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The Origins of 20 Mall Staples

[Image credit: Daniel Case]

If you’ve been to a mall recently, chances are at least a few of these stores were listed in the directory. From Abercrombie & Fitch to Williams-Sonoma, here are the stories behind 20 mall staples.

1. Abercrombie & Fitch

Abercrombie & Fitch was founded in 1892 as Abercrombie Co., an outdoor and sporting equipment shop, in Manhattan by topographer David T. Abercrombie. In 1904, Abercrombie partnered with one of his regular customers, Ezra H. Fitch, a lawyer, and renamed the company Abercrombie & Fitch. The unlikely business partners marketed their equipment to the sporting elite and outfitted the likes of Teddy Roosevelt and Amelia Earhart. The retailer’s flagship store closed in 1977 and the company name and mailing list were purchased by Oshman’s Sporting Goods. Ten years later, Oshman’s sold A&F to The Limited, Inc., which changed the focus of the brand from sporting equipment to apparel. Today, Abercrombie & Fitch operates about 1000 stores nationwide.

2. American Eagle Outfitters

American Eagle Outfitters originated as part of Silvermans Menswear, which was founded in 1904 in McKees Rocks, Pennsylvania. The first American Eagle Outfitters, which sold men’s and women’s leisure apparel, was opened in 1977 as part of the effort to grow the Silvermans portfolio. The offshoot developed into the company’s most profitable chain of stores, with more than 900 stores worldwide. In 2010, the company opened its first store in Dubai.

3. Ann Taylor

Ann Taylor founder Richard Liebeskind opened his first store in New Haven, Connecticut, in 1954. According to the company’s website, Ann Taylor was the name of one of the best-selling dresses at Liebeskind’s father’s store. Liebeskind told the New York Times that he chose the name for his shops because it “evoked the kind of clean, casual clothes” that he first offered. After the chain spread throughout New England, Ann Taylor opened its first branch in New York City in 1973. Today, Ann Taylor runs over 1000 stores in 47 states.

4. Banana Republic

Mel and Patricia Ziegler opened the first Banana Republic Travel and Safari Clothing Company store in Mill Valley, California, in 1978. The couple had worked together at the San Francisco Chronicle—Mel as a reporter and Patricia as an illustrator—and came up with the idea for the specialty store after Mel returned from an assignment wearing a World War II British army jacket from Burma (now Myanmar). Banana Republic benefited from the popularity of films such as Indiana Jones: Raiders of the Lost Ark and Out of Africa, both of which featured products from the store. The company’s unique catalogs featured illustrations and narratives of safari scenes. Banana Republic became a subsidiary of Gap in 1983 and had 110 stores by the time the Zieglers resigned, citing “fundamental creative and cultural differences,” in 1988.

5. Barnes & Noble

In 1873, Charles Barnes founded a book-printing business in Wheaton, Illinois. In 1917, Charles’s son, William, and G. Clifford Noble opened their first bookstore in Manhattan. In 1971, the company was purchased by Leonard Riggio, who founded the first of his successful chain of campus bookstores, the Student Book Exchange, while he was a student at New York University during the mid-1960s. Barnes & Noble took off under the leadership of Riggio, who transformed the company’s fledgling flagship store at 18th Street and Fifth Avenue into a success. Barnes & Noble became the first American bookseller to advertise on television, offered discounts on New York Times bestsellers, and introduced the book superstore. Barnes & Noble is currently the country’s largest physical book retailer with more than 600 stores.

6. Brooks Brothers

Henry Sands Brooks founded the oldest men’s clothier chain in the United States in 1818 on the corner of Cherry and Catharine streets in New York City. Brooks died in 1833 after having brought two of his sons, Henry and Daniel H., into business with him. The store would do a booming business under the name H. & D.H. Brooks & Co., and after three other sons came aboard, the firm officially changed its name to Brooks Brothers. In 1918, Brooks Brothers issued a booklet containing the illustrated history of its first 100 years. It also included the company’s maxim: “Be not the first by whom the new is tried nor yet the last to lay the old aside."

