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10 Facts about Subliminal Messages (that you WILL love)

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Subliminal messages affect the subconscious mind. We're talking visual messages that can be flashed very quickly in a film or buried within a print image and audio messages that are masked by other sounds, played below audible levels or recorded backwards to hide the message. True, scientific research has yet to determine the actual effectiveness of this process, but it's still worth pointing out some interesting tidbits:

1. All the way back in 1897, The New Psychology published an article about how subliminal messages work. By World War II, a tachistoscope (a machine that projects images extremely briefly and rapidly) was used to teach soldiers how to recognize enemy planes.

2. James Vicary, a market researcher, caused a stir when he reported that he was able to increase popcorn sales at a New Jersey movie theatre through subliminal messages built into the movie. This led to the modern practice of subliminal advertising, despite that he admitted in 1962 that he was lying. Many still debate whether the experiment even took place!

3. A 1973 Christmas advertising campaign for the game H?sker D?? included the subliminal message “Get it.” Complaints flooded in and the FCC ran an investigation. It deemed subliminal messages “Contrary to public interest.” They were never actually banned in the USA, however the same commercial led to a ban in Canada.

4. In an effort to catch the BTK Killer in 1978, TV station KAKE-TV in Wichita obtained permission to run subliminal messages in a report about the BTK killings. The report included the subliminal message “Now call the chief.” No increased volume of tips was reported. The attempt was deemed unsuccessful.

5. George W. Bush’s 2000 presidential campaign included a television ad that featured words and parts of words scrolling across the screen. At one point, a single frame flashed the word “rats” (part of the word bureaucrats). After complaints, the FCC investigated but never assessed any penalties nor blame in the case.

6. On January 27, 2007, the McDonald’s logo appeared for a single frame during the Iron Chef America program on Food Network. This led to accusations of subliminal advertising. In a brilliant move, the Food Network said it was just “a glitch.”

7. Both Coke and Pepsi have been caught up in the subliminal messaging fray:

a) Feel The Curves - Coca Cola advertised in Australia with this poster during the eighties. That is, until someone discovered what could be seen in the ice cube on the right. I've blurred it out, but that's not a bottle she's going to put in her mouth! The artist was fired and sued. All posters were recalled and a new campaign was launched.

b) In a promotional campaign by Pepsi in 1990, the company sold cans with a neon-design. If you stacked two of the cans and turned them just right, the word SEX became apparent.



8.
Ferrari’s Formula One car and its drivers' jumpers have always been red and always carried the Marlboro logo—one of Ferrari racing’s largest corporate sponsor. However, a ban on tobacco advertising caused Ferrari and Marlboro to design a barcode style logo for the cars and jumpers in 2010. The design was quickly recognized as a subliminal advertisement for Marlboro cigarettes. Even after Ferrari removed the insignia, Marlboro pledged continued support for the team. However, without the benefit of advertising, the relationship between Ferrari racing and Marlboro started to erode.

9. The following movies are said to contain subliminal messages or subtle symbolism (most of the messages are of a sexual nature, so I won't go into detail, but if you Google the film and the word subliminal, you'll find much more):

The Exorcist (A detailed article in the July/August 1991 issue of Video Watchdog examined the phenomenon, providing still frames identifying several usages of subliminal "flashing" throughout the film)
Psycho (great site here that shows how Hitchcock used the power of sublimated narratives)
The Rescuers (nudity)
Who Framed Roger Rabbit ( Jessica Rabbit nudity)
JFK-Director’s Cut (Here's a whole site dedicated to proving and disproving a variety of claims)
The Ring (According to IMDB: Subliminal frames from the Ring video are inserted in the film. For example, the 'Ring' image can be glimpsed for a fraction of a second in the transition between the ferry/horse sequence and Rachel's car drive to Anna Morgan's farm on Moesko Island.)
Fight Club (pornographic)
The Lion King (original VHS and LaserDisc releases,sexual in nature)
Little Mermaid (cover of the VHS box, sexual in nature)

10. There are a pantload of companies out there making money off subliminal messages. These are usually audio recordings that promise to help you with everything from getting a child to stop sucking his thumb to learning a foreign language while you sleep. There is even a program that boasts being able to program your body to use mental birth control—we don’t recommend trying this at home!

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entertainment
10 Surprising Facts About The Babadook
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IFC Films

In 2014, The Babadook came out of nowhere and scared audiences across the globe. Written and directed by Aussie Jennifer Kent, and based on her short film Monster, The Babadook is about a widow named Amelia (played by Kent’s drama schoolmate Essie Davis) who has trouble controlling her young son Samuel (Noah Wiseman), who thinks there’s a monster living in their house. Amelia reads Samuel a pop-up book, Mister Babadook, and Samuel manifests the creature into a real-life monster. The Babadook may be the villain, but the film explores the pitfalls of parenting and grief in an emotional way. 

“I never approached this as a straight horror film,” Kent told Complex. “I always was drawn to the idea of grief, and the suppression of that grief, and the question of, how would that affect a person? ... But at the core of it, it’s about the mother and child, and their relationship.”

Shot on a $2 million budget, the film grossed more than $10.3 million worldwide and gained an even wider audience via streaming networks. Instead of creating Babadook out of CGI, a team generated the images in-camera, inspired by the silent films of Georges Méliès and Lon Chaney. Here are 10 things you might not have known about The Babadook (dook, dook).

1. THE NAME “BABADOOK” WAS EASY FOR A CHILD TO INVENT.

Jennifer Kent told Complex that some people thought the creature’s name sounded “silly,” which she agreed with. “I wanted it to be like something a child could make up, like ‘jabberwocky’ or some other nonsensical name,” she explained. “I wanted to create a new myth that was just solely of this film and didn’t exist anywhere else.”

