A Brief History of Flintstones Vitamins

Photo by Justin Sullivan/Getty Images
Photo by Justin Sullivan/Getty Images

The Flintstones has been off the air and in syndication since 1966. But Flintstones Vitamins remain on the shelves and in homes.

Meet the Flintstones

The Flintstones were, just like the theme song claimed, a modern Stone Age family.

Fred and Wilma Flintstone and their best friends and next-door neighbors, Barney and Betty Rubble, lived in working class suburban splendor in the city of Bedrock. Wilma was the consummate housewife, rocking “pearls” with her cavewoman-style dress and using a baby elephant as a vacuum cleaner; Fred, her lovable lug counterpart, worked at a local quarry and enjoyed bowling. A baby dinosaur, Dino, was the family dog and a sabertooth tiger, Baby Puss, the family cat. Later, little Pebbles Flintstone and Bamm-Bamm Rubble joined the cast.

But despite the fact that it was a cartoon and featured more rock-based puns than your average adult-oriented sitcom, The Flintstones was not originally for kids. In fact, when it premiered on ABC in 1960, it took the Friday night, 8:30 to 9 pm slot, and was meant to be a kind of Stone Age Honeymooners. And it was popular — but mostly with teenagers. This, according to the Museum of Broadcast Communication, heralded a shift away from live-action children’s programming towards animation.

The Merchandising

The show’s popularity with kids logically gave rise to a vast collection of Flintstones merchandising — alarm clocks, cookie jars, trading cars, bubble gum, toys, and, of course, vitamins.

Though they’ve obviously been around forever, vitamins, meaning a group of organic substances necessary to the function of a normal metabolism, were “discovered” by science in the 18th and 19th centuries. By the middle of the 20th century, however, vitamins had been removed from scientific study and placed squarely in the realm of commerce. Vitamins in pill form, a 20th century invention, were peddled not by medical personnel, but by retailers, such as grocery giant Kroger.

Vitamins were also high profit items, with a market ready for diversification. In 1960, the vitamin giant Miles Laboratory, owners of the One-a-Day label, developed Chocks, the first chewable vitamin aimed at children. And, even as doctors, Food and Drug Administration officials, and scientists tussled over the alleged medical benefits of vitamins, Miles was making a mint off its candy-like chewables.

With a hold on the children’s vitamin market, it wasn’t surprising, therefore, that the company would choose to pair up with one of the most popular children’s shows at the time. In 1968, Miles paired up with the modern Stone Age family, producing chewy vitamins in a variety of flavors and in the shapes of the characters.

The Flintstones were a solid, trustworthy lot who kids believed in and the vitamins were pretty much an instant hit. Miles Laboratory, which later introduced Bugs Bunny vitamins as well, dominated the children’s vitamin category for years, until it was acquired by Bayer as a subsidiary in 1979. Though Miles was no more, Flintstones Vitamins remained a market leader — and still are, though new characters like SpongeBob SquarePants and crew are starting to crowd in on the action. Nowadays, there are seven varieties of the flavor and vitamin-packed cartoon shapes: Flintstones Sour Gummies, Flintstones Gummies, Flintstones Complete with Choline (Choline, a nutrient found in breast milk and, of course, cauliflower, is good for brain development), Flintstones Plus Extra C, Flintstones Plus Calcium, Flintstones Plus Iron, and My First Flintstones.

Perhaps some of the explanation for the Flintstone Vitamins continued success is in their nostalgia for the generations of children who grew up with them — and who are now parents themselves. There’s even a Facebook group for those who ate the vitamins as a kid. And then there’s that jingle — “Ten million strong and growing!” — which, incidentally, was composed by Martin O’Donnell, the same guy who composed the music for the intensely popular Halo video game series.

Betty’s Not a Vitamin

But there was one great injustice underlying the Flintstones Vitamin empire: Nearly all the Flintstones characters — including the bizarre Martian character, Great Gazoo — all at one time had fruity, chalky likenesses. All, except Betty. Poor Betty, destined to always play second fiddle to Wilma, didn’t even warrant her own vitamin.

There were (at least) two possible reasons why Betty didn’t have her own vitamin: First, manufacturers claimed that Betty’s waist was too thin and kept breaking during production. Second, Betty was virtually indistinguishable from Wilma.

Though there was a small Betty for vitamin movement, including an Atlanta rock band that called itself Betty’s Not a Vitamin, it wasn’t until actress and comedienne Rosie O’Donnell, who played Betty in the 1994 live action film, brought Betty’s plight to the attention of the nation that anything was really done about it. O’Donnell, during a television interview about the film, complained that all the other characters were represented, but not Betty. A savvy marketing agency seized the opportunity to involve the consumer in the direction of the brand and launched a nationwide campaign to determine Betty’s fate. The agency set up prehistoric style voting booths in regional shopping malls across the country, as well as a 1-800 number, to allow consumers to decide whether Betty should be let in the club.

