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Octopuses, Beef & Other Items Hockey Fans Throw on the Ice

With the Stanley Cup playoffs in full swing, let's examine some of the various objects fans have hurled onto the ice.

1. Octopuses

On April 15, 1952, Red Wings fans and brothers Pete and Jerry Cusimano threw an octopus on the ice at Detroit's Olympia Stadium. The eight tentacles on the octopus were symbolic of the eight wins needed to win the Stanley Cup at the time, when the league consisted of six teams and the playoff format was two best-of-seven series. The Red Wings swept the Toronto Maple Leafs and Montreal Canadiens to win the Cup and a Detroit hockey tradition was born.

2. Hats

Starting in the first half of the 20th century, hat companies would give away fedoras to players who scored three goals in a game. According to a spokesman for the Hockey Hall of Fame, NHL fans started throwing hats on the ice to celebrate hat tricks in the 1970s.

3. Rubber Snakes

The most recent addition to this list was inspired by a hilarious internet campaign earlier this month. A Toronto Maple Leafs blogger launched the movement when he suggested, via Twitter, that Phoenix Coyotes blogger Travis Hair throw a rattlesnake onto the ice during Game 1 of the Coyotes' first-round playoff series against Detroit. Before long, #ThrowTheSnake was the top trending topic in Canada and Hair was reaching out to the team's marketing department about organizing a non-disruptive way to capitalize on the excitement. Hair suggested that fans be permitted to throw rubber snakes after warm-ups and before the Zamboni cleared the ice, but team officials wanted none of it. Anyone who threw a snake, they said, would be ejected. No matter, after the Coyotes' Keith Yandle scored to tie the game during the first period of Game 1, a rubber snake hit the ice."¨

4. Rats

On October 8, 1995, Florida Panthers winger Scott Mellanby was waiting in the dressing room at Miami Arena, ready to take the ice for the third-year franchise's home opener, when he spotted a rat moving across the floor. Perhaps acting on instinct, Mellanby unleashed a slap shot that killed the intruder, which was memorialized with the inscription R.I.P. RAT 1 on the wall above where it died. That night, Mellanby scored two goals in the Panthers' 4-3 win and Florida goalie John Vanbiesbrouck dubbed the feat a rat trick during the postgame press conference. A fan threw a plastic rat on the ice after a goal during one of the Panthers' next home games, and the custom eventually caught on. As the Panthers' wins continued to pile up, so too did the fake rodents.

During the Panthers' 1996 playoff run, a local supermarket baked rat-shaped cakes and Dan Marino's bar introduced a new drink, the Rat Shooter. Plastic rat reinforcements had to be shipped in to South Florida after the Panthers advanced to the Stanley Cup finals against the Colorado Avalanche. Avs fans, who tossed rat traps on the ice during games in Denver, had the last laugh, as Colorado swept the series. The NHL introduced a new rule during the offseason that called for referees to issue the home team a bench minor penalty if fans ignored the public address announcer's warning and continued to throw objects onto the ice after a goal.

5. Alberta Beef

The first two slabs of Alberta beef landed on the ice at Detroit's Joe Louis Arena prior to the start of Game 2 of the 2006 first round Stanley Cup playoff series between the eighth-seeded Edmonton Oilers and the top-seeded Red Wings. "They threw the beef in Detroit, and we won," Oilers winger Georges Laraque told reporters after Edmonton won Game 2 to even the series. "I think it's an awesome idea. Edmonton has better fans than Detroit. What better way to rub it in their faces than by throwing a big Alberta steak onto the ice. It gets people revved up. We can associate it with winning and start a whole new tradition!"

Tossing Alberta beef—the perfect antidote to Detroit's octopus—onto the ice was Edmonton DJ Gary McLachlan's idea, and it didn't take long for the bizarre ritual to become associated with winning. The Oilers dispatched the Red Wings in six games and, with the beef raining down, advanced all the way to the Stanley Cup finals. While attending Game 1 against the Carolina Hurricanes in Raleigh, N.C., McLachlan was arrested and charged with a misdemeanor for throwing a slab of beef onto the ice during the national anthem. "I hope they understand it was all in good fun," McLachlan said. "We weren't out to hurt anybody. I am hanging up the meat hook." The Oilers lost the series in seven games.