2. JENNIFER KENT WAS WORRIED PEOPLE WOULD JUDGE THE MOTHER.

Amelia isn’t the best mother in the world—but that’s the point. “I’m not a parent,” Kent told Rolling Stone, “but I’m surrounded by friends and family who are, and I see it from the outside … how parenting seems hard and never-ending.” She thought Amelia would receive “a lot of flak” for her flawed parenting, but the opposite happened. “I think it’s given a lot of women a sense of reassurance to see a real human being up there,” Kent said. “We don’t get to see characters like her that often.”

3. KENT AND ESSIE DAVIS TONED DOWN THE CONTENT FOR THE KID.

Noah Wiseman was six years old when he played Samuel. Kent and Davis made sure he wasn’t present for the more horrific scenes, like when Amelia tells Samuel she wishes he was the one who died, not her husband. “During the reverse shots, where Amelia was abusing Sam verbally, we had Essie yell at an adult stand-in on his knees,” Kent told Film Journal. “I didn’t want to destroy a childhood to make this film—that wouldn’t be fair.”

Kent explained a “kiddie version” of the plot to Wiseman. “I said, ‘Basically, Sam is trying to save his mother and it’s a film about the power of love.’”

4. THE FILM IS ALSO ABOUT “FACING OUR SHADOW SIDE.”

IFC Films

Kent told Film Journal that “The Babadook is a film about a woman waking up from a long, metaphorical sleep and finding that she has the power to protect herself and her son.” She noted that everybody has darkness to face. “Beyond genre and beyond being scary, that’s the most important thing in the film—facing our shadow side.”

5. THE FILM SCARED THE HELL OUT OF THE DIRECTOR OF THE EXORCIST.

In an interview with Uproxx, William Friedkin—director of The Exorcist—said The Babadook was one of the best and scariest horror films he’d ever seen. He especially liked the emotional aspect of the film. “It’s not only the simplicity of the filmmaking and the excellence of the acting not only by the two leads, but it’s the way the film works slowly but inevitably on your emotions,” he said.

6. AN ART DEPARTMENT ASSISTANT SCORED THE ROLE AS THE BABADOOK.

Tim Purcell worked in the film’s art department but then got talked into playing the titular character after he acted as the creature for some camera tests. “They realized they could save some money, and have me just be the Babadook, and hence I became the Babadook,” Purcell told New York Magazine. “In terms of direction, it was ‘be still a lot,’” he said.

7. THE MOVIE BOMBED IN ITS NATIVE AUSTRALIA.

Even though Kent shot the film in Adelaide, Australians didn’t flock to the theaters; it grossed just $258,000 in its native country. “Australians have this [built-in] aversion to seeing Australian films,” Kent told The Cut. “They hardly ever get excited about their own stuff. We only tend to love things once everyone else confirms they’re good … Australian creatives have always had to go overseas to get recognition. I hope one day we can make a film or work of art and Australians can think it’s good regardless of what the rest of the world thinks.”

8. YOU CAN OWN A MISTER BABADOOK BOOK (BUT IT WILL COST YOU). 

IFC Films

In 2015, Insight Editions published 6200 pop-up books of Mister Babadook. Kent worked with the film’s illustrator, Alexander Juhasz, who created the book for the movie. He and paper engineer Simon Arizpe brought the pages to life for the published version. All copies sold out but you can find some Kent-signed ones on eBay, going for as much as $500.

9. THE BABADOOK IS A GAY ICON.

It started at the end of 2016, when a Tumblr user started a jokey thread about how he thought the Babadook was gay. “It started picking up steam within a few weeks,” Ian, the Tumblr user, told New York Magazine, “because individuals who I presume are heterosexual kind of freaked out over the assertion that a horror movie villain would identify as queer—which I think was the actual humor of the post, as opposed to just the outright statement that the Babadook is gay.” In June, the Babadook became a symbol for Gay Pride month. Images of the character appeared everywhere at this year's Gay Pride Parade in Los Angeles.

10. DON'T HOLD YOUR BREATH FOR A SEQUEL.

Kent, who owns the rights to The Babadook, told IGN that, despite the original film's popularity, she's not planning on making any sequels. “The reason for that is I will never allow any sequel to be made, because it’s not that kind of film,” she said. “I don’t care how much I’m offered, it’s just not going to happen.”

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Space
NASA Is Posting Hundreds of Retro Flight Research Videos on YouTube
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Bruce Weaver / Stringer / Getty Images

If you’re interested in taking a tour through NASA history, head over to the YouTube page of the Armstrong Flight Research Center, located at Edwards Air Force Base, in southern California. According to Motherboard, the agency is in the middle of posting hundreds of rare aircraft videos dating back to the 1940s.

In an effort to open more of its archives to the public, NASA plans to upload 500 historic films to YouTube over the next few months. More than 300 videos have been published so far, and they range from footage of a D-558 Skystreak jet being assembled in 1947 to a clip of the first test flight of an inflatable-winged plane in 2001. Other highlights include the Space Shuttle Endeavour's final flight over Los Angeles and a controlled crash of a Boeing 720 jet.

The research footage was available to the public prior to the mass upload, but viewers had to go through the Dryden Aircraft Movie Collection on the research center’s website to see them. The current catalogue on YouTube is much easier to browse through, with clear playlist categories like supersonic aircraft and unmanned aerial vehicles. You can get a taste of what to expect from the page in the sample videos below.

[h/t Motherboard]

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