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Architecture as Advertising in Los Angeles

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Here in Los Angeles, cars rule. You've all heard the Missing Persons' song "Walking in LA" - well it's true: nobody walks here. It's just not that kind of town. Never has been. We've always been car-crazy here, especially back when cars were something special. Back in the 1920s, the city's love affair with the car turned into some pretty odd offspring. Roadside business shaped like giant owls, dogs and mushrooms sprouted up. It was easier to see a giant pumpkin than a plain storefront, especially since the customers travelled by car, not on foot. The shape of these buildings conveyed the nature of their merchandise to customers zooming by. Architecture became advertising and roadside stands brought convenience to the car culture. Unlike Chicago or NYC, where shopping was in a central downtown area, LA shopping got spread out as the car became the main way people got around.

Buildings shaped in the form of giant objects became the most memorable landmarks in this car-centric city of ours. Between 1920 and 1940, about 75 such buildings were erected. Though relatively few in number, they certainly helped give this town the flamboyant identity it now has. Beyond that, it influenced future building designs in other new towns, adapting to the car and the motorist.

Hoot Hoot-I Scream 1928-1938

The Dog Cafe 1928-1973

Tail o' the Pup 1946-2006

Wilshire Boulevard Brown Derby 1926-1980

Coca-Cola Company Bottling HQ 1936- present

Chiat/Day

Taking a page from the past, here's the present-day Chiat/Day Ad agency parking lot gate in Venice, CA, designed in 1991 by Claes Oldenburg

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iStock
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architecture
One Photographer's Quest to Document Every Frank Lloyd Wright Structure in the World
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iStock

From California’s Marin County Civic Center to the Yokodo Guest House in Ashiya City, Japan, Frank Lloyd Wright’s influence spans countries and continents. Today, 532 of the architect’s original designs remain worldwide—and one photographer is racking up the miles in an attempt to photograph each and every one of them, according to Architectural Digest.

Andrew Pielage is the Frank Lloyd Wright Foundation’s unofficial photographer. The Phoenix-based shutterbug got his gig after friends introduced him to officials at Taliesin West, the late designer’s onetime winter home and studio that today houses the Frank Lloyd Wright Foundation and Taliesin, the Frank Lloyd Wright School of Architecture.

Higher-ups at Taliesin West allowed Pielage to photograph the property in 2011, and they liked his work so much that they commissioned him for other projects. Since then, Pielage has shot around 50 Wright buildings, ranging from Fallingwater in Mill Run, Pennsylvania, to the Hollyhock House in Los Angeles.

Pielage takes vertical panoramas to “get more of Wright in one image,” and he also prefers to work with natural light to emphasize the way the architect integrated his structures to correspond with nature’s rhythms. While Pielage still has over 400 more FLW projects to go until he's done capturing the icon’s breadth of work, you can check out some of his initial shots below.

[h/t Architectural Digest]

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Made.com
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Art
What the Homes of the Future Will Look Like, According to Kids
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Made.com

Ask a futurist what the house of tomorrow will feature and she might mention automatic appliances and robot assistants. Ask a kid the same question and you’ll get answers that are slightly more creative, but not altogether impractical. That’s what Made.com discovered when they launched Homes of the Future, a project that had kids draw illustrations of futuristic homes that served as the basis for professional 3D renderings.

According to Co.Design, the UK-based furniture retailer recruited children ages 4 to 12 to submit their architectural ideas. The doodles, sketched in pen, marker, and colored pencil, showcase the grade-schoolers' imaginations. Paired with each picture is concept art made with a 3D illustrator that shows what the homes might look like in the real world.

The designs range from colorful and whimsical to coldly realistic. In one blueprint, drawn by Ameen, age 10, a neighborhood of rainbow buildings and flowers float among the clouds. Another sketch by Ellis, age 7, shows a “home built to last” with titanium, bricks, a steel roof, and bulletproof windows. Some kids seemed less concerned with durability than they were with the tastiness of the infrastructure. Cherry-flavored bricks, candy windows, and a giant jelly slide were just some of the features built into the future homes. Sustainability was also a major theme, with solar panels appearing on two of the houses.

Check out the original artwork and the 3D versions of their ideas below.

House of the future drawn by kid.

House of the future drawn by kid.

House of the future drawn by kid.

House of the future.

House of the future.

House of the future.

House of the future.

House of the future.

House of the future.

House of the future.

[h/t Co.Design]

All images courtesy of Made.com.

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