10 Things You Don't Know About Starbucks (But Should!)

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Starbucks is the coffee icon people either love or love to hate. The Seattle company opened its first shop in 1971, and all these years later, the coffee giant is still brewing up addictive drinks and venti-sized controversy across the globe. Here are 10 things you might not have known about Starbucks.

1. It Could Have Been "˜Pequods'

Nothing says marketing genius like an extremely vague literary reference. At least that was the logic of Starbucks' original founders — two teachers and a writer — who chose to name their fledgling coffee bean business after a minor character in Moby-Dick.

When the first Starbucks opened in Seattle's Pike Place Market in 1971, it didn't sell coffee drinks, just beans. The founders wanted to name the place after Captain Ahab's first mate Starbuck. Right"¦ that guy. Before that, they considered naming it after Ahab's boat, the Pequod, but changed their mind — according to a Starbucks spokesperson — when a friend tried out the tagline "Have a cup of Pequod."

2. About That Logo...

At close inspection, the Starbucks logo makes no sense. At closer inspection, it makes even less sense, plus you risk dipping your nose in frap foam.

There's some lady with long hair wearing a crown and holding what appears to be two"¦ giant salmon? Decapitated palm trees? Miniature sand worms from Beetlejuice?

Conspiracy theorists have had a field day with the cryptic image. Anti-Semitic groups have claimed that the crowned maiden is the biblical Queen Esther, proving that Starbucks is behind various Zionist plots. Others see parallels to Illuminati imagery. The real story is less about evil conspiracies than prudish graphic design.

Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut. She was bare-breasted, twin-tailed and simply screamed, "Buy coffee!"

In the ensuing years, Starbucks marketing types decided to tastefully cover up the mer-boobs with long hair, drop the suggestive spread-eagle tail and give the 500-year-old sea witch a youthful facelift. The result? Queen Esther at Sea World.

3. "˜Want a Kidney With That?'

For three years, Annamarie Ausnes was just another Sharpie-scrawled name on a paper cup. She would stop by the same Tacoma, Washington, Starbucks a few times a week for a morning lift and make small talk with barista Sandie Andersen. No one would have called them friends. And no one could have guessed what would happen next.

For 20 years, Ausnes had suffered from polycystic kidney disease, a rare condition that invariably ends in kidney failure. In the fall of 2007, the 55-year-old started feeling weak and her doctor confirmed that her kidneys were only operating at 15%. Any lower and she'd have to go on dialysis. Much like a barroom regular spilling his soul to the bartender, Ausnes shared her sad tale with the friendly barista Andersen, who went above and beyond the call of customer service. Andersen immediately got a blood test, and when she found out she was a match, told Ausnes that she wanted to donate her kidney. A few months later, the two women -- barista and casual professional acquaintance -- entered the Virginia Mason Medical Center to swap internal organs. The transplant was a success, leaving the only remaining question: how much of a tip do you leave for a kidney?

4. A Starbucks on Every Corner

There are over 16,700 Starbucks locations in more than 50 countries, including Wales, which we're pretty sure isn't a country (update: it is a country). During a particularly heady period in the late 1990s and early aughts, Starbucks was opening a new store every workday.

In 2008 and 2009, as millions of Starbucks customers lost their latte money — and their homes, cars and first born children — to the recession, the coffee giant was forced to shrink just a tad. It closed 771 stores worldwide and has plans to close a couple hundred more. Australia was particularly hard-hit, losing 61 of its 84 Starbucks in July 2008. At least they still have giant beer and koalas.

But before you start feeling sorry for the Seattle-based mega-company, consider this statistic gathered by Harper's magazine in 2002, confirming the nagging suspicion that Starbucks is stalking you: 68 of Manhattan's 124 Starbucks are located within two blocks (!) of another Starbucks. [Image credit: Starbucks Everywhere]

5. Hand in the Tip Jar

Back in 2008, a San Diego judge ordered Starbucks to pay back $86 million in tips (plus interest) to over 100,000 of its California baristas. For years, Starbucks had a policy of spreading the tip jar love among all employees, even shift supervisors. The cash and coins (and occasional Skittles) were pooled weekly and divvied out according to how many hours the employee had clocked, adding up to an extra $1.71 an hour.

An ex-barista filed a class-action suit in 2006 citing that supervisors aren't entitled to tips under California law. The Super Court judge agreed, and dropped the $105 million bomb on Starbucks in a curt four-paragraph ruling. Starbucks called the suit "fundamentally unfair and beyond all common sense and reason," citing the fact that supervisors also make coffee and serve customers.