6. Leopard Shark

San Jose Sharks fans and cousins Ken Conroy and Mike Gaboury hatched a plan to mimic Detroit's octopus-throwing tradition by throwing a shark onto the ice when San Jose played the Red Wings in the first round of the 1994 playoffs. While the idea didn't materialize into action during that series, the duo vowed to make it happen the next time San Jose and Detroit met in the playoffs.

Flash forward to 2006. Conroy purchased Game 4 tickets in the lower bowl online and a pair of 4-foot leopard sharks from a San Francisco fishing pier. Conroy and his son used an elaborate process documented here to secure one of the sharks to Gaboury's back and the trio headed to the game. Gaboury, who wore a trench coat to help conceal the bulge the shark created, waited until the lights dimmed during pregame introductions to unwrap the shark and slide it under his seat. After the Sharks scored late in the first period, he handed the shark to Conroy, who moved to the aisle and prepared for the toss of his life. "I took about three steps and I just heaved it (with two hands) and it slides out to the blue line near the middle of the ice," said Conroy, who was escorted out of the arena by security. ""¦This thing was created to mock the Red Wings fans and it just grew into a challenge and adventure that could not be denied. It couldn't be passed up. We knew we just had to do it. It was just for fun."

7. Fish

On Jan. 6, 1973, Cornell upset top-ranked Harvard in a game that is remembered most, according to the Cornell Daily Sun, for the dead chicken that a Harvard fan tossed at Cornell goalie Dave Elenbaas. Big Red fans responded to the gesture, which mocked Cornell's agriculture college, by pelting Harvard players with fish before the start of the second period and tying a live chicken to Harvard's net during the schools' next meeting. Nearly 40 years later, the intense rivalry and Cornell's fish-throwing tradition persists.

8. Paper Airplanes

Not surprisingly, throwing objects on the ice predates even Detroit's famed octopus tradition. In 1944, Earl "The Iceman" Davis, who supervised a cleanup crew of 12 at Chicago Stadium, was featured in a national wire story on fan behavior at hockey games. "Hockey fans are the craziest people, of that I'm sure," Davis said. "They do not seem to know it's dangerous to throw things—that a player could break his leg on the junk they toss—and that we are breaking our backs picking it up. One night we scooped up 300 or 400 pennies, several dimes and nickels and a couple of quarters."

The biggest source of trash, however, was "paper airplanes made with painstaking care from programs by guys in the far, smoke-bound reaches of the upper gallery." These fans were known for picking a spot on the ice and betting who could sail their paper planes closest to the mark. In the same article, Blackhawks president Bill Tobin recalled the time that a fan in Montreal threw an alarm clock on the ice. "Thought it was time we woke up, I guess," he said.

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10 Memorable Neil deGrasse Tyson Quotes
Michael Campanella/Getty Images
Michael Campanella/Getty Images

Neil deGrasse Tyson is America's preeminent badass astrophysicist. He's a passionate advocate for science, NASA, and education. He's also well-known for a little incident involving Pluto. And the man holds nearly 20 honorary doctorates (in addition to his real one). In honor of his 59th birthday, here are 10 of our favorite Neil deGrasse Tyson quotes.

1. ON SCIENCE

"The good thing about science is that it's true whether or not you believe in it."
—From Real Time with Bill Maher.