7. Brookstone

Brookstone was founded with a classified ad in Popular Science and a mail-order catalog in 1965 by Pierre de Beaumont and his wife Mary. Brookstone’s first retail store, where patrons were encouraged to handle hard-to-find products, opened in Peterborough, New Hampshire, in 1973. The interactive shopping environment was a hit with consumers, leading Brookstone to expand its retail business. According to a New York Times article, Brookstone’s best-selling items in 1977 were a jar opener for $2.25 and its “For Man or Beast” Bag Balm, a hand cream originally intended to be used on cows’ udders. There are now about 300 Brookstone stores throughout the United States.

8. Crate and Barrel

After returning from their honeymoon in Europe, Gordon and Carole Segal were inspired to open a store that offered affordable, contemporary housewares. The result was Crate and Barrel. The Segals opened their first store in an old elevator factory on Chicago’s Wells Street in 1962 and stocked it with product directly from European factories. To save money, the Segals used the shipping crates as shelves and filled empty barrels with other merchandise, giving the store its name. The first Crate and Barrel catalog was printed in 1967.

9. Eddie Bauer

Outdoorsman Eddie Bauer opened his first store in Seattle in 1920. Twenty years later, Bauer patented the first quilted down jacket. The U.S. Army commissioned Bauer to provide its Air Corps with more than 50,000 parkas during World War II, providing great exposure for the brand. The war took a toll on another aspect of the Eddie Bauer business, however. The company produced shuttlecocks and the war shut off the source of supply of strong, tough wing tail feathers from Greece. In 1963, Eddie Bauer outfitted James Whittaker, who became the first American to summit Mount Everest. More than 30 years later, the company enlisted the help of Whittaker’s nephew and fellow climber, Peter, to help revive the brand. There are about 350 Eddie Bauer locations throughout North America.

10. Gap

The Gap was founded by Donald and Doris Fisher on Ocean Avenue in San Francisco in 1969. Donald Fisher, a successful real estate developer, hoped to capitalize on the growing popularity of denim, particularly among the baby boomers. The store’s name was a reference to the generation gap between the consumers in his target market and their parents. The Fishers sold Levi’s jeans, as well as tapes and records, in their first stores, but it wasn’t until they abandoned their idea to sell music and focused the public’s attention on their wide selection of denim in a series of local ads that the business took off. In 1983, Millard Drexler was hired as president and helped build the company into one of the country’s most popular brands.

11. GNC

GNC traces its origins to Pittsburgh, where David Shakarian opened a health food store called Lackzoom in 1935. When Shakarian expanded his small chain outside of the Pittsburgh area in the 1960s, he changed the name to General Nutrition Center. The company began producing its own vitamin and mineral supplements, and by the time Shakarian died in 1984, GNC had more than 1000 stores. Today, the company is the largest specialty retailer of nutrition products and boasts almost 5000 stores in the United States.

12. J. Crew

The first J. Crew catalog was mailed in 1983 and was well received, leading Popular Merchandise, Inc. to change its name to J. Crew and to open the clothing retailer’s first store in 1989 at New York’s South Street Seaport. The company, which hired former Gap CEO Millard Drexler in 2003, now boasts more than 300 retail stores nationwide.

13. Kay Jewelers

Brothers Sol and Edmond Kaufmann opened the first Kay Jewelers in the corner of their father’s furniture store in Reading, Pennsylvania, in 1916. According to the company’s website, the original store sold eyeglasses and electric razors in addition to jewelry. By 1930, 33 additional Kay Jewelers stores had opened, and thanks in part to a liberal credit policy, the company continued to enjoy steady growth. Sterling Jewelers purchased Kay in 1990, and in 2003, they became the largest specialty jewelry store in the United States.

14. The Limited

In 1961, Lex Wexner dropped out of law school to work in his father’s women’s clothing store in Columbus, Ohio. Two years later, Wexner launched his own clothing retailer in Columbus. The store specialized in women’s sportswear and Wexner named it The Limited because of the limited line of merchandise it carried relative to most other clothing stores at the time. Wexner’s parents joined his business in 1965 and The Limited grew into one of the most successful women’s clothing retailers in the country. The Limited currently has 200 mall locations throughout the United States.