In a rare win for corporate American (ahem), the judge's ruling was reversed a year later by the Court of Appeals, who agreed that supervisors "essentially perform the same job as baristas." Just don't tell that to their girlfriends.

6. Who's "˜So Vain' Now?

Carly Simon is famous for her transparently personal "you-done-me-wrong" ballads in which unnamed exes like Cat Stevens and James Taylor drag her heart through the dirt. But few people expected the 64-year-old crooner to lavish the same overwrought emotion on Howard Schultz, the CEO of Starbucks.

In 2009, Simon filed a lawsuit against Starbucks, claiming the coffee chain had failed to adequately promote her album This Kind of Love, produced and distributed by Starbucks' house label, Hear Music. But before she called her lawyer, Simon sent a series of handwritten notes to CEO Schultz, including the following quasi-Haiku quoted in the New York Times: "Howard, Fraud is the creation of Faith/ And then the betrayal. Carly."

For its part, Starbucks said it stocked Simon's CD at over 7,000 stores, put it on heavy rotation in the droning Starbucks soundtrack and even kept the slow-selling album on the shelves way past its expiration date just to be "nice." In the end, it was Starbucks' vice president of brand content Chris Bruzzo who ended up sounding like a Carly Simon song:

"We're very disappointed that Carly has decided to file this suit because we worked very hard and put a lot of time, and energy, and effort from the music team and thousands of stores behind giving this album its best shot in finding its audience," Bruzzo said. Put a samba beat to that and he's got something.

7. "˜Forbidden' Latte

When a Starbucks affiliate opened a 200-square-foot coffee stand inside the walls of China's Forbidden City in 2000, the proud nation of 1.3 billion reacted as if someone had spilled a Venti Caramel Macchiato on its collective crotch.

A nationwide survey found that 70% of Chinese thought that a coffee shop had no business in the 600-year-old UNESCO World Heritage Site. A news anchor on China's state-run television even led an online protest to the caffeinated intruder, saying that Starbucks "undermined the Forbidden City's solemnity and trampled over Chinese culture."

Turns out that Starbucks only opened the mini-outpost at the invitation of Forbidden City Museum officials who were "testing the waters" for more commercial interests in the 178-acre site. The test concluded that the waters were teeming with coffee-hating Chinese sharks. In 2007, the Forbidden City Starbucks (OK, that does sound a little funny) closed its tiny bamboo doors.

8. Undercover Bux

The owner of Victrola Coffee Roasters in the Capitol Hill neighborhood of Seattle knew something was brewing when a team of known Starbucks employees started hanging out at his shop and scribbling notes into a conspicuous folder labeled "OBSERVATIONS."

A few months later, the Starbucks outlet down the street closed up for renovations. The "slutty mermaid" sign came down and a new one went up: 15th Avenue Coffee and Tea. Did someone actually buy out a Starbucks in Seattle? Was this a rare victory for little coffee? What do you think?

This was Starbucks being Starbucks without being Starbucks. The hope is that brand-averse hipsters will ignore the obvious Starbuckiness of the new store and concentrate on the new wine and beer selection (inspired by Victrola). Plans are in the works for additional stealth Starbucks in Seattle.

9. Reading Material

Back in the '90s, Starbucks tried to sell a paper version of Microsoft's online magazine Slate, which nobody read. In 1997, it started stocking selections from Oprah's Book Club, which nobody bought. And in 1999, it tried to publish its very own literary magazine called Joe, a convincingly high-brow, well-written, stylish rag that only lasted three issues.

10. The Starbucks-Peet's Connection

Remember the first time you saw The Empire Strikes Back? Luke's right hand goes hurdling down that bottomless vent thingy, he's holding on for his life, and Vader is going on about the power of the Dark Side. Then he drops the shocker-to-end-all-shockers: "I am your father." NOOOOOOOOOOO!

All you Peet's Coffee & Tea fans are about to have your own one-hand Luke moment. Back in 1970, Starbucks co-founder Jerry Baldwin worked at the original Berkeley location of Peet's, the creator of the American specialty coffee concept. When Baldwin and his buddies Zev Siegel and Gordon Bowker decided to open their own coffee shop in Seattle in 1971, they bought all their raw beans from Alfred Peet.

But here's the kicker. Baldwin actually bought Peet's in 1984, then he sold Starbucks in 1987. He was the chairman of Peet's until 2001 when the store went public and he became the director. In other words, "Peet's, I am your father!"

So if you're one of those people who hates Starbucks and loves Peet's Coffee & Tea or one of those people who hates Peet's and loves the bux, it turns out you're only hating yourself.

