CLOSE

Why Do People Play Farmville?

Farmville is a popular online game, usually played through Facebook, but now available on platforms including the iPhone. I've played several similar games (like We Rule) and found it a baffling experience. The game was simultaneously boring and addictive. "Gameplay" consisted of laborious, mechanical management tasks, and demanded that the player constantly return to the game at specific times to harvest crops in order to get virtual currency, so you could...plant more crops and set your clock again. I kept waiting for something to "happen" to make it fun, but it never did. Why was this such a popular game? Also, as the game progressed, a bizarre social network effect came into play, where achieving many goals required the presence of friends playing the game. So I found myself in the position of asking around to see who else was playing this boring game, so I could get ahead. In a game that I was not enjoying, but was addicted to. Why?!

To make things even worse, to advance in the game you can pay real-world money to get in-game benefits that save time and effort, allowing you to acquire virtual items like animals and buildings and stuff. It's an amazing system: these game designers have devised a way to addict the player, then monetize that addiction by encouraging the player to bring in friends and (hopefully) pay real money to get ahead. Reportedly, Zynga (the company behind Farmville) raked in over $300 million in 2009 using this formula. Is this the best we can do with social gaming? How can this be, literally, the most popular videogame in America? Is it just that we're all addicted and can't give up, now that we've invested so much? (I would call this The Social Gamer's Dilemma.)

To explain the situation, SUNY Buffalo instructor (and student) A. J. Patrick Liszkiewicz gave a talk about the Farmville phenomenon in January, called Cultivated Play: Farmville. Here's a snippet:

Farmville is not a good game. While [author Roger] Caillois tells us that games offer a break from responsibility and routine, Farmville is defined by responsibility and routine. Users advance through the game by harvesting crops at scheduled intervals; if you plant a field of pumpkins at noon, for example, you must return to harvest at eight o'clock that evening or risk losing the crop. Each pumpkin costs thirty coins and occupies one square of your farm, so if you own a fourteen by fourteen farm a field of pumpkins costs nearly six thousand coins to plant. Planting requires the user to click on each square three times: once to harvest the previous crop, once to re-plow the square of land, and once to plant the new seeds. This means that a fourteen by fourteen plot of land—which is relatively small for Farmville—takes almost six hundred mouse-clicks to farm, and obligates you to return in a few hours to do it again. This doesn't sound like much fun, Mr. Caillois. Why would anyone do this?

One might speculate that people play Farmville precisely because they invest physical effort and in-game profit into each harvest. This seems plausible enough: people work over time to develop something, and take pride in the fruits of their labor. Farmville allows users to spend their in-game profits on decorations, animals, buildings, and even bigger plots of land. So users are rewarded for their work. Of course, people can sidestep the harvesting process entirely by spending real money to purchase in-game items. This is the major source of revenue for Zynga, the company that produces Farmville. Zynga is currently on pace to make over three hundred million dollars in revenue this year, largely off of in-game micro-transactions.[10] Clearly, even people who play Farmville want to avoid playing Farmville.

Read the rest for a great look at "social gaming" and what it really means for those who play.

Do You Play Farmville?

I'd love to hear why you do (or don't) play Farmville. Drop a comment and let me know what you think.

(Via Daring Fireball. Photo courtesy of Flickr user Sabrina Dent, used under Creative Commons license.)

twitterbanner.jpg

shirts-555.jpg

The coupon code "edvard" works for all our 60+ t-shirt designs. (Hurry! Offer ends TONIGHT at 11:59pm EST.)

nextArticle.image_alt|e
iStock
arrow
technology
13 Tricks and Tips to Get the Most Out of Google Maps
iStock
iStock

It’s hard to imagine life without Google Maps. Memorizing routes and printing out driving directions seems like a distant memory in a world where a detailed map of any location is available at a moment's notice. Still, you could be using it more. Google’s popular software is packed with secrets, tricks, and Easter eggs beyond what you might expect. Ahead of the popular tool's update later this year, here are 13 ways to get the most out of Google Maps, from one-handed use to offline location tracking.

1. CHECK WAIT TIMES AT YOUR FAVORITE RESTAURANT

people waiting in line outside restaurant
iStock

Before you head out for dinner, use Google Maps to see if you’re about to waste an hour standing in line. Just search for the name of the restaurant on your desktop browser or in Google Maps for iOS and Android. Then, scroll down to the Popular Times chart and select a specific time. There, you'll see how long the wait usually is at that time and make your plans accordingly.

2. SEE HOW STEEP YOUR BIKE RIDE WILL BE


iStock

There’s nothing worse than unexpectedly hitting a big hill while riding your bike. Next time, plug your route into Google Maps and ask for biking directions. You’ll see a graph that shows the steepness of each part of your trip and be able to avoid those big inclines in the future.

3. ADD MULTIPLE DESTINATIONS TO YOUR TRIP

Google Maps typically defaults to simple point-A-to-point-B for directions, but it’s easy to add an extra stop to your trip. In a browser, press the “+” icon under your destination. On Android or iOS, tap on the three horizontal dots in the top right corner to pull up a menu and then select “Add stop.”

