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The Quick 10: 10 Publicity Stunts Gone Bad

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You’ve probably heard the old saying “any publicity is good publicity,” but these 10 stunts gone awry prove that’s not so.

1. A couple of days ago, two masked men wearing dark clothes ran through Dell’s headquarters in Round Rock, Texas, brandishing “small metallic items” and yelling at employees to go to the lobby. Although it ended up being an internal communications stunt gone awry – the execs were just trying to get everyone to the lobby for an announcement about their new tablet – two arrests were made and one man was charged with a misdemeanor for “interfering with public duties” when he refused to give up his coworkers’ identities. It’s definitely a stunt gone wrong when the SWAT team shows up, I’d say.

2. Can you imagine if someone knocked down Stonehenge just to ensure their name was remembered in history? That’s pretty much what happened in 365 B.C., when Herostratus burned down one of the Seven Wonders of the Ancient World, the Temple of Artemis in Greece. It wasn’t supposed to work – authorities threatened to execute anyone who mentioned the arsonist’s name (he was also executed), but it did since that’s where we get the term “Herostratic fame,” which means fame achieved by any means just for the purpose of being famous.

3. This incident has been discussed to death, but it’s hard not to mention the Adult Swim bomb scare in a list like this. In 2007, small circuit boards depicting a character from Aqua Teen Hunger Force were placed in 10 cities across the U.S. to promote the movie based on the popular cartoon. Installed in high traffic areas, the boards would light up to reveal a Mooninite at a specified time. Instead, a citizen noticed one of the devices and called the police, concerned it was a bomb. In the end, it was the Boston police who received more bad publicity than Adult Swim or the Cartoon Network: bloggers ridiculed the bomb squad and even law enforcement in Seattle (one of the other nine cities targeted) said, “To us, they’re so obviously not suspicious … People don’t need to be concerned about this. These are cartoon characters giving the finger.”

4. That’s not the first time an entertainment industry PR stunt has scared citizens into thinking they were about to be blown to smithereens, though. Just a year before, devices that played the Mission: Impossible theme song were installed in newspaper racks in the L.A. area to promote the third installment of the Tom Cruise series. When some of them fell from the top of the box and landed on the stack of newspapers inside, panicked people called the police to report suspicious red boxes with wires. After the L.A. County Sheriff’s Department blew one up, they determined it was no threat.

5. As Herostratus showed us, PR stunts aren’t just modern-day affairs. In 1842, Honore de Balzac’s play opened to an empty house when his attempt to create a little excitement around the piece completely backfired. He spread the rumor that Les Les Ressources de Quinola was so amazing that the opening night was already sold out. Hearing that, his fans didn’t even bother trying to get tickets. Whoops.

6. It was an event that could have been similar to Great Molasses Flood of 1919: Snapple tried to make the world’s largest popsicle in Union Square in 2005. Unfortunately, the June day turned out to be a bit warmer than they had anticipated, and the 17.5-ton frozen treat melted, leaving a river of strawberry kiwi-flavored sludge flowing everywhere. Snapple later said that the popsicle had been designed to keep its shape for much longer, even in high temps, and they weren’t sure what went wrong.

7. If you’re putting together a scavenger hunt, here’s a tip: don’t put your grand prize in a historic cemetery. Dr Pepper learned that the hard way in 2007. They hid a coin in Boston’s Granary Burying Ground, the final resting place of Paul Revere, Samuel Adams, John Hancock and many others. The cemetery could have been ravaged by treasure hunters if it hadn’t been for Mother Nature – the day the clue was released that tipped players off to the coin’s general location, the cemetery was closed due to heavy ice. That was when officials there caught wind of the scavenger hunt and started one of their own: to find it before the cemetery re-opened so the hunt would be called off. They found it, all right – the coin had been tucked behind a piece of slate that covered the entrance to a crypt that was nearly 200 years old. Dr Pepper’s parent company, Cadbury Schweppes, apologized for the inconvenience.

8. Your PR stunt definitely fails if the cost of the stunt ends up being more than what you’re trying to promote. That’s what happened with the 1987 movie Million Dollar Mystery. The plot centered around a missing bag of cash which was still missing at the end of the movie. The hook? There was really a bag of cash hidden somewhere in the United States, and clues to its whereabouts could be found in specially-marked Glad-Lock bag packages. The movie barely made more than a million at the box office; when you factor in what it cost to make the movie, you can see that this one was a huge flop for everyone involved. Well, everyone except for the lady who found the cash hidden in the bridge of the Statue of Liberty’s nose, that is.