The 25 Best Colleges in America

Vasyl Dolmatov/iStock via Getty Images
Vasyl Dolmatov/iStock via Getty Images

The college decision process is always a tough one, but review site Niche's annual rankings of the best colleges in America make it easier for prospective students (and their parents) to narrow down the choices to find the best fit. The 2020 list takes a variety of factors into account, including student life, admissions, finances, and student reviews. But the most important factor in their methodology, comprising 40 percent of a school's overall rating, is academics, which, according to the Niche website, looks at "acceptance rate, quality of professors, as well as student and alumni surveys regarding academics at the school."

Taking the number one spot on Niche's list for the second year in a row is the Massachusetts Institute of Technology, followed by Stanford University in the number two spot (again, for the second year in a row). Six of America's eight Ivy League schools made it into the top 10.

Here are the 25 Best Colleges in America for 2020, according to Niche's rankings.

  1. Massachusetts Institute of Technology // Cambridge, MA

  1. Stanford University // Stanford, CA

  1. Yale University // New Haven, CT

  1. Harvard University // Cambridge, MA

  1. Princeton University // Princeton, NJ

  1. Duke University // Durham, NC

  1. Brown University // Providence, RI

  1. Columbia University // New York, NY

  1. University of Pennsylvania // Philadelphia, PA

  1. Rice University // Houston, TX

  1. Northwestern University // Evanston, IL

  1. Vanderbilt University // Nashville, TN

  1. Pomona College // Claremont, CA

  1. Washington University in St. Louis // St. Louis, MO

  1. Dartmouth College // Hanover, NH

  1. California Institute of Technology // Pasadena, CA

  1. University of Notre Dame // Notre Dame, IN

  1. University of Chicago // Chicago, IL

  1. University of Southern California // Los Angeles, CA

  1. Cornell University // Ithaca, NY

  1. Bowdoin College // Brunswick, ME

  1. Amherst College // Amherst, MA

  1. University of Michigan // Ann Arbor, MI

  1. Georgetown University // Washington DC

  1. Tufts University // Medford, MA

12 Facts About Theodore Roosevelt National Park

Two bison grazing in Theodore Roosevelt National Park.
Two bison grazing in Theodore Roosevelt National Park.
scgerding/iStock via Getty Images Plus

The only U.S. national park named after a person—America's 26th presidentTheodore Roosevelt National Park (TRNP) was established in North Dakota by Harry S. Truman in 1947. The park honors Roosevelt, who lived as a ranchman in the Dakota Territory in the 1880s and, as president, conserved 230 million acres of public land for future generations. Read on for things to do and see, plus what to know before you go camping, in Theodore Roosevelt National Park.

1. The plans for Theodore Roosevelt National Park began not long after Roosevelt’s death in 1919.

Medora, North Dakota, was chosen as the site of the memorial, and in 1921, the state’s legislature asked its reps in Congress to help set aside land for that purpose. One early proposal called for a park of more than 2000 acres, but that was controversial—the land was valuable to ranchers. Some believed a national monument was more appropriate than a national park.

Then, in the 1930s, drought and overgrazing led many homesteaders to abandon their land, which they sold to the federal government; some of those lands were set aside to create a park. In 1935, the land—which was in a north unit and a south unit—became the Roosevelt Recreation Demonstration Area, and in 1946, it was taken over by the Fish and Wildlife Service and became the Theodore Roosevelt National Wildlife Refuge.

On April 25, 1947, President Harry Truman signed the bill that created Theodore Roosevelt National Memorial Park; at that time, the land included the South Unit and the site of Roosevelt’s Elkhorn Ranch. The North Unit of the park was added the next year. Finally, in 1978, President Jimmy Carter signed a law that changed the memorial park to the Theodore Roosevelt National Park. In 2018, it received nearly 750,000 visitors.

2. Before the land became Theodore Roosevelt National Park, Native Americans hunted in the area.

A flint spearpoint and other projectiles from the Archaic Culture (5500 BCE to 500 CE) have been found in the park, as have artifacts from the Plains Woodland Tradition (1 to 1200 CE) and pre-Columbian peoples. Though one of the pre-Columbian sites includes a bison processing camp (or what remains of it), there was no permanent occupation of the area of that time, according to the park’s website.

There are a number of sites from what the website calls the Historic Period, which lasted from 1742 to the 1880s, and included artifacts like “stone rings, a rock cairn, and four conical, timbered lodges. Two of the lodges, presumably used by men engaged in seasonal eagle trapping, are still standing today … One archaeological interpretation indicated that the use of the badlands for hunting, gathering, and spiritual pursuits, though undertaken by numerous cultures and groups over millennia, had not significantly changed over that entire time span.” The Mandan and Hidatsa, among many other Native tribes, hunted in the area, and the lands have spiritual significance for some tribes as well.