The public didn’t let her down. More than 3,000 kids and their mothers voted in person and more than 17,000 calls were logged, with 91 percent in favor of bringing in Betty. She became a character in December 1995, replacing the Flintmobile.

Notably, Betty’s Not a Vitamin was named one of the 100 best band names by Paste magazine.

Yabba Dabba Doo!

And finally, vitamins weren’t the only things that the modern Stone Age family hawked. In fact, one of the show’s original sponsors was Winston cigarettes: Fred and Barney were Winston men, all the way. One early cartoon featured Fred and Barney taking a “Winston break,” because “Winston tastes good, like a cigarette should.”

While the Winston ads weren’t so much a problem, people later objected to the Flintstones pushing drugs, even if they were multivitamins. The concern there was that commercials for Flintstone Vitamins were misleading in terms of the actual health benefits of the vitamins. Miles Laboratory, in the early 1970s, was forced by FDA and Federal Trade Commission scrutiny to pull away from advertising during children’s programming, such as the Saturday morning cartoons hours.

14 Revolutionary Facts About Bastille Day

Hulton Archive/Getty Images
Hulton Archive/Getty Images

On July 14, 1789, Parisian revolutionaries stormed the Bastille fortress, where Louis XVI had imprisoned many of his enemies—or those whom he perceived to be enemies of the state. For many, the place had come to represent nothing short of royal tyranny. Its sudden fall foretold the French revolution—along with a holiday that’s now celebrated throughout France and the world at large with cries of “Vive le 14 Juillet!

1. In France, nobody calls it "Bastille Day."

The day is referred to as la Fête Nationale, or “the National Holiday.” In more informal settings, French people also call it le Quatorze Juillet (“14 July”). "Bastille Day" is an English term that’s seldom used within French borders—at least by non-tourists.

2. Originally, the Bastille wasn't designed to be a prison.

The name “Bastille” comes from the word bastide, which means “fortification,” a generic term for a certain type of tower in southern France until it was eventually restricted to one particular Bastille. When construction began on the building in 1357, its main purpose was not to keep prisoners in, but to keep invading armies out: At the time, France and England were engaged in the Hundred Years’ War. The Bastille, known formally as the Bastille Saint-Antoinewas conceived as a fortress whose strategic location could help stall an attack on Paris from the east.

Over the course of the Hundred Years' War, the structure of the building changed quite a bit. The Bastille started out as a massive gate consisting of a thick wall and two 75-foot towers. By the end of 1383, it had evolved into a rectangular fortress complete with eight towers and a moat.

Such attributes would later turn the Bastille into an effective state prison—but it wasn’t actually used as one until the 17th century. Under King Louis XIII, the powerful Cardinal de Richelieu began the practice of jailing his monarch’s enemies (without a trial) inside; at any given time, the cardinal would hold up to 55 captives there.

3. The Bastille was loaded with gunpowder. 

In July 1789, France was primed for a revolt. Bad weather had driven food prices through the roof, and the public resented King Louis XVI’s extravagant lifestyle. To implement financial reforms and quell rebellion, Louis was forced to call a meeting of the Estates-General, a national assembly representing the three estates of France. The First Estate was the clergy, the Second Estate held the nobility, and all other royal subjects comprised the Third Estate. Each estate had a single vote, meaning two estates could defeat the other estate every time.

The Estates-General met in Versailles on May 5, 1789. Arguments between the Third Estate and the other two boiled over on June 20. King Louis responded by physically locking the common people’s representatives out of the room. The third estate, now calling themselves the National Assembly, reconvened on an indoor tennis court and pledged to remain active until a French constitution was established.

The King sanctioned the National Assembly on June 27, but then sent troops into Paris to deal with growing unrest. He made his problems worse by dismissing finance official Jacques Necker, who supported the Third Estate. The National Assembly and everyday citizens began to take up arms. On July 14, 1789, revolutionaries burst into a soldiers’ hospital in Paris and seized 3000 guns and five cannons. Then, they broke into the Bastille where a stockpile of gunpowder lay. 

4. The July 14 "storming" freed only a handful of prisoners ...

The French revolutionaries who broke into the Bastille expected to find numerous inmates. In reality, the prison was almost empty except for seven captives who seemed to be in relatively good health. We may never be certain of their identities. Some accounts claim that four of the prisoners had committed forgery, two were regarded as lunatics, and one was a disgraced nobleman. Other sources are less specific. A report penned on July 24 agrees that four were forgers and another came from an aristocratic family—but that the other two vanished before anyone could definitively identify them.