9. Involving people in a publicity stunt against their will? Usually a bad idea. Involving people against their will and making them late for work? Definitely a bad idea. Doing both of those things while inadvertently publicizing that your product sucks, then getting arrested? That’s pretty much a worst-case scenario right there, and it’s exactly what happened to the L.A. band Imperial Stars last October. They parked a van across lanes of traffic on the 101 Freeway in Hollywood, causing a massive traffic jam that couldn’t be diffused until a tow truck showed up since the driver ran off with the keys. Los Angelenos were enraged and even took to the band’s YouTube video to leave comments like, “your song is terrible, i listened to 10 seconds before I vomited.” (That was one of the nicer comments.)

10. Apparently French police don’t view Robocop as one of their own. When the movie’s sequel came out in 1990, an actor in the full-on Robocop outfit patrolled up and down the Champs-Elysees in an American squad car. When the real police showed up, he couldn’t produce I.D. and was promptly thrown in jail.

I want to share this one even though I’m not classifying it as a failure – it completely and utterly horrified me, which I think was the point: Living Chucky Dolls Invade Times Square.

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12 Surprising Facts About Bela Lugosi
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On October 20, 1882—135 years ago today—one of the world's most gifted performers was born. In his heyday, Bela Lugosi was hailed as the undisputed king of horror. Eighty-five years after he first donned a vampire’s cape, Lugosi's take on Count Dracula is still widely hailed as the definitive portrayal of the legendary fiend. But who was the man behind the monster?

1. HE WORKED WITH THE NATIONAL THEATER OF HUNGARY.

To the chagrin of his biographers, the details concerning Bela Lugosi’s youth have been clouded in mystery. (In a 1929 interview, he straight-up admitted “for purposes of simplification, I have always thought it better to tell [lies] about the early years of my life.”) That said, we do know that he was born as Béla Ferenc Dezső Blaskó on October 20, 1882 in Lugoj, Hungary (now part of Romania). We also know that his professional stage debut came at some point in either 1901 or 1902. By 1903, Lugosi had begun to find steady work with traveling theater companies, through which he took part in operas, operettas, and stage plays. In 1913, Lugosi caught a major break when the most prestigious performing arts venue in his native country—the Budapest-based National Theater of Hungary—cast him in no less than 34 shows. Most of the characters that he played there were small Shakespearean roles such as Rosencrantz in Hamlet and Sir Walter Herbert in Richard III.

2. HE FOUGHT IN WORLD WAR I.

The so-called war to end all wars put Lugosi’s dramatic aspirations on hold. Although being a member of the National Theater exempted him from military service, he voluntarily enlisted in the Austro-Hungarian Army in 1914. Over the next year and a half, he fought against Russian forces as a lieutenant with the 43rd Royal Hungarian Infantry. While serving in the Carpathian mountains, Lugosi was wounded on three separate occasions. Upon healing from his injuries, he left the armed forces in 1916 and gratefully resumed his work with the National Theater.

3. WHEN HE MADE HIS BROADWAY DEBUT, LUGOSI BARELY KNEW ANY ENGLISH.

In December 1920, Lugosi boarded a cargo boat and emigrated to the United States. Two years later, audiences on the Great White Way got their first look at this charismatic stage veteran. Lugosi was cast as Fernando—a suave, Latin lover—in the 1922 Broadway stage play The Red Poppy. At the time, his grasp of the English language was practically nonexistent. Undaunted, Lugosi went over all of his lines with a tutor. Although he couldn’t comprehend their meaning, the actor managed to memorize and phonetically reproduce every single syllable that he was supposed to deliver on stage.

4. UNIVERSAL DIDN’T WANT TO CAST HIM AS COUNT DRACULA.

The year 1927 saw Bela Lugosi sink his teeth into the role of a lifetime. A play based on the novel Dracula by Bram Stoker had opened in London in 1924. Sensing its potential, Horace Liveright, an American producer, decided to create an U.S. version of the show. Over the summer of 1927, Lugosi was cast as the blood-sucking Count Dracula. For him, the part represented a real challenge. In Lugosi’s own words, “It was a complete change from the usual romantic characters I was playing, but it was a success.” It certainly was. Enhanced by his presence, the American Dracula remained on Broadway for a full year, then spent two years touring the country.