3. Theodore Roosevelt National Park contains 70,488 acres.

The park is spread over three units. The South Unit, which is located in Medora off I-94, is its most visited area. The North Unit, 50 miles off the same highway, is more remote. Both units have scenic drives—though the drive in the South Unit is currently closed due to slumping—and hiking trails. The South Unit also has a petrified forest with a 10.3-mile trail.

The third unit of the park is its smallest, and very out of the way: The roads leading to the Elkhorn Ranch Unit are unpaved and sometimes require four-wheel drive. No roads go directly to the site to preserve the solitude TR would have felt living there, so getting to the site requires a bit of a walk along a mowed pathway.

4. Visitors to Theodore Roosevelt National Park can see the future president’s Maltese Cross ranch house.

Theodore Roosevelt's Maltese Cross Ranch Cabin in Theodore Roosevelt National Park.
Theodore Roosevelt's Maltese Cross Ranch Cabin.
Erin McCarthy

When Theodore Roosevelt first came to the Dakota Badlands to hunt bison in 1883, he stayed with some cattle ranchers and decided to invest in a ranch himself. Before he left, he invested $14,000 into Maltese Cross Ranch. The cabin was built seven miles outside of Medora, and it was unusual for the area: While most houses were made of sod, Roosevelt’s ranch was made of ponderosa pine. It had a singled, pitched roof, which created an upper half-story where his ranch hands could sleep. There were three rooms (a kitchen, a living room, and a bedroom for TR), and white-washed walls.

The cabin got new owners in 1900, and after Roosevelt became president, it went on tour: It could be seen at the World’s Fair in St. Louis, Missouri, then to Portland, Oregon, for the Lewis and Clark Centennial Exposition. For a time, it sat in Fargo, North Dakota, and then on the state capital grounds in Bismarck. Finally, in 1959, the cabin came back to what was, by then, Theodore Roosevelt National Memorial Park. Today, it can be found in the South Unit of the Park behind the Visitor’s Center.

The building is mostly original; the roof and shingles were removed at one point and have been restored. Inside, visitors can see several authentic Roosevelt artifacts, including a traveling trunk with “T.R.” on the top and a hutch.

5. Visitors to Theodore Roosevelt National Park can go out to the site where Roosevelt’s second ranch house once stood.

A gate in front of the site of Theodore Roosevelt's Elkhorn Ranch site.
A gate in front of the site of Theodore Roosevelt's Elkhorn Ranch site.
Erin McCarthy

In 1884, Roosevelt decided to abandon politics after the deaths of his wife and mother and settle at his ranch in the Dakotas permanently. But his Maltese Cross cabin was located on a popular route into Medora, and people were always stopping by. Grieving and seeking solitude, Roosevelt rode out to a site 35 miles north of Medora that had been recommended to him.

On the site, Roosevelt found the skulls of two elk, their horns interlocked, and named what he would come to refer to as his Home Ranch in their honor. He bought the rights to the site for $400; his nearest neighbors were at least 10 miles away.

Two friends of Roosevelt’s from Maine, Bill Sewall and Wilmont Dow, came to the Dakotas and built the 30-by-60-foot house of cottonwood pine; it had 7-foot high walls, eight rooms, and a veranda. Also on the site was a barn, a blacksmith’s shop, a cattle shed, and a chicken coop.

In Hunting Trips of a Ranchman, Roosevelt wrote:

“My home ranch-house stands on the river brink. From the low, long veranda, shaded by leafy cotton-woods, one looks across sand bars and shallows to a strip of meadowland, behind which rises a line of sheer cliffs and grassy plateaus. This veranda is a pleasant place in the summer evenings when a cool breeze stirs along the river and blows in the faces of the tired men, who loll back in their rocking-chairs (what true American does not enjoy a rocking-chair?), book in hand—though they do not often read the books, but rock gently to and for, gazing sleepily out at the weird-looking buttes opposite, until their sharp outlines grow indistinct and purple in the after-glow of the sunset."

But the cattle business was not meant to be Roosevelt’s future. He eventually returned to New York, and after a hard winter where he lost 60 percent of his herd, he sold the ranch in 1898. By 1901—the year Roosevelt became president—the ranch was gone. A local said that all that remained was “a couple of half-rotted foundations."

Today, visitors to TRNP can take a scenic drive on gravel roads, then hike three-eighths of a mile to the Elkhorn site, located between the Little Missouri River and black, white, and yellow Badlands bluffs. There, they can stand on the foundation stones that mark where TR’s Home Ranch once stood, listening to the birds, insects, and low mooing of cattle, as he would have done. (They might even encounter a cow or two on the trail!)

