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10 Facts about Subliminal Messages (that you WILL love)

Subliminal messages affect the subconscious mind. We're talking visual messages that can be flashed very quickly in a film or buried within a print image and audio messages that are masked by other sounds, played below audible levels or recorded backwards to hide the message. True, scientific research has yet to determine the actual effectiveness of this process, but it's still worth pointing out some interesting tidbits:

1. All the way back in 1897, The New Psychology published an article about how subliminal messages work. By World War II, a tachistoscope (a machine that projects images extremely briefly and rapidly) was used to teach soldiers how to recognize enemy planes.

2. James Vicary, a market researcher, caused a stir when he reported that he was able to increase popcorn sales at a New Jersey movie theatre through subliminal messages built into the movie. This led to the modern practice of subliminal advertising, despite that he admitted in 1962 that he was lying. Many still debate whether the experiment even took place!

3. A 1973 Christmas advertising campaign for the game H?sker D?? included the subliminal message “Get it.” Complaints flooded in and the FCC ran an investigation. It deemed subliminal messages “Contrary to public interest.” They were never actually banned in the USA, however the same commercial led to a ban in Canada.

4. In an effort to catch the BTK Killer in 1978, TV station KAKE-TV in Wichita obtained permission to run subliminal messages in a report about the BTK killings. The report included the subliminal message “Now call the chief.” No increased volume of tips was reported. The attempt was deemed unsuccessful.

5. George W. Bush’s 2000 presidential campaign included a television ad that featured words and parts of words scrolling across the screen. At one point, a single frame flashed the word “rats” (part of the word bureaucrats). After complaints, the FCC investigated but never assessed any penalties nor blame in the case.

6. On January 27, 2007, the McDonald’s logo appeared for a single frame during the Iron Chef America program on Food Network. This led to accusations of subliminal advertising. In a brilliant move, the Food Network said it was just “a glitch.”

7. Both Coke and Pepsi have been caught up in the subliminal messaging fray:

a) Feel The Curves - Coca Cola advertised in Australia with this poster during the eighties. That is, until someone discovered what could be seen in the ice cube on the right. I've blurred it out, but that's not a bottle she's going to put in her mouth! The artist was fired and sued. All posters were recalled and a new campaign was launched.

b) In a promotional campaign by Pepsi in 1990, the company sold cans with a neon-design. If you stacked two of the cans and turned them just right, the word SEX became apparent.



8.
Ferrari’s Formula One car and its drivers' jumpers have always been red and always carried the Marlboro logo—one of Ferrari racing’s largest corporate sponsor. However, a ban on tobacco advertising caused Ferrari and Marlboro to design a barcode style logo for the cars and jumpers in 2010. The design was quickly recognized as a subliminal advertisement for Marlboro cigarettes. Even after Ferrari removed the insignia, Marlboro pledged continued support for the team. However, without the benefit of advertising, the relationship between Ferrari racing and Marlboro started to erode.

9. The following movies are said to contain subliminal messages or subtle symbolism (most of the messages are of a sexual nature, so I won't go into detail, but if you Google the film and the word subliminal, you'll find much more):

The Exorcist (A detailed article in the July/August 1991 issue of Video Watchdog examined the phenomenon, providing still frames identifying several usages of subliminal "flashing" throughout the film)
Psycho (great site here that shows how Hitchcock used the power of sublimated narratives)
The Rescuers (nudity)
Who Framed Roger Rabbit ( Jessica Rabbit nudity)
JFK-Director’s Cut (Here's a whole site dedicated to proving and disproving a variety of claims)
The Ring (According to IMDB: Subliminal frames from the Ring video are inserted in the film. For example, the 'Ring' image can be glimpsed for a fraction of a second in the transition between the ferry/horse sequence and Rachel's car drive to Anna Morgan's farm on Moesko Island.)
Fight Club (pornographic)
The Lion King (original VHS and LaserDisc releases,sexual in nature)
Little Mermaid (cover of the VHS box, sexual in nature)

10. There are a pantload of companies out there making money off subliminal messages. These are usually audio recordings that promise to help you with everything from getting a child to stop sucking his thumb to learning a foreign language while you sleep. There is even a program that boasts being able to program your body to use mental birth control—we don’t recommend trying this at home!