4. TRAVEL THROUGH TIME WITH STREET VIEW

Street View is a fun way to explore neighborhoods all over the world, but it’s also a treasure trove of old photos. Just launch Street View in your browser and click on the clock-shaped icon in the top left corner. From there, you can browse through all the pictures Google’s taken over the years for any specific spot.

5. MEASURE DISTANCE

tap measure on a wood floor
iStock

If you’re using Google Maps in your browser you can easily measure the distance between any two locations. Right click somewhere on the map and select “Measure Distance.” Then, click anywhere else to see how far away it is.

6. USE GOOGLE MAPS WITHOUT AN INTERNET CONNECTION

If you’re traveling and you know you won’t have any internet, you can download a map of the area ahead of time. Pull up that location in Google Maps on your phone. Then, open the settings menu and select “Offline maps” to save it. When you arrive, you’ll be able to view the map without any service and even track your location thanks to GPS.

7. SEE YOUR ENTIRE GOOGLE MAPS HISTORY

Google Maps tracks you everywhere you go, and you can pull that information up whenever you want. Head to this website to see a detailed map of all the places you’ve ever been. If that creeps you out, you can also click on “Manage Location History” to switch this feature off.

8. ZOOM IN AND OUT WITH JUST ONE FINGER

person using one finger to operate smartphone
iStock

Pinch-to-zoom works fine most of the time, but if you only have one free hand it’s not that easy to do. Thankfully, there’s another option that only requires one free finger: Tap twice on your smartphone screen and then hold your finger down on the spot you want to get a closer look at. Google Maps will zoom in, and from there you can adjust the scale by sliding your finger up and down.

9. REMEMBER WHERE YOU PARKED YOUR CAR

parking lot
iStock

The next time you park your car, boot up Google Maps and tap on the blue dot that shows your location. When a menu pops up, select “Set as parking location” to leave a marker on your map for later so you can easily find your car when you’re ready to leave.

10. TURN THE STREET VIEW ICON INTO A UFO

If you want to have a little fun with Pegman, the yellow Street View figure, just search for Area 51 in Google Maps. Then, grab the man-shaped icon and hover it over the map to make him transform into a flying saucer.

11. SHARE YOUR LOCATION WITH FRIENDS

two women in a car looking at a phone
iStock

If you’re meeting a friend, this feature makes it easy for them to track you down. Open Google Maps on iOS or Android and pull up the options menu (located in the top left corner) and select “Location sharing.” From here you can decide how long to reveal your location and who to share it with.

12. MAKE A LIST OF YOUR FAVORITE SPOTS.

Google Maps makes it easy to store all your favorite restaurants (or parks or book stores) in one spot. Tap on a location and hit “Save.” Then, select “New list” and give it a name. Now, you can add new locations to your existing lists. You can also share lists with friends, and they’re even accessible when you’re offline.

13. CHECK OUT SKI ROUTES.

ski routes
iStock

Google Maps has information on almost 100 ski routes from across the United States and Canada. Head to this webpage to start planning your next ski trip.

nextArticle.image_alt|e
iStock
arrow
Live Smarter
The 25 Most In-Demand Job Skills Right Now, According to LinkedIn
iStock
iStock

Looking for a new job? Depending on what line of work you’re in, you may want to brush up on your technical skills—or learn some new ones. LinkedIn recently released a list of the 25 most desirable skills for 2018, and it’s clear that many employers are on the lookout for people with experience in computing, web development, and software and data engineering.

LinkedIn analyzed data from its member base of more than 500 million people to determine which skills are most needed by employers, according to Business Insider. The thousands of individual skills that can be found across member profiles were grouped into overarching categories (iOS, for instance, would go under the mobile development umbrella). Next, LinkedIn analyzed hiring and recruiting activity during an eight-month span and “identified the skill categories that belonged to members who were more likely to start a new role within a company and receive interest from companies.”

Here’s the full list:

1. Cloud and Distributed Computing
2. Statistical Analysis and Data Mining
3. Middleware and Integration Software
4. Web Architecture and Development Framework
5. User Interface Design
6. Software Revision Control Systems
7. Data Presentation
8. SEO/SEM Marketing
9. Mobile Development
10. Network and Information Security
11. Marketing Campaign Management
12. Data Engineering and Data Warehousing
13. Storage Systems and Management
14. Electronic and Electrical Engineering
15. Algorithm Design
16. Perl, Python, and Ruby
17. Shell Scripting Languages
18. Mac, Linux, and Unix Systems
19. Java Development
20. Business Intelligence
21. Software QA and User Testing
22. Virtualization
23. Automotive Services, Parts and Design
24. Economics
25. Database Management and Software

Many of these skills can be learned from the comfort of your home via online classes that are available on platforms like Udemy, Coursera, edX, and Lynda. While it couldn’t hurt to know these hard skills, 57 percent of business leaders surveyed by LinkedIn said soft skills are even more important. Those tend to be more universal across careers, with leadership, communication, collaboration, and time management being identified as the most crucial soft skills to have in 2018.

If you’re ready to start learning a new skill but don’t know where to start, check out this list of 25 ways to learn a new skill quickly.

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios