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9 Medical Marijuana Ads

Unless you live in Alaska, California, Colorado, Hawaii, Maine, Michigan, Montana, Nevada, New Jersey, New Mexico, Oregon, Rhode Island, Vermont or Washington, you probably aren't getting a lot of medical marijuana ads in your local newspapers. (Did I leave any states off the list?) Because the ads are so ubiquitous, and so interesting, I thought a small roundup was in order for our friends living in all the other states, or in other countries where medical marijuana is illegal.

Of course, long before cannabis was legalized in these 14 states, it was used widely throughout ancient Greece, Egypt, India, and China to treat various illnesses and conditions. But it wasn't until an Irish physician called William Brooke O'Shaughnessy, Assistant-Surgeon and Professor of Chemistry at the Medical College of Calcutta, conducted an experiment in the 1830s to help treat muscle spasms, that marijuana was introduced to the so-called modern world of medicine.

Perhaps he's the reason why all the following ads have a green tint, then? ;-)

[N.B. mentalfloss does not condone nor condemn the use of medical marijuana. This post is about the language used in the ads.]

1. 20 of the best strains in town... and 2 crappy ones!

2. In this ad we learn that they're looking for "donations" not purchases. Plus, if you act now!
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3. Get Legal Today!
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4. This one has WEED in the phone number
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5. There's so much to study in this one, it's ridiculous. Let's start with the name: Westwood "Organic"
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6. "Call for directions" - Gee, if you need directions on smoking marijuana you think they could give you a demo in the store, no?
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7. Attorney Protection Program? 'Nuf said.
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8. The winking smiley face here just cracks me up!
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9. Non SELF INCRIMINATING medical forms!
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Keep up with all my _flossings on Twitter: @resila - and all our great writers @mental_floss

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How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience
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If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

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Why Subliminal Messaging Doesn't Work (Unless You Want It To)
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Subliminal messages—hidden phrases in TV programs, movies, and ads—probably won't make you run out and join the Navy, appreciate a band's music, or start smoking. That's because these sneaky suggestions don't really change consumer behavior, even though many people believe otherwise, according to Sci Show Psych.

We say "don't really" because subliminal messages can sway the already motivated, research shows. For example, a 2002 study of 81 college students found that parched subjects drank more water after being subliminally primed with words like "dry" and "thirsty." (Participants who weren't already thirsty drank less.) A follow-up experiment involving 35 undergrads yielded similar results, with dehydrated students selecting sports drinks described as "thirst-quenching" over "electrolyte-restoring" after being primed for thirst. Experiments like these won't work on, say, chocolate-loving movie audiences who are subliminally instructed by advertisers to purchase popcorn instead.

Learn more about how subliminal messaging affects (or doesn't affect) our decision-making, and why you likely won't encounter ads with under-the-radar suggestions on the regular.

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