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13 Great Facts About Bad Lieutenant
Lionsgate Home Entertainment
Lionsgate Home Entertainment

Bad Lieutenant can be accused of many things, but one charge you can't level against it is false advertising. Harvey Keitel's title character, whose name is never given, is indeed a bad, bad lieutenant: corrupt, sleazy, drug-addled, irresponsible, and lascivious, all while he's on the job. (Imagine what his weekends must be like!)

Abel Ferrara's nightmarish character study was controversial when it was released 25 years ago today, and rated NC-17 for its graphic nudity (including a famous glimpse at Lil’ Harvey), unsettling sexual violence, and frank depiction of drug use. The film packs a wallop, no doubt. Here's some behind-the-scenes info to help you cope with it.

1. THE PLACID WOMAN WHO HELPS THE LIEUTENANT FREEBASE HEROIN WROTE THE MOVIE.

That's Zoë Tamerlis Lund, who starred in Abel Ferrara's revenge-exploitation thriller Ms. 45 (1981) more than a decade earlier, when she was 17 years old. She and Ferrara are credited together for writing Bad Lieutenant, though she always insisted that wasn't the case. "I wrote this alone," she said. "Abel is a wonderful director, but he's not a screenwriter. She said elsewhere that she "wrote every word of that screenplay," though everyone agrees the finished movie included a lot of improvisation. Lund was a fascinating, tragic character herself—a musical prodigy who became an enthusiastic and unapologetic user of heroin before switching to cocaine in the mid-1990s. She died of heart failure in 1999 at age 37.

2. CHRISTOPHER WALKEN WAS SUPPOSED TO STAR IN IT.

Christopher Walken had starred in Ferrara's previous film, King of New York (1990), and was set to play the lead in Bad Lieutenant before pulling out at almost the last minute. Ferrara was shocked. "[Walken] says, 'You know, I don't think I'm right for it.' Which is, you know, a fine thing to say, unless it's three weeks from when you're supposed to start shooting," Ferrara said. "It definitely caught me by surprise. It put me in terminal shock, actually." Harvey Keitel replaced him (though not without difficulty; see below), and the film's editor, Anthony Redman, thought Keitel was a better choice anyway. "Chris is too elegant for the part," he said. "Harvey is not elegant." 

3. HARVEY KEITEL'S INITIAL REACTION TO THE SCRIPT WAS NOT PROMISING.

"When we gave [Keitel] the script the first time, he read about five pages and threw it in the garbage," Ferrara said. Keitel's recollection was a little more diplomatic. As he told Roger Ebert, "I read a certain amount of pages and I put it down. I said, 'There's no way I'm gonna make this movie.' And then I asked myself, 'How often am I a lead in a movie? Read it, maybe I can salvage something from it …' When I read the part about the nun, I understood why Abel wanted to make it."

4. IT WAS ORIGINALLY SUPPOSED TO BE FUNNY.


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"It was always, in my mind, a comedy," Ferrara said. He cited the scene where the Lieutenant pulls the teenage girls over as a specific example of how Christopher Walken would have played it, and how Harvey Keitel changed it. "The lieutenant was going to end up dancing in the streets with the girls as the sun came up. They'd be wearing his gun belt and hat, and they'd have the radio on, you know what I mean? But oh my God, Harvey, he turned it into this whole other thing." Boy, did he. 

5. THAT SCENE WITH THE TEENAGE GIRLS HAD A REAL-LIFE ELEMENT THAT MADE IT EVEN CREEPIER.

One of the young women was Keitel's nanny. Ferrara: "I said, 'You sure you want to do this with your babysitter?' He says, 'Yeah, I want to try something.'"

6. MUCH OF IT WAS FILMED GUERRILLA-STYLE.

Like many indie-minded directors of low-budget films, Ferrara didn't bother with permits most of the time. "We weren't permitted on any of this stuff," editor Anthony Redman admitted. "We just walked on and started shooting." For the scene where a strung-out Lieutenant walks through a bumpin' nightclub, they sent Keitel through an actual, functioning club during peak operating hours.

7. A GREAT DEAL OF THE DIALOGUE AND ACTION WERE MADE UP ON THE FLY.

The script was only about 65 pages at first, which would have made for about a 65-minute movie. "It left a lot of room for improvisation," producer Randy Sabusawa said, "but the ideas were pretty distilled. They were there."