2. ON NASA FUNDING

"As a fraction of your tax dollar today, what is the total cost of all spaceborne telescopes, planetary probes, the rovers on Mars, the International Space Station, the space shuttle, telescopes yet to orbit, and missions yet to fly?' Answer: one-half of one percent of each tax dollar. Half a penny. I’d prefer it were more: perhaps two cents on the dollar. Even during the storied Apollo era, peak NASA spending amounted to little more than four cents on the tax dollar." 
—From Space Chronicles

3. ON GOD AND HURRICANES

"Once upon a time, people identified the god Neptune as the source of storms at sea. Today we call these storms hurricanes ... The only people who still call hurricanes acts of God are the people who write insurance forms."
—From Death by Black Hole

4. ON THE BENEFITS OF TECHNOLOGY INVENTED FOR USE IN SPACE

"Countless women are alive today because of ideas stimulated by a design flaw in the Hubble Space Telescope." (Editor's note: technology used to repair the Hubble Space Telescope's optical problems led to improved technology for breast cancer detection.)
—From Space Chronicles

5. ON THE DEMOTION OF PLUTO FROM PLANET STATUS 


PBS

"I knew Pluto was popular among elementary schoolkids, but I had no idea they would mobilize into a 'Save Pluto' campaign. I now have a drawer full of hate letters from hundreds of elementary schoolchildren (with supportive cover letters from their science teachers) pleading with me to reverse my stance on Pluto. The file includes a photograph of the entire third grade of a school posing on their front steps and holding up a banner proclaiming, 'Dr. Tyson—Pluto is a Planet!'"
—From The Sky Is Not the Limit

6. ON JAMES CAMERON'S TITANIC

"In [Titanic], the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs ... we are treated to her view of this Hollywood sky—one where the stars on the right half of the scene trace the mirror image of the stars in the left half. How lazy can you get?"
—From Death by Black Hole

7. ON DEATH BY ASTEROID

"On Friday the 13th, April 2029, an asteroid large enough to fill the Rose Bowl as though it were an egg cup will fly so close to Earth that it will dip below the altitude of our communication satellites. We did not name this asteroid Bambi. Instead, we named it Apophis, after the Egyptian god of darkness and death."
—From Space Chronicles

8. ON THE MOTIVATIONS BEHIND AMERICA'S MOONSHOT

"[L]et us not fool ourselves into thinking we went to the Moon because we are pioneers, or discoverers, or adventurers. We went to the Moon because it was the militaristically expedient thing to do."
—From The Sky Is Not the Limit

9. ON INTELLIGENT LIFE (OR THE LACK THEREOF)

Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html
Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life.
Read more at: https://www.brainyquote.com/quotes/quotes/n/neildegras615117.html

"Perhaps we've never been visited by aliens because they have looked upon Earth and decided there's no sign of intelligent life."

10. PRACTICAL ADVICE IN THE EVENT OF ALIEN CONTACT 

A still from Steven Spielberg's E.T. the Extra-Terrestrial
Universal Studios

"[I]f an alien lands on your front lawn and extends an appendage as a gesture of greeting, before you get friendly, toss it an eightball. If the appendage explodes, then the alien was probably made of antimatter. If not, then you can proceed to take it to your leader."
—From Death by Black Hole

How Apple's '1984' Super Bowl Ad Was Almost Canceled

More than 30 years ago, Apple defined the Super Bowl commercial as a cultural phenomenon. Prior to Super Bowl XVIII, nobody watched the game "just for the commercials"—but one epic TV spot, directed by sci-fi legend Ridley Scott, changed all that. Read on for the inside story of the commercial that rocked the world of advertising, even though Apple's Board of Directors didn't want to run it at all.

THE AD

If you haven't seen it, here's a fuzzy YouTube version:

"WHY 1984 WON'T BE LIKE 1984"

The tagline "Why 1984 Won't Be Like '1984'" references George Orwell's 1949 novel 1984, which envisioned a dystopian future, controlled by a televised "Big Brother." The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, for the Apple II computer) but were turned down repeatedly. When Steve Jobs heard the pitch in 1983, he was sold—he saw the Macintosh as a "revolutionary" product, and wanted advertising to match. Jobs saw IBM as Big Brother, and wanted to position Apple as the world's last chance to escape IBM's domination of the personal computer industry. The Mac was scheduled to launch in late January of 1984, a week after the Super Bowl. IBM already held the nickname "Big Blue," so the parallels, at least to Jobs, were too delicious to miss.