15. L.L. Bean

Outdoorsman Leon Leonwood Bean enlisted the help of a local cobbler to stitch leather uppers to waterproof rubber boots after returning from a hunting trip with wet feet in 1911. The innovative Maine Hunting Shoe became the foundation for one of the most successful family-run businesses in the country. Ninety of Bean’s first 100 pairs of boots, which sold for $3.50 by direct mail order, were returned because the rubber and leather separated. Bean refunded the money and perfected the boot with help from the U.S. Rubber Company in Boston. “We will thank anyone to return goods that are not perfectly satisfactory,” Bean promised as part of subsequent advertisements for the boots. The company’s flagship store, which opened in Freeport, Maine, in 1917, is open 24 hours a day, 365 days a year.

16. Payless ShoeSource

Cousins Louis and Shaol Pozez founded Payless ShoeSource as Pay-Less National in Topeka, Kansas, in 1956. The cousins kept prices down by limiting overhead, opting for a self-service format and using simple, wooden shelving in their first three Topeka-area stores. Maintaining that model, the company expanded outside of Kansas, and Louis and Shaol stayed on as CEO and president when Payless was bought by May Department stores in 1979. Payless currently has more than 4,500 stores worldwide.

17. RadioShack

The first RadioShack was opened in downtown Boston by two brothers in 1921. The original store, named for the wooden structure that housed a ship’s radio equipment, supplied parts to radio operators aboard ships and amateur radio operators. In its infancy, the company survived as one of the leading mail-order distributors to radio hobbyists. In the 1950s, RadioSahck began selling its own product line and, by the early 1960s, the company had expanded to nine retail stores. Poor operating practices undermined RadioShack’s success and the company was teetering toward bankruptcy when Charles Tandy, the owner of a leather manufacturing company, acquired it for $300,000 in 1963. Buoyed by the introduction of one of the first mass-produced personal computers in 1977, Tandy turned RadioShack into an electronics giant. Today, the company boasts more than 4000 locations.

18. Talbots

Rudolf and Nancy Talbot inherited the Johnny Appleseed clothing store that Rudolf’s father had opened in Hingham, Massachusetts, in 1945. Dissatisfied with the franchise’s clothing, the couple decided to open their own store in Hingham in 1947. The first Talbots store was an antique clapboard house with a red door, which remains a staple of the stores today. The first store was also next to a bar, as Nancy recalled in a 2002 interview with the Boston Globe. “All these drunks would come staggering in,” she said. Rudolf and Nancy eventually dropped their children’s and men’s clothing lines to focus on women’s apparel. In 1973, they sold their four stores to General Mills, but Nancy continued to shape the brand as vice president. There are now nearly 500 Talbots stores nationwide.

19. Victoria’s Secret

In 1977, Stanford Graduate School of Business alumnus Roy Raymond used a $40,000 bank loan and an additional $40,000 from his relatives to open the first Victoria’s Secret in the Stanford Shopping Center. Raymond’s goal was to offer a store where men would feel comfortable buying lingerie for their loved ones. The store’s first-year sales totaled $500,000 and Raymond followed up that success with a mail-order catalog. Raymond sold the company to the The Limited, Inc. for a reported $4 million in 1982. While Victoria’s Secret would go on to flourish, Raymond’s next business venture, a retail store for young professionals called My Child’s Destiny, went bankrupt. Raymond committed suicide by jumping off the Golden Gate Bridge in 1993.

20. Williams-Sonoma

Former aircraft mechanic Chuck Williams, who learned to cook from his grandmother, took his first trip to France in 1953 and fell in love with the gourmet cookware he found throughout Paris. With the goal of making quality European cookware more accessible to American chefs and home cooks alike, Williams bought a small hardware store in Sonoma, California, in 1956 and began converting the inventory. Hammers and nails were replaced with pots and pans. Williams’ niche operation was a success, and two years later he moved his store to San Francisco. In 1973, a second store opened in Beverly Hills and the company produced its first mail-order catalog. The company now boasts more than 250 stores nationwide.

All images courtesy of Getty Images

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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