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Connections TV Series Now Online

I wrote about James Burke's classic science show Connections way back in May, 2008. As I wrote then: "Connections was a documentary series produced for the BBC in 1978. It sought to explain human history through an "alternative view of change" in which multiple aspects of history, including technology, religion, and finance combine to bring about social change. This mode of analysis moves beyond conventional linear narrative, and as a result embraces complexity. Each episode is an essay connecting several seemingly disparate events or technologies through an extended web of logic -- it's great fun to follow." In addition to the original series, Burke went to make a second and third Connections series, plus a series called The Day the Universe Changed. (Oh, he also writes books. Good ones. Dude gets stuff done.)

So imagine my surprise when an official James Burke YouTube channel appeared with all four of the series listed above! We're talking every single episode (albeit broken up into 10-minute YouTube chunks). To give you a taste, here's the first part of Connections Episode 6, "Thunder in the Skies":

(Via Kottke.org.)

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Tracing Vladimir Nabokov's 1941 Cross-Country Road Trip, One Butterfly at a Time
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Vladimir Nabokov is most famous as a writer, but the Russian scribe was also an amateur—yet surprisingly accomplished—lepidopterist. Nabokov first began collecting butterflies as a child, and after moving to the U.S. in 1940 he began volunteering in the Lepidoptera collections at the American Museum of Natural History.

The following year, the author took a cross-country road trip, driving 4000 miles from Pennsylvania to California. Along the way, he stopped at kitschy roadside motels, which provided atmospheric fodder for his 1955 novel Lolita. Nabokov also collected hundreds of butterfly samples at these rest stops, most of which he ended up donating to the AMNH.

Nabokov would go on to publish multiple scientific papers on lepidoptery—including the definitive scholarly study of the genus Lycaeides, or the “blues”—and produce perhaps thousands of delicate butterfly drawings. Multiple butterfly species were also named after him, including Nabokov’s wood nymph.

In the AMNH’s 360-degree video below, you can trace the author's 1941 cross-country road trip state-by-state, see some of the specimens he collected, and learn how museum curators are using his westward journey to better understand things like species distribution and migration patterns.

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Trying to Save Money? Avoid Shopping on a Smartphone
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Today, Americans do most of their shopping online—but as anyone who’s indulged in late-night retail therapy likely knows, this convenience often can come with an added cost. Trying to curb expenses, but don't want to swear off the convenience of ordering groceries in your PJs? New research shows that shopping on a desktop computer instead of a mobile phone may help you avoid making foolish purchases, according to Co. Design.

Ying Zhu, a marketing professor at the University of British Columbia-Okanagan, recently led a study to measure how touchscreen technology affects consumer behavior. Published in the Journal of Retailing and Consumer Services, her research found that people are more likely to make more frivolous, impulsive purchases if they’re shopping on their phones than if they’re facing a computer monitor.

Zhu, along with study co-author Jeffrey Meyer of Bowling Green State University, ran a series of lab experiments on student participants to observe how different electronic devices affected shoppers’ thinking styles and intentions. Their aim was to see if subjects' purchasing goals changed when it came to buying frivolous things, like chocolate or massages, or more practical things, like food or office supplies.

In one experiment, participants were randomly assigned to use a desktop or a touchscreen. Then, they were presented with an offer to purchase either a frivolous item (a $50 restaurant certificate for $30) or a useful one (a $50 grocery certificate for $30). These subjects used a three-point scale to gauge how likely they were to purchase the offer, and they also evaluated how practical or frivolous each item was. (Participants rated the restaurant certificate to be more indulgent than the grocery certificate.)

Sure enough, the researchers found that participants had "significantly higher" purchase intentions for hedonic (i.e. pleasurable) products when buying on touchscreens than on desktops, according to the study. On the flip side, participants had significantly higher purchase intentions for utilitarian (i.e. practical) products while using desktops instead of touchscreens.

"The playful and fun nature of the touchscreen enhances consumers' favor of hedonic products; while the logical and functional nature of a desktop endorses the consumers' preference for utilitarian products," Zhu explains in a press release.

The study also found that participants using touchscreen technology scored significantly higher on "experiential thinking" than subjects using desktop computers, whereas those with desktop computers demonstrated higher scores for rational thinking.

“When you’re in an experiential thinking mode, [you crave] excitement, a different experience,” Zhu explained to Co. Design. “When you’re on the desktop, with all the work emails, that interface puts you into a rational thinking style. While you’re in a rational thinking style, when you assess a product, you’ll look for something with functionality and specific uses.”

Zhu’s advice for consumers looking to conserve cash? Stow away the smartphone when you’re itching to splurge on a guilty pleasure.

[h/t Fast Company]

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