Script supervisor Karen Kelsall said supervising the script was a challenge. "Abel didn't stick to a script," she said. "Abel used a script as a way to get the money to make a movie, and then the script was kind of—we called it the daily news. It changed every day. It changed in the middle of scenes." Ferrara was unapologetic about the script's brevity. "The idea of wanting 90 pages ... is ridiculous."

8. AND THERE WERE EVEN MORE IDEAS THAT THEY DIDN'T USE.

Ferrara said a scene that epitomized the movie for him—even though he never got around to filming it—was one where the Lieutenant robs an electronics store, leaves, then gets a call about a robbery at the electronics store. He responds in an official capacity (they don't recognize him), takes a statement, walks out, and throws the statement in the garbage. "And that to me is the Bad Lieutenant, you know?" Ferrara said. 

9. THE BASEBALL PLAYOFF SERIES IS FICTIONAL.

The Mets have battled the Dodgers for the National League championship once, in 1988. (The Dodgers beat 'em and went on to win the World Series.) For the narrative Ferrara wanted—the Mets coming back from a 3-0 deficit to win the pennant—he had to make it up. He used footage from real Mets-Dodgers games (including Darryl Strawberry's three-run homer from a game in July 1991) and added fictional play-by-play. But the statistics were accurate: no team had ever been down by three in a best-of-seven series and then come back to win. (It's happened once since then, when the 2004 Red Sox did it.)

10. THEY HAD HELP FROM THE COP WHO SOLVED A SIMILAR CASE.

The disgusting crime at the center of the film (we won't dwell on it) was inspired by a real-life incident from 1981, which mayor Ed Koch called "the most heinous crime in the history of New York City." The street cop who solved it, Bo Dietl, advised Ferrara on the film and had an on-screen role as one of the detectives in our Lieutenant's circle of friends.

11. THEY DESECRATED THE CHURCH AS RESPECTFULLY AS THEY COULD.

Production designer Charles Lagola had his team cover the church’s altar and other surfaces with plastic wrap, then painted the graffiti and other defacements on the plastic.

12. IT WAS RATED NC-17 IN THEATERS, WITH AN R-RATED VERSION FOR HOME VIDEO.

Blockbuster and some of the other retail chains wouldn't carry NC-17 or unrated films, so sometimes studios would produce edited versions. (See also: Requiem for a Dream.) The tamer version of Bad Lieutenant was five minutes and 19 seconds shorter, with parts of the rape scene, the drug-injecting scene, and much of the car interrogation scene excised.

13. THE "SEQUEL" HAD NOTHING TO DO WITH IT, NOR DID FERRARA APPROVE OF IT.


First Look International

Movie buffs were baffled in 2009, when Werner Herzog directed Bad Lieutenant: Port of Call New Orleans, starring Nicolas Cage. It sounds like a sequel (or a remake), but in fact had no connection at all to the earlier film except that both were produced by Edward R. Pressman. Herzog said he'd never seen Ferrara's movie and wanted to change the title (Pressman wouldn't let him); Ferrara, outspoken as always, initially wished fiery death on everyone involved. Ferrara and Herzog finally met at the 2013 Locarno Film Festival in Switzerland, where Herzog initiated a conversation about the whole affair and Ferrara expressed his frustration cordially. 

Additional sources:
DVD interviews with Abel Ferrara, Anthony Redman, Randy Sabusawa, and Karen Kelsall.

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Big Questions
How Are Balloons Chosen for the Macy's Thanksgiving Day Parade?
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Getty Images

The balloons for this year's Macy’s Thanksgiving Day Parade range from the classics like Charlie Brown to more modern characters who have debuted in the past few years, including The Elf On The Shelf. New to the parade this year are Olaf from Disney's Frozen and Chase from Paw Patrol. does the retail giant choose which characters will appear in the lineup?

Balloon characters are chosen in different ways. For example, in 2011, Macy’s requested B. Boy after parade organizers saw the Tim Burton retrospective at the Museum of Modern Art. (The company had been adding a series of art balloons to the parade lineup since 2005, which it called the Blue Sky Gallery.) When it comes to commercial balloons, though, it appears to be all about the Benjamins.

First-time balloons cost at least $190,000—this covers admission into the parade and the cost of balloon construction. After the initial year, companies can expect to pay Macy’s about $90,000 to get a character into the parade lineup. If you consider that the balloons are out for only an hour or so, that’s about $1500 a minute.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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