A Globe-Trotting Whiskey Mystery: Update!

Last May we told you about a cool treasure hunt competition that Canadian Club whiskey was putting together to find cases of whiskey hidden around the world between 1967 and 1991 --

They hid 25 cases of whiskey in spots around the world, like a jungle in Africa, a hole in Death Valley, a slope of Mt. Kilimanjaro, and so on. Ultimately sixteen cases were found — one by scuba divers off the Great Barrier Reef! — but to this day there are still nine remaining, somewhere in the world. Canadian Club is rebooting the hunt, and in case finding a decades-old case of whiskey isn’t enough to get you moving, they’re throwing in $100k prize to boot.

I hadn't thought about it in awhile -- save a gnawing envy of whoever was going on this adventure -- until a few days ago, when I got this email from Jess, one of our readers:

I am an avid reader of your website, morning cup of links is a daily part of my routine. Last May, you posted an article about Canadian Club's Hide-a-case treasure hunt. This seemed like an amazing opportunity to do something cool. Sadly I'm in a very intensive Organic chemistry Ph.D program at UCSD and knew I would not be able to devote the time to it. But I knew someone who could. My good friend John (Flash as he has been known to be called) not only had the brains to solve the riddles in the qualifying rounds of this treasure hunt but the gumption to preserver through the contestant elimination rounds to be chosen to represent the US (1 of 4 Americas and another 4 Canadians) in the treasure hunt in the Kingdom of Tonga!

None of this would have happened if I had not read that fateful article last May, so thank you for posting that contest, you've given me and my friends an experience we will remember for the rest of our lives!

Congratulations, John Flash Daly -- that's amazing! If the rest of you want to keep up with John as he sails off to Tonga to find whiskey and money, check out his blog and entry video on the Canadian Club website.

Good luck in the competition!

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Netflix's Most-Binged Shows of 2017, Ranked

Netflix might know your TV habits better than you do. Recently, the entertainment company's normally tight-lipped number-crunchers looked at user data collected between November 1, 2016 and November 1, 2017 to see which series people were powering through and which ones they were digesting more slowly. By analyzing members’ average daily viewing habits, they were able to determine which programs were more likely to be “binged” (or watched for more than two hours per day) and which were more often “savored” (or watched for less than two hours per day) by viewers.

They found that the highest number of Netflix bingers glutted themselves on the true crime parody American Vandal, followed by the Brazilian sci-fi series 3%, and the drama-mystery 13 Reasons Why. Other shows that had viewers glued to the couch in 2017 included Anne with an E, the Canadian series based on L. M. Montgomery's 1908 novel Anne of Green Gables, and the live-action Archie comics-inspired Riverdale.

In contrast, TV shows that viewers enjoyed more slowly included the Emmy-winning drama The Crown, followed by Big Mouth, Neo Yokio, A Series of Unfortunate Events, GLOW, Friends from College, and Ozark.

There's a dark side to this data, though: While the company isn't around to judge your sweatpants and the chip crumbs stuck to your couch, Netflix is privy to even your most embarrassing viewing habits. The company recently used this info to publicly call out a small group of users who turned their binges into full-fledged benders:

Oh, and if you're the one person in Antarctica binging Shameless, the streaming giant just outed you, too.

Netflix broke down their full findings in the infographic below and, Big Brother vibes aside, the data is pretty fascinating. It even includes survey data on which shows prompted viewers to “Netflix cheat” on their significant others and which shows were enjoyed by the entire family.

Netflix infographic "The Year in Bingeing"


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