include a cheeky brief, bikini, or boyshort, all of which cost $18 apiece. However, if you sign up for a MeUndies membership, $4 to $8 will be taken off each pair, and you’ll also gain access to exclusive prints and lower member prices. MeUndies carries sizes ranging from XS to 3XL and ships to the U.S. and Canada, as well as some other international locations.

Head on over to the MeUndies website to pick up a pair for yourself or for the Star Wars fanatic in your life, and remember: When you wear these undies, the Force will be with you, always.

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