5. ... and the Marquis de Sade was almost among them.

You probably know him as the man whose conduct and erotic writings gave rise to the word sadism. In 1784, the aristocrat was transferred from another prison to the Bastille, where he languished for the next five years. Within those walls, de Sade penned several books—including his notorious novel One Hundred and Twenty Days of Sodom.

He surely would have been freed when the Bastille was stormed. But on June 2, de Sade started yelling at the passersby beneath his window, claiming that people were being maimed and killed inside and begging the people to save him. The episode got de Sade transferred once again—this time to an insane asylum outside Paris. His removal from the Bastille took place on July 4, 1789. Ten days later, rebels stormed inside.

6. Thomas Jefferson donated money to the families of the revolutionaries.

As America’s minister to France (and a big fan of revolution), Jefferson took a lively interest in the Bastille incident—which broke out while he was living abroad in Paris. Although Long Tom didn’t witness the event firsthand, he eloquently summarized everything he’d learned about the siege in a detailed letter to John Jay. On August 1, 1789, Jefferson wrote in his diary, “Gave for widows of those killed in taking Bastille, 60 francs.”

7. A huge festival was held exactly one year after the Bastille was stormed. 

By July 14, 1790, the Bastille had been destroyed, its pieces scattered across the globe by souvenir collectors. France now operated under a constitutional monarchy, an arrangement that divided power between King Louis XVI and the National Assembly. Meanwhile, hereditary nobility was outlawed.

To honor these advances, the government organized a huge event called the “Festival of the Federation,” which was to take place on the first anniversary of the Bastille showdown. As July 14 approached, French citizens from all walks of life came together and set up some 40,000 seats in preparation. When the big day finally arrived, King Louis arrived with 200 priests and swore to maintain the constitution. The Marquis de Lafayette—who’d famously helped orchestrate America’s revolution—stood by the monarch’s side. Later on, Queen Marie Antoinette got a huge cheer when she proudly showed off the heir apparent. Among the spectators was dramatist Louis-Sébastien Mercier, who later said, “I saw 50,000 citizens of all classes, of all ages, of all sexes, forming the most superb portrait of unity." 

8. Several different dates were considered for the French national holiday.

Here’s a trick question: What historical event does Bastille Day commemorate? If you answered “the storming of the Bastille prison,” you’re both right and wrong. In 1880, France’s senate decided that their homeland needed a national holiday. What the French statesmen had in mind was an annual, patriotic celebration dedicated to the country and her citizens. But the matter of choosing a date turned into an extremely partisan ordeal: Every available option irked somebody in the senate on ideological grounds. For instance, conservatives were dead-set against July 14 (at least at first) because they felt that the 1789 Bastille incident was too bloody to merit celebration.

Alternatives were numerous. To some, September 21 looked attractive, since the original French Republic was created on that day in 1792. Others favored February 24, which marked the birth of France’s second republic. Another option was August 4, the anniversary of the feudal system’s abolishment.

Ultimately, though, July 14 managed to win out. After all, the date marks not one but two very important anniversaries: 1789’s attack on the Bastille and 1790’s peaceful, unifying Festival of the Federation. So by choosing July 14, the senate invited all citizens to decide for themselves which of these events they’d rather celebrate. As Senator Henri Martell argued, anyone who had reservations about the first July 14 could still embrace the second. Personally, he revered the latter. In his own words, July 14, 1790 was “the most beautiful day in the history of France, possibly in the history of mankind. It was on that day that national unity was finally accomplished.”

9. Bastille Day features the oldest and largest regular military parade in Western Europe.

This beloved Paris tradition dates all the way back to 1880. In its first 38 years, the parade’s route varied wildly, but since 1918, the procession has more or less consistently marched down the Champs-Elysées, the most famous avenue in Paris. Those who watch the event in person are always in for a real spectacle—2015’s parade boasted some 31 helicopters, 55 planes, 208 military vehicles, and 3501 soldiers. It’s also fairly common to see troops from other nations marching alongside their French counterparts. Two years ago, for example, 150 Mexican soldiers came to Paris and participated.

10. In France, firemen throw public dances.

On the night of July 13 or 14, people throughout France live it up at their local fire departments. Most stations will throw large dance parties that are open to the entire neighborhood (kids are sometimes welcome). Please note, however, that some fire departments charge an admission fee. Should you find one that doesn’t, be sure to leave a donation behind instead. It’s just common courtesy.

11. The Louvre celebrates by offering free admission.

If you’re in Paris on Bastille Day and don’t mind large crowds, go say bonjour to the Mona Lisa. Her measurements might surprise you: The world’s most famous painting is only 30 inches tall by 21 inches wide.