Impressed by its box office prowess, Universal decided to adapt the show into a major motion picture in 1930. Horror fans might be surprised to learn that when the studio began the process of casting this movie’s vampiric villain, Lugosi was not their first choice. At the time, Lugosi was still a relative unknown, which made director Tod Browning more than a little hesitant to offer him the job. A number of established actors were all considered before the man who’d played Dracula on Broadway was tapped to immortalize his biting performance on film.

5. MOST OF HIS DRACULA-RELATED FAN MAIL CAME FROM WOMEN.

The recent Twilight phenomenon is not without historical precedent. Lugosi estimated that, while he was playing the Count on Broadway, more than 97 percent of the fan letters he received were penned by female admirers. A 1932 Universal press book quotes him as saying, “When I was on the stage in Dracula, my audiences were composed mostly of women.” Moreover, Lugosi contended that most of the men who’d attended his show had merely been dragged there by female companions.   

6. HE TURNED DOWN THE ROLE OF FRANKENSTEIN’S MONSTER.

Released in 1931, Dracula quickly became one of the year's biggest hits for Universal (some film historians even argue that the movie single-handedly rescued the ailing studio from bankruptcy). Furthermore, its astronomical success transformed Lugosi into a household name for the first time in his career. Regrettably for him, though, he’d soon miss the chance to star in another smash. Pleased by Dracula’s box office showing, Universal green-lit a new cinematic adaptation of Mary Shelley’s Frankenstein. Lugosi seemed like the natural choice to play the monster, but because the poor brute had few lines and would be caked in layers of thick makeup, the actor rejected the job offer. As far as Lugosi was concerned, the character was better suited for some “half-wit extra” than a serious actor. Once the superstar tossed Frankenstein aside, the part was given to a little-known actor named Boris Karloff.

Moviegoers eventually did get to see Lugosi play the bolt-necked corpse in the 1943 cult classic Frankenstein Meets the Wolf Man. According to some sources, he strongly detested the guttural scream that the script forced him to emit at regular intervals. “That yell is the worst thing about the part. You feel like a big jerk every time you do it!” Lugosi allegedly complained.

7. LUGOSI’S RELATIONSHIP WITH BORIS KARLOFF WAS MORE CORDIAL THAN IT’S USUALLY MADE OUT TO BE.

It’s often reported that the two horror icons were embittered rivals. In reality, however, Karloff and Lugosi seemed to have harbored some mutual respect—and perhaps even affection for one another. The dynamic duo co-starred in five films together, the first of which was 1934’s The Black Cat; Karloff claimed that, on set, Lugosi was “Suspicious of tricks, fearful of what he regarded as scene stealing. Later on, when he realized I didn’t go in for such nonsense, we became friends.” During one of their later collaborations, Lugosi told the press “we laughed over my sad mistake and his good fortune as Frankenstein is concerned.”

That being said, Lugosi probably didn’t appreciate the fact that in every single film which featured both actors, Karloff got top billing. Also, he once privately remarked, “If it hadn’t been for Boris Karloff, I could have had a corner on the horror market.”

8. HE LOVED SOCCER.

In 1935, Lugosi was named Honorary President of the Los Angeles Soccer League. An avid fan, he was regularly seen at Loyola Stadium, where he’d occasionally kick off the first ball during games held there. Also, on top of donating funds to certain Hungarian teams, Lugosi helped finance the Los Angeles Magyar soccer club. When the team won a state championship in 1935, one newspaper wrote that the players were “headed back to Dracula’s castle with the state cup.” [PDF]

9. HE WAS A HARDCORE STAMP COLLECTOR.

Lugosi's fourth wife, Lillian Arch, claimed that Lugosi maintained a collection of more than 150,000 stamps. Once, on a 1944 trip to Boston, he told the press that he intended to visit all 18 of the city's resident philately dealers. “Stamp collecting,” Lugosi declared, “is a hobby which may cost you as much as 10 percent of your investment. You can always sell your stamps with not more than a 10 percent loss. Sometimes, you can even make money.” Fittingly enough, the image of Lugosi’s iconic Dracula appeared on a commemorative stamp issued by the post office in 1997.