Thomas and Hayden wrote up the story of the ad: we see a world of mind-controlled, shuffling men all in gray, staring at a video screen showing the face of Big Brother droning on about "information purification directives." A lone woman clad in vibrant red shorts and a white tank-top (bearing a Mac logo) runs from riot police, dashing up an aisle towards Big Brother. Just before being snatched by the police, she flings a sledgehammer at Big Brother's screen, smashing him just after he intones "We shall prevail!" Big Brother's destruction frees the minds of the throng, who quite literally see the light, flooding their faces now that the screen is gone. A mere eight seconds before the one-minute ad concludes, a narrator briefly mentions the word "Macintosh," in a restatement of that original tagline: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" An Apple logo is shown, and then we're out—back to the game.

In 1983, in a presentation about the Mac, Jobs introduced the ad to a cheering audience of Apple employees:

"... It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear an IBM-dominated and -controlled future. They are increasingly turning back to Apple as the only force that can ensure their future freedom. IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry? The entire information age? Was George Orwell right about 1984?"

After seeing the ad for the first time, the Apple audience totally freaked out (jump to about the 5-minute mark to witness the riotous cheering).

SKINHEADS, A DISCUS THROWER, AND A SCI-FI DIRECTOR

Chiat\Day hired Ridley Scott, whose 1982 sci-fi film Blade Runner had the dystopian tone they were looking for (and Alien wasn't so bad either). Scott filmed the ad in London, using actual skinheads playing the mute bald men—they were paid $125 a day to sit and stare at Big Brother; those who still had hair were paid to shave their heads for the shoot. Anya Major, a discus thrower and actress, was cast as the woman with the sledgehammer largely because she was actually capable of wielding the thing.

Mac programmer Andy Hertzfeld wrote an Apple II program "to flash impressive looking numbers and graphs on [Big Brother's] screen," but it's unclear whether his program was used for the final film. The ad cost a shocking $900,000 to film, plus Apple booked two premium slots during the Super Bowl to air it—carrying an airtime cost of more than $1 million.

WHAT EXECUTIVES AT APPLE THOUGHT

Although Jobs and his marketing team (plus the assembled throng at his 1983 internal presentation) loved the ad, Apple's Board of Directors hated it. After seeing the ad for the first time, board member Mike Markkula suggested that Chiat\Day be fired, and the remainder of the board were similarly unimpressed. Then-CEO John Sculley recalled the reaction after the ad was screened for the group: "The others just looked at each other, dazed expressions on their faces ... Most of them felt it was the worst commercial they had ever seen. Not a single outside board member liked it." Sculley instructed Chiat\Day to sell off the Super Bowl airtime they had purchased, but Chiat\Day principal Jay Chiat quietly resisted. Chiat had purchased two slots—a 60-second slot in the third quarter to show the full ad, plus a 30-second slot later on to repeat an edited-down version. Chiat sold only the 30-second slot and claimed it was too late to sell the longer one. By disobeying his client's instructions, Chiat cemented Apple's place in advertising history.

When Apple co-founder Steve Wozniak heard that the ad was in trouble, he offered to pony up half the airtime costs himself, saying, "I asked how much it was going to cost, and [Steve Jobs] told me $800,000. I said, 'Well, I'll pay half of it if you will.' I figured it was a problem with the company justifying the expenditure. I thought an ad that was so great a piece of science fiction should have its chance to be seen."

But Woz didn't have to shell out the money; the executive team finally decided to run a 100-day advertising extravaganza for the Mac's launch, starting with the Super Bowl ad—after all, they had already paid to shoot it and were stuck with the airtime.

1984 - Big Brother

WHAT EVERYBODY ELSE THOUGHT

When the ad aired, controversy erupted—viewers either loved or hated the ad, and it spurred a wave of media coverage that involved news shows replaying the ad as part of covering it, leading to estimates of an additional $5 million in "free" airtime for the ad. All three national networks, plus countless local markets, ran news stories about the ad. "1984" become a cultural event, and served as a blueprint for future Apple product launches. The marketing logic was brilliantly simple: create an ad campaign that sparked controversy (for example, by insinuating that IBM was like Big Brother), and the media will cover your launch for free, amplifying the message.