12. Bastille Day has become a truly international holiday.

Can’t get to France on Bastille Day? Not a problem. People all over the world honor and embrace the holiday. In eastern India, the scenic Puducherry district was under French rule as recently as 1954. Every July 14, fireworks go off in celebration and a local band usually plays both the French and Indian national anthems. Thousands of miles away, Franschhoek, South Africa, throws an annual, two-day Bastille celebration—complete with a parade and all the gourmet French cuisine you could ask for.

Then there’s the United States, where dozens of cities organize huge festivals on this most French of holidays. New Orleans hosts a doggie costume contest in which pet owners are encouraged to dress up their pooches in handsome French garb. Or maybe you’d like to visit Philadelphia, where, at the Eastern State Penitentiary museum and historic site, Philly citizens re-enact the storming of the Bastille while guards keep the rebels at bay by hurling Tastykakes at them.

13. A huge solar flare once took place on Bastille Day.

NASA won’t be forgetting July 14, 2000 anytime soon. On that particular day, one of the largest solar storms in recent memory caught scientists off guard. An explosion caused by twisted magnetic fields sent a flurry of particles racing toward Earth. These created some gorgeous aurora light shows that were visible as far south as El Paso, Texas. Unfortunately, the particles also caused a few radio blackouts and short-circuited some satellites. Astronomers now refer to this incident as “The Bastille Day Event.”

14. You can find a key to the Bastille at Mount Vernon.

The Marquis de Lafayette, 19, arrived in the new world to join America’s revolutionary cause in 1777. Right off the bat, he made a powerful friend: George Washington instantly took a liking to the Frenchman and within a month, Lafayette had effectively become the general’s adopted son. Their affection was mutual; when the younger man had a son of his own in 1779, he named him Georges Washington de Lafayette.

The day after the storming of the Bastille, the Marquis de Lafayette became the commander of the Paris National Guard. In the aftermath of the Bastille siege, he was given the key to the building. As a thank-you—and to symbolize the new revolution—Lafayette sent it to Washington’s Mount Vernon home, where the relic still resides today

This story originally ran in 2016.

The Washington Monument Is Transforming Into a Full-Scale Saturn V Rocket for the 50th Anniversary of the Apollo 11 Moon Landing

The Saturn V rocket takes off on July 16, 1969.
The Saturn V rocket takes off on July 16, 1969.

Where better to celebrate the 50th anniversary of the first Moon landing than in front of a revered national monument that also happens to resemble a giant rocket?

Next week, DCist reports, the Smithsonian National Air and Space Museum will project an image of the 363-foot-tall Saturn V rocket that launched Buzz Aldrin, Neil Armstrong, and Michael Collins into space on July 16, 1969, onto the 555-foot-tall Washington Monument. Underneath the monument, flanked by screens playing a 17-minute program about the Moon landing, will be a 40-foot-wide replica of the iconic Kennedy Space Center countdown clock that NASA has called “one of the most-watched timepieces in the world.”

Illustration of the Saturn V rocket projected onto the Washington Monument
An illustration of what the Saturn V projection will look like on the Washington Monument.
Smithsonian National Air and Space Museum

Projecting an image onto an irregular object is a little more complicated than doing so on a run-of-the-mill, rectangular movie screen. The process is called projection mapping, which uses augmented reality to conform the projection to the object, making it seem like the projection is actually just part of the object. 59 Productions, the company behind this program, also created the video design for London’s 2012 Olympic Games opening ceremony and won a 2015 Tony Award for the video design of Christopher Wheeldon’s stage revival of An American in Paris.

So who exactly has to approve transforming one of our nation’s most famous monuments into a really tall, skinny optical illusion? In this case, the House of Representatives, the Senate, the secretary of the interior, and the president himself. Both houses of Congress unanimously passed the bipartisan resolution, H.J. Res. 60 [PDF], in mid-June, and the president signed it on July 5.

According to Ellen Stofan, director of the Smithsonian National Air and Space Museum, the larger-than-life nature of the setting befits the occasion. “The Washington Monument is a symbol of our collective national achievements and what we can and will achieve in the future,” she told DCist. “It took 400,000 people from across the 50 states to make Apollo a reality. This program celebrates them, and we hope it inspires generations too young to have experienced Apollo firsthand to define their own moonshot.”

You can see the Saturn V projection from 9:30 p.m. to 11:30 p.m. on July 16, 17, and 18. The best view is on the National Mall in front of the Smithsonian Institution Building (also known as the “Castle”) between 9th and 12th streets. The entire program, titled “Apollo 50: Go for the Moon,” will run at 9:30 p.m., 10:30 p.m., and 11:30 p.m. on Friday, July 19, and Saturday, July 20.

[h/t DCist]

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