10. LUGOSI ALMOST DIDN’T APPEAR IN ABBOTT AND COSTELLO MEET FRANKENSTEIN—BECAUSE THE STUDIO THOUGHT HE WAS DEAD.

The role of Count Dracula in this 1948 blockbuster was nearly given to Ian Keith—who was considered for the same role in the 1931 Dracula movie. Being a good sport, Lugosi helped promote the horror-comedy by making a special guest appearance on The Abbott and Costello Show. While playing himself in one memorable sketch, the famed actor claimed to eat rattlesnake burgers for dinner and “shrouded wheat” for breakfast.

11. A CHIROPRACTOR FILLED IN FOR HIM IN PLAN 9 FROM OUTER SPACE.

Toward the end of his life, Lugosi worked on three ultra-low-budget science fiction pictures with Ed Wood, a man who’s been posthumously embraced as the worst director of all time. In the 1953 transvestite picture Glen or Glenda?, Lugosi plays a cryptic narrator who offers such random and unsolicited bits of advice as “Beware of the big, green dragon who sits on your doorstep.” Then came 1955’s Bride of the Monster, in which Lugosi played a mad scientist who ends up doing battle with a (suspiciously limp) giant octopus.

Before long, Wood had cooked up around half a dozen concepts for new films, all starring Lugosi. At some point in the spring of 1956, the director shot some quick footage of the actor wandering around a suburban neighborhood, clad in a baggy cloak. This proved to be the last time that the star would ever appear on film. Lugosi died of a heart attack on August 16, 1956;  he was 73 years old.

Three years after Lugosi's passing, this footage was spliced into a cult classic that Wood came to regard as his “pride and joy.” Plan 9 From Outer Space tells the twisted tale of extraterrestrial environmentalists who turn newly-deceased human beings into murderous zombies. Since Lugosi could obviously no longer play his character, Wood hired a stand-in for some additional scenes. Unfortunately, the man who was given this job—California chiropractor Tom Mason—was several inches taller than Lugosi. In an attempt to hide the height difference, Wood instructed Mason to constantly hunch over. Also, Mason always kept his face hidden behind a cloak.

12. HE WAS BURIED IN HIS DRACULA CAPE.

Although Lugosi resented the years of typecasting that followed his breakout performance in Dracula, he asked to be laid to rest wearing the Count’s signature garment. Lugosi was buried under a simple tombstone at California's Holy Cross Cemetery.

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How to Carve a Pumpkin—And Not Injure Yourself in the Process
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Wielding a sharp knife with slippery hands around open flames and nearby children doesn't sound like the best idea—but that's exactly what millions of Halloween celebrations entail. While pumpkin carving is a fun tradition, it can also bring the risk of serious hand injuries. According to the American Society for Surgery of the Hand (ASSH), some wounds sustained from pumpkin misadventure can result in surgery and months of rehabilitation.

Fortunately, there are easy ways to minimize trauma. Both ASSH and CTV News have compiled safety tips for pumpkin carvers intended to reduce the chances of a trip to the emergency room.

First, it's recommended that carvers tackle their design with knives made specifically for carving. Kitchen knives are sharp and provide a poor grip when trying to puncture tough pumpkin skin: Pumpkin carving knives have slip-resistant handles and aren't quite as sharp, while kitchen knives can get wedged in, requiring force to pull them out.

Carvers should also keep the pumpkin intact while carving, cleaning out the insides later. Why? Once a pumpkin has been gutted, you’re likely to stick your free hand inside to brace it, opening yourself up to an inadvertent stab from your knife hand. When you do open it up, it's better to cut from the bottom: That way, the pumpkin can be lowered over a light source rather than risk a burn dropping one in from the top.

Most importantly, parents would be wise to never let their kids assist in carving without supervision, and should always work in a brightly-lit area. Adults should handle the knife, while children can draw patterns and scoop out innards. According to Consumer Reports, kids ages 10 to 14 tend to suffer the most Halloween-related accidents, so keeping carving duties to ages 14 and above is a safe bet.

If all else fails and your carving has gone awry, have a first aid kit handy and apply pressure to any wound to staunch bleeding. With some common sense, however, it's unlikely your Halloween celebration will turn into a blood sacrifice.

[h/t CTV News]

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