The full ad famously ran once during the Super Bowl XVIII (on January 22, 1984), but it also ran the month prior—on December 31, 1983, TV station operator Tom Frank ran the ad on KMVT at the last possible time slot before midnight, in order to qualify for 1983's advertising awards.* (Any awards the ad won would mean more media coverage.) Apple paid to screen the ad in movie theaters before movie trailers, further heightening anticipation for the Mac launch. In addition to all that, the 30-second version was aired across the country after its debut on the Super Bowl.

Chiat\Day adman Steve Hayden recalled: "We ran a 30- second version of '1984' in the top 10 U.S. markets, plus, in an admittedly childish move, in an 11th market—Boca Raton, Florida, headquarters for IBM's PC division." Mac team member Andy Hertzfeld ended his remembrance of the ad by saying:

"A week after the Macintosh launch, Apple held its January board meeting. The Macintosh executive staff was invited to attend, not knowing what to expect. When the Mac people entered the room, everyone on the board rose and gave them a standing ovation, acknowledging that they were wrong about the commercial and congratulating the team for pulling off a fantastic launch.

Chiat\Day wanted the commercial to qualify for upcoming advertising awards, so they ran it once at 1 AM at a small television station in Twin Falls, Idaho, KMVT, on December 15, 1983 [incorrect; see below for an update on this -ed]. And sure enough it won just about every possible award, including best commercial of the decade. Twenty years later it's considered one of the most memorable television commercials ever made."

THE AWFUL 1985 FOLLOW-UP

A year later, Apple again employed Chiat\Day to make a blockbuster ad for their Macintosh Office product line, which was basically a file server, networking gear, and a laser printer. Directed by Ridley Scott's brother Tony, the new ad was called "Lemmings," and featured blindfolded businesspeople whistling an out-of-tune version of Snow White's "Heigh-Ho" as they followed each other off a cliff (referencing the myth of lemming suicide).

Jobs and Sculley didn't like the ad, but Chiat\Day convinced them to run it, pointing out that the board hadn't liked the last ad either. But unlike the rousing, empowering message of the "1984" ad, "Lemmings" directly insulted business customers who had already bought IBM computers. It was also weirdly boring—when it was aired at the Super Bowl (with Jobs and Sculley in attendance), nobody really reacted. The ad was a flop, and Apple even proposed running a printed apology in The Wall Street Journal. Jay Chiat shot back, saying that if Apple apologized, Chiat would buy an ad on the next page, apologizing for the apology. It was a mess:

20-YEAR ANNIVERSARY

In 2004, the ad was updated for the launch of the iPod. The only change was that the woman with the hammer was now listening to an iPod, which remained clipped to her belt as she ran. You can watch that version too:

FURTHER READING

Chiat\Day adman Lee Clow gave an interview about the ad, covering some of this material.

Check out Mac team member Andy Hertzfeld's excellent first-person account of the ad. A similar account (but with more from Jobs's point of view) can found in the Steve Jobs biography, and an even more in-depth account is in The Mac Bathroom Reader. The Mac Bathroom Reader is out of print; you can read an excerpt online, including QuickTime movies of the two versions of the ad, plus a behind-the-scenes video. Finally, you might enjoy this 2004 USA Today article about the ad, pointing out that ads for other computers (including Atari, Radio Shack, and IBM's new PCjr) also ran during that Super Bowl.

* = A Note on the Airing in 1983

Update: Thanks to Tom Frank for writing in to correct my earlier mis-statement about the first air date of this commercial. As you can see in his comment below, Hertzfeld's comments above (and the dates cited in other accounts I've seen) are incorrect. Stay tuned for an upcoming interview with Frank, in which we discuss what it was like running both "1984" and "Lemmings" before they were on the Super Bowl!

Update 2: You can read the story behind this post in Chris's book The Blogger Abides.

This post originally appeared in 2012.

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