The KFC Logo You Can See from Space

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Satellite imagery is full of interesting sights, but my favorite is the grinning KFC logo staring out at the universe from a desert in Rachel, Nevada. The logo (shown above, in an image from Google Maps) was apparently made by hand from colored tiles. If you zoom out a bit using Google Maps or Google Earth, you see that there are houses nearby, and even a business next door (the Little A'Le'Inn). Here's how Wikipedia describes the logo:

In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has had one since 1965. KFC says "It marked the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to construct in early November. The logo was placed in the Mojave Desert near Rachel, Nevada. It is located in the northern section of Rachel, Nevada at 37.6460°N 115.7507°W.

Here's a video showing the logo's creation. It's a bit blocky, but kind of amazing nonetheless:

See also: 9 Innovative Outdoor Ads and 10 Creative Methods of Advertising.

(Via Network World.)

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July 13, 2010 - 12:49pm
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