6. More than 185 species of birds have been spotted in Theodore Roosevelt National Park.

The black and brown Spotted Towhee in Theodore Roosevelt National Park in North Dakota.
Spotted Towhee in Theodore Roosevelt National Park.
Wildnerdpix/iStock via Getty Images Plus

They include bald and golden eagles, blue-winged teal, American wigeon, turkey vultures, prairie and peregrine falcons, and the sage grouse. The park has a handy checklist [PDF] to help visitors keep track of the birds they’ve seen.

Birds aren’t the only animals you might see: TRNP is also home to elk, prairie dogs, pronghorns, feral horses, big horn sheep, coyotes, badgers, beavers, porcupines, mule deer, longhorn steers, rattlesnakes, and bison.

7. There are hundreds of bison in Theodore Roosevelt National Park.

Whether you call them bison or buffalo (though Americans use the terms interchangeably, there is a difference!), you’ll have a chance to see plenty of them at TRNP. Both the north and south units have herds—200 to 400 animals in the south and 100 to 300 in the north. Full-grown bison bulls can stand up to 6 feet tall and weigh up to 2000 pounds, so visitors should give them a wide berth or risk getting charged and possibly gored.

The American bison (Bison bison) was once critically endangered and nearly went extinct. (Roosevelt was one person who was instrumental in saving the species from extinction.) The animals were reintroduced into the park in 1956. Because all of the living bison are descended from a small number of animals, monitoring the genetic diversity of the herd is important. Every couple of years in October, park staff round up the animals in both units by using helicopters to herd them into progressively smaller enclosures. Eventually, each animal ends up in a squeeze shoot, where staff takes hair (for DNA analysis) and blood (to test for disease) samples and weighs and measures the animals. Bison born since the last roundup are given tags and microchips so they can be tracked.

8. Theodore Roosevelt National Park has a few prairie dog towns.

Two black-tailed prairie dogs coming out of a burrow in the ground.
Two black-tailed prairie dogs coming out of a burrow in the ground in the South Unit of Theodore Roosevelt National Park.
RONSAN4D/iStock via Getty Images Plus

Black-tailed prairie dogs are abundant in TRNP. Roosevelt himself described them as “in shape like little woodchucks,” and called them “the most noisy and inquisitive animals imaginable.” Visitors can see the first of many prairie dog towns in the park near the Skyline Vista trail.

9. In prehistoric times, Theodore Roosevelt National Park was home to a Champsosaurus.

Fifty-five million years ago, during the Paleocene Epoch, North Dakota—including the area of TRNP—was a swamp, and in that swamp lived a reptile called Champsosaurus. The animal looked like modern-day crocodilians called gharials and could measure nearly 10 feet long.

10. You can go camping in Theodore Roosevelt National Park.

There are three campgrounds in TNRP, but visitors just can’t drive in and set up a tent—reservations must be made, fees must be paid, and, in some cases, permits are required to camp in the park.

Camping isn't the only thing you can do in the park: It's also possible to canoe or kayak down the Little Missouri River if the water is deep enough.

11. The colors of the rocks in Theodore Roosevelt National Park tell a story.

A rock formation in Theodore Roosevelt National Park with gray, yellow, and light colored-layers.
hartmanc10/iStock via Getty Images Plus

The massive and unusual formations in TRNP, created by erosion over millions of years, are awe-inspiring—and you can tell a lot about them from the colors of their layers [PDF]. Brown and tan layers indicate sandstone, siltstone, and mudstone, which came from the Rocky Mountains, while blue-gray is bentonite clay laid down by the ash of far-away volcanic eruptions. (The clay can absorb up to five times its weight in liquid, which is why it’s used in … kitty litter.)

Black is a layer of coal, and red is the delightfully named clinker, which is formed when coal veins catch fire and cook the rock above it. Locally, the red rock is called scoria, but clinker is its scientific name.

One coal vein located in the park caught fire in 1951 and burned for 26 years. Apparently, visitors could roast marshmallows over the fire, which finally burned out in 1977. Fires in the Badlands aren’t unusual; they can be caused by lightning strikes or even set purposefully to reduce hazards or benefit certain species.

12. There are a number of interesting historic sites near Theodore Roosevelt National Park.

While you’re in the area, check out the Chateau de Mores—the mansion that was home to a French marquis who dreamed of bringing a cattle-slaughtering business to Medora—and the Von Hoffman House. And don’t miss the Medora Musical, a variety show held in an open-air amphitheater that features the history of the town’s most famous and infamous figures—plus an appearance by the president who once called the